10 Principles Of Good Advertising

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10 Principles of Good Advertising

Author : Robert Shore
Publisher : Artis
ISBN 13 : 9781908126306
Total Pages : 0 pages
Book Rating : 4.1/5 (263 download)

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Book Synopsis 10 Principles of Good Advertising by : Robert Shore

Download or read book 10 Principles of Good Advertising written by Robert Shore and published by Artis. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. As a discipline it might be defined as follows: advertising is about creating a message about something (usually a product or service) and then getting it out to people in the hope that they will react in a particular way - which in all likelihood means ""buying it". Or put another way, it's paid persuasive communication that uses the mass media to connect an identified sponsor - the person or company that pays for the ad - with its target audience. This book examines the different elements of those definitions and shows readers - through discussion of the ten key principles underlying all great advertising - how to create dynamic, well-targeted adverts of their own. Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement. With clear explanations, illustrations and checklists for each chapter, the reader is guided through what goes into making an advertisement work. "

Principles of Advertising

Author : Monle Lee
Publisher : Routledge
ISBN 13 : 0789022990
Total Pages : 452 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis Principles of Advertising by : Monle Lee

Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

Author : Shane Atchison
Publisher : McGraw Hill Professional
ISBN 13 : 0071847871
Total Pages : 369 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing by : Shane Atchison

Download or read book Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing written by Shane Atchison and published by McGraw Hill Professional. This book was released on 2015-05-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future. That's where this groundbreaking marketing guide comes into play. From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work.

10 Advertising Principles

Author : Robert M. Shore
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (12 download)

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Book Synopsis 10 Advertising Principles by : Robert M. Shore

Download or read book 10 Advertising Principles written by Robert M. Shore and published by . This book was released on 2012 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title examines the different elements involved in advertising and shows readers, through discussion of the ten key principles underlying advertising, how to create dynamic, well-targeted adverts of their own.

Ten Principles for Good Design

Author : Cees de Jong
Publisher : Prestel Publishing
ISBN 13 : 9783791383668
Total Pages : 0 pages
Book Rating : 4.3/5 (836 download)

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Book Synopsis Ten Principles for Good Design by : Cees de Jong

Download or read book Ten Principles for Good Design written by Cees de Jong and published by Prestel Publishing. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exquisitely produced to reflect Dieter Rams' aesthetic philosophy, this book presents highlights from a forty-year career designing iconic consumer products that enhance our daily lives. For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Now Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant book. Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful, etc., this book presents one hundred items that embody these guidelines. Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems and cigarette lighters. A fascinating essay places Dieter Rams in the context of modern design, from Bauhaus to Philip Johnson. Archival materials include photos of Rams' design team and excerpts from his publications and speeches. The book closes with a chronological overview of design icons, categorized by function, that show the enormous breadth of Rams' vision. Taken together, these images and texts offer the most comprehensive overview of Dieter Rams' work to date and will serve as both a reference and an inspiration for anyone interested in how and why good design matters.

Principles of Advertising

Author : Monle Lee
Publisher : Psychology Press
ISBN 13 : 9780789023001
Total Pages : 458 pages
Book Rating : 4.0/5 (23 download)

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Book Synopsis Principles of Advertising by : Monle Lee

Download or read book Principles of Advertising written by Monle Lee and published by Psychology Press. This book was released on 2005 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Principles of Advertising

Author : Daniel Starch
Publisher :
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Principles of Advertising by : Daniel Starch

Download or read book Principles of Advertising written by Daniel Starch and published by . This book was released on 1923 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising

Author : William Wells
Publisher :
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Advertising by : William Wells

Download or read book Advertising written by William Wells and published by . This book was released on 1992 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Advertising & IMC

Author : Tom Duncan
Publisher : Irwin/McGraw-Hill
ISBN 13 : 9780072537741
Total Pages : 774 pages
Book Rating : 4.5/5 (377 download)

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Book Synopsis Principles of Advertising & IMC by : Tom Duncan

Download or read book Principles of Advertising & IMC written by Tom Duncan and published by Irwin/McGraw-Hill. This book was released on 2005 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. Principles of Advertising and IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.

Principles of Advertising

Author : Monle Lee
Publisher : Routledge
ISBN 13 : 1136419322
Total Pages : 451 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Principles of Advertising by : Monle Lee

Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2013-05-13 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A complete and well-organized textbook on advertising"Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing world of contemporary advertising, and reflects the authors’ expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more. Principles of Advertising: A Global Perspective, Second Edition equips instructorsand their studentswith the fundamental elements of the field with emphasis on ethical issues. The book includes a foreword by Don E. Schultz of Northwestern University’s Integrated Marketing Communication program and provides insights into effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring Global Perspectives, Ethics Tracks, and short commentaries from practitioners in various fields, and adds 24 new illustrations and more recent examples of now-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: the benefits of a graduate degree client-agency relationships targeting the middleman marketing to men Janet Jackson exposed pop-up ads marketing cosmetic surgery advertising as programming controversial campaigns behavioral targeting or online stalking? Principles of Advertising: A Global Perspective, Second Edition examines new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give your students current and proven information on the changing world of advertising.

Ogilvy on Advertising

Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 613 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Ogilvy on Advertising by : David Ogilvy

Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

The Ten Principles Behind Great Customer Experiences

Author : Matt Watkinson
Publisher : Pearson UK
ISBN 13 : 0273775995
Total Pages : 241 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis The Ten Principles Behind Great Customer Experiences by : Matt Watkinson

Download or read book The Ten Principles Behind Great Customer Experiences written by Matt Watkinson and published by Pearson UK. This book was released on 2013-02-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to create a competitive advantage for your business by offering a customer experience that’s second to none! By following a simple “ten principles” format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the ‘what, why and how’ necessary to make good ideas stick and get them into practical usage, so you can enhance your customers’ experiences and keep them returning again and again. Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, Gü puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone.

Persuasive Advertising

Author : J. Armstrong
Publisher : Springer
ISBN 13 : 0230285805
Total Pages : 398 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Persuasive Advertising by : J. Armstrong

Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

The New Advertising

Author : Valerie K. Jones
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 697 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis The New Advertising by : Valerie K. Jones

Download or read book The New Advertising written by Valerie K. Jones and published by Bloomsbury Publishing USA. This book was released on 2016-09-19 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.

Principles of Advertising

Author : Committee on Advertising
Publisher :
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Principles of Advertising by : Committee on Advertising

Download or read book Principles of Advertising written by Committee on Advertising and published by . This book was released on 1963 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising

Author : William Wells
Publisher :
ISBN 13 :
Total Pages : 610 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Advertising by : William Wells

Download or read book Advertising written by William Wells and published by . This book was released on 2000 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt:

10 Principles Of Effective Leadership

Author : Christopher E. L. Toote, Ph.D.
Publisher : eBookIt.com
ISBN 13 : 1456653431
Total Pages : 126 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis 10 Principles Of Effective Leadership by : Christopher E. L. Toote, Ph.D.

Download or read book 10 Principles Of Effective Leadership written by Christopher E. L. Toote, Ph.D. and published by eBookIt.com. This book was released on 2024-07-15 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: "10 Principles of Effective Leadership" is a comprehensive guide that outlines key principles and strategies for successful leadership in various fields. From communication and decision-making to inspiring others and fostering a positive work culture, this book provides valuable insights and practical tips for both new and experienced leaders looking to enhance their leadership skills. This book delves into essential leadership qualities and strategies, offering practical examples to help readers develop their own, transformational, and impactful leadership style. From effective collaboration to building strong teams, this book covers essential principles that are crucial for successful leadership in any organization. Packed with real-life examples and actionable advice, this book is a must-read for anyone aspiring to become a strong and effective leader.