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Zara A European Fashion Brand
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Book Synopsis Zara - a European Fashion Brand by : Fatma Torun
Download or read book Zara - a European Fashion Brand written by Fatma Torun and published by GRIN Verlag. This book was released on 2007-11 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: sehr gut, University of East London, 11 entries in the bibliography, language: English, abstract: "Galician Beauty: Spanish clothier Zara beats the competition at efficiency - and just about everything else" The Wallstreet Journal, May 18, 2001. During the years 2000-2001, Inditex, an international fashion manufacture and distribution group, received widespread favourable press, touting Inditex's success and attributing it to Zara's unique integrated business model (Freimen, 2002). In this case study we want to analyse this phenomenon called Zara, a strategic unit of the Inditex Group, and evaluate the strategies of Zara on the European fashion market.
Book Synopsis Successful Business Models in the Fashion Retail Industry by : Nadine Pahl
Download or read book Successful Business Models in the Fashion Retail Industry written by Nadine Pahl and published by GRIN Verlag. This book was released on 2009-04 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Berlin, course: Strategic Management, language: English, abstract: In the increasingly competitive and changing fashion retail market the two European fashion retailers Hennes & Mauritz (H&M) and ZARA have explored the market possibilities in different ways: Both companies have chosen unique and very opposite business models and growth strategies which had enabled them to expand quickly and successfully beyond its own borders. Whereas H&M focuses on outsourcing production, ZARA relies on controlling every step of the value chain. Whereas H&M follows an aggressive marketing and PR strategy, ZARA does virtually no advertising. But both companies known for their "fast fashion" dress fashionable people around the globe and compete for the title of the largest clothing retailer in Europe in a league of their own. Thus, two main questions arise: What makes both companies so successful and what are the fundamental differences and similarities in their business models? The following assignments starts with presenting the background and development of both companies and giving a short overview about the clothing retail industry. Chapter two explores the business models of H&M and ZARA in terms of the whole value chain. Based chapter two, the assignment ends with summarizing both business strategies to provide a reasonable answer to the key question: If you would have 100 euro to invest, in which company would you invest in: H&M or ZARA?
Book Synopsis Private Label Strategy by : Nirmalya Kumar
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
Download or read book Overdressed written by Elizabeth L. Cline and published by Penguin. This book was released on 2012-06-14 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Overdressed does for T-shirts and leggings what Fast Food Nation did for burgers and fries.” —Katha Pollitt Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. And we have little reason to keep wearing and repairing the clothes we already own when styles change so fast and it’s cheaper to just buy more. Cline sets out to uncover the true nature of the cheap fashion juggernaut. What are we doing with all these cheap clothes? And more important, what are they doing to us, our society, our environment, and our economic well-being?
Download or read book Ruthless Focus written by Thomas Hall and published by Dog Ear Publishing. This book was released on 2010-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ruthless Focus will spark a true revolution in your company as it has in ours. The examples and insights Tom Hall shares highlight the benefits of this simple, yet oftenoverlooked business strategy." Jason Lexell, President, Digital Harvest, Inc. "Ruthless Focus is the most important business book I have ever read. If you want to outperform your competition, read Ruthless Focus and apply the lessons-good luck without them." Chip Webster, President, Vistage Florida Why do so many companies seem to stall and stagnate while a relative few grow and prosper? What are the ingredients that combine to give some really successful growth companies long-term sustainable advantages? Why aren't more companies like them? Why do some organizations have great promise at the beginning but they quickly plateau? Does anyone stay small on purpose? Success and growth are not inevitable. In this book, you'll read about some companies who have been successful for decades. And you'll learn what sets them apart from the competition. We call it "Ruthless Focus." We'll show you companies that are successful for years by maintaining a Ruthless Focus on a single, simple, core strategy. Ruthless Focus drives out temptation and distraction. Ruthless Focus helps you concentrate your time and resources and people and innovation on coming up with ways to be grow profitably, and to design your organization to make it work.
Book Synopsis Introduction to Management by : John R. Schermerhorn
Download or read book Introduction to Management written by John R. Schermerhorn and published by John Wiley & Sons. This book was released on 2011 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely updated and revised, this eleventh edition arms managers with the business tools they’ll need to succeed. The text presents managerial concepts and theory related to the fundamentals of planning, leading, organising, and controlling with a strong emphasis on application. It offers new information on the changing nature of communication through technology. Focus is also placed on ethics to reflect the importance of this topic, especially with the current economic situation. This includes all new ethics boxes throughout the chapters. An updated discussion on the numerous legal law changes over the last few years is included as well. Managers will be able to think critically and make sound decisions using this text because the concepts are backed by many applications, exercises, and cases.
Book Synopsis Management by : John R. Schermerhorn, Jr
Download or read book Management written by John R. Schermerhorn, Jr and published by John Wiley & Sons. This book was released on 2010-10-18 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely updated and revised, this eleventh edition arms managers with the business tools they’ll need to succeed. The book presents managerial concepts and theory related to the fundamentals of planning, leading, organizing, and controlling with a strong emphasis on application. It offers new information on the changing nature of communication through technology. Focus is also placed on ethics to reflect the importance of this topic, especially with the current economic situation. This includes all new ethics boxes throughout the chapters. An updated discussion on the numerous legal law changes over the last few years is included as well. Managers will be able to think critically and make sound decisions using this book because the concepts are backed by many applications, exercises, and cases.
Download or read book Fashionopolis written by Dana Thomas and published by . This book was released on 2019 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigation into the damage wrought by the colossal clothing industry--and the grassroots, high-tech, international movement fighting to reform it from a bestselling journalist who has traveled the globe to discover the visionary designers and companies who are propelling the industry toward that more positive future.ture.
Book Synopsis Luxury Fashion Branding by : U. Okonkwo
Download or read book Luxury Fashion Branding written by U. Okonkwo and published by Springer. This book was released on 2016-01-18 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Book Synopsis Asian Brand Strategy (Revised and Updated) by : M. Roll
Download or read book Asian Brand Strategy (Revised and Updated) written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Book Synopsis The Globalization Myth by : Shannon K. O'Neil
Download or read book The Globalization Myth written by Shannon K. O'Neil and published by Yale University Press. This book was released on 2022-10-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A case for why regionalization, not globalization, has been the biggest economic trend of the past forty years The conventional wisdom about globalization is wrong. Over the past forty years as companies, money, ideas, and people went abroad more often than not, they looked regional rather than globally. O’Neil details this transformation and the rise of three major regional hubs in Asia, Europe, and North America. Current technological, demographic, and geopolitical trends look only to deepen these regional ties. O'Neil argues that this has urgent implications for the United States. Regionalization has enhanced economic competitiveness and prosperity in Europe and Asia. It could do the same for the United States, if only it would embrace its neighbors.
Download or read book Brand Royalty written by Matt Haig and published by Kogan Page Publishers. This book was released on 2006 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Book Synopsis Fashion Brand Internationalization by : Byoungho Jin
Download or read book Fashion Brand Internationalization written by Byoungho Jin and published by Springer. This book was released on 2016-06-28 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Book Synopsis Eco-Friendly and Fair by : Mark Heuer
Download or read book Eco-Friendly and Fair written by Mark Heuer and published by Routledge. This book was released on 2018-05-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.
Book Synopsis International Business by : S. Tamer Cavusgil
Download or read book International Business written by S. Tamer Cavusgil and published by Pearson Australia. This book was released on 2014-08-01 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise. International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.
Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2012-10-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.
Book Synopsis Retail Supply Chain Management by : Narendra Agrawal
Download or read book Retail Supply Chain Management written by Narendra Agrawal and published by Springer. This book was released on 2015-04-20 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition focuses on three crucial areas of retail supply chain management: (1) empirical studies of retail supply chain practices, (2) assortment and inventory planning and (3) integrating price optimization into retail supply chain decisions. The book has been fully updated, expanding on the distinguishing features of the original, while offering three new chapters on recent topics which reflect areas of great interest and relevance to the academic and professional communities alike - inventory management in the presence of data inaccuracies, retail workforce management, and fast fashion retail strategies. The innovations, lessons for practice, and new technological solutions for managing retail supply chains are important not just in retailing, but offer crucial insights and strategies for the ultimate effective management of supply chains in other industries as well. The retail industry has emerged as a fascinating choice for researchers in the field of supply chain management. It presents a vast array of stimulating challenges that have long provided the context of much of the research in the area of operations research and inventory management. However, in recent years, advances in computing capabilities and information technologies, hyper-competition in the retail industry, emergence of multiple retail formats and distribution channels, an ever increasing trend towards a globally dispersed retail network, and a better understanding of the importance of collaboration in the extended supply chain have led to a surge in academic research on topics in retail supply chain management. Many supply chain innovations (e.g., vendor managed inventory) were first conceived and successfully validated in this industry, and have since been adopted in others. Conversely, many retailers have been quick to adopt cutting edge practices that first originated in other industries. Retail Supply Chain Management: Quantitative Models and Empirical Studies, 2nd Ed. is an attempt to summarize the state of the art in this research, as well as offer a perspective on what new applications may lie ahead.
