Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Handbook of Consumer Psychology

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Author :
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1784 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

The Official Catholic Directory for the Year of Our Lord ...

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Author :
Publisher :
ISBN 13 :
Total Pages : 1588 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Official Catholic Directory for the Year of Our Lord ... by :

Download or read book The Official Catholic Directory for the Year of Our Lord ... written by and published by . This book was released on 1981 with total page 1588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Agricultural Advertising

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Publisher :
ISBN 13 :
Total Pages : 692 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Agricultural Advertising by : Elmer E. Critchfield

Download or read book Agricultural Advertising written by Elmer E. Critchfield and published by . This book was released on 1905 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Parks Canada Glass Glossary for the Description of Containers, Tableware, Flat Glass, and Closures

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Author :
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The Parks Canada Glass Glossary for the Description of Containers, Tableware, Flat Glass, and Closures by : Olive R. Jones

Download or read book The Parks Canada Glass Glossary for the Description of Containers, Tableware, Flat Glass, and Closures written by Olive R. Jones and published by . This book was released on 1989 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The glossary grew out of the need to have a standardized system for the cataloguing of glass artifacts from sites excavated by Parks Canada. It presents information on the general aspects of glass artifacts, such as their colour, condition, and manufacturing techniques. It provides guidance on terminology, measurements to take, and attributes to describe.

The Keystone

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Publisher :
ISBN 13 :
Total Pages : 1698 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The Keystone by :

Download or read book The Keystone written by and published by . This book was released on 1913 with total page 1698 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strengthening Forensic Science in the United States

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Publisher : National Academies Press
ISBN 13 : 0309142393
Total Pages : 348 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Strengthening Forensic Science in the United States by : National Research Council

Download or read book Strengthening Forensic Science in the United States written by National Research Council and published by National Academies Press. This book was released on 2009-07-29 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scores of talented and dedicated people serve the forensic science community, performing vitally important work. However, they are often constrained by lack of adequate resources, sound policies, and national support. It is clear that change and advancements, both systematic and scientific, are needed in a number of forensic science disciplines to ensure the reliability of work, establish enforceable standards, and promote best practices with consistent application. Strengthening Forensic Science in the United States: A Path Forward provides a detailed plan for addressing these needs and suggests the creation of a new government entity, the National Institute of Forensic Science, to establish and enforce standards within the forensic science community. The benefits of improving and regulating the forensic science disciplines are clear: assisting law enforcement officials, enhancing homeland security, and reducing the risk of wrongful conviction and exoneration. Strengthening Forensic Science in the United States gives a full account of what is needed to advance the forensic science disciplines, including upgrading of systems and organizational structures, better training, widespread adoption of uniform and enforceable best practices, and mandatory certification and accreditation programs. While this book provides an essential call-to-action for congress and policy makers, it also serves as a vital tool for law enforcement agencies, criminal prosecutors and attorneys, and forensic science educators.

History of Soybeans and Soyfoods in Ohio

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Author :
Publisher : Soyinfo Center
ISBN 13 : 1948436752
Total Pages : 1462 pages
Book Rating : 4.9/5 (484 download)

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Book Synopsis History of Soybeans and Soyfoods in Ohio by : William Shurtleff; Akiko Aoyagi

Download or read book History of Soybeans and Soyfoods in Ohio written by William Shurtleff; Akiko Aoyagi and published by Soyinfo Center. This book was released on 2022-05-13 with total page 1462 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographic index. 114 photographs and illustrations - mostly color. Free of charge in digital PDF format.

The ... Book of Lists

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Author :
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis The ... Book of Lists by :

Download or read book The ... Book of Lists written by and published by . This book was released on 1989 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fostering Sustainable Behavior

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Publisher : New Society Publishers
ISBN 13 : 1550924621
Total Pages : 184 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Fostering Sustainable Behavior by : Doug McKenzie-Mohr

Download or read book Fostering Sustainable Behavior written by Doug McKenzie-Mohr and published by New Society Publishers. This book was released on 2011-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Advertising as Multilingual Communication

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Author :
Publisher : Springer
ISBN 13 : 0230503012
Total Pages : 221 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Advertising as Multilingual Communication by : H. Kelly-Holmes

Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

California Manufacturers Register

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Author :
Publisher :
ISBN 13 :
Total Pages : 2506 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis California Manufacturers Register by :

Download or read book California Manufacturers Register written by and published by . This book was released on 1998 with total page 2506 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Athenaeum

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Publisher :
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis The Athenaeum by :

Download or read book The Athenaeum written by and published by . This book was released on 1859 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Guide for the Care and Use of Laboratory Animals

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Publisher : National Academies Press
ISBN 13 : 0309154006
Total Pages : 246 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Guide for the Care and Use of Laboratory Animals by : National Research Council

Download or read book Guide for the Care and Use of Laboratory Animals written by National Research Council and published by National Academies Press. This book was released on 2011-01-27 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A respected resource for decades, the Guide for the Care and Use of Laboratory Animals has been updated by a committee of experts, taking into consideration input from the scientific and laboratory animal communities and the public at large. The Guide incorporates new scientific information on common laboratory animals, including aquatic species, and includes extensive references. It is organized around major components of animal use: Key concepts of animal care and use. The Guide sets the framework for the humane care and use of laboratory animals. Animal care and use program. The Guide discusses the concept of a broad Program of Animal Care and Use, including roles and responsibilities of the Institutional Official, Attending Veterinarian and the Institutional Animal Care and Use Committee. Animal environment, husbandry, and management. A chapter on this topic is now divided into sections on terrestrial and aquatic animals and provides recommendations for housing and environment, husbandry, behavioral and population management, and more. Veterinary care. The Guide discusses veterinary care and the responsibilities of the Attending Veterinarian. It includes recommendations on animal procurement and transportation, preventive medicine (including animal biosecurity), and clinical care and management. The Guide addresses distress and pain recognition and relief, and issues surrounding euthanasia. Physical plant. The Guide identifies design issues, providing construction guidelines for functional areas; considerations such as drainage, vibration and noise control, and environmental monitoring; and specialized facilities for animal housing and research needs. The Guide for the Care and Use of Laboratory Animals provides a framework for the judgments required in the management of animal facilities. This updated and expanded resource of proven value will be important to scientists and researchers, veterinarians, animal care personnel, facilities managers, institutional administrators, policy makers involved in research issues, and animal welfare advocates.

Metal Worker, Plumber and Steam Fitter

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Author :
Publisher :
ISBN 13 :
Total Pages : 902 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Metal Worker, Plumber and Steam Fitter by :

Download or read book Metal Worker, Plumber and Steam Fitter written by and published by . This book was released on 1881 with total page 902 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Thomas Register of American Manufacturers and Thomas Register Catalog File

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Author :
Publisher :
ISBN 13 :
Total Pages : 2804 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Thomas Register of American Manufacturers and Thomas Register Catalog File by :

Download or read book Thomas Register of American Manufacturers and Thomas Register Catalog File written by and published by . This book was released on 1956 with total page 2804 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1970-71 includes manufacturers' catalogs.

Historical Painting Techniques, Materials, and Studio Practice

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Author :
Publisher : Getty Publications
ISBN 13 : 0892363223
Total Pages : 241 pages
Book Rating : 4.8/5 (923 download)

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Book Synopsis Historical Painting Techniques, Materials, and Studio Practice by : Arie Wallert

Download or read book Historical Painting Techniques, Materials, and Studio Practice written by Arie Wallert and published by Getty Publications. This book was released on 1995-08-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging the fields of conservation, art history, and museum curating, this volume contains the principal papers from an international symposium titled "Historical Painting Techniques, Materials, and Studio Practice" at the University of Leiden in Amsterdam, Netherlands, from June 26 to 29, 1995. The symposium—designed for art historians, conservators, conservation scientists, and museum curators worldwide—was organized by the Department of Art History at the University of Leiden and the Art History Department of the Central Research Laboratory for Objects of Art and Science in Amsterdam. Twenty-five contributors representing museums and conservation institutions throughout the world provide recent research on historical painting techniques, including wall painting and polychrome sculpture. Topics cover the latest art historical research and scientific analyses of original techniques and materials, as well as historical sources, such as medieval treatises and descriptions of painting techniques in historical literature. Chapters include the painting methods of Rembrandt and Vermeer, Dutch 17th-century landscape painting, wall paintings in English churches, Chinese paintings on paper and canvas, and Tibetan thangkas. Color plates and black-and-white photographs illustrate works from the Middle Ages to the 20th century.