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Author : Ira S. Kalb
Publisher : K&A Press
ISBN 13 : 0924050055
Total Pages : 331 pages
Book Rating : 4.9/5 (24 download)
Download or read book Zero-budget Marketing written by Ira S. Kalb and published by K&A Press. This book was released on 1996 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Cockrum
Publisher : John Wiley & Sons
ISBN 13 : 1118120043
Total Pages : 358 pages
Book Rating : 4.1/5 (181 download)
Download or read book Free Marketing written by Jim Cockrum and published by John Wiley & Sons. This book was released on 2011-08-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Author : Joseph Jaffe
Publisher : John Wiley & Sons
ISBN 13 : 1118801156
Total Pages : 288 pages
Book Rating : 4.1/5 (188 download)
Download or read book Z.E.R.O. written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Entrepreneurship Retention Owned Assets
Author : K & A Press
Publisher : K&A Press
ISBN 13 : 092405011X
Total Pages : 385 pages
Book Rating : 4.9/5 (24 download)
Download or read book E-Marketing written by K & A Press and published by K&A Press. This book was released on 2002 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gabriela Taylor
Publisher : Global & Digital
ISBN 13 : 1909924199
Total Pages : 124 pages
Book Rating : 4.9/5 (99 download)
Download or read book Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget written by Gabriela Taylor and published by Global & Digital. This book was released on 2013-09-25 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn How to Start and Market an Online Business with Little or Zero Marketing Budget The Internet literally offers thousands of free solutions that will support your marketing and advertising campaign. Why pay for online tools when there are fantastic free ones available that will greatly benefit your business and that cost you absolutely nothing? Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget will take you through some of the best tools available to build and market your business online--as opposed to those that appear free, but that have hidden costs if you want to use them for effective commercial purposes. It also provides the top tips you need to digitally succeed and gives you a host of useful links to online resources. "In the information age even small businesses need a web presence. If that entire statement is gibberish to you, you need this book," says reviewer S. Coyne."Packed with information ranging from why your small business needs a website, all the way to what social network you should spend you time on, this book is a great primer." Reviewer Liam Ringmol states, "This book is a complete guide for putting your business on the internet, from buying a domain name and putting up a site, to marketing the site with all the variety of ways available on the web today. If you are a complete newby when it comes to this, an ebook like this gives you an overview of the way it is being done today. The author does a good job of taking you step by step through the process. I like how she explained each step, and listed the items you needed to take care of. This is a good place to start."
Author : Kris Timmermans
Publisher : Penguin UK
ISBN 13 : 0241401623
Total Pages : 103 pages
Book Rating : 4.2/5 (414 download)
Download or read book The Big Zero written by Kris Timmermans and published by Penguin UK. This book was released on 2019-06-17 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to achieve startup speed at enterprise scale? Growth. It's what every company strives for. But it's become more and more elusive as companies struggle to hit their projected growth rates in an increasingly competitive market. While zero-based budgeting (ZBB) has been wielded for decades to cut costs, it falls short when it comes to spurring growth. But a zero-based mindset (ZBx) does that and more. ZBx facilitates forensic oversight into resource allocation that funnels savings back into growth initiatives and encourages new sources of innovation. The Big Zero shows how a ZBx approach focuses on agility over austerity, visibility over guesswork and the future over the past to fuel growth and competitiveness.
Author : Jessie Paul
Publisher : Tata McGraw-Hill Education
ISBN 13 : 9780070152700
Total Pages : 212 pages
Book Rating : 4.1/5 (527 download)
Download or read book No Money Marketing written by Jessie Paul and published by Tata McGraw-Hill Education. This book was released on 2009 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the real and virtual worlds have fused seamlessly, the playing field for businesses has been leveled, enabling the marketing and delivery of products and services from anywhere on the map irrespective of size, scale and location. Hence, freed from geographical, financial and demographic limitations, upstart companies can sell their wares and build their brands, outsmarting the giants.Designed to arm such Davids against Goliaths, No Money Marketing shows how an emerging brand can spot and tap into its marketing ecosystem of all stakeholders, and compete successfully with established brands for market share and mind share of consumers.
Author : Dina Nath Jha Dinker
Publisher : Dina Nath Jha Dinker
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4./5 ( download)
Download or read book Sell Digital Download at Zero Cost written by Dina Nath Jha Dinker and published by Dina Nath Jha Dinker. This book was released on 2023-05-05 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital downloads have become increasingly popular over the years, providing an easy and efficient way for people to access digital content. From music and movies to software and e-books, digital downloads offer many benefits over traditional physical media, such as convenience, accessibility, and affordability. However, creating and selling digital downloads can be challenging and expensive, especially for small businesses and independent creators. In this book, we will explore various strategies for selling digital downloads at zero cost, enabling you to start and grow your digital download business with minimal investment. In this book, I will explain how to set up a free e-store, receive payment from customers across the world, and provide download link to customers who make payment. I will also explain a second way to sell digital downloads. You can use your email, social media pages and blog to sell digital downloads. When a customer makes a purchase, download link will be automatically sent to the customer. In both cases, you will incur zero cost in setting up the facility. Once you set up the facility (e-store, blog, social media post, email), you do not have to manually send the product to the customer. Entire customer’s purchase journey will be automated. If a customer makes a payment, download link will automatically be sent to the customer and payment will be credited to your account. What more, you will have complete control over your store and you will not be paying any monthly fee, subscription fee or commission to anyone. This book will help you sell your digital downloads at no cost and without manual intervention. Set up your own free e-store to sell music, e-books, software and other digital products. Sell on blog, email, social media and forums. Happy Selling!
Author : Paul Polak
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609940784
Total Pages : 266 pages
Book Rating : 4.6/5 (99 download)
Download or read book The Business Solution to Poverty written by Paul Polak and published by Berrett-Koehler Publishers. This book was released on 2013-09-09 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authors Paul Polak and Mal Warwick describe their Zero-Based Design of starting from scratch to create innovative products and services tailored for the very poor to show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, health care, and other necessities at a fraction of the usual cost and at profit margins attractive to investors.
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613081707
Total Pages : 252 pages
Book Rating : 4.6/5 (13 download)
Download or read book No B.S. Grassroots Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Author : Andrew Lee Miller
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (47 download)
Download or read book The Startup Growth Book written by Andrew Lee Miller and published by Independently Published. This book was released on 2022-07-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 50+ Proven Ways to Scale Your Startup Without a Marketing Budget Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands of businesses close simply because they didn't prioritize marketing early enough. The problem is that many startup founders believe they cannot do any real marketing until they can afford it, and that's simply not true, because Marketing doesn't have to cost a dime! After 15 years handling growth for startups, Andrew Lee Miller, an accomplished, early-stage startup marketing expert, who's taken three young companies to multi-million dollar exits, found that there were tons of valuable growth strategies that could be implemented that don't cost anything. Bootstrapped Marketing, Growth Hacking, Organic Marketing and more, all refer to the lesser known ways of attaining scalable growth for your business without a large "war chest" for paid advertising, and Andrew has spent over a decade developing, testing, and proving out the best of the best strategies that actually work. The Startup Growth Book then is the culmination of Andrew's 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrew's experiences scaling over 100 startups in over a dozen nations and languages. This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising. For the first time ever, Andrew will show you how to scale organically using 10 different channels. Learn exactly how to launch and scale these channels without spending money: - Public Relations across all major media channels - Search Engine Optimization so people can discover you organically - Email Marketing to master the most effective means of marketing communication - Social Media Marketing and Influencer Marketing done right ... and more. After reading this book, you will be able to implement these lessons to drive growth in your business without needing to outsource to a Marketing agency, hire a marketing team, or even run any Facebook ads. Dozens of companies have already implemented Andrew's growth hacking tactics, and have scaled to millions of dollars in revenue.
Author : Paul Mladjenovic
Publisher : John Wiley & Sons
ISBN 13 : 1119140811
Total Pages : 390 pages
Book Rating : 4.1/5 (191 download)
Download or read book High Level Investing For Dummies written by Paul Mladjenovic and published by John Wiley & Sons. This book was released on 2015-11-23 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance your investment portfolio and take your investments to the next level! Do you have an investment portfolio set up, but want to take your knowledge of investing a step further? High-Level Investing For Dummies is the resource you need to achieve a more advanced understanding of investment strategies—and to maximize your portfolio's profits. Build upon your current knowledge of investment, particularly with regard to the stock market, in order to reach a higher level of understanding and ability when manipulating your assets on the market. This approachable resource pinpoints key pitfalls to avoid and explains how to time your investments in a way that maximizes your profits. Investing can be intimidating—but it can also be fun! By building upon your basic understanding of investment strategies you can take your portfolio to the next level, both in terms of the diversity of your investments and the profits that they bring in. Who doesn't want that? Up your investment game with proven strategies that help increase profits and minimize risks Avoid common pitfalls of stock speculating to make your investment strategy more impactful Understand how to time the market to maximize returns and improve your portfolio's performance Uncover hidden opportunities in niche markets that can bring welcome diversity to your portfolio High-Level Investing For Dummies is the perfect follow-up to Stock Investing For Dummies, and is a wonderful resource that guides you through the process of beefing up your portfolio and bringing home a higher level of profits!
Author : Jimmy Vee
Publisher : John Wiley & Sons
ISBN 13 : 1118045386
Total Pages : 287 pages
Book Rating : 4.1/5 (18 download)
Download or read book Gravitational Marketing written by Jimmy Vee and published by John Wiley & Sons. This book was released on 2010-12-21 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.
Author : Porter Erisman
Publisher : Macmillan + ORM
ISBN 13 : 146687886X
Total Pages : 217 pages
Book Rating : 4.4/5 (668 download)
Download or read book Alibaba's World written by Porter Erisman and published by Macmillan + ORM. This book was released on 2015-05-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape—with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba—and its inevitable descendants—is both essential and instructive.
Author : Paul Mladjenovic
Publisher : John Wiley & Sons
ISBN 13 : 1118051483
Total Pages : 360 pages
Book Rating : 4.1/5 (18 download)
Download or read book Precious Metals Investing For Dummies written by Paul Mladjenovic and published by John Wiley & Sons. This book was released on 2011-02-09 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, metals have been among the safest and most lucrative investments around, but they are not entirely risk free. Before you begin investing or trading in metals, you need authoritative information and proven investment strategies. You need Precious Metal Investing For Dummies. This straightforward guide eases you into the precious metals market with sound advice on trading and owning these profitable investments, including gold, silver, platinum, and uranium, as well as high-demand base metals such as zinc and copper. You’ll learn how to research their market performance and choose among an array of proven trading plans and strategies. Plus, you’ll get savvy advice on how to choose a broker, buy stocks and futures that involve metals, maximize your investment return, and minimize your risk. Discover how to: Evaluate the different metals Add metals to your portfolio Decide whether you’re an investor or a trader Identify your metal-investment goals Weigh the risks and benefits of metals investing Buy physical metals Use technical analysis to evaluate opportunities Make long-term investments in precious metals Diversify your metals investments Analyze base-metals companies Purchase numismatic coins Add metals to your mutual fund or ETF portfolio Understand how politics effects metals prices Metals can be an important and valuable addition to any investment portfolio or retirement plan. Make the most out of your investment with Precious Metal Investing For Dummies.
Author : Paul Mladjenovic
Publisher : John Wiley & Sons
ISBN 13 : 1118591860
Total Pages : 384 pages
Book Rating : 4.1/5 (185 download)
Download or read book Micro-Entrepreneurship For Dummies written by Paul Mladjenovic and published by John Wiley & Sons. This book was released on 2013-04-03 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tired of the 9-to-5 grind and want a way to earn or to supplement your income? Easy. The media has named the growing trend toward micro-entrepreneurship "the Rise of the Creative Class," "the Gig Life," or "the freelance economy." All of those refer to the nearly 4 million workers who were self-employed this past year, and millions of others who currently supplement their income with freelance work. While the trend has been spotted before, there's one stark difference between micro-entrepreneurs today and the "Free Agent Nation" citizens of the late '90s: technology. Micro-Entrepreneurship For Dummies shows you how to navigate this confusing technological landscape in order to make a contributable profit. Micro-Entrepreneurship For Dummies aids you in making the best use of micro-entrepreneurial platforms, with helpful advice that includes information on signing up for and selling products on websites such as Airbnb, Craigslist, Taskrabbit, Uber, and Etsy. Micro-enterprise, using online platforms to sell products or services,??is a proven way to earn extra money and supplement household income In today's struggling economy, the importance of self-run businesses and small enterprise is growing as more people take lower-paying jobs and need a little extra spending money Shows you how to sign up for and sell products online Micro-Entrepreneurship For Dummies appeals to anyone looking to earn or supplement their income from home.
Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 111921713X
Total Pages : 643 pages
Book Rating : 4.1/5 (192 download)
Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2016-11-21 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step–by–step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands–on guide to implementing every single concept included in the text. New chapters and content include: A ‘Does it Work’ feature throughout demonstrating examples of real successes using the processes in the book More substantial coverage of consumer behaviour to balance the book’s focus with B2B planning Digital techniques and practices brought fully up to date Also includes a comprehensive online Tutors’ Guide and Market2Win Simulator for those who teach marketing strategy
