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Author : Allan J. Magrath
Publisher : Quality Resources
ISBN 13 : 9780527762186
Total Pages : 174 pages
Book Rating : 4.7/5 (621 download)
Download or read book How to Achieve Zero-defect Marketing written by Allan J. Magrath and published by Quality Resources. This book was released on 1993 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lee A. Friedman
Publisher : McGraw-Hill Professional Publishing
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (9 download)
Download or read book Zero Defect Marketing written by Lee A. Friedman and published by McGraw-Hill Professional Publishing. This book was released on 1988 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shigeo Shingo
Publisher : Taylor & Francis
ISBN 13 : 135140394X
Total Pages : 330 pages
Book Rating : 4.3/5 (514 download)
Download or read book Zero Quality Control written by Shigeo Shingo and published by Taylor & Francis. This book was released on 2021-12-16 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: A combination of source inspection and mistake-proofing devices is the only method to get you to zero defects. Shigeo Shingo shows you how this proven system for reducing errors turns out the highest quality products in the shortest period of time. Shingo provides 112 specific examples of poka-yoke development devices on the shop floor, most of them costing less than $100 to implement. He also discusses inspection systems, quality control circles, and the function of management with regard to inspection.
Author : Jacques Horovitz
Publisher :
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.:/5 (319 download)
Download or read book Winning Ways written by Jacques Horovitz and published by . This book was released on 1990 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ken Segall
Publisher : Penguin UK
ISBN 13 : 0670921203
Total Pages : 246 pages
Book Rating : 4.6/5 (79 download)
Download or read book Insanely Simple written by Ken Segall and published by Penguin UK. This book was released on 2012-04-26 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.
Author : Harsh V. Verma
Publisher : Pearson Education India
ISBN 13 : 9788131754474
Total Pages : 680 pages
Book Rating : 4.7/5 (544 download)
Download or read book Services Marketing: Text and Cases, 2/e written by Harsh V. Verma and published by Pearson Education India. This book was released on 2012 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Office of the Assistant Secretary of Defense (Installations and Logistics)
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 ( download)
Download or read book A Guide to Zero Defects written by United States. Office of the Assistant Secretary of Defense (Installations and Logistics) and published by . This book was released on 1965 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Charter
Publisher : Routledge
ISBN 13 : 1351283502
Total Pages : 342 pages
Book Rating : 4.3/5 (512 download)
Download or read book Greener Marketing written by Martin Charter and published by Routledge. This book was released on 2017-09-20 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.
Author : Donald A. Fuller
Publisher : SAGE Publications
ISBN 13 : 1452221324
Total Pages : 409 pages
Book Rating : 4.4/5 (522 download)
Download or read book Sustainable Marketing written by Donald A. Fuller and published by SAGE Publications. This book was released on 1999-02-02 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
Author : Bureau of Business Practice
Publisher :
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4.:/5 (292 download)
Download or read book Zero Defects written by Bureau of Business Practice and published by . This book was released on 1966 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Florian Schupp
Publisher : Springer Nature
ISBN 13 : 3030435024
Total Pages : 326 pages
Book Rating : 4.0/5 (34 download)
Download or read book The Nature of Purchasing written by Florian Schupp and published by Springer Nature. This book was released on 2020-05-20 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was created in the spirit of learning from nature in the field of professional purchasing. It describes real-world purchasing problems faced by companies as well as individuals and presents natural hands-on solutions that apply scientific approaches. The book answers what the core of purchasing could be, the inner structure of it or in other words the natural way. Nature masters effectiveness based on immanent laws and ensures efficiency by best results for minimal invest. Especially in complex and ambiguous situations, purchasers benefit from this book by understanding the broader context with the help of recent scientific research. Focusing on the problems that purchasers face in managerial practice rather than oversimplified generalizations, the book features step-by-step explanations, allowing readers to find tailored solutions to address challenges in key purchasing areas. The book was written in collaboration and with the help of experts in purchasing and logistics, biology, law and economics, human resource development, media and sports, and merges perspectives from theory and practice to provide natural strategies for purchasers.
Author : R. SRINIVASAN
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120345606
Total Pages : 288 pages
Book Rating : 4.1/5 (23 download)
Download or read book SERVICES MARKETING written by R. SRINIVASAN and published by PHI Learning Pvt. Ltd.. This book was released on 2012-03-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition continues to give a clear analysis of what Services Marketing is all about. The book is reinforced with many illuminating case studies. What makes this new edition appealing to the readers are the reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text as per the current scenario. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today. What is New to This Edition : • Updated cases and figures incorporated with current data The revised edition, with its emphasis on recent data and the contemporary Services Marketing scenario is an ideal companion for the budding managers. It should also be of great use to the practising managers attending various Management Development Programmes (MDPs) and Executive Development Programmes (EDPs).
Author :
Publisher :
ISBN 13 :
Total Pages : 1426 pages
Book Rating : 4.3/5 (512 download)
Download or read book Industrial Marketing written by and published by . This book was released on 1982 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steven M. Cristol
Publisher : Simon and Schuster
ISBN 13 : 0743215680
Total Pages : 296 pages
Book Rating : 4.7/5 (432 download)
Download or read book Simplicity Marketing written by Steven M. Cristol and published by Simon and Schuster. This book was released on 2001-03-11 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it -- and it is vulnerable to losing market share to more customer-empathetic competitors. Writing especially for product or brand managers who are struggling to simplify their portfolios, Cristol and Sealey have created a breakthrough framework that is itself a lesson in simplicity. After presenting two essential guideposts for managers to assess where their brand sits on the stress spectrum, the authors turn to the heart of Simplicity Marketing -- the 4 R's of simplification: Replace, Repackage, Reposition, and Replenish. Using scores of real-world company examples, Cristol and Sealey show how each of the 4 R's interacts with the others in powerful ways to relieve customer stress and how these strategies may be executed individually or in combination to build brand loyalty. Here for the first time are ten specific strategies to relieve customer stress through consolidating, aggregating, or integrating products and services, repositioning brands for more relevance to stress reduction, and decluttering customers' decision-making requirements. The final pages of this brilliant manifesto for a simplicity revolution provide a guide to managing simplicity strategies, leveraging information technology to simplify rather than complicate customers' lives, and integrating all the tools in the book into an executional blueprint.
Author :
Publisher :
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1965 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1856175049
Total Pages : 561 pages
Book Rating : 4.8/5 (561 download)
Download or read book Market-led Strategic Change written by Nigel Piercy and published by Routledge. This book was released on 2009 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.
Author : Michael J. Thomas
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566074417
Total Pages : 688 pages
Book Rating : 4.0/5 (744 download)
Download or read book Gower Handbook of Marketing written by Michael J. Thomas and published by Gower Publishing, Ltd.. This book was released on 1995 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in their chosen field, with practical experience of marketing.
