Zara Global Fashion At Local Prices

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Zara. Global Fashion at Local Prices

Author : Madeline Gremme
Publisher : GRIN Verlag
ISBN 13 : 3656877742
Total Pages : 30 pages
Book Rating : 4.6/5 (568 download)

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Book Synopsis Zara. Global Fashion at Local Prices by : Madeline Gremme

Download or read book Zara. Global Fashion at Local Prices written by Madeline Gremme and published by GRIN Verlag. This book was released on 2015-01-16 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of applied sciences Dortmund, course: Module: Strategic Management, language: English, abstract: The Apparel Industry is segmented and a market, a lot of players are competing with their products. Zara is one of the most renowned and famous fashion icons of our time. It is not only generating the highest profit margins for organization but also is the most famous and recognized by customers in market. With some 650 stores in 50 countries, Spanish clothing retailer Zara has hit on a formula for supply chain success that works by defying conventional wisdom. This case study on Zara should explain which Internationalisation Strategies and Strategic Management Zara is using in order to compete successfully on the global market and how it is able to deliver to their customers’ global fashion at local prices.

ZARA. A European fashion brand

Author : Fatma Torun
Publisher : GRIN Verlag
ISBN 13 : 3638335488
Total Pages : 18 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis ZARA. A European fashion brand by : Fatma Torun

Download or read book ZARA. A European fashion brand written by Fatma Torun and published by GRIN Verlag. This book was released on 2005-01-04 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: sehr gut, University of East London, language: English, abstract: “Galician Beauty: Spanish clothier Zara beats the competition at efficiency – and just about everything else” The Wallstreet Journal, May 18, 2001. During the years 2000-2001, Inditex, an international fashion manufacture and distribution group, received widespread favourable press, touting Inditex’s success and attributing it to Zara’s unique integrated business model (Freimen, 2002). In this case study we want to analyse this phenomenon called Zara, a strategic unit of the Inditex Group, and evaluate the strategies of Zara on the European fashion market.

Global Fashion Business

Author : Byoungho Ellie Jin
Publisher : Bloomsbury Publishing
ISBN 13 : 135018019X
Total Pages : 273 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Global Fashion Business by : Byoungho Ellie Jin

Download or read book Global Fashion Business written by Byoungho Ellie Jin and published by Bloomsbury Publishing. This book was released on 2024-07-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.

Author :
Publisher : Cybellium Ltd
ISBN 13 :
Total Pages : 221 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Cybellium Ltd. This book was released on with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fashion Brands

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442996
Total Pages : 284 pages
Book Rating : 4.4/5 (429 download)

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Book Synopsis Fashion Brands by : Mark Tungate

Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2005 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.

Zara, from Spain to the big wide world. Company analysis, markets and competition

Author : Rima Hammoudeh
Publisher : GRIN Verlag
ISBN 13 : 3668360995
Total Pages : 25 pages
Book Rating : 4.6/5 (683 download)

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Book Synopsis Zara, from Spain to the big wide world. Company analysis, markets and competition by : Rima Hammoudeh

Download or read book Zara, from Spain to the big wide world. Company analysis, markets and competition written by Rima Hammoudeh and published by GRIN Verlag. This book was released on 2016-12-12 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: Inditex is one of the largest fashion companies in the world and owns eight different store formats: ZARA, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, ZARA Home and Uterqüe – with over 6249 stores in 86 markets. This Assignment deals with ZARA, which is the most important and profitable subsidiary of Inditex. One main reason for ZARA ́s success is the company’s right marketing strategy, which is based on defining and analyzing a certain target market. This assignment serves to define and to analyze ZARA ́s market from a global point of view. After a short introduction into the topic the company is presented in chapter 2 in-cluding the facts, figures, goals and objectives of ZARA. Chapter 3 concerns the external and the internal analysis of ZARA -using the theo-retical approaches PEST- and SWOT-Analysis. These analyzing techniques are necessary in order to obtain detailed information about the company, which is a prerequisite for the subsequent definition and analysis of the market presented in chapter 4. Chapter 4 deals with the market and the competitors. The analysis and definition of the market are based on facts and figures concerning the market segmentation, target customers, competitors and ZARA’s strategy. The conclusion is presented in chapter 5, along with a personal, critical statement and the outlook on future studies.

The Global Challenge

Author : Vladimir Pucik
Publisher : SAGE Publications
ISBN 13 : 1071927604
Total Pages : 641 pages
Book Rating : 4.0/5 (719 download)

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Book Synopsis The Global Challenge by : Vladimir Pucik

Download or read book The Global Challenge written by Vladimir Pucik and published by SAGE Publications. This book was released on 2016-03-15 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Since strategy, organizational capabilities, and people management are increasingly intertwined in multinational firms The Global Challenge takes a general management perspective on the issues associated with international human resources. Each chapter in this book is a stand-alone guide to a particular aspect of international human resource management (HRM) – from the history and overview of international human resource management in the first chapter to the functional implications for human resource professionals in the last, from building multinational coordination to managing the human side of cross-border acquisitions. The authors build on the traditional agenda of international human resource management—how to respond to cultural and institutional differences, manage cross-border mobility, and develop global leaders. This new edition contains the latest advances from research and practice.

The Routledge History of Fashion and Dress, 1800 to the Present

Author : Veronique Pouillard
Publisher : Taylor & Francis
ISBN 13 : 1000963489
Total Pages : 533 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Routledge History of Fashion and Dress, 1800 to the Present by : Veronique Pouillard

Download or read book The Routledge History of Fashion and Dress, 1800 to the Present written by Veronique Pouillard and published by Taylor & Francis. This book was released on 2023-10-24 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time span covered by The Routledge History of Fashion and Dress starts in the nineteenth century, with the aftermath of the consumers’ revolution, and reaches all the way to the present. The fashion and garment industries have been international from the beginning and, as such, this volume looks at the history of fashion and dress through the lenses of both international and global history. Because fashion is also a multifaceted subject with humanagency at its core, at the confluence of thematerial (fabrics, clothing, dyes, tools, and machines) and the immaterial (savoir-faire, identities, images, and brands), this volume adopts a transdisciplinary perspective, opening its pages to researchers from a variety of complementary fields. The chapters in this volume are organized based on their relationship to five fields of study: economics and commerce, politics, business, identities, and historical sources. Paying particular attention to change, the book goes beyond the great fashion capitals and well-known fashion centers and points to the broader geographies of fashion. Particular geographical areas focus on the emergence of new fashion systems and business models, whether they be in Sweden, Bangladesh, or Spain, or on the African continent, considered to be the “new frontier” of the industry. Covering myriad aspects of the subject this is the perfect companion for all those interested in history of dress and fashion in the modern world.

An analysis of market-orientated supply chain management in the retail fashion industry with particular reference to the case of Zara

Download An analysis of market-orientated supply chain management in the retail fashion industry with particular reference to the case of Zara PDF Online Free

Author : Carmen de la Cruz Iglesias
Publisher : diplom.de
ISBN 13 : 3836632659
Total Pages : 37 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis An analysis of market-orientated supply chain management in the retail fashion industry with particular reference to the case of Zara by : Carmen de la Cruz Iglesias

Download or read book An analysis of market-orientated supply chain management in the retail fashion industry with particular reference to the case of Zara written by Carmen de la Cruz Iglesias and published by diplom.de. This book was released on 2009-07-10 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: A glance at today s financial pages shows the consequences of economic recession. More and more retailers, such as Woolworth and Montgomery Ward, have become bankrupt as they were no longer good enough to compete for a customer s business. Or how Ander and Stern describe it They fell into the Black Hole of Retailing, the place where losing retailers go to die . However, it has been widely acknowledged that an effective downstream-orientated supply chain, focused on cost reduction, can avoid this fate. Reduced costs lead to reduced prices and thus to satisfied customers. But that is only half the truth. There are other factors than stringent cost control that ensure business success. Supply chain management is not only about cost-efficiency rather than flexibility and adaptability. The faster a supply chain is able to respond to a market, the better the company s chances to achieve a competitive edge. A paradigm for a company that manages to combine these aspects and to align its vertically integrated supply chain to the demands of its customers is Europe s fastest expanding international fashion retail group Industria de Diseño Textil with its workhorse Zara. Its unique integrated business model permeates the whole organization and provides evidence that market orientation paired with an outstanding supply chain management can be viewed as a key factor for success. Aim and objectives: The aim of this report is to examine Zara s unique business model in relation to its market-orientated supply chain. In this framework certain questions are raised. For example, which elements of Zara s supply chain make it so unique? And related to this, how manages Zara to compete with other vertically integrated fashion retailers such as H&M and Benetton that use aggressive advertising to entice customers in their stores? Also, how does Zara integrate its market orientation in its supply chain? The present study will attempt to answer these and other questions. Research the success of Zara s market-orientated strategy as well as of its unconventional supply chain will help to figure out how they managed to become pioneer of fast fashion. To conclude, an outlook in Zara s future as well as the US market is provided. Inhaltsverzeichnis:Table of Contents: Table of Figures4 Table of Appendix5 1.Introduction6 2.Aim and objectives6 3.Literature Review7 3.1The global fashion industry7 3.2Market orientation8 3.3The merger of market [...]

Making the Cut?

Author : Cornelia Staritz
Publisher : World Bank Publications
ISBN 13 : 0821386425
Total Pages : 200 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis Making the Cut? by : Cornelia Staritz

Download or read book Making the Cut? written by Cornelia Staritz and published by World Bank Publications. This book was released on 2010-12-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The clothing sector has traditionally been a gateway to export diversification and industrial development for low-income countries (LICs) due to its low fix costs, relatively simple technology, and labor-intensive nature. It has served to absorb large numbers of unskilled, and mostly female, workers and build capital and know-how for more technologically advanced activities within and across sectors. But the environment for global clothing trade has changed significantly which may condition the role the sector can play in promoting export diversification and industrial development in LICs today. Main drivers have been the rise of global buyers and their global sourcing strategies, the phase out of quotas in the Multi-Fiber Arrangement (MFA), and, more recently, the global economic crisis. In the context of these changes, this study analyzes how the clothing sector can still provide a gateway to export diversification and industrial development for LICs today. The key objectives of this study are to assess main developments in the global clothing sector associated with the Multi-Fiber Arrangement (MFA) phase out, global buyers and their sourcing strategies, and the global economic crisis; analyze challenges that LICs are facing in the post-quota and post-crisis world in entering and upgrading within global clothing value chains; and identify policy recommendations to increase the competitiveness of LIC clothing exporters as well as to further their integration into and improve their positions within global clothing value chains. For the study interviews with buyers in the US, the EU and South Africa as well as case studies in Sub-Saharan African LICs (Kenya, Lesotho and Swaziland), Cambodia and Bangladesh were conducted. The study finds that global consolidation in the clothing sector has increased entry barriers at the country and firm level. This has created new challenges to LIC suppliers as low labor costs and preferential market access are not enough to be competitive in the clothing sector today. Suppliers with broad capabilities have been able to develop strategic relationships with global buyers. Marginal or new suppliers are entering the global value chains through intermediaries, but face limited upgrading opportunities. FDI plays an important role in integrated LICs into global clothing value chains, yet it needs to be used in a way that promotes and upgrades local clothing industries. Overall, the clothing sector still provides opportunities for export diversification and industrial development. However, this requires pro-active policies to increase the competitiveness and local embeddedness of LIC clothing exporters.

IT Crisisology Casebook

Author : Sergey V. Zykov
Publisher : Springer Nature
ISBN 13 : 9811922314
Total Pages : 202 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis IT Crisisology Casebook by : Sergey V. Zykov

Download or read book IT Crisisology Casebook written by Sergey V. Zykov and published by Springer Nature. This book was released on 2022-06-03 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focuses on the real-world case-based crisis management in digital product development. This includes forecasting, responding, and agile engineering/management methods, patterns, and practices for sustainable development. This book introduces a set of case studies for sustainability in management as a blend, the components of which have been carefully selected from a few domains adjacent to digital production such as IT-intensive operation, human resource management, and knowledge engineering, to name a few. The key ingredients of this crisis management framework include information management, tradeoff optimization, agile product development, and knowledge transfer. The case studies this book features will help the stakeholders in understanding and identifying the key technology, business, and human factors that may likely result in a digital production crisis, i.e., critically affect the organization outcomes in terms of successful digitalization and sustainable development. These factors are particularly important for the large-scale applications, typically considered very complex in managerial and technological aspects, and, therefore, specifically addressed by the discipline of IT crisisology.

Handbook of Research on Managing and Influencing Consumer Behavior

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466665483
Total Pages : 764 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Managing and Influencing Consumer Behavior by : Kaufmann, Hans-Ruediger

Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Consuming Life in Post-Bubble Japan

Author : Katarzyna J. Cwiertka
Publisher : Consumption and Sustainability in Asia
ISBN 13 : 9789462980631
Total Pages : 256 pages
Book Rating : 4.9/5 (86 download)

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Book Synopsis Consuming Life in Post-Bubble Japan by : Katarzyna J. Cwiertka

Download or read book Consuming Life in Post-Bubble Japan written by Katarzyna J. Cwiertka and published by Consumption and Sustainability in Asia. This book was released on 2018-02-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bursting of the economic bubble in the 1990s shook the very foundation of the post-war economic 'miracle' and marked the beginning of a gradual shift in the environmental consciousness of the Japanese. Yet, it by no means removed consumption from the pivotal position it occupied within Japanese society. Consuming Life in Post-Bubble Japan argues that consumption in Japan today is no longer simply a component of everyday economic activities, but rather a reflection of a society guided by the 'logic of late capitalism'. The volume pins down the contradictory nature of the setting in which consuming occurs in Japan today: the veneration of material comfort and convenience on the one hand, and the new rhetoric of recycling and energy conservation on the other. Theoretical insights developed as part of an art-historical enquiry, such as notions of socially engaged art and its critique, offer a new paradigm for investigating this dilemma. By combining case studies analysing the production and consumption of contemporary art with ethnographic material related to ordinary commodities and shopping, this volume provides a novel, transdisciplinary approach to exploring how a 'society of consumers' operates in post-bubble Japan and how contemporary life is a 'consuming project'.

International Business

Author : James Oldroyd
Publisher : John Wiley & Sons
ISBN 13 : 1119889723
Total Pages : 515 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis International Business by : James Oldroyd

Download or read book International Business written by James Oldroyd and published by John Wiley & Sons. This book was released on 2023-06-05 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Supply Chain and Operations Management

Author : Dmitry Ivanov
Publisher : Springer Nature
ISBN 13 : 3030723313
Total Pages : 673 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Global Supply Chain and Operations Management by : Dmitry Ivanov

Download or read book Global Supply Chain and Operations Management written by Dmitry Ivanov and published by Springer Nature. This book was released on 2021-11-19 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of this textbook comprehensively discusses global supply chain and operations management (SCOM), combining value creation networks and interacting processes. It focuses on operational roles within networks and presents the quantitative and organizational methods needed to plan and control the material, information, and financial flows in supply chains. Each chapter begins with an introductory case study, while numerous examples from various industries and services help to illustrate the key concepts. The book explains how to design operations and supply networks and how to incorporate suppliers and customers. It examines how to balance supply and demand, a core aspect of tactical planning, before turning to the allocation of resources to meet customer needs. In addition, the book presents state-of-the-art research reflecting the lessons learned from the COVID-19 pandemic, and emerging, fast-paced developments in the digitalization of supply chain and operations management. Providing readers with a working knowledge of global supply chain and operations management, with a focus on bridging the gap between theory and practice, this textbook can be used in core, specialized, and advanced classes alike. It is intended for a broad range of students and professionals in supply chain and operations management.

Strategic Management: Competitiveness and Globalisation

Author : Dallas Hanson
Publisher : Cengage AU
ISBN 13 : 0170373150
Total Pages : 608 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Strategic Management: Competitiveness and Globalisation by : Dallas Hanson

Download or read book Strategic Management: Competitiveness and Globalisation written by Dallas Hanson and published by Cengage AU. This book was released on 2016-09-29 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. The text takes a 'resource-based' approach, which requires the examining of a firm's unique bundling of its internal resources. This text is appropriate for upper-level undergrad, usually third year; post grad in Masters courses.

Business-to-Business Marketing

Author : Ross Brennan
Publisher : SAGE Publications Limited
ISBN 13 : 1529678021
Total Pages : 340 pages
Book Rating : 4.5/5 (296 download)

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Book Synopsis Business-to-Business Marketing by : Ross Brennan

Download or read book Business-to-Business Marketing written by Ross Brennan and published by SAGE Publications Limited. This book was released on 2024-02-08 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: · Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms · New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen · Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter. The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.