Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download 2021 Prca Media Guide full books in PDF, epub, and Kindle. Read online 2021 Prca Media Guide ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Matt Naber
Publisher :
ISBN 13 : 9780615327495
Total Pages : pages
Book Rating : 4.3/5 (274 download)
Download or read book 2021 PRCA Media Guide written by Matt Naber and published by . This book was released on 2021-04-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Pearson
Publisher : Taylor & Francis
ISBN 13 : 1000991784
Total Pages : 322 pages
Book Rating : 4.0/5 (9 download)
Download or read book The Communicator's Guide to Media Law and Ethics written by Mark Pearson and published by Taylor & Francis. This book was released on 2023-11-23 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an introduction to the key legal and ethical topics confronting Australian journalists and strategic communicators both at home and internationally and offers a suite of reflective techniques for navigating them. It starts by positioning morals, ethics, and the law in their historical and philosophical frameworks by tracing the evolution of free expression and professional media ethics. Media law and ethics are then contextualized in their modern international human rights framework. Readers are equipped with a skill set for reflecting on the law and ethics of professional media dilemmas – including mindful reflection, the Potter Box, journaling, concept mapping, and discussion. Such approaches are then applied to key topic areas, including free expression; reputation; confidentiality; privacy; justice; intellectual property; national security; discrimination and harassment; and conflicted interests. Each is examined in terms of its philosophical underpinnings, relationship to human rights, professional ethical context, international examples, legal principles, key Australian laws, legal cases, and strategies for applying reflective practice techniques. It concludes on a confident note – imploring communicators to engage in constructive and mindful strategic communication with the authority and confidence that results from a working knowledge of media law and ethics. This handbook is for professional communicators and students in all fields, but particularly in journalism, public relations, corporate communication, media relations, and marketing.
Author : Danny Whatmough
Publisher : Emerald Group Publishing
ISBN 13 : 1787566226
Total Pages : 187 pages
Book Rating : 4.7/5 (875 download)
Download or read book Digital PR written by Danny Whatmough and published by Emerald Group Publishing. This book was released on 2018-11-13 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.
Author : Ben Fenton
Publisher : Bloomsbury Publishing
ISBN 13 : 1912914255
Total Pages : 233 pages
Book Rating : 4.9/5 (129 download)
Download or read book To Be Fair written by Ben Fenton and published by Bloomsbury Publishing. This book was released on 2021-03-11 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Ben's book is an elegant and essential intervention in an era of enervating culture wars. It asks and answers nothing less than the most important question of our time: how can we recover the ability to talk to one another?' - Sathnam Sanghera, author of Empireland What does it mean to be fair? Why do we feel unfairness so strongly? What has happened to us today that we spend more time condemning each other's views than giving each other a fair hearing? The idea of fairness is one of the most commonly-expressed concepts, yet nobody ever stops to think what it really means. We all simply take the word 'fair' for granted. In this polemical guide to fairness, Ben Fenton explains the meaning of the word, how it fits into our genetic make-up and why we need our innate sense of fair play now more than ever. Fenton explores the idea that the unconscious procedure that humans go through in deciding fairness is the vital balancing act between competition and cooperation, the two driving forces that have made us the super-species of Planet Earth. He describes the neurology, anthropology, psychology, history and future of fairness and looks at how it affects our lives through politics, law, sex, religion, race, sport, business and even war. As a reporter of thirty years' experience, Fenton brings all his skills to bear in a lively and challenging description of the profound inner meaning of a throwaway phrase and why it matters so much to every single person in the world to seek To Be Fair. PART I – WHY SHOULD WE TRY TO BE FAIR? 1. Why You Should Read This Book 2. The Principles of Fairness 3. The Neurology and Psychology of Fairness 4. Fairness in History 5. Is Fairness a Creation of the English speaking World? (Spoiler alert: No) PART II – WHAT DOES FAIRNESS LOOK LIKE IN THE MODERN WORLD? 6. Fairness in Sport (and other forms of War) 7. Fairness in Business and Economics 8. Fairness in Law and Taxation 9. Fairness in Communication and Technology 10. Fairness in Politics and Government 11. Fairness in Human Relationships 12. Is Fair Play the Answer to the Ultimate Question?
Author : Demetrius W. Pearson
Publisher : Rowman & Littlefield
ISBN 13 : 1498574688
Total Pages : 143 pages
Book Rating : 4.4/5 (985 download)
Download or read book Black Rodeo in the Texas Gulf Coast Region written by Demetrius W. Pearson and published by Rowman & Littlefield. This book was released on 2021-05-11 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black Rodeo in the Texas Gulf Coast Region: Charcoal in the Ashes provides an in depth sociocultural and historical analysis of the genesis and contemporary state of affairs regarding African American rodeo cowboys in southeast Texas, whose ancestors were instrumental in the development of the most celebrated livestock management industry in the world. The author painstakingly chronicles the origin of the Texas cattle industry from its Mexican roots to Austin’s Colony, better known as the George Plantation/Ranch, where African Americans were intimately involved in the livestock management industry since its inception. Although enslaved before, during, and after the Republic of Texas was established, they were early stakeholders in the expansion of the western frontier, and an indispensable source of labor that facilitated the burgeoning cattle industry. Yet, as the author maintains, American history wantonly trivialized, marginalized, and blatantly omitted their contributions. This book sheds light on these early cowboys and their descendants who have participated in America’s most prominent prole sport with little to no media exposure. The author dubbed them “Shadow Riders of the Subterranean Circuit,” and even though American sports are integrated African American rodeo cowboys may be metaphorically seen as bits of charcoal spread among ashes.
Author : Betsy Reed
Publisher : Emerald Group Publishing
ISBN 13 : 1838674691
Total Pages : 102 pages
Book Rating : 4.8/5 (386 download)
Download or read book Communicating Social and Environmental Issues Effectively written by Betsy Reed and published by Emerald Group Publishing. This book was released on 2020-07-29 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies.
Author : Trevor Morris
Publisher : Routledge
ISBN 13 : 1000327981
Total Pages : 237 pages
Book Rating : 4.0/5 (3 download)
Download or read book Public Relations Ethics written by Trevor Morris and published by Routledge. This book was released on 2020-12-29 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners, offering contrasting perspectives as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that PR people face. The book is ideal at the undergraduate, postgraduate and continuing education levels as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources.
Author : Kjell Brataas
Publisher : Routledge
ISBN 13 : 0429798210
Total Pages : 321 pages
Book Rating : 4.4/5 (297 download)
Download or read book Managing the Human Dimension of Disasters written by Kjell Brataas and published by Routledge. This book was released on 2021-03-30 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing the Human Dimension of Disasters provides the most comprehensive and up-to-date analysis on how individuals cope with tragedy and loss. Kjell Brataas gives a voice to those who have suffered and have been affected by unimaginable trauma. Noted experts recount stories and share their knowledge of how they assisted victims following tragedies such as the Manchester Arena bombing, the 2004 Indian Ocean tsunami, terror attacks, several aircraft disasters and school shootings, the 9/11 attacks and the COVID-19 pandemic. The book focuses on those affected by a disaster, including the bereaved, survivors and first responders. Leaders of support groups formed after these tragedies, trauma therapists and psychologists from three continents offer their experiences dealing with victims and the aftermath of disaster. Chapters provide guidance on memorializing tragedies, site visits, donation management, media relations, social media, grief counseling and human resilience. Readers will be shown that psychological support is critical after a disaster and learn from those who deal with emergencies. Brataas’ unmatched volume offers new understandings, recommendations, best practices and benchmarks on how best to assist victims in the aftermath of disaster. A valuable resource for students, researchers and practitioners.
Author : Stephen Waddington
Publisher : A&C Black
ISBN 13 : 1408159716
Total Pages : 271 pages
Book Rating : 4.4/5 (81 download)
Download or read book Brand Anarchy written by Stephen Waddington and published by A&C Black. This book was released on 2012-03-29 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context, it's reputation anarchy. In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges that the future of media may bring. This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.
Author : Keith Ryan Cartwright
Publisher : U of Nebraska Press
ISBN 13 : 1496229495
Total Pages : 392 pages
Book Rating : 4.4/5 (962 download)
Download or read book Black Cowboys of Rodeo written by Keith Ryan Cartwright and published by U of Nebraska Press. This book was released on 2021-11 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: They ride horses, rope calves, buck broncos, ride and fight bulls, and even wrestle steers. They are Black cowboys, and the legacies of their pursuits intersect with those of America’s struggle for racial equality, human rights, and social justice. Keith Ryan Cartwright brings to life the stories of such pioneers as Cleo Hearn, the first Black cowboy to professionally rope in the Rodeo Cowboy Association; Myrtis Dightman, who became known as the Jackie Robinson of Rodeo after being the first Black cowboy to qualify for the National Finals Rodeo; and Tex Williams, the first Black cowboy to become a state high school rodeo champion in Texas. Black Cowboys of Rodeo is a collection of one hundred years of stories, told by these revolutionary Black pioneers themselves and set against the backdrop of Reconstruction, Jim Crow, segregation, the civil rights movement, and eventually the integration of a racially divided country.
Author : Katie King
Publisher : Kogan Page Publishers
ISBN 13 : 1398602019
Total Pages : 289 pages
Book Rating : 4.3/5 (986 download)
Download or read book AI Strategy for Sales and Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2022-01-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.
Author : Amanda Coleman
Publisher : Kogan Page Publishers
ISBN 13 : 1789662915
Total Pages : 222 pages
Book Rating : 4.7/5 (896 download)
Download or read book Crisis Communication Strategies written by Amanda Coleman and published by Kogan Page Publishers. This book was released on 2020-05-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses. Crisis Communication Strategies equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events including the 2011 Norway terror attacks, the 2018 British Airways data breach, the 2017 Pepsi advert and the 2005 Hurricane Katrina New Orleans floods, the book explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. Crisis Communication Strategies is the essential guide for PR and communication professionals to protecting your company and building true, long-term resilience.
Author : Gary Mack
Publisher : McGraw Hill Professional
ISBN 13 : 0071504648
Total Pages : 238 pages
Book Rating : 4.0/5 (715 download)
Download or read book Mind Gym written by Gary Mack and published by McGraw Hill Professional. This book was released on 2002-06-24 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Mind Gym "Believing in yourself is paramount to success for any athlete. Gary's lessons and David's writing provide examples of the importance of the mental game." --Ben Crenshaw, two-time Masters champion and former Ryder Cup captain "Mind Gym hits a home run. If you want to build mental muscle for the major leagues, read this book." --Ken Griffey Jr., Major League Baseball MVP "I read Mind Gym on my way to the Sydney Olympics and really got a lot out of it. Gary has important lessons to teach, and you'll find the exercises fun and beneficial." --Jason Kidd, NBA All-Star and Olympic gold-medal winner In Mind Gym, noted sports psychology consultant Gary Mack explains how your mind influences your performance on the field or on the court as much as your physical skill does, if not more so. Through forty accessible lessons and inspirational anecdotes from prominent athletes--many of whom he has worked with--you will learn the same techniques and exercises Mack uses to help elite athletes build mental "muscle." Mind Gym will give you the "head edge" over the competition.
Author : Richard Houghton
Publisher : Emerald Group Publishing
ISBN 13 : 1787568830
Total Pages : 191 pages
Book Rating : 4.7/5 (875 download)
Download or read book Grow, Build, Sell, Live written by Richard Houghton and published by Emerald Group Publishing. This book was released on 2019-09-30 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1134369220
Total Pages : 377 pages
Book Rating : 4.1/5 (343 download)
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author : Richard T. Maziarz
Publisher : Springer
ISBN 13 : 3319138324
Total Pages : 437 pages
Book Rating : 4.3/5 (191 download)
Download or read book Blood and Marrow Transplant Handbook written by Richard T. Maziarz and published by Springer. This book was released on 2015-04-20 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated and expanded edition developed by the Blood and Marrow Stem Cell Transplant team at Oregon Health & Science University Knight Cancer Institute features the latest medical management guidelines and standards of care for hematopoietic stem cell transplant patients. Spanning the timeline from the initial consultation throughout the transplant process, this handbook includes indications for transplantation and donor selection, treatment guidelines for addressing complications during and after transplant, and recommendations for long-term follow up care. Concise, comprehensive, and easy-to-use, Blood and Marrow Transplant Handbook, 2nd Edition presents a multidisciplinary approach to information for physicians and advanced practice medical providers who care for transplant patients, and also residents, fellows, and other trainees.
Author : Maxim Behar
Publisher : Simon and Schuster
ISBN 13 : 162153717X
Total Pages : 401 pages
Book Rating : 4.6/5 (215 download)
Download or read book The Global PR Revolution written by Maxim Behar and published by Simon and Schuster. This book was released on 2019-10-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
