Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Hands Free Mama

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Publisher : Zondervan
ISBN 13 : 031033814X
Total Pages : 215 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Hands Free Mama by : Rachel Macy Stafford

Download or read book Hands Free Mama written by Rachel Macy Stafford and published by Zondervan. This book was released on 2014-01-07 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the power, joy, and love of living a present, authentic, and intentional life despite a world full of distractions. If technology is the new addiction, then multitasking is the new marching order. We check our email while cooking dinner, send a text while bathing the kids, and spend more time looking into electronic screens than into the eyes of our loved ones. With our never-ending to-do lists and jam-packed schedules, it's no wonder we're distracted. But this isn't the way it has to be. Special education teacher, New York Times bestselling author, and mother Rachel Macy Stafford says enough is enough. Tired of losing track of what matters most in life, Rachel began practicing simple strategies that enabled her to momentarily let go of largely meaningless distractions and engage in meaningful soul-to-soul connections. Finding balance doesn't mean giving up all technology forever. And it doesn't mean forgoing our jobs and responsibilities. What it does mean is seizing the little moments that life offers us to engage in real and meaningful interaction. In these pages, Rachel guides you through how to: Acknowledge the cost of your distraction Make purposeful connection with your family Give your kids the gift of your undivided attention Silence your inner critic Let go of the guilt from past mistakes And move forward with compassion and gratefulness So join Rachel and go hands-free. Discover what happens when you choose to open your heart--and your hands--to the possibilities of each God-given moment.

Mining of Massive Datasets

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Publisher : Cambridge University Press
ISBN 13 : 1107077230
Total Pages : 480 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Mining of Massive Datasets by : Jure Leskovec

Download or read book Mining of Massive Datasets written by Jure Leskovec and published by Cambridge University Press. This book was released on 2014-11-13 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this book focuses on practical algorithms for mining data from even the largest datasets.

The Start of Me and You

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1619633604
Total Pages : 339 pages
Book Rating : 4.6/5 (196 download)

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Book Synopsis The Start of Me and You by : Emery Lord

Download or read book The Start of Me and You written by Emery Lord and published by Bloomsbury Publishing USA. This book was released on 2015-03-31 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed author Emery Lord pens another gorgeous story of best friends, new love, and second chances. * "Will inspire readers." --SLJ, starred review It's been a year since it happened--when Paige Hancock's first boyfriend died in an accident. After shutting out the world for two years, Paige is finally ready for a second chance at high school . . . and she has a plan. First: Get her old crush, Ryan Chase, to date her--the perfect way to convince everyone she's back to normal. Next: Join a club--simple, it's high school after all. But when Ryan's sweet, nerdy cousin, Max, moves to town and recruits Paige for the Quiz Bowl team (of all things!) her perfect plan is thrown for a serious loop. Will Paige be able to face her fears and finally open herself up to the life she was meant to live? Acclaim for The Start of Me and You A Huffington Post Top YA Books of 2015 One of PopSugar's Best YA Books of 2015

Demelza

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Publisher : Sourcebooks, Inc.
ISBN 13 : 1402254253
Total Pages : 422 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis Demelza by : Winston Graham

Download or read book Demelza written by Winston Graham and published by Sourcebooks, Inc.. This book was released on 2010-06-01 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOW A MASTERPIECETM SERIES ON PBS® The second novel in the gripping Poldark Saga, a historical fiction series following the life and love of the Poldark family, perfect for fans of Downton Abbey and Outlander. In the enchanting second novel in Winston Graham's beloved Poldark series, Demelza Carne, an impoverished miner's daughter, rescued by Ross Poldark from a fairground brawl, now happily finds herself his wife. But these historic and turbulent years put their romance to the test. As Ross launches into a bitter struggle for the right of the mining communities, Demelza's efforts to adapt to the ways of the gentry (and her husband) challenge her to rethink everything. When tragedy strikes and sows the seeds of rivalry between Ross and the powerful George Warleggan, will Demelza manage to bridge their differences before they destroy her marriage and her chance at happiness? Amid the turbulent history of 18th century England, Demelza continues the Poldark family saga and sweeps readers into one of the greatest historical romances of all time.

The Adult Learner

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Publisher : Routledge
ISBN 13 : 1000072894
Total Pages : 407 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Adult Learner by : Malcolm S. Knowles

Download or read book The Adult Learner written by Malcolm S. Knowles and published by Routledge. This book was released on 2020-12-20 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you tailor education to the learning needs of adults? Do they learn differently from children? How does their life experience inform their learning processes? These were the questions at the heart of Malcolm Knowles’ pioneering theory of andragogy which transformed education theory in the 1970s. The resulting principles of a self-directed, experiential, problem-centred approach to learning have been hugely influential and are still the basis of the learning practices we use today. Understanding these principles is the cornerstone of increasing motivation and enabling adult learners to achieve. The 9th edition of The Adult Learner has been revised to include: Updates to the book to reflect the very latest advancements in the field. The addition of two new chapters on diversity and inclusion in adult learning, and andragogy and the online adult learner. An updated supporting website. This website for the 9th edition of The Adult Learner will provide basic instructor aids including a PowerPoint presentation for each chapter. Revisions throughout to make it more readable and relevant to your practices. If you are a researcher, practitioner, or student in education, an adult learning practitioner, training manager, or involved in human resource development, this is the definitive book in adult learning you should not be without.

How Learning Works

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Publisher : John Wiley & Sons
ISBN 13 : 0470617608
Total Pages : 336 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis How Learning Works by : Susan A. Ambrose

Download or read book How Learning Works written by Susan A. Ambrose and published by John Wiley & Sons. This book was released on 2010-04-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for How Learning Works "How Learning Works is the perfect title for this excellent book. Drawing upon new research in psychology, education, and cognitive science, the authors have demystified a complex topic into clear explanations of seven powerful learning principles. Full of great ideas and practical suggestions, all based on solid research evidence, this book is essential reading for instructors at all levels who wish to improve their students' learning." —Barbara Gross Davis, assistant vice chancellor for educational development, University of California, Berkeley, and author, Tools for Teaching "This book is a must-read for every instructor, new or experienced. Although I have been teaching for almost thirty years, as I read this book I found myself resonating with many of its ideas, and I discovered new ways of thinking about teaching." —Eugenia T. Paulus, professor of chemistry, North Hennepin Community College, and 2008 U.S. Community Colleges Professor of the Year from The Carnegie Foundation for the Advancement of Teaching and the Council for Advancement and Support of Education "Thank you Carnegie Mellon for making accessible what has previously been inaccessible to those of us who are not learning scientists. Your focus on the essence of learning combined with concrete examples of the daily challenges of teaching and clear tactical strategies for faculty to consider is a welcome work. I will recommend this book to all my colleagues." —Catherine M. Casserly, senior partner, The Carnegie Foundation for the Advancement of Teaching "As you read about each of the seven basic learning principles in this book, you will find advice that is grounded in learning theory, based on research evidence, relevant to college teaching, and easy to understand. The authors have extensive knowledge and experience in applying the science of learning to college teaching, and they graciously share it with you in this organized and readable book." —From the Foreword by Richard E. Mayer, professor of psychology, University of California, Santa Barbara; coauthor, e-Learning and the Science of Instruction; and author, Multimedia Learning

A Paris Year

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Author :
Publisher : St. Martin's Griffin
ISBN 13 : 1250130123
Total Pages : 274 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis A Paris Year by : Janice MacLeod

Download or read book A Paris Year written by Janice MacLeod and published by St. Martin's Griffin. This book was released on 2017-06-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated love letter to the City of Light.

Gathering Moss

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Publisher : Penguin UK
ISBN 13 : 014199763X
Total Pages : 192 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis Gathering Moss by : Robin Wall Kimmerer

Download or read book Gathering Moss written by Robin Wall Kimmerer and published by Penguin UK. This book was released on 2021-07-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Kimmerer blends, with deep attentiveness and musicality, science and personal insights to tell the overlooked story of the planet's oldest plants' Guardian 'Bewitching ... a masterwork ... a glittering read in its entirety' Maria Popova, Brainpickings Living at the limits of our ordinary perception, mosses are a common but largely unnoticed element of the natural world. Gathering Moss is a beautifully written mix of science and personal reflection that invites readers to explore and learn from the elegantly simple lives of mosses. In these interwoven essays, Robin Wall Kimmerer leads general readers and scientists alike to an understanding of how mosses live and how their lives are intertwined with the lives of countless other beings. Kimmerer explains the biology of mosses clearly and artfully, while at the same time reflecting on what these fascinating organisms have to teach us. Drawing on her experiences as a scientist, a mother, and a Native American, Kimmerer explains the stories of mosses in scientific terms as well as within the framework of indigenous ways of knowing. In her book, the natural history and cultural relationships of mosses become a powerful metaphor for ways of living in the world.

Basic Methods of Policy Analysis and Planning

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Author :
Publisher : Routledge
ISBN 13 : 1317350006
Total Pages : 481 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Basic Methods of Policy Analysis and Planning by : Carl Patton

Download or read book Basic Methods of Policy Analysis and Planning written by Carl Patton and published by Routledge. This book was released on 2015-08-26 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its 3rd edition, Basic Methods of Policy Analysis and Planning presents quickly applied methods for analyzing and resolving planning and policy issues at state, regional, and urban levels. Divided into two parts, Methods which presents quick methods in nine chapters and is organized around the steps in the policy analysis process, and Cases which presents seven policy cases, ranging in degree of complexity, the text provides readers with the resources they need for effective policy planning and analysis. Quantitative and qualitative methods are systematically combined to address policy dilemmas and urban planning problems. Readers and analysts utilizing this text gain comprehensive skills and background needed to impact public policy.

MITRE Systems Engineering Guide

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Author :
Publisher :
ISBN 13 : 9780615974422
Total Pages : pages
Book Rating : 4.9/5 (744 download)

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Book Synopsis MITRE Systems Engineering Guide by :

Download or read book MITRE Systems Engineering Guide written by and published by . This book was released on 2012-06-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mathematics for Machine Learning

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1108569323
Total Pages : 392 pages
Book Rating : 4.1/5 (85 download)

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Book Synopsis Mathematics for Machine Learning by : Marc Peter Deisenroth

Download or read book Mathematics for Machine Learning written by Marc Peter Deisenroth and published by Cambridge University Press. This book was released on 2020-04-23 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental mathematical tools needed to understand machine learning include linear algebra, analytic geometry, matrix decompositions, vector calculus, optimization, probability and statistics. These topics are traditionally taught in disparate courses, making it hard for data science or computer science students, or professionals, to efficiently learn the mathematics. This self-contained textbook bridges the gap between mathematical and machine learning texts, introducing the mathematical concepts with a minimum of prerequisites. It uses these concepts to derive four central machine learning methods: linear regression, principal component analysis, Gaussian mixture models and support vector machines. For students and others with a mathematical background, these derivations provide a starting point to machine learning texts. For those learning the mathematics for the first time, the methods help build intuition and practical experience with applying mathematical concepts. Every chapter includes worked examples and exercises to test understanding. Programming tutorials are offered on the book's web site.

School, Family, and Community Partnerships

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Author :
Publisher : Corwin Press
ISBN 13 : 1483320014
Total Pages : 508 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis School, Family, and Community Partnerships by : Joyce L. Epstein

Download or read book School, Family, and Community Partnerships written by Joyce L. Epstein and published by Corwin Press. This book was released on 2018-07-19 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.

Beyond Birds and Bees

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Author :
Publisher : Seal Press
ISBN 13 : 1580057403
Total Pages : 307 pages
Book Rating : 4.5/5 (8 download)

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Book Synopsis Beyond Birds and Bees by : Bonnie J. Rough

Download or read book Beyond Birds and Bees written by Bonnie J. Rough and published by Seal Press. This book was released on 2018-08-21 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative inquiry into how we teach our children about bodies, sex, relationships and equality -- with revelatory, practical takeaways from the author's research and eye-opening observations from the world-famous Dutch approach Award-winning author Bonnie J. Rough never expected to write a book about sex, but life handed her a revelation too vital to ignore. As an American parent grappling with concerns about raising children in a society steeped in stereotypes and sexual shame, she couldn't quite picture how to teach the facts of life with a fearless, easygoing, positive attitude. Then a job change relocated her family to Amsterdam, where she soon witnessed the relaxed and egalitarian sexual attitudes of the Dutch. There, she discovered, children learn from babyhood that bodies are normal, the world's best sex ed begins in kindergarten, cooties are a foreign concept, puberty is no big surprise, and questions about sex are welcome at the dinner table. In Beyond Birds and Bees, Rough reveals how although normalizing human sexuality may sound risky, doing so actually prevents unintended consequences, leads to better health and success for our children, and lays the foundation for a future of gender equality. Exploring how the Dutch example translates to American life, Rough highlights a growing wave of ambitious American parents, educators, and influencers poised to transform sex ed -- and our society -- for the better, and shows how families everywhere can give a modern lift to the birds and bees. Down to earth and up to the minute with our profound new cultural conversations about gender, sex, power, autonomy, diversity, and consent, Rough's careful research and engaging storytelling illuminate a forward path for a groundbreaking generation of Americans who want clear examples and actionable steps for how to support children's sexual development -- and overall wellbeing -- from birth onward at home, in schools, and across our evolving culture.

Guide for the Care and Use of Laboratory Animals

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Author :
Publisher : National Academies Press
ISBN 13 : 0309154006
Total Pages : 246 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Guide for the Care and Use of Laboratory Animals by : National Research Council

Download or read book Guide for the Care and Use of Laboratory Animals written by National Research Council and published by National Academies Press. This book was released on 2011-01-27 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A respected resource for decades, the Guide for the Care and Use of Laboratory Animals has been updated by a committee of experts, taking into consideration input from the scientific and laboratory animal communities and the public at large. The Guide incorporates new scientific information on common laboratory animals, including aquatic species, and includes extensive references. It is organized around major components of animal use: Key concepts of animal care and use. The Guide sets the framework for the humane care and use of laboratory animals. Animal care and use program. The Guide discusses the concept of a broad Program of Animal Care and Use, including roles and responsibilities of the Institutional Official, Attending Veterinarian and the Institutional Animal Care and Use Committee. Animal environment, husbandry, and management. A chapter on this topic is now divided into sections on terrestrial and aquatic animals and provides recommendations for housing and environment, husbandry, behavioral and population management, and more. Veterinary care. The Guide discusses veterinary care and the responsibilities of the Attending Veterinarian. It includes recommendations on animal procurement and transportation, preventive medicine (including animal biosecurity), and clinical care and management. The Guide addresses distress and pain recognition and relief, and issues surrounding euthanasia. Physical plant. The Guide identifies design issues, providing construction guidelines for functional areas; considerations such as drainage, vibration and noise control, and environmental monitoring; and specialized facilities for animal housing and research needs. The Guide for the Care and Use of Laboratory Animals provides a framework for the judgments required in the management of animal facilities. This updated and expanded resource of proven value will be important to scientists and researchers, veterinarians, animal care personnel, facilities managers, institutional administrators, policy makers involved in research issues, and animal welfare advocates.

Sorry I'm Late, I Didn't Want to Come

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Author :
Publisher : Black Swan Books, Limited
ISBN 13 : 9781784164157
Total Pages : 0 pages
Book Rating : 4.1/5 (641 download)

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Book Synopsis Sorry I'm Late, I Didn't Want to Come by : Jessica Pan

Download or read book Sorry I'm Late, I Didn't Want to Come written by Jessica Pan and published by Black Swan Books, Limited. This book was released on 2020-02-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extroverts have all the fun. Or so Jessica Pan thought. When she found herself jobless and friendless, sitting in the familiar Jess-shaped crease on her sofa, she couldn't help but wonder what life might have looked like if she had been a little more open to new experiences and new people, a little less attached to going home instead of going to the pub. So, she made a vow - to push herself to live the life of an extrovert for a year. She wrote a list - improv, a solo holiday and... talking to strangers on the tube. She regretted it instantly. Sorry I'm Late, I Didn't Want to Come follows Jess's hilarious and painful year of misadventures in extroverting, reporting back from the frontlines for all the introverts out there. But is life actually better or easier for the extroverts? Do they really have all the fun?

The Book of Lost Names

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Author :
Publisher : Simon and Schuster
ISBN 13 : 198213190X
Total Pages : 416 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis The Book of Lost Names by : Kristin Harmel

Download or read book The Book of Lost Names written by Kristin Harmel and published by Simon and Schuster. This book was released on 2021-05-25 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eva Traube Abrams, a semiretired librarian in Florida, is at the returns desk one morning when her eyes lock on to a photograph in a newspaper nearby. She freezes; it's an image of a book she hasn't seen in sixty-five years--a book she recognizes as the Book of Lost Names. The accompanying article describes the looting of libraries across Europe by the Nazis during World War II--an experience Eva remembers all too well. As a graduate student in 1942, Eva was forced to flee Paris after the arrest of her father, a Polish Jew. Finding refuge in a small mountain town in the Free Zone, she begins forging identity documents for Jewish children fleeing to neutral Switzerland. But erasing people comes with a price, and along with a mysterious, handsome forger named Rémy, Eva decides she must find a way to preserve the real names of the children who are too young to remember who they really are. The records they keep in the Book of Last Names will become even more vital when the Resistance cell they work with is betrayed and Rémy disappears. As the Germans close in, Eva records a last, vital message in the book. Decades later, does she have the strength to seek out its answer--and help reunite those lost during the war?