Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
10 Cas Europeens De Marketing Management
Download 10 Cas Europeens De Marketing Management full books in PDF, epub, and Kindle. Read online 10 Cas Europeens De Marketing Management ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis 10 cas européens de marketing management by : Bernard Dubois
Download or read book 10 cas européens de marketing management written by Bernard Dubois and published by Editions Publi-Union. This book was released on 1995 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avant d'être une fonction ou une discipline, le marketing est d'abord une pratique. Chaque jour, des responsables d'entreprises de toute taille et de toute nature prennent des décisions affectant les relations d'échange avec leurs marchés. De par la diversité des situations rencontrées, le marketing reste difficile à codifier et sa seule véritable loi est celle de la relativité : un produit qui réussit dans un pays peut échouer dans un autre, une solution adaptée à une grande entreprise peut s'avérer inopérante pour une PME. Il s'ensuit que la meilleure façon d'approfondir sa maîtrise du marketing est, au-delà de la lecture d'un manuel, de se confronter à des problèmes réellement vécus par des responsables commerciaux et, " se glissant dans leur peau ", de chercher à les résoudre. Telle est la démarche proposée dans cet ouvrage de cas. Contrairement aux habituels recueils, cet ouvrage ne se contente pas de présenter des énoncés. Chaque cas est complété par une série de suggestions, d'analyses et de modélisations.
Book Synopsis Retailing in the European Union by : Stewart Howe
Download or read book Retailing in the European Union written by Stewart Howe and published by Routledge. This book was released on 2005-08-12 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: As retailing becomes increasingly important in global economics, the similarities and differences of retailing from country to country are now more evident. This unique and timely study of retail structures across Europe, gives an insightful overview of the internationalization of retailing and asks important questions regarding the effectiveness of different retailing sectors. With chapters on Denmark, France, Germany, Greece, Italy, Spain and the United Kingdom, this contemporary study examines the extent to which Europe's increasingly homogenous environment applies to retailing. By considering overall structural and socio-economic variables of country-to-country retailing, it draws fascinating conclusions on efficiency and competition within the European Union. A major contribution to the field of European retail studies, this significant work in comparative legislation is essential reading for anyone studying retailing at postgraduate or undergraduate level or with an interest in comparative economics.
Book Synopsis ECKM 2018 19th European Conference on Knowledge Management by : Ettore Bolisani
Download or read book ECKM 2018 19th European Conference on Knowledge Management written by Ettore Bolisani and published by Academic Conferences and publishing limited. This book was released on 2018-09-06 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Wine Management and Marketing Opportunities for Companies and Challenges for the Industry by : Foued Cheriet
Download or read book Wine Management and Marketing Opportunities for Companies and Challenges for the Industry written by Foued Cheriet and published by John Wiley & Sons. This book was released on 2020-09-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
Book Synopsis Place Branding and Marketing from a Policy Perspective by : Vincent Mabillard
Download or read book Place Branding and Marketing from a Policy Perspective written by Vincent Mabillard and published by Taylor & Francis. This book was released on 2023-12-21 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.
Book Synopsis Cases on Consumer-Centric Marketing Management by : Jham, Vimi
Download or read book Cases on Consumer-Centric Marketing Management written by Jham, Vimi and published by IGI Global. This book was released on 2013-07-31 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Book Synopsis 10 cas de Marketing management by : Bernard Dubois
Download or read book 10 cas de Marketing management written by Bernard Dubois and published by . This book was released on 1990 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management and Communications in the Public Sector by : Martial Pasquier
Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2017-08-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Book Synopsis Wine Management and Marketing, Volume 2 by : Foued Cheriet
Download or read book Wine Management and Marketing, Volume 2 written by Foued Cheriet and published by John Wiley & Sons. This book was released on 2024-06-19 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.
Book Synopsis Cases in Strategic Marketing Management by : Julian W. Vincze
Download or read book Cases in Strategic Marketing Management written by Julian W. Vincze and published by . This book was released on 1999-12 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers coverage of marketing management concepts with a special emphasis on change and innovation entering into the twenty-first century.
Download or read book Risk Management written by Céline Bérard and published by John Wiley & Sons. This book was released on 2018-01-04 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risk management practices are growing both in number and complexity in businesses, notably driven by new regulatory standards that feature risk management at their core. Although large businesses are more likely to adopt a formal, holistic approach to risk management, the stakes are just as high for SMEs. Risk management in SMEs can contribute to a certain organizational, entrepreneurial and partnership dynamic which constitutes a real opportunity to evolve practices and improve performance. This book offers varied responses to this question by combining conceptual approaches, empirical illustrations and the associated managerial implications.
Book Synopsis European Retail Research by : Bernhard Swoboda
Download or read book European Retail Research written by Bernhard Swoboda and published by Springer Science & Business Media. This book was released on 2009-01-30 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
Book Synopsis Distance in International Business by : Alain Verbeke
Download or read book Distance in International Business written by Alain Verbeke and published by Emerald Group Publishing. This book was released on 2017-11-30 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twelfth volume in the Progress in International Business Research series presents extensive accounts of the contemporary scientific debate on how to assess the impacts of distance, both negative and positive ones, on the conduct of international business.
Book Synopsis New Media in New Europe-Asia by : Jeremy Morris
Download or read book New Media in New Europe-Asia written by Jeremy Morris and published by Routledge. This book was released on 2016-04-14 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers an in-depth investigation of the role of new media in the political, social and cultural life in the region of Europe-Asia. By focusing on new media, which is understood primarily as internet-enabled networked social practice, the book puts forward a political and cultural redefinition of the region which is determined by the recognition of the diversity of new media uses in the countries included in the study. This book focuses on the period prior to the advent of ‘world internet revolutions’, and it registers the region at its pivotal moment—at the time of its entry into the post-broadcast era. Does the Internet aid democratisation or it conditioned by socio-political norms? Has the Internet changed politics or has it had to fit existing political structures? Has the use of digital technologies revolutionized election campaigns? How is hyperlinked society different from society prior to the advent of the web? How do ordinary people actually use the Internet. These and other pressing questions – crucial to understanding the post-socialist world – are investigated in the current volume. This book was published as a special issue of Europe-Asia Studies.
Book Synopsis Dynamics of International Advertising by : Barbara Mueller
Download or read book Dynamics of International Advertising written by Barbara Mueller and published by Peter Lang. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed - from research and strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource.
Book Synopsis Global Intermediation and Logistics Service Providers by : Saglietto, Laurence
Download or read book Global Intermediation and Logistics Service Providers written by Saglietto, Laurence and published by IGI Global. This book was released on 2017-01-18 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: As modern organizations become more globalized and diverse, they require additional assistance to maintain effective workflows. With the support of intermediary partners, businesses can enhance their various management processes. Global Intermediation and Logistics Service Providers is a comprehensive reference source for the latest scholarly material on outsourcing strategies in contemporary business environments and examines the role of intermediaries in the dynamics of decision-making and process management. Highlighting pivotal discussions across a myriad of relevant topics, such as open innovation, competitive advantage, and social capital, this book is ideally designed for professionals, practitioners, researchers, and students interested in the impact of service providers within industrial organizations.
Book Synopsis Effective Human Resources Management in Small and Medium Enterprises: Global Perspectives by : Machado, Carolina
Download or read book Effective Human Resources Management in Small and Medium Enterprises: Global Perspectives written by Machado, Carolina and published by IGI Global. This book was released on 2013-11-30 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses the issues of HRM in SMEs by providing a channel of communication to disseminate knowledge; including management philosophies, culture, and management practices"--Provided by publisher.
