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Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Notes on Grief

Author : Chimamanda Ngozi Adichie
Publisher : Knopf
ISBN 13 : 0593320816
Total Pages : 44 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Notes on Grief by : Chimamanda Ngozi Adichie

Download or read book Notes on Grief written by Chimamanda Ngozi Adichie and published by Knopf. This book was released on 2021-05-11 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the globally acclaimed, best-selling novelist and author of We Should All Be Feminists, a timely and deeply personal account of the loss of her father: “With raw eloquence, Notes on Grief … captures the bewildering messiness of loss in a society that requires serenity, when you’d rather just scream. Grief is impolite ... Adichie’s words put welcome, authentic voice to this most universal of emotions, which is also one of the most universally avoided” (The Washington Post). Notes on Grief is an exquisite work of meditation, remembrance, and hope, written in the wake of Chimamanda Ngozi Adichie's beloved father’s death in the summer of 2020. As the COVID-19 pandemic raged around the world, and kept Adichie and her family members separated from one another, her father succumbed unexpectedly to complications of kidney failure. Expanding on her original New Yorker piece, Adichie shares how this loss shook her to her core. She writes about being one of the millions of people grieving this year; about the familial and cultural dimensions of grief and also about the loneliness and anger that are unavoidable in it. With signature precision of language, and glittering, devastating detail on the page—and never without touches of rich, honest humor—Adichie weaves together her own experience of her father’s death with threads of his life story, from his remarkable survival during the Biafran war, through a long career as a statistics professor, into the days of the pandemic in which he’d stay connected with his children and grandchildren over video chat from the family home in Abba, Nigeria. In the compact format of We Should All Be Feminists and Dear Ijeawele, Adichie delivers a gem of a book—a book that fundamentally connects us to one another as it probes one of the most universal human experiences. Notes on Grief is a book for this moment—a work readers will treasure and share now more than ever—and yet will prove durable and timeless, an indispensable addition to Adichie's canon.

The Leader in Me

Author : Stephen R. Covey
Publisher : Simon and Schuster
ISBN 13 : 147110446X
Total Pages : 218 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis The Leader in Me by : Stephen R. Covey

Download or read book The Leader in Me written by Stephen R. Covey and published by Simon and Schuster. This book was released on 2012-12-11 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children in today's world are inundated with information about who to be, what to do and how to live. But what if there was a way to teach children how to manage priorities, focus on goals and be a positive influence on the world around them? The Leader in Meis that programme. It's based on a hugely successful initiative carried out at the A.B. Combs Elementary School in North Carolina. To hear the parents of A. B Combs talk about the school is to be amazed. In 1999, the school debuted a programme that taught The 7 Habits of Highly Effective Peopleto a pilot group of students. The parents reported an incredible change in their children, who blossomed under the programme. By the end of the following year the average end-of-grade scores had leapt from 84 to 94. This book will launch the message onto a much larger platform. Stephen R. Covey takes the 7 Habits, that have already changed the lives of millions of people, and shows how children can use them as they develop. Those habits -- be proactive, begin with the end in mind, put first things first, think win-win, seek to understand and then to be understood, synergize, and sharpen the saw -- are critical skills to learn at a young age and bring incredible results, proving that it's never too early to teach someone how to live well.

Fired Up or Burned Out

Author : Michael L. Stallard
Publisher : HarperCollins Leadership
ISBN 13 : 1418567833
Total Pages : 255 pages
Book Rating : 4.4/5 (185 download)

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Book Synopsis Fired Up or Burned Out by : Michael L. Stallard

Download or read book Fired Up or Burned Out written by Michael L. Stallard and published by HarperCollins Leadership. This book was released on 2009-03-22 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indisputable evidence reveals that the greatest threat to America’s economy isn’t off-shoring labor, the need for downsizing, or unethical corporate practices--it’s employee disengagement. This widespread malady is the cause of billions of dollars lost, hours of dissatisfaction, and work lives lacking true value. In this game-changing guide, author Michael Stallard shares the three essential leadership actions necessary to transform even a lethargic, disconnected organization or office into an impassioned, innovative, and thriving workplace. By teaching readers what motivates their teams, providing essential tools for effective leadership, and analyzing the methods of twenty of the world’s greatest leaders, Fired Up or Burned Out offers everything you need to influence, motivate, and inspire your team to achieve greatness. Complete with a twenty-day learning plan and an assessment that will help you determine the health of your organization’s culture, this must-read book provides the key to establishing a happier, healthier workplace that’s not only good for business--it’s invigorating to the people who make it happen.

The Cult of Smart

Author : Fredrik deBoer
Publisher : All Points Books
ISBN 13 : 1250200385
Total Pages : 272 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis The Cult of Smart by : Fredrik deBoer

Download or read book The Cult of Smart written by Fredrik deBoer and published by All Points Books. This book was released on 2020-08-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of Vulture’s Top 10 Best Books of 2020! Leftist firebrand Fredrik deBoer exposes the lie at the heart of our educational system and demands top-to-bottom reform. Everyone agrees that education is the key to creating a more just and equal world, and that our schools are broken and failing. Proposed reforms variously target incompetent teachers, corrupt union practices, or outdated curricula, but no one acknowledges a scientifically-proven fact that we all understand intuitively: Academic potential varies between individuals, and cannot be dramatically improved. In The Cult of Smart, educator and outspoken leftist Fredrik deBoer exposes this omission as the central flaw of our entire society, which has created and perpetuated an unjust class structure based on intellectual ability. Since cognitive talent varies from person to person, our education system can never create equal opportunity for all. Instead, it teaches our children that hierarchy and competition are natural, and that human value should be based on intelligence. These ideas are counter to everything that the left believes, but until they acknowledge the existence of individual cognitive differences, progressives remain complicit in keeping the status quo in place. This passionate, voice-driven manifesto demands that we embrace a new goal for education: equality of outcomes. We must create a world that has a place for everyone, not just the academically talented. But we’ll never achieve this dream until the Cult of Smart is destroyed.

The Psychology of Selling

Author : Brian Tracy
Publisher : Thomas Nelson Inc
ISBN 13 : 0785288066
Total Pages : 240 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis The Psychology of Selling by : Brian Tracy

Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

The 12 Week Year

Author : Brian P. Moran
Publisher : John Wiley & Sons
ISBN 13 : 1118616421
Total Pages : 208 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The 12 Week Year by : Brian P. Moran

Download or read book The 12 Week Year written by Brian P. Moran and published by John Wiley & Sons. This book was released on 2013-05-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound. Explains how to leverage the power of a 12 week year to drive improved results in any area of your life Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness Authors are leading experts on execution and implementation Turn your organization's idea of a year on its head, and speed your journey to success.

Essentials of Business Communication

Author : Mary Ellen Guffey
Publisher : South Western Educational Publishing
ISBN 13 : 9780324233643
Total Pages : 0 pages
Book Rating : 4.2/5 (336 download)

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Book Synopsis Essentials of Business Communication by : Mary Ellen Guffey

Download or read book Essentials of Business Communication written by Mary Ellen Guffey and published by South Western Educational Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.

Setting Course

Author : Craig Schultz
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Setting Course by : Craig Schultz

Download or read book Setting Course written by Craig Schultz and published by . This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Whispers of War

Author : Sean Bai
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis Whispers of War by : Sean Bai

Download or read book Whispers of War written by Sean Bai and published by . This book was released on 2020-12-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: War. An alien war. The catlike alien asked the humans to fight in an alien war. Can you believe that? An alien ship crashed on Earth 5,000 years ago, throwing our solar system into a temporal bubble. No time has passed outside our solar system. It is now 2030, ten years after a government shutdown that never ended. A jackal-like alien almost killed Terry Chang. Now he and his friends must venture out into the unknown, where multiple alien races are on the verge of war. Turns out mythology is not so mythical after all. If you liked Ender's Game, Stargate, the Expeditionary Force Series, and the Earthrise series, you'll like this.

Leaders

Author : General Stanley McChrystal
Publisher : Penguin
ISBN 13 : 0525534385
Total Pages : 482 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Leaders by : General Stanley McChrystal

Download or read book Leaders written by General Stanley McChrystal and published by Penguin. This book was released on 2018-10-23 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant national bestseller! Stanley McChrystal, the retired US Army general and bestselling author of Team of Teams, profiles thirteen of history’s great leaders, including Walt Disney, Coco Chanel, and Robert E. Lee, to show that leadership is not what you think it is—and never was. Stan McChrystal served for thirty-four years in the US Army, rising from a second lieutenant in the 82nd Airborne Division to a four-star general, in command of all American and coalition forces in Afghanistan. During those years he worked with countless leaders and pondered an ancient question: “What makes a leader great?” He came to realize that there is no simple answer. McChrystal profiles thirteen famous leaders from a wide range of eras and fields—from corporate CEOs to politicians and revolutionaries. He uses their stories to explore how leadership works in practice and to challenge the myths that complicate our thinking about this critical topic. With Plutarch’s Lives as his model, McChrystal looks at paired sets of leaders who followed unconventional paths to success. For instance. . . · Walt Disney and Coco Chanel built empires in very different ways. Both had public personas that sharply contrasted with how they lived in private. · Maximilien Robespierre helped shape the French Revolution in the eighteenth century; Abu Musab al-Zarqawi led the jihadist insurgency in Iraq in the twenty-first. We can draw surprising lessons from them about motivation and persuasion. · Both Boss Tweed in nineteenth-century New York and Margaret Thatcher in twentieth-century Britain followed unlikely roads to the top of powerful institutions. · Martin Luther and his future namesake Martin Luther King Jr., both local clergymen, emerged from modest backgrounds to lead world-changing movements. Finally, McChrystal explores how his former hero, General Robert E. Lee, could seemingly do everything right in his military career and yet lead the Confederate Army to a devastating defeat in the service of an immoral cause. Leaders will help you take stock of your own leadership, whether you’re part of a small team or responsible for an entire nation.

The Consulting Apprenticeship

Author : Steve Shu
Publisher : CreateSpace
ISBN 13 : 9781514217160
Total Pages : 150 pages
Book Rating : 4.2/5 (171 download)

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Book Synopsis The Consulting Apprenticeship by : Steve Shu

Download or read book The Consulting Apprenticeship written by Steve Shu and published by CreateSpace. This book was released on 2015-07-16 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Consulting Apprenticeship is written for business professionals and consultants with a focus on nuances passed on during apprenticeship regarding consulting delivery. Business professionals can benefit with a jump-start approach to applying consulting principles to their business. Designed for the busy professional, The Consulting Apprenticeship is a book of forty, quick-read ideas. These forty, short chapters are divided into four sections: Consulting Mindset - This section covers consulting ways of thinking and can be adopted by both company personnel and consultants. Consulting Techniques - This section covers specific tactics and toolkit methods when using consultative approaches in the trenches as either a company- or consulting firm-practitioner. Consulting Mastery - This section covers advanced perspectives on consulting and may be more useful to either company personnel evaluating consultants or mid- to senior-level consultants. Consulting Special Situations - Whereas the prior sections are applicable to a wide variety of situations, this section covers more infrequent, specific business situations involving consultative approaches in the trenches as either a company- or consulting firm-practitioner. Each chapter of the book concludes with an optional, takeaway exercise. The exercises vary widely in terms of level of involvement. For example, in some cases you can refer to online material. In other cases, you can engage in deeper thinking or apply the concepts over an extended period of time. However you choose to use this book, consulting mastery is a lifelong pursuit. I hope this book helps you with your journey. Stephen Shu Praise for The Consulting Apprenticeship "When one of the companies I worked for needed help taking its consulting organization to the next level, I hired Steve Shu. His ability to drive our management team - all with different opinions on what we should or should not do - to a 'so-what' conclusion and pragmatic next steps gave us the jump start we needed. He is one of the best and deeply understands how consulting organizations should work. His book provides great techniques as well as tools you can use immediately." - Prakash Panjwani, CEO at WatchGuard Technologies, former President and CEO of SafeNet "Steve Shu has put together a comprehensive guide to the all-important nuts and bolts of being a great consultant. The information in Chapter 21, 'Eight Secret Weapons of the Modern Consultant, ' is worth the price of the book. If you're serious about being a more effective consultant, read this book." - Michael McLaughlin, Author of Winning the Professional Services Sale and Principal Consultant at MindShare Consulting LLC; former Partner at Deloitte "Steve Shu has written a hands-on, highly practical guide for new management consultants and internal corporate business strategists alike. So many projects fail because they do not practice the basic consulting project management hygiene Steve describes in chapter 11. If you are new to the trade and want to greatly increase your chance of delivering successful consulting projects, read this book." - Robert Reppa, Vice President Strategy at Johnson Controls and former Partner at Booz & Company "Steve Shu has written a Rosetta Stone for both new and experienced consultants. Filled with forty power-packed ideas and practical chapter takeaways, Consulting Apprenticeship is structured for busy executives to easily digest each concept. A must read for those who seek to go beyond the shallow bromides of the consulting profession, and hone their skills with deeper, more meaningful approaches." - Adrian C. Ott, Award-winning author of The 24-Hour Customer, and CEO, Exponential Edge Inc, called "One of Silicon Valley's most respected strategists" by Consulting Magazine"

Mean Baby

Author : Selma Blair
Publisher : Vintage
ISBN 13 : 059308277X
Total Pages : 321 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis Mean Baby by : Selma Blair

Download or read book Mean Baby written by Selma Blair and published by Vintage. This book was released on 2023-05-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selma Blair has played many roles: Ingenue in Cruel Intentions. Preppy ice queen in Legally Blonde. Muse to Karl Lagerfeld. Advocate for the multiple sclerosis community. But before all of that, Selma was known best as … a mean baby. In a memoir that is as wildly funny as it is emotionally shattering, Blair tells the captivating story of growing up and finding her truth. "Blair is a rebel, an artist, and it turns out: a writer."—Glennon Doyle, Author of the #1 New York Times Bestseller Untamed and Founder of Together Rising The first story Selma Blair Beitner ever heard about herself is that she was a mean, mean baby. With her mouth pulled in a perpetual snarl and a head so furry it had to be rubbed to make way for her forehead, Selma spent years living up to her terrible reputation: biting her sisters, lying spontaneously, getting drunk from Passover wine at the age of seven, and behaving dramatically so that she would be the center of attention. Although Selma went on to become a celebrated Hollywood actress and model, she could never quite shake the periods of darkness that overtook her, the certainty that there was a great mystery at the heart of her life. She often felt like her arms might be on fire, a sensation not unlike electric shocks, and she secretly drank to escape. Over the course of this beautiful and, at times, devasting memoir, Selma lays bare her addiction to alcohol, her devotion to her brilliant and complicated mother, and the moments she flirted with death. There is brutal violence, passionate love, true friendship, the gift of motherhood, and, finally, the surprising salvation of a multiple sclerosis diagnosis. In a voice that is powerfully original, fiercely intelligent, and full of hard-won wisdom, Selma Blair’s Mean Baby is a deeply human memoir and a true literary achievement.

The 5 Second Journal

Author : Mel Robbins
Publisher : Confidence Project Press
ISBN 13 : 9781682617229
Total Pages : 0 pages
Book Rating : 4.6/5 (172 download)

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Book Synopsis The 5 Second Journal by : Mel Robbins

Download or read book The 5 Second Journal written by Mel Robbins and published by Confidence Project Press. This book was released on 2017-12-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most powerful journal on the planet. In the international bestseller The 5 Second Rule, Mel Robbins inspired millions to 5 - 4 - 3 - 2 - 1...take action, get results, and live a more courageous life! Now, in The 5 Second Journal, Mel guides you step-by-step through a simple research-backed daily journaling method that will help you become the most productive, confident, and happiest you. It is the most powerful journal on the planet because it uses science to unlock the greatest force in the universe...YOU. Using this journal, you will: GET SH*T DONE You won’t just get more done–you’ll do it in half the time. Your life is way too important to spend it procrastinating. Invest a little time in here every day and in return you’ll get the best tools psychology, organizational behavioral, and neuroscience have to offer. KISS OVERWHELM GOODBYE Stop being ruled by your to-do list and start getting the important work done. Filling your days with menial tasks will not lead to a meaningful life. This journal will keep your focus on what’s most important, even in between conference calls and running errands. CULTIVATE ROCKSTAR CONFIDENCE Confidence is a skill YOU can build. Yes, you. And it’s not as difficult as you may think. Every day this journal will give you a chance to step outside your comfort zone so you can feel proud of yourself and watch your self-confidence grow. AMP YOUR PASSION Want to live a more passionate life? Stop focusing on sh*t that drains you. Seriously. This journal will show you a cool way to power up your energy levels and tap into that inner zen that knows exactly what fuels your fire. GET CONTROL OF YOUR LIFE If you get to the end of the day and wonder where it all went, it’s time to take stock. Using research from Harvard Business School, you’ll learn one simple mindset trick that keeps you present to what matters most, which is the secret to being in control. BE THE HAPPIEST YOU Science proves that your mood in the morning impacts your entire day. That’s why this journal is designed to boost your mood first thing, so you can become a happier, smarter, and more positive person all day. The fact is, happier people get sh*t done.

Principles of Management

Author : David S. Bright
Publisher :
ISBN 13 : 9781998109166
Total Pages : 0 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis Principles of Management by : David S. Bright

Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Space Is Open for Business

Author : Robert C. Jacobson
Publisher :
ISBN 13 : 9781734205114
Total Pages : pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Space Is Open for Business by : Robert C. Jacobson

Download or read book Space Is Open for Business written by Robert C. Jacobson and published by . This book was released on 2020-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For hundreds of thousands of years, humanity focused on space as a location. Today, space is not just a destination-it is a domain, an ecosystem, an enabler of progress, and quite possibly the most valuable industry of the twenty-first century.Three things you need to know: Space as an industry is notoriously complex-which means it's misunderstood. Space influences and benefits nearly every other industry on the planet. Accessing space has never been easier.Space investor and entrepreneur Robert C. Jacobson provides a comprehensive overview of this spectacular industry, allowing everyone on Earth to understand the integral role space plays in our lives and how it will continue to transform the world. Over one hundred industry experts share exclusive insights, presenting a 360-degree view of the wide-ranging space industry, its emerging opportunities, investment potential, benefits on Earth, and more.Space Is Open for Business provides a framework for those outside of the industry to understand the critical context that led to the commercial movement known as NewSpace, illustrating how private sector trailblazers have evolved this $350 billion global industry and how NewSpace's exponential growth will lead our world into a new era of progress.Foreword by David S. Rose Founder, New York Angels | Associate Founder, Singularity University"A sweeping guide that will inspire you to think big about space, the space economy, and your role within it."Matthew C. Weinzierl, Ph.D., Harvard Business School

Consumer Behavior

Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)

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Book Synopsis Consumer Behavior by : Delbert I. Hawkins

Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.