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Author :
Publisher : 广西美术出版社
ISBN 13 : 9787806258323
Total Pages : 68 pages
Book Rating : 4.2/5 (583 download)
Download or read book 世界最新标志集/1/视觉语言丛书/New logo written by and published by 广西美术出版社. This book was released on 2000 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fabian Geyrhalter
Publisher :
ISBN 13 : 9780989646130
Total Pages : 122 pages
Book Rating : 4.6/5 (461 download)
Download or read book How to Launch a Brand (2nd Edition) written by Fabian Geyrhalter and published by . This book was released on 2015-12 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
Author : Anita Knox
Publisher : Anita Knox
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4./5 ( download)
Download or read book Your New Business Logo written by Anita Knox and published by Anita Knox. This book was released on 2011-07-22 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David E. Carter
Publisher : Harper Collins
ISBN 13 : 0060748052
Total Pages : 196 pages
Book Rating : 4.0/5 (67 download)
Download or read book Logos Redesigned written by David E. Carter and published by Harper Collins. This book was released on 2005-07-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.
Author : Capsule
Publisher : Rockport Publishers
ISBN 13 : 1616736410
Total Pages : 193 pages
Book Rating : 4.6/5 (167 download)
Download or read book Design Matters: Logos 01 written by Capsule and published by Rockport Publishers. This book was released on 2007-06-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nuts and bolts of effective logo design. The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
Author : Naomi Klein
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author : David E. Carter
Publisher : Collins Design
ISBN 13 : 9780688178901
Total Pages : 660 pages
Book Rating : 4.1/5 (789 download)
Download or read book The New Big Book of Logos written by David E. Carter and published by Collins Design. This book was released on 2000 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following in the footsteps of the all-time best-selling The Big Book of Logos, this deluxe, full-color volume is packed with 2,500 superior new logo designs, culled from recent work submitted by top graphic designers from more than 500 firms across the United States. It is a treasure trove of inspiring ideas and an invaluable reference for anyone concerned with logo design for corporations, retail establishments, restaurants, entertainment venues, and organizations of all kinds.
Author : Christopher Price
Publisher : Macmillan
ISBN 13 : 9780312384852
Total Pages : 348 pages
Book Rating : 4.3/5 (848 download)
Download or read book The Blueprint written by Christopher Price and published by Macmillan. This book was released on 2008-09-02 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: An award-winning sportswriter examines the structure and inner workings of the iconic New England Patriots' franchise, from its humble start to its unprecedented pinnacle, and describes how this institution stretches beyond just the boundaries of sports. Photos.
Author : Tom Geismar
Publisher : HOW Books
ISBN 13 : 1440310327
Total Pages : 256 pages
Book Rating : 4.4/5 (43 download)
Download or read book Identify written by Tom Geismar and published by HOW Books. This book was released on 2011-10-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
Author : Josh Cooper
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781547115747
Total Pages : 44 pages
Book Rating : 4.1/5 (157 download)
Download or read book Logo Design written by Josh Cooper and published by Createspace Independent Publishing Platform. This book was released on 2017-06-05 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: We must understand is the primary purpose of logos firstly to understand what a logo is. The aim of the design process is to make the logo immediately recognizable. The logo is one aspect of the commercial brand of any company or even economic entity. From the font to the color, the aesthetic components of a logo hugely impact how customers perceive your company. Is it attractive enough or does it repel them? Is it standing out or simply fading into the background? Does it successfully identify your brand or confusing enough to mix up with your competitors? During the research and design phase, these are all quality critical questions to ask. Only a smattering of the main ingredients far from the only ones is needed to create a successful logo. Too many websites today are still inaccessible. In our new book, we have explored crafting the process for flexible design patterns and how to make accessible interfaces without extra effort. Check out this book for a complete list of specific and prosecutable tips and ideas to help you design the best possible logo for your brand. In this book, we have covered step by step process that will guide you in making of a successful logo for your work purpose. Getting an exclusive logo design will ensure the visual identity of your company. Your logo design must be such that your brand stands out.
Author : Phoebe Ayers
Publisher : No Starch Press
ISBN 13 : 159327176X
Total Pages : 540 pages
Book Rating : 4.5/5 (932 download)
Download or read book How Wikipedia Works written by Phoebe Ayers and published by No Starch Press. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on using and contributing to Wikipedia, covering such topics as evaluating the reliability of articles, editing existing articles, adding new articles, communiating with other users, and resolving content disputes.
Author : Oliver Hohlfeld
Publisher : Springer Nature
ISBN 13 : 303098785X
Total Pages : 691 pages
Book Rating : 4.0/5 (39 download)
Download or read book Passive and Active Measurement written by Oliver Hohlfeld and published by Springer Nature. This book was released on 2022-03-21 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 23rd International Conference on Passive and Active Measurement, PAM 2022, held in March 2022. Due to COVID-19 pandemic, the conference was held virtually. The 15 full papers and 15 short papers presented in this volume were carefully reviewed and selected from 62 submissions. The papers present emerging and early-stage research in network measurements – work that seeks to better understand complex, real-world networked systems and offer critical empirical foundations and support to network research.
Author : Sean Adams
Publisher : Rockport Pub
ISBN 13 : 9781592534418
Total Pages : 244 pages
Book Rating : 4.5/5 (344 download)
Download or read book Masters of Design written by Sean Adams and published by Rockport Pub. This book was released on 2008-09 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Publisher: Masters of Design: Logos and Identity features the best logo designers from around the world. Each profile delves into the designer's process, passions, and techniques for successful logos and identities. Hundreds of logos and identities are featured in this inaugural volume of the Masters series, ranging from simple marks to full-scale identity programs. See first-hand how the masters have created the most recognizable and successful logos adorning our landscape.
Author : Philip H. Mirvis
Publisher : John Wiley & Sons
ISBN 13 : 0787966770
Total Pages : 281 pages
Book Rating : 4.7/5 (879 download)
Download or read book To the Desert and Back written by Philip H. Mirvis and published by John Wiley & Sons. This book was released on 2003-05-07 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title tells the inside story of how Tex Gunning, president of VdBN, led a transformation that achieved market leadership through dramatic and innovative methods. The authors spin a fascinating story of change that is bound to entertain as well as inform all consultants, leaders, and managers.
Download or read book Billboard written by and published by . This book was released on 1970-06-20 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author : Richard L. Irwin
Publisher : Human Kinetics
ISBN 13 : 9780736064774
Total Pages : 356 pages
Book Rating : 4.0/5 (647 download)
Download or read book Sport Promotion and Sales Management written by Richard L. Irwin and published by Human Kinetics. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
Author : Adobe Creative Team
Publisher : Peachpit Press
ISBN 13 : 0132089114
Total Pages : 481 pages
Book Rating : 4.1/5 (32 download)
Download or read book Adobe Illustrator CS4 Classroom in a Book written by Adobe Creative Team and published by Peachpit Press. This book was released on 2010-04-22 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fastest, easiest, most comprehensive way to learn Adobe Illustrator CS4 Adobe Illustrator CS4 Classroom in a Book contains 15 lessons. The book covers the basics of learning Illustrator and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Learn how to create artwork for illustrations, logos, stationery, page layouts, posters, and integrate with Adobe Flash® movies, Adobe InDesign® layouts, and more! “The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students.” —Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files. Helpful tips: If you are able to search the book, search for "Where are the lesson files?" Go to the very last page of the book and scroll backwards. You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files. Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.
