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101 Marketing Traps And How To Escape Them
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Book Synopsis 101 Marketing Traps and How to Escape Them by : Carroll Conklin
Download or read book 101 Marketing Traps and How to Escape Them written by Carroll Conklin and published by Createspace Independent Pub. This book was released on 2012-12-15 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a "how to" book: how to recognize a marketing trap when you are in one, and how to escape. Most marketing professionals are caught in one (and usually more) traps that keep marketplace initiatives from being as effective as they could be. These traps also tend to make the marketing process more difficult than it needs to be. They raise the cost and frustration level of marketing. They commoditize brands and cripple margins. Get out of these traps, and everything changes. The marketplace makes sense the way it never did before. Buyers who seem to have become so demanding and unpredictable are actually revealed as actually very predictable and, once satisfied on their terms, ready and willing to buy more of what you offer. Escape from your marketing traps and you'll find it much easier to sell top management on consistently doing the right thing. Your efforts will get better results faster, enhancing your reputation as a get-it-done marketer who understands how to generate dynamic business growth ... and how to sustain it. Once you've learned how to recognize and escape these traps, you will give your brand a decided competitive edge in the marketplace. Escape from your marketing traps, one trap at a time ... and start making the kind of high-impact marketing moves that will make you indispensible.
Book Synopsis 99 Marketing Traps and How to Avoid Them by : Carroll, Carroll Conklin,
Download or read book 99 Marketing Traps and How to Avoid Them written by Carroll, Carroll Conklin, and published by . This book was released on 2011-03-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a "how to" book: how to recognize a marketing trap when you are in one, and how to get out. Most marketing professionals are unknowingly caught in one or more traps that are keeping their marketplace initiatives from being as effective as they could be. These traps also tend to make the marketing process more difficult than it needs to be. They raise the cost and frustration level of marketing. They commoditize brands and cripple margins. And these traps are largely responsible for the 80% failure rate of new product launches and brand extensions. Get out of these traps, and everything changes. The marketplace makes sense the way it never did before. Buyers who seem to have become so demanding and unpredictable are actually revealed as actually very predictable and, once satisfied on their terms, ready and willing to buy more of what you offer. Get out of these traps and you'll find it much easier to sell top management on consistently doing the right thing, getting better results faster and enhancing your reputation as a get-it-done marketer who understands how to generate dynamic business growth ... and how to sustain it. Once you've learned how to recognize and avoid these traps, you will give youself a decided competitive edge in the marketplace. That's because your competitors are most likely operating in one or more of these traps, probably several of them. While they're stuck, you're racing ahead. While they're wondering why, you're making the kind of decisions that unleash brands ... and fortunes. Get out of your marketing traps, one trap at a time. You'll be amazed by the results! What's holding you back? Get out of that trap that's making you work harder than you need to ... and start making the kind of high-impact marketing moves that will make you indispensible.
Book Synopsis Escape from the Staple Trap by : Paul Kellogg
Download or read book Escape from the Staple Trap written by Paul Kellogg and published by University of Toronto Press. This book was released on 2015-10-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From fur and fish to oil and minerals, Canadian development has often been understood through its relationship to export staples. This understanding, argues Paul Kellogg, has led many political economists to assume that Canadian economic development has followed a path similar to those of staple-exporting economies in the Global South, ignoring a more fundamental fact: as an advanced capitalist economy, Canada sits in the core of the world system, not on the periphery or semi-periphery. In Escape from the Staple Trap, Kellogg challenges statistical and historical analyses that present Canada as weak and disempowered, lacking sovereignty and economic independence. A powerful critique of the dominant trend in Canadian political economy since the 1970s, Escape from the Staple Trap offers an important new framework for understanding the distinctive features of Canadian political economy.
Book Synopsis America's Inequality Trap by : Nathan J. Kelly
Download or read book America's Inequality Trap written by Nathan J. Kelly and published by University of Chicago Press. This book was released on 2020-02-11 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gap between the rich and the poor has grown dramatically in the United States and is now at its widest since at least the early 1900s. While by most measures the economy has been improving, soaring cost of living and stagnant wages have done little to assuage economic anxieties. Conditions like these seem designed to produce a generation-defining intervention to balance the economic scales and enhance opportunities for those at the middle and bottom of the country’s economic ladder—but we have seen nothing of the sort. Nathan J. Kelly argues that a key reason for this is that rising concentrations of wealth create a politics that makes reducing economic inequality more difficult. Kelly convincingly shows that, when a small fraction of the people control most of the economic resources, they also hold a disproportionate amount of political power, hurtling us toward a self-perpetuating plutocracy, or an “inequality trap.” Among other things, the rich support a broad political campaign that convinces voters that policies to reduce inequality are unwise and not in the average voter’s interest, regardless of the real economic impact. They also take advantage of interest groups they generously support to influence Congress and the president, as well as state governments, in ways that stop or slow down reform. One of the key implications of this book is that social policies designed to combat inequality should work hand-in-hand with political reforms that enhance democratic governance and efforts to fight racism, and a coordinated effort on all of these fronts will be needed to reverse the decades-long trend.
Download or read book Freedom First written by Matthew Klan and published by John Wiley & Sons. This book was released on 2020-03-02 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: True freedom is within your grasp with this powerful wealth creation strategy. Freedom First challenges you to rethink your ideas about how to become financially free. Drawing on historical financial insights as old as Confucius, as well as lessons gleaned from modern psychology and economics, this book explores a counterintuitive approach to wealth creation: if you want to become financially free, you need to become free first. Author Matthew Klan walked away from his professional career and the promise of financial security in the pursuit of freedom. Now a self-made millionaire, Klan reveals his two-part wealth-building principle, and shares stories of others who have harnessed the power of getting free first. This book will enable you to: Learn the counterintuitive financial insights of the rich Understand the traps of not being free: Dependence trap, Debt trap, Income trap Learn how to free yourself from what is holding you back Free up time and energy to unlock your full creative potential Adopt a growth mindset and go beyond the traditional ’passive income‘ approach Whether you’re a millennial or retiree, this book will teach you the wealth generation secrets of the rich and enable you to become financially free now.
Book Synopsis Escaping the Build Trap by : Melissa Perri
Download or read book Escaping the Build Trap written by Melissa Perri and published by O'Reilly Media. This book was released on 2018-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
Book Synopsis The Escape from Balance Sheet Recession and the QE Trap by : Richard C. Koo
Download or read book The Escape from Balance Sheet Recession and the QE Trap written by Richard C. Koo and published by John Wiley & Sons. This book was released on 2014-10-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compare global experiences during the balance sheet recession and find out what is needed for a full recovery The Escape from Balance Sheet Recession and the QE Trap details the many hidden dangers remaining as the world slowly recovers from the balance sheet recession of 2008. Author and leading economist Richard Koo explains the unique political and economic pitfalls that stand in the way of recovery from this rare type of recession that was largely overlooked by economists. Koo anticipated the current predicament in the West long before others and issued warnings in his previous books: Balance Sheet Recession and The Holy Grail of Macroeconomics. This new book illustrates how history is repeating itself in Europe while the United States, which learnt from the Japanese experience, is doing better by avoiding the fiscal cliff. However, because of the liberal dosage of quantitative easing already implemented, the United States, the United Kingdom, and Japan may face a treacherous path to normalcy in what Koo calls the QE Trap. He argues that it is necessary to understand balance sheet recession in order to resolve the Eurozone crisis, particularly the competitiveness problems. Koo issues warnings against those who are too ready to argue for structural reforms when the problems are actually with balance sheets. He re-examines Japan's two decades of experiences with this rare recession and offers an insider view on the Abenomics. On China, readers will gain a very different historical perspective as Koo argues that western commentators have forgotten their own history when they talk about the re-balancing of the Chinese economy. Learn from Japan which experienced the same predicament afflicting the West fifteen years earlier Discover how unwinding of quantitative easing will affect the United States, the United Kingdom, Japan, as well as the emerging world Examine solutions to the Eurozone problems caused by two balance sheet recessions eight years apart Gain insight into China's problems from the West's own experiences with urbanisation Koo, who developed the concept of balance sheet recession based on Japan's experience, took the revolution in macroeconomics started by John Maynard Keynes in 1936 to a new height. The Escape from Balance Sheet Recession and the QE Trap offers the world cure for balance sheet recession.
Download or read book Pacific Rural Press written by and published by . This book was released on 1905 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis No One Eats Alone by : Michael S. Carolan
Download or read book No One Eats Alone written by Michael S. Carolan and published by Island Press. This book was released on 2017-05-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced, fast food world, everyone seems to be eating alone, all the time--whether it's at their desks or in the car. Michael Carolan argues that needs to change if we want healthy, equitable, and sustainable food. We can no longer afford to ignore human connections as we struggle with dire problems like hunger, obesity, toxic pesticides, antibiotic resistance, depressed rural economies, and low-wage labor. In No One Eats Alone he tells the stories of people getting together to change their relationship to food and to each other--from community farms where suburban moms and immigrant families work side by side, to online exchanges where entrepreneurs share kitchen space, to "hackers" who trade information about farm machinery repairs. This is how real change happens, Carolan contends: when we start acting like citizens first and consumers second.
Book Synopsis Trump University Marketing 101 by : Don Sexton
Download or read book Trump University Marketing 101 written by Don Sexton and published by John Wiley & Sons. This book was released on 2006-06-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.
Book Synopsis Total Integrated Marketing by : James M. Hulbert
Download or read book Total Integrated Marketing written by James M. Hulbert and published by Kogan Page Publishers. This book was released on 2003 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors argue that marketing has lost its way and that companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. They assert that the new marketplace demands integration of the firm's entire capabilities into a system which delivers exemplary customer satisfaction. Integrating marketing is imperative, from the top down and with every major function: finance, operations, sales, R&D, customer service and HR. Only by creating Total Integrated Marketing, they say, which ensures that everyone in the organization has one paramount goal to get and keep customers, can success be achieved. They provide marketing tips and innovations that readers can adapt to their own businesses and revealing cases which lift the lid on good and bad practice around the world.
Book Synopsis Successful Farming by : Ernest E. Faville
Download or read book Successful Farming written by Ernest E. Faville and published by . This book was released on 1922 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes various special sections or issues annually: 1968- Harvesting issue (usually no. 7 or 8); 1968- Crop planning issue (usually no. 12; title varies slightly); Machinery management issue (Usually no. 2); 1970- Crop planting issue (usually no. 4; title varies slightly.)
Book Synopsis Escape from the Central Bank Trap, Second Edition by : Daniel Lacalle
Download or read book Escape from the Central Bank Trap, Second Edition written by Daniel Lacalle and published by Business Expert Press. This book was released on 2019-09-11 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about realistic solutions for the threat of zero-interest rates and excessive liquidity. Central banks do not print growth. The financial crisis was much more than the result of an excess of risk. The same policies that created each subsequent bust are the ones that have been implemented in recent years. This book is about realistic solutions for the threat of zero-interest rates and excessive liquidity. The United States needs to take the first step, defending sound money and a balanced budget, recovering the middle-class by focusing on increasing disposable income. The rest will follow. Our future should not be low growth and high debt. Cheap money becomes very expensive in the long run. There is an escape from the central bank trap.
Book Synopsis Research Handbook on International Competition Law by : Ariel Ezrachi
Download or read book Research Handbook on International Competition Law written by Ariel Ezrachi and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on International Competition Law brings together leading academics, practitioners and competition officials to discuss the most recent developments in international competition law and policy. This comprehensive Handbook explores the dynamics of international cooperation and national enforcement. It identifies initiatives that led to the current state of collaboration and also highlights current and future challenges. The Handbook features twenty-two contributions on topical subjects including: competition in developed and developing economies, enforcement trends, advocacy and regional and multinational cooperation. In addition, selected areas of law are explored from a comparative perspective. These include intellectual property and competition law, the pharmaceutical industry, merger control worldwide and the application of competition law to agreements and dominant market position. Presenting an overview of the current state of cooperation and convergence as well as a comparative analysis of substance and procedure, this authoritative Handbook will prove an invaluable reference tool for academics, competition officials and practitioners who focus on international competition law.
Download or read book Bottom Line Yearbook written by and published by . This book was released on 2001 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis IBPS RRB Guide for Officer Scale 1 (Preliminary & Main), 2 & 3 Exam with 4 Online Practice Sets 6th Edition by : Disha Experts
Download or read book IBPS RRB Guide for Officer Scale 1 (Preliminary & Main), 2 & 3 Exam with 4 Online Practice Sets 6th Edition written by Disha Experts and published by Disha Publications. This book was released on 2019-04-25 with total page 935 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current book "IBPS RRB Guide for Officer Scale I (Preliminary & Main), II & III Exam with 4 Online Tests" covers all the 5 sections asked in the RRB exam English Language, Quantitative Aptitude, Data Interpretation, Reasoning, Computer Knowledge and Financial Awareness. The book provides the Solved Papers of 2017 & 2018 for Scale I, II & III. The book covers Revision Material on Financial Awareness. The book provides 4 Online Practice Sets - 2 for Preliminary & 2 for the Main Exam on the latest pattern of the exam for the Mock Online experience. These tests will be useful for Scale I, Scale II (GBO) & Scale III. The book provides well illustrated theory with exhaustive fully solved examples for learning. This is followed with an exhaustive collection of solved questions in the form of Exercise. The section on General Awareness has been divided into 5 chapters Conceptual Banking; Current Banking; General Awareness and Current Affairs; Financial Awareness.
Book Synopsis IBPS RRB Guide for Officer Scale 1 (Preliminary & Main), 2 & 3 Exam with 3 Online Practice Sets 5th Edition by : Disha Experts
Download or read book IBPS RRB Guide for Officer Scale 1 (Preliminary & Main), 2 & 3 Exam with 3 Online Practice Sets 5th Edition written by Disha Experts and published by Disha Publications. This book was released on with total page 899 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current book "IBPS-CWE RRB Guide for Officer Scale I, II & III Exam with 3 Online Tests" covers all the 5 sections asked in the RRB exam English Language, Quantitative Aptitude, Data Interpretation, Reasoning, Computer Knowledge and Financial Awareness. The book provides the Solved Papers of 2017 for Scale I, II & III. The book covers Revision Material on Financial Awareness. The book provides well illustrated theory with exhaustive fully solved examples for learning. This is followed with an exhaustive collection of solved questions in the form of Exercise. The section on General Awareness has been divided into 5 chapters Conceptual Banking; Current Banking; General Awareness and Current Affairs; Financial Awareness. The book is a one stop solution to all the requirements of the students aspiring for Officer Scale II and III. The book provides 3 Online Practice Sets on the latest pattern of the exam for the Mock Online experience. These tests will be useful for Scale I, Scale II (GBO) & Scale III.
