Your Business Sweet Spot

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Finding the Sweet Spot

Author : Dave Pollard
Publisher : Chelsea Green Publishing
ISBN 13 : 1933392908
Total Pages : 226 pages
Book Rating : 4.9/5 (333 download)

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Book Synopsis Finding the Sweet Spot by : Dave Pollard

Download or read book Finding the Sweet Spot written by Dave Pollard and published by Chelsea Green Publishing. This book was released on 2008 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Now what am I going to do?" is a question many people ask—and leave unanswered—at critical potential turning points in their careers. Perhaps you’re a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe you’ve been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that you’re actually good at. Or maybe you’re a boomer and you’re ready for a second career, a personal venture that will represent a total change from what you’ve spent most of your work life doing. Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. You’ll learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, you’ll learn how to find the "sweet spot" where your gifts, your passions, and your purpose intersect. And make no mistake: our world needs your talent. The current economic system and the educational system that feeds into it have let us down and are destroying our planet. We need a blossoming of natural enterprises—connected, collaborating, and supporting ventures—to form a dynamic new natural economy. Is such a thing possible? Inventor, entrepreneur, and humanist Buckminster Fuller said: "You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." Finding the Sweet Spot presents a new model. Use it to find the work you were meant to do, thereby helping to create the world we’re meant to live—and make a living—in.

Sweet Spot

Author : Arun Sinha
Publisher : John Wiley & Sons
ISBN 13 : 0470113537
Total Pages : 259 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Sweet Spot by : Arun Sinha

Download or read book Sweet Spot written by Arun Sinha and published by John Wiley & Sons. This book was released on 2007-03-15 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long-lasting success. You’ll learn how to bring smart marketing together with good leadership to find your business’s sweet spot.

Your Business Sweet Spot

Author : Racheal Cook
Publisher :
ISBN 13 : 9781537459769
Total Pages : 166 pages
Book Rating : 4.4/5 (597 download)

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Book Synopsis Your Business Sweet Spot by : Racheal Cook

Download or read book Your Business Sweet Spot written by Racheal Cook and published by . This book was released on 2016-09-02 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever found yourself spinning your wheels, asking questions like::Where do I start?What do I focus on first?Which idea do I pursue next?You aren't alone. Most entrepreneurs find themselves stuck because they overwhelmed with too many tips, tricks, or tactics to grow their business.You don't have to do #allthethings, be everywhere, or follow all the rules to be successful. You can create success on your terms. And it all starts with with one thing - strategy.Your Business Sweet Spot reveals your unique secret sauce and walks you through a process to strategically grow your business with more freedom, ease, and abundance.

Discover Your Sweet Spot

Author : Scott M. Fay
Publisher : Morgan James Publishing
ISBN 13 : 1614485933
Total Pages : 154 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Discover Your Sweet Spot by : Scott M. Fay

Download or read book Discover Your Sweet Spot written by Scott M. Fay and published by Morgan James Publishing. This book was released on 2013-10-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to design, build, and maintain an effective and fulfilling life with this unique guide from the innovative entrepreneur, speaker, and author. To create an effective space, landscapers must design, build, and maintain that space. To create an effective life, we must do the same with ourselves. In this unique and insightful guide to crafting a better life, author Scott M. Fay uses a landscaping metaphor and an approachable, conversational style to reveal the seven steps that enabled him to find his own Sweet Spot of personal and professional success. These same steps helped Fay acquire fourteen distressed businesses and turn them into profitable environments for leadership and commerce. They prepared him to forge a partnership with the No. 1 leadership guru in the world and create the world’s fastest-growing speaking, coaching, and training team. It primed him to start several other ventures, projects, and initiatives related to his core strengths. And finally, it enabled him to create a robust life with a variety of opportunities. If this can work for Scott—a guy who wears jeans and boots and drives a pickup truck—then it can work for you too. In fact, it can work for any individual or organization serious about creating a growth environment. Discover Your Sweet Spot and discover the life you’ve always wanted.

The Suitcase Entrepreneur

Author : Natalie Sisson
Publisher : Simon and Schuster
ISBN 13 : 1501178180
Total Pages : 272 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Suitcase Entrepreneur by : Natalie Sisson

Download or read book The Suitcase Entrepreneur written by Natalie Sisson and published by Simon and Schuster. This book was released on 2017-09-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, The Suitcase Entrepreneur teaches readers how to package and sell their skills to earn enough money to be able to work and live anywhere, build a profitable online business, and live life on their own terms. After eight years of working in the soul-crushing bureaucracy of the corporate world, Natalie Sisson quit her high-paying job and moved to Canada, started a blog, and cofounded a technology company. In just eighteen months she learned how to build an online platform from scratch, and then left to start her own business—which involved visiting Argentina to eat empanadas, play Ultimate Frisbee, and launch her first digital product. After five years, she now runs a six-figure business from her laptop, while living out of a suitcase and teaching entrepreneurs worldwide how to build a business and lifestyle they love. In The Suitcase Entrepreneur you’ll learn how to establish your business online, reach a global audience, and build a virtual team to give you more free time, money, and independence. With a new introduction, as well as updated resources and information, this practical guide uncovers the three key stages of creating a self-sufficient business and how to become a successful digital nomad and live life on your own terms.

The Sweet Spot

Author : Whitney Walpole
Publisher :
ISBN 13 : 9780996826174
Total Pages : pages
Book Rating : 4.8/5 (261 download)

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Book Synopsis The Sweet Spot by : Whitney Walpole

Download or read book The Sweet Spot written by Whitney Walpole and published by . This book was released on 2016-06-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you maximizing your full leadership potential and effortlessly leveraging the talents of others? Do you experience living your life with maximum ease, power and joy? For many, the answer is no. Yet, what if it were possible? What if you could identify and tap into the aspects of yourself and others that provide a doorway into unprecedented results and fulfillment? The Sweet Spot is a deep dive into the 7 fundamental "Talents" that make up our greatest contributions - the best of who we are and what we have to offer. Used widely by leaders in the business community to recognize their own and others most authentic Talents, this book covers the key contributions and challenges of each of the 7 Talents. It also provides effective ways to grow and develop those Talents, with practical tips for leveraging your own and other's most natural gifts to be more productive, successful, and free. In many ways, this subject is not a new one. A person's Talents are based on existing archetype categories that have been written and spoken about for centuries. Unlike books on the traditional archetypes, personality types or career assessments, this book provides a modern update focused on leveraging your natural talents in leadership and life. The 7 Talents are: Artisan: Creativity Priest: Vision Sage: Communication Warrior: Efficiency Server: Love Scholar: Knowledge King: Power By reading The Sweet Spot book, you'll learn how to: Discover and access more of your greatest capacity as a leader Leverage your own and others' Talents with less effort Motivate those around you for increased engagement Increase your experience of personal fulfillment and professional success If you want less stress, better results and more connection - if you want to grow your experience of living with a greater sense of purpose and power - The Sweet Spot book is an essential read."

Sweet Spot: How to Find Your Private Practice Groove with Principles from ACT

Author : Brenda Bomgardner
Publisher :
ISBN 13 : 9780692114346
Total Pages : 316 pages
Book Rating : 4.1/5 (143 download)

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Book Synopsis Sweet Spot: How to Find Your Private Practice Groove with Principles from ACT by : Brenda Bomgardner

Download or read book Sweet Spot: How to Find Your Private Practice Groove with Principles from ACT written by Brenda Bomgardner and published by . This book was released on 2021-04-25 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: What prevents you from opening your very own private practice? How many reasons does your mind give you to wait for the right time? Sweet Spot takes your current knowledge base and translates it into a roadmap for business know-how. Bomgardner transforms your existing skillset through the core principles of Acceptance and Commitment Therapy/Training (ACT) that will help you create a solid business foundation. - Pinpoint a clear and meaningful vision and mission - Identify a niche that fits - Develop a simple business plan - Foster your authentic marketing ability - Increase your psychological flexibility while increasing your business agility "Sweet Spot is an interactive, experiential process to get you unstuck and moving toward your ideal private practice. Brenda has that rare combination of insightful motivation and real world directness that helps her clients move with confidence." --KATHY BAUR, PhD, Doctoral Internship Coordinator

Sweet Spot

Author : Susan Mallery
Publisher : HQN Books
ISBN 13 : 1488037582
Total Pages : 301 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Sweet Spot by : Susan Mallery

Download or read book Sweet Spot written by Susan Mallery and published by HQN Books. This book was released on 2018-08-27 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 bestselling author: “[A] heartwarming novel about how a woman at odds with the world learns to live with it, and sometimes even love in it.” —Booklist “Responsibility” should be Nicole Keyes’s middle name. After all, not many people would sacrifice their lives to run the family bakery and raise a younger sibling. But with Nicole’s twin sister now blissfully married and her younger sis turning out more femme fatale than girl-next-door, super reliable Nicole is getting sick of putting everyone else’s needs first! Enter Hawk. The deliciously sexy former NFL player offers Nicole a taste of the freedom she craves. Hawk may know the way, blindfolded, to her sweet spot, but Nicole’s not about to let him get close enough to break her heart. Of course, she might not have a choice in the matter if Hawk’s past keeps getting in the way of their present . . . “Mallery is in top-notch form as she takes troubled and stubborn individuals and portrays their emotional growth. Drama and trauma abound in this winner!” —RT Book Reviews (4 1/2 stars) “I strongly recommend Sweet Spot, especially to readers who like their family melodramas spiked with lots of laughter and hot romance.” —The Romance Reader “Sweet Spot definitely hits the spot . . . Susan Mallery is one of the best contemporary romance authors writing today.” —The Romance Readers Connection

Negotiating the Sweet Spot

Author : Leigh Thompson
Publisher : HarperCollins Leadership
ISBN 13 : 140021744X
Total Pages : 257 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Negotiating the Sweet Spot by : Leigh Thompson

Download or read book Negotiating the Sweet Spot written by Leigh Thompson and published by HarperCollins Leadership. This book was released on 2020-07-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everybody negotiates at various points every day, be it in life or business, and it’s important to get it right. On average, people leave about 20% of potential mutual gains untapped in any negotiation. This is akin to taking 20% of the value in any deal and dumping it into a garbage canister. Finding that hidden 20%, the “sweet spot,” is a skill that takes practice but is also one that anybody can learn. Leigh Thompson offers best practices and tools within this book to use in daily negotiations and conflict situations. She calls these strategies “hacks” because they work but don’t require a lot of investment, training, expense, and time. You don’t have to be a CEO, senior VP, or regional brand manager to learn how to find the sweet spot in life’s negotiations. In Negotiating the Sweet Spot, benefits include learning the following: Understanding where the sweet spot is in the deals you negotiate Adopting a big-picture mind-set when approaching any negotiation Seeing negotiations less as win-lose battles and more as opportunities to use problem-solving skills Utilizing a tool kit of “hacks” that will work in any negotiation and have been proven effective by a top expert in the field Negotiating the Sweet Spot walks people of all skill and experience levels through simple and proven techniques that are sure to result in better outcomes for all parties and that uncover the hidden value that exists in any negotiation.

Mapping Chengde

Author : Philippe Foret
Publisher : University of Hawaii Press
ISBN 13 : 0824863518
Total Pages : 234 pages
Book Rating : 4.8/5 (248 download)

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Book Synopsis Mapping Chengde by : Philippe Foret

Download or read book Mapping Chengde written by Philippe Foret and published by University of Hawaii Press. This book was released on 2000-06-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The imperial residence of Chengde was built by two powerful and ambitious Manchu emperors between 1703 and 1780 in the mountains of Jehol. This volume, the first scholarly publication in English on the Manchu summer capital, reveals how this unlikely architectural and landscape enterprise came to help forge a dynasty's multicultural identity and concretize its claims of political legitimacy. Using both visual and textual materials, the author explores the hidden dimensions of landscape, showing how geographical imagination shaped the aesthetics of Qing court culture while proposing a new interpretation of the mental universe that conceived one of the world's most remarkable examples of imperial architecture.

The Sweet Spot

Author : Paul Bloom
Publisher : HarperCollins
ISBN 13 : 0062910582
Total Pages : 304 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis The Sweet Spot by : Paul Bloom

Download or read book The Sweet Spot written by Paul Bloom and published by HarperCollins. This book was released on 2021-11-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book will challenge you to rethink your vision of a good life. With sharp insights and lucid prose, Paul Bloom makes a captivating case that pain and suffering are essential to happiness. It’s an exhilarating antidote to toxic positivity.” —Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife One of Behavioral Scientist's "Notable Books of 2021" From the author of Against Empathy, a different kind of happiness book, one that shows us how suffering is an essential source of both pleasure and meaning in our lives Why do we so often seek out physical pain and emotional turmoil? We go to movies that make us cry, or scream, or gag. We poke at sores, eat spicy foods, immerse ourselves in hot baths, run marathons. Some of us even seek out pain and humiliation in sexual role-play. Where do these seemingly perverse appetites come from? Drawing on groundbreaking findings from psychology and brain science, The Sweet Spot shows how the right kind of suffering sets the stage for enhanced pleasure. Pain can distract us from our anxieties and help us transcend the self. Choosing to suffer can serve social goals; it can display how tough we are or, conversely, can function as a cry for help. Feelings of fear and sadness are part of the pleasure of immersing ourselves in play and fantasy and can provide certain moral satisfactions. And effort, struggle, and difficulty can, in the right contexts, lead to the joys of mastery and flow. But suffering plays a deeper role as well. We are not natural hedonists—a good life involves more than pleasure. People seek lives of meaning and significance; we aspire to rich relationships and satisfying pursuits, and this requires some amount of struggle, anxiety, and loss. Brilliantly argued, witty, and humane, Paul Bloom shows how a life without chosen suffering would be empty—and worse than that, boring.

Find Your Sweet Spot

Author : Karen Elizaga
Publisher : Rowman & Littlefield
ISBN 13 : 1493004050
Total Pages : 245 pages
Book Rating : 4.4/5 (93 download)

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Book Synopsis Find Your Sweet Spot by : Karen Elizaga

Download or read book Find Your Sweet Spot written by Karen Elizaga and published by Rowman & Littlefield. This book was released on 2013-12-23 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This smart, stylish motivational guide helps readers discover their dreams and true potential via an action plan based on the coaching strategies of an executive coach. Finding one’s "sweet spot" means digging deep for new levels of self-understanding and re-prioritizing one’s life to align with one’s inner excellence. Written to make readers feel they have access to their own personal coach, the book leads them through a series of inspiring stories, practical steps, and "sweet spot checks" designed to spur personal and professional growth. Find Your Sweet Spot consists of four parts--The Sweet Spot Strategy, The Sweet Spot Inside, The Sweet Spot Outside, Integrate Your Sweet Spot--and offers practical tips and exercises that explore everything from self-love to the power of gratitude and a productive mindset. Find Your Sweet Spot is geared for modern adults who find themselves yearning for more in their daily lives. As a chic, jet-setting businesswoman with many high-powered clients, Karen Elizaga boasts a distinctly modern edge among self-help authors.

The Sweet Spot

Author : Bill Yosses
Publisher : Penguin
ISBN 13 : 0804189013
Total Pages : 274 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The Sweet Spot by : Bill Yosses

Download or read book The Sweet Spot written by Bill Yosses and published by Penguin. This book was released on 2017-10-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The former White House pastry chef for Presidents George W. Bush and Barack Obama presents a healthy, delicious collection of dessert recipes. Treat sugar like salt. This is the mantra of Bill Yosses, a former White House pastry chef, and his secret to baking indulgent yet wholesome desserts that truly satisfy. After being tasked by First Lady Michelle Obama to create healthier treats for her family, he discovered that when he dialed back the sugar in his recipes, his desserts were not only healthier on paper, but they actually tasted better too. In The Sweet Spot, Bill upends the notion of “healthy” desserts and shares an inspiring collection of delectable sweets that reveal the magic that happens when you bake with less sugar. By using it as a flavor enhancer, you can showcase the natural sweetness and unique flavors of your other ingredients, and when you incorporate better, more flavorful add-ins like nut flours, essential oils, herbs, and spices, you’ll be satisfied even if there’s a smaller portion on your plate. From Kabocha Persimmon Pie and Matcha Green Tea Roll with Blackberry Pastry Cream, to Lemon Kaffir Semifreddo and Popped Quinoa Chocolate Cookies, Bill’s treats show us that desserts don’t have to be a source of penance to be exquisite and indulgent. Complete with a professional baker’s tricks of the trade to ensure your confections are as gorgeous as they are delicious, The Sweet Spot is a must-have for anyone looking to up their dessert game. Once you start baking Bill’s way, you’ll be able to have your cake…and eat it too!

The Critical Few

Author : Jon R. Katzenbach
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523098732
Total Pages : 209 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Critical Few by : Jon R. Katzenbach

Download or read book The Critical Few written by Jon R. Katzenbach and published by Berrett-Koehler Publishers. This book was released on 2019-01-16 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global survey by the Katzenbach Center, 80 percent of respondents believed that their organization must evolve to succeed. But a full quarter of them reported that a change effort at their organization had resulted in no visible results. Why? The fate of any change effort depends on whether and how leaders engage their culture: the self-sustaining patterns of behaving, feeling, thinking, and believing that determine how things are done in an organization. Culture is implicit rather than explicit, emotional rather than rational--that's what makes it so hard to work with, but that's also what makes it so powerful. For the first time, this book lays out the Katzenbach Center's proven methodology for identifying your culture's four most critical elements: traits, characteristics that are at the heart of people's emotional connection to what they do; keystone behaviors, actions that would lead your company to succeed if they were replicated at a greater scale; authentic informal leaders, people who have a high degree of "emotional intuition" or social connectedness; and metrics, integrated, thoughtful measures to track progress, encourage the self-reinforcing cycle of lasting change and link to business performance. By leveraging these critical few elements, you can tap into a source of catalytic change within your organization. People will make an emotional, not just a rational, commitment to new initiatives. You will elicit enthusiasm and creativity and build the kind of powerful company that people recognize for its innate value and effectiveness.

Sweet Spot

Author : Amy Ettinger
Publisher : Penguin
ISBN 13 : 1101984198
Total Pages : 322 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Sweet Spot by : Amy Ettinger

Download or read book Sweet Spot written by Amy Ettinger and published by Penguin. This book was released on 2017-06-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A journalist channels her ice-cream obsession, scouring the United States for the best artisanal brands and delving into the surprising history of ice cream and frozen treats in America. For Amy Ettinger, ice cream is not just a delicious snack but a circumstance and a time of year—frozen forever in memory. As the youngest child and only girl, ice cream embodied unstructured summers, freedom from the tyranny of her classmates, and a comforting escape from her chaotic, demanding family. Now as an adult and journalist, her love of ice cream has led to a fascinating journey to understand ice cream’s evolution and enduring power, complete with insight into the surprising history behind America’s early obsession with ice cream and her experience in an immersive ice-cream boot camp to learn from the masters. From a visit to the one place in the United States that makes real frozen custard in a mammoth machine known as the Iron Lung, to the vicious competition among small ice-cream makers and the turf wars among ice-cream trucks, to extreme flavors like foie gras and oyster, Ettinger encounters larger-than-life characters and uncovers what’s really behind America’s favorite frozen treats. Sweet Spot is a fun and spirited exploration of a treat Americans can’t get enough of—one that transports us back to our childhoods and will have you walking to the nearest shop for a cone.

Your Creative Work Space

Author : Desha Peacock
Publisher : Simon and Schuster
ISBN 13 : 1510712992
Total Pages : 425 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Your Creative Work Space by : Desha Peacock

Download or read book Your Creative Work Space written by Desha Peacock and published by Simon and Schuster. This book was released on 2017-08-15 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are all born with an innate desire to creatively express the essence of who we are. This desire is embedded into our soul, a gift at birth, our own Northern Star in a galaxy full of the unknown. Your physical setting can either hamper or inspire this creative calling. Known for her eclectic style and helping others see the possibility within themselves, their homes, and personal style, Desha Peacock offers you tips on designing a creative work space that will also inspire you to do the work you are meant to do. Peacock’s design tips cover how to: Use your work space to inspire your best work. Choose the right color to enhance your mood. Create a cozy virtual office no matter where you live. Work with a tiny space in a closet or other nook. Mix vintage, modern, and thrift store finds so you can create the style you crave, no matter your budget. Gain more clarity so you can focus on what’s most important to your business or creative life. Your Creative Work Space features full-color photographs of unique, creative work spaces from the traditional home office to the artist’s studio or writing salon.

On the Sweet Spot

Author : Richard Keefe
Publisher : Simon and Schuster
ISBN 13 : 1416584900
Total Pages : 276 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis On the Sweet Spot by : Richard Keefe

Download or read book On the Sweet Spot written by Richard Keefe and published by Simon and Schuster. This book was released on 2007-11-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like most moments of spiritual revelation, this one took place on a landfill in New Jersey. A young man is standing at an unprepossessing driving range, hitting balls toward a distant fence, when something unusual takes place. As he begins his swing, he has the sensation that his club is drawing itself back on its own; when it is ready, it starts downward, makes perfect contact, and the ball soars off in the right-to-left arc he'd imagined, hitting the exact fencepost he'd been aiming at from 250 yards away. He steps back and wonders if he can do it again. He feels like an observer as the swing begins itself and resolves itself after perfect contact with the waiting ball, which again smacks against the distant post. He has, for however brief a time, entered “the zone.” Everyone who plays a sport knows that fleeting, ineffable sensation of everything falling into place: The pitched baseball looks as big as a grapefruit, the basket looks as wide as a trash can, the players around you are moving in slow motion. But as Richard Keefe, the director of the sport psychology program at Duke University, looked deeper into the nature of his experience, he found profound links to the spirit, the brain, perhaps even the soul. Keefe recognized that the feeling golfers and other athletes have of “being in the zone” is basically the same as a meditative state. And as a researcher with experience in brain chemistry, he went one step further: If we can figure out what's happening in the brain at such times, he reasons, we can learn how to get into that “zone” instead of just waiting for it to happen. This is the Holy Grail of sport psychology—teaching the mind to get out of the way so the body can do the things it's capable of doing. Keefe calls it the “effortless present,” when the body is acting of its own accord while the brain has little to do but watch. All religions describe some kind of heightened awareness in their disciplines; Keefe explores whether such mystical experience is a fundamental aspect of our evolution, an integral part of what makes us human and keeps us from despair. And he brings the discussion back to the applications of such knowledge, reflecting on our ability to use these alternate planes to achieve better relationships, better lives, better moments. Keefe's true subject is extraordinary experience—being in the zone, in the realm of effortless action. On the Sweet Spotbuilds from the physical and neurological to the mystical and philosophical, then adds a crucial layer of the practical (how we can capture or recapture these wondrous states). It is a work in the proud tradition of The Sweet Spot in Time, Flow: The Psychology of Optimal Experience, and How the Mind Works.