2014 Leep Event Editorial Promotional Calendar

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2014 LEEP Event, Editorial & Promotional Calendar

Author : Laura Dawn Lewis
Publisher : LEEP Publishing
ISBN 13 : 1311047387
Total Pages : 422 pages
Book Rating : 4.3/5 (11 download)

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Book Synopsis 2014 LEEP Event, Editorial & Promotional Calendar by : Laura Dawn Lewis

Download or read book 2014 LEEP Event, Editorial & Promotional Calendar written by Laura Dawn Lewis and published by LEEP Publishing. This book was released on 2013-12-03 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3,800+ Holidays, Promotions, Events for 2014 in the United States, United Kingdom, Canadian, Australian and Chinese Markets. The 2014 LEEP features over 3,800 dates in over 53 categories arranged alphabetically (with source URLs), chronologically and by length. This calendar of holidays and events for 2014 includes National, Promotional, Industry and International Events, Federal Holidays, Major Sporting Events and industry specific promotions. The LEEP Calendar is the invaluable time-saving, idea generating, revenue building business reference tool that provides exceptional marketers, publishers and journalists a quantifiable critical advantage over the competition. Created by a marketing and publishing industry veteran for: Advertising Executives Authors Bloggers Business Networkers Business Owners Editors Educators Event Planners Journalists Marketing Executives Media Planners Media Sales Reps Promotional Products Retailers Public Relations Publicists Publishers Retail Executives Sales Executives Social Media Marketers and anyone who is curious!

2014 LEEP Event, Editorial and Promotional Calendar

Author : Laura Lewis
Publisher : CreateSpace
ISBN 13 : 9781494214302
Total Pages : 424 pages
Book Rating : 4.2/5 (143 download)

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Book Synopsis 2014 LEEP Event, Editorial and Promotional Calendar by : Laura Lewis

Download or read book 2014 LEEP Event, Editorial and Promotional Calendar written by Laura Lewis and published by CreateSpace. This book was released on 2013-11 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3,800+ Holidays, Promotions, Events for 2014 in the United States, United Kingdom, Canadian, Australian and Chinese Markets. The 2014 LEEP features over 3,800 dates in over 53 categories arranged alphabetically (with source URLs), chronologically and by length. This calendar of holidays and events for 2014 includes National, Promotional, Industry and International Events, Federal Holidays, Major Sporting Events and industry specific promotions. The LEEP Calendar is the invaluable time-saving, idea generating, revenue building business reference tool that provides exceptional marketers, publishers and journalists a quantifiable critical advantage over the competition. Created by a marketing and publishing industry veteran for: Advertising Executives Authors Bloggers Business Networkers Business Owners Editors Educators Event Planners Journalists Marketing Executives Media Planners Media Sales Reps Promotional Products Retailers Public Relations Publicists Publishers Retail Executives Sales Executives Social Media Marketers and anyone who is curious!

2013 LEEP Calendar

Author : Laura Dawn Lewis
Publisher : Createspace Independent Pub
ISBN 13 : 9781478283157
Total Pages : 322 pages
Book Rating : 4.2/5 (831 download)

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Book Synopsis 2013 LEEP Calendar by : Laura Dawn Lewis

Download or read book 2013 LEEP Calendar written by Laura Dawn Lewis and published by Createspace Independent Pub. This book was released on 2012-08-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2014 LEEP Calendar will be available December 1, 2013. Over 3,200 national and international events, promotions, observances and holidays for The United States, Canada, United Kingdom and Australia. The LEEP Calendar for 2013 includes over 3,200 holidays, promotional events, historical dates and observances arranged visually, alphabetically with URL references, chronologically and by subject category. Created by an editor & marketing professional for media & marketing professionals. The LEEP Calendar is the invaluable time-saving, idea generating, revenue building business reference tool that provides exceptional marketers, publishers and journalists a quantifiable critical advantage over their competition. Each event has been meticulously researched and sourced. As a bonus you receive a link to download your 13-page pre-printed 21 X 32 (flip chart size) 12-month wall calendar for 2013. The LEEP is a business reference tool created specifically for: Advertising Executives Authors Bloggers Business Networkers Business Owners Editors Educators Event Planners Journalists Marketing Executives Media Planners Media Sales Reps Public Relations Publicists Publishers Retail Executives Sales Executives Teachers & Home Schoolers Now in its third year, the LEEP Calendar is the marketing and PR reference you cannot do business without. Praise for The LEEP 5 Stars: from a Busy Mom "This list of holidays, events and observances is the perfect tool for creating an editorial calendar. This book saved me so much time and is well worth the money. I can't imagine creating an editorial calendar without it." M. McGraw, Mother Virginia, USA 5 Stars: You won't run out of ideas with this book! "This publication is great. It's easy to store (not bulky) and the price is fantastic. Of course, there is an almost never-ending list of special days that you can use to create newsworthy angles. The pages are organized in a user-friendly format and the content is double indexed. There are even "notes" pages. You certainly won't run out of ideas with this book. I'm a fan of any tool that will help me create tie-ins and story angles (and fit within my budget). I highly recommend it!" Nancy Spencer (publicist), Canada

Guerrilla Marketing in 30 Days

Author : Al Lautenslager
Publisher : Entrepreneur Press
ISBN 13 : 161308269X
Total Pages : 304 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Guerrilla Marketing in 30 Days by : Al Lautenslager

Download or read book Guerrilla Marketing in 30 Days written by Al Lautenslager and published by Entrepreneur Press. This book was released on 2014-06-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Chase's Calendar of Events 2014

Author : Editors of Chase's Calendar of Events
Publisher : McGraw Hill Professional
ISBN 13 : 007183091X
Total Pages : 753 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Chase's Calendar of Events 2014 by : Editors of Chase's Calendar of Events

Download or read book Chase's Calendar of Events 2014 written by Editors of Chase's Calendar of Events and published by McGraw Hill Professional. This book was released on 2013-10-04 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: As featured on The Today Show! 12,500 entries. 196 countries. 365 days. Find out what's going on any day of the year, anywhere across the globe! If you're looking to tie a promotional event to a special month, create a suggested reading list based on a literary birth anniversary, travel to a music festival halfway around the world, blog about a historical milestone or do a celebrity birthday round-up on your radio show or Twitterfeed, Chase's Calendar of Events is the one resource that has it all. For broadcasters, journalists, event planners, public relations professionals, librarians, editors, writers or simply the curious, this is one reference you can't do without! Chase's Calendar of Events 2014 brings you: Major sporting events such as the Games of the XXII Winter Olympiad at Sochi, Russia (Feb 7-23), and the FIFA World Cup in Brazil (June 12-July 13). Milestones such as the 450th birth anniversary of William Shakespeare; the 200th anniversary of "The Star- Spangled Banner"; the 100th anniversaries of the beginning of World War I and the opening of the Panama Canal; the 75th anniversary of the beginning of World War II; the 50th anniversaries of the Civil Rights Act of 1964 and Beatlemania and much more. New birthday entries for sports stars such as Mo Farah (Mar 23), Ryan Lochte (Aug 3) and Gabrielle Douglas (Dec 31); actors such as Kerry Washington (Jan 31), Lena Dunham (May 13) and Mads Mikkelsen (Nov 22); musical artists such as Carly Rae Jepsen (Nov 21) and Psy (Dec 31); and authors such as Téa Obreht (Sept 30) and Ann Patchett (Dec 2) and many others. Special days such as National Ferret Day (Apr 2), World Lindy Hop Day (May 26), Extra Mile Day (Nov 1), Lost and Found Day (Dec 12) and more. Search Chase's Any Way You Want! Whether you want to target a specifi c date, location or subject, our fully searchable CD-ROM (PCand MAC-compatible) makes your research quick and easy. Also included is a free installer, so you can load Chase’s directly to your hard drive.

Marketing for Tourism, Hospitality & Events

Author : Simon Hudson
Publisher : SAGE Publications Limited
ISBN 13 : 1529672953
Total Pages : 328 pages
Book Rating : 4.5/5 (296 download)

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Book Synopsis Marketing for Tourism, Hospitality & Events by : Simon Hudson

Download or read book Marketing for Tourism, Hospitality & Events written by Simon Hudson and published by SAGE Publications Limited. This book was released on 2023-12-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.

The Publishing Business

Author : Kelvin Smith
Publisher : Bloomsbury Publishing
ISBN 13 : 1474249523
Total Pages : 224 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis The Publishing Business by : Kelvin Smith

Download or read book The Publishing Business written by Kelvin Smith and published by Bloomsbury Publishing. This book was released on 2018-02-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.

Marketing Destinations and Venues for Conferences, Conventions and Business Events

Author : Tony Rogers
Publisher : Routledge
ISBN 13 : 1317528794
Total Pages : 312 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Marketing Destinations and Venues for Conferences, Conventions and Business Events by : Tony Rogers

Download or read book Marketing Destinations and Venues for Conferences, Conventions and Business Events written by Tony Rogers and published by Routledge. This book was released on 2015-11-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.

Social Media Marketing

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1473916518
Total Pages : 353 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Social Media Marketing by : Tracy L. Tuten

Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2014-12-09 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "Four Zones" of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr) 3. Entertainment (e.g. Candy Crush Saga) 4. Commerce (e.g. Groupon) This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate. The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

2014 Photographer's Market

Author : Mary Burzlaff Bostic
Publisher : Penguin
ISBN 13 : 1440329524
Total Pages : 1535 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis 2014 Photographer's Market by : Mary Burzlaff Bostic

Download or read book 2014 Photographer's Market written by Mary Burzlaff Bostic and published by Penguin. This book was released on 2013-08-16 with total page 1535 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Successful Photographer's Secret! Thousands of successful photographers have trusted Photographer's Market as a resource for growing their businesses. This edition contains the most comprehensive and up-to-date market contacts for working photographers today: magazines, book publishers, greeting card companies, stock agencies, advertising firms, contests and more. In addition to the more than 1,500 individually verified contacts, 2014 Photographer's Market includes: • A FREE 1-year subscription to ArtistsMarketOnline.com, where you can search industry contacts, track your submissions, get the latest photography news and much more (PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title.). • Up-to-date information on how to start and run a photography business, including how to find clients, who to contact to submit your photos, what types of photos they need and how to submit both digital and film images. • Markets for fine art photographers, including hundreds of galleries and art fairs. • NEW! Informative articles on forming a business mind-set, building your financial team, and negotiating fees and rights. • NEW! Special features on social media and e-mail marketing, getting the most from LinkedIn, building a better website, sustainability practices, and adding video to your repertoire. • NEW! Inspiring and informative interviews with successful professionals, including a motion picture grip, a magazine photo buyer, and an experimental fine art photographer. Check out ArtistsMarketOnline.com and ArtistsNetwork.com for more helpful resources. PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title.

The Influences of Social Networks in Modern Society (UM Press)

Author : Noor Ismawati Jaafar
Publisher : The University of Malaya Press
ISBN 13 : 9831009193
Total Pages : 102 pages
Book Rating : 4.8/5 (31 download)

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Book Synopsis The Influences of Social Networks in Modern Society (UM Press) by : Noor Ismawati Jaafar

Download or read book The Influences of Social Networks in Modern Society (UM Press) written by Noor Ismawati Jaafar and published by The University of Malaya Press. This book was released on 2017 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the influences of social networks in modern society. It describes the growing reliance on relationships among the society, which warrants for closer interaction among organisations and individuals. These relationships are better known as social networks. Traditionally, networks include the physical face-to-face interaction created by organisations and individuals. Nonetheless, its role has further been emphasised with the exploitation of Internet-based networks, which attracted researchers to gain further insights into its adaptation. In addition, the importance of social networks has been discussed in numerous contexts both locally and worldwide. The main aim of this book is to highlight some of the prevailing issues and challenges in the adaptation of social networks in the society viewed from the lenses of organisations and individuals. More specifically, this book documents collection of chapters written by credible authors from various nationalities and backgrounds. Thus, it presents a holistic view of social networks and their influences.

Chase's Calendar of Events 2023

Author : Editors of Chase's
Publisher : Rowman & Littlefield
ISBN 13 : 1636710697
Total Pages : 753 pages
Book Rating : 4.6/5 (367 download)

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Book Synopsis Chase's Calendar of Events 2023 by : Editors of Chase's

Download or read book Chase's Calendar of Events 2023 written by Editors of Chase's and published by Rowman & Littlefield. This book was released on 2022-11-15 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1957, Chase's Calendar of Events lists everything worth knowing and celebrating for each day of the year: 12,500 holidays, national days, historical milestones, famous birthdays, festivals, sporting events and more. "One of the most impressive reference volumes in the world." -- Publishers Weekly

Chase's Calendar of Events 2024

Author : Editors of Chase's
Publisher : Rowman & Littlefield
ISBN 13 : 1636714080
Total Pages : 753 pages
Book Rating : 4.6/5 (367 download)

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Book Synopsis Chase's Calendar of Events 2024 by : Editors of Chase's

Download or read book Chase's Calendar of Events 2024 written by Editors of Chase's and published by Rowman & Littlefield. This book was released on 2023-10-13 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1957, Chase's Calendar of Events lists everything worth knowing and celebrating for each day of the year: 12,500 holidays, national days, historical milestones, famous birthdays, festivals, sporting events and more. "One of the most impressive reference volumes in the world." -- Publishers Weekly

Chase's Calendar of Events 2022

Author : Editors of Chase's
Publisher : Rowman & Littlefield
ISBN 13 : 1641435046
Total Pages : 753 pages
Book Rating : 4.6/5 (414 download)

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Book Synopsis Chase's Calendar of Events 2022 by : Editors of Chase's

Download or read book Chase's Calendar of Events 2022 written by Editors of Chase's and published by Rowman & Littlefield. This book was released on 2021-11-15 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: Notable birthdays, historical anniversaries, national and international holidays, religious holidays, and thousands of additional days of note from all over the world.

Chase's Calendar of Events 2020

Author : Editors of Chase's
Publisher : Rowman & Littlefield
ISBN 13 : 1641433167
Total Pages : 753 pages
Book Rating : 4.6/5 (414 download)

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Book Synopsis Chase's Calendar of Events 2020 by : Editors of Chase's

Download or read book Chase's Calendar of Events 2020 written by Editors of Chase's and published by Rowman & Littlefield. This book was released on 2019-09-24 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1957, Chase's Calendar of Events lists everything worth knowing and celebrating for each day of the year: 12,500 holidays, historical milestones, famous birthdays, festivals, sporting events and much more. "The Oxford English Dictionary of holidays." NPR's Planet Money.

Marketing Moxie for Librarians

Author : Paula Watson-Lakamp
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 139 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Marketing Moxie for Librarians by : Paula Watson-Lakamp

Download or read book Marketing Moxie for Librarians written by Paula Watson-Lakamp and published by Bloomsbury Publishing USA. This book was released on 2015-05-07 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.

Crash Course in Marketing for Libraries

Author : Susan W. Alman
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis Crash Course in Marketing for Libraries by : Susan W. Alman

Download or read book Crash Course in Marketing for Libraries written by Susan W. Alman and published by Bloomsbury Publishing USA. This book was released on 2014-12-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library usewhich is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.