Your Attention

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Attention! This Book Will Make You Money

Author : Jim F. Kukral
Publisher : John Wiley & Sons
ISBN 13 : 0470880686
Total Pages : 306 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Attention! This Book Will Make You Money by : Jim F. Kukral

Download or read book Attention! This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Got Your Attention?

Author : Sam Horn
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626562520
Total Pages : 240 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Got Your Attention? by : Sam Horn

Download or read book Got Your Attention? written by Sam Horn and published by Berrett-Koehler Publishers. This book was released on 2015-04-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A communication strategist shares her eight-stage process for connecting with any number of people with two-way interactions. Did you know: • Goldfish, yes, goldfish, have longer attention spans than we humans do? • One in four people abandons a website if it takes longer than four seconds to load? Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in. Imagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract. You don’t have to imagine it, Sam Horn has created it. Sam’s innovative techniques have helped her clients close deals and raise millions of dollars, and will be your “secret sauce” to getting funded, hired, elected, promoted or referred. “These accessible techniques transcend generations and read like a modern-day version of How to Win Friends and Influence People.” —Miki Agrawal, one of Forbes’s “Top 20 Millennials on a Mission” and founder of THINX “Sam Horn’s smart and snappy book will teach you how to get people’s attention—and keep it.” —Daniel H. Pink, #1 New York Times–bestselling author of To Sell Is Human “If you can’t get people’s attention, you’ll never get their business. Sam Horn’s new book shows how to quickly earn respect so people are motivated to listen.” —Terry Jones, founder of Travelocity and WayBlazer and chair of Kayak “A must-read for those in the workplace who want to contribute at their highest level and create more strategic networks.” —Betsy Myers, former executive director, Center for Public Leadership, Harvard Kennedy School “Horn offers innovative ways to initiate genuine conversations and meaningful connections that turn strangers into friends.” —Keith Ferrazzi, author of the #1 bestseller Never Eat Alone

Can I Have Your Attention?

Author : Curt Steinhorst
Publisher : John Wiley & Sons
ISBN 13 : 111939046X
Total Pages : 262 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Can I Have Your Attention? by : Curt Steinhorst

Download or read book Can I Have Your Attention? written by Curt Steinhorst and published by John Wiley & Sons. This book was released on 2017-10-09 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A must read for anyone in the business of leading others." Ken May, CEO of Top Golf; former CEO of Fedex "If you want your team to stay focused, you will want to read Can I Have Your Attention?" Chester Elton, New York Times Best-Selling author of All In, The Carrot Principle and What Motivates Me Inspire better work habits. Focus your team. Get stuff done in the constantly connected workplace. As our workloads expand, attention has never been more valuable. Or more difficult to keep. In Can I Have your Attention?, Curt Steinhorst shows business leaders how to cut through the noise and get their employees back to work. Curt has spent years helping Fortune 500 companies overcome distraction and achieve focus. With technology creating endless opportunites to "improve productivity", people spend so much time responding to the interruptions that they've lost the ability to focus and do their jobs. Yet, the potential for harnessing the power of your team's attention has never been greater--if you can capture it. You'll learn how to: Implement a comprehensive organizational strategy to increase focus and overcome digital distraction. Take back control of the technology in your organization and life. Establish a Communication Compact, defining how, when, and why your team will communicate with each other. Create a "vault" to increase productivity, decrease stress, and boost your creativity. Free yourself and your employees from the never-ending flood of emails and messages. Achieve unmatched focus in the age of distraction. The smartphone isn't going away. Learn the simple rules and guidelines that will improve focus and create the mental space needed for your people to work to their full potential.

Can I Have Your Attention?

Author : Joseph Cardillo
Publisher : Red Wheel/Weiser
ISBN 13 : 1601638914
Total Pages : 220 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Can I Have Your Attention? by : Joseph Cardillo

Download or read book Can I Have Your Attention? written by Joseph Cardillo and published by Red Wheel/Weiser. This book was released on 2009-08-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can I Have Your Attention? is not your traditional self-help book that offers 12 simple steps to enhance brainpower. Nor is it a book on Eastern Wisdom, spirituality, or conventional meditation. It is an eye-popping adventure that combines ancient, high-speed attention-building processes with cutting-edge attention research in psychology, neurology, and biology. Through Joseph Cardillo’s engaging personal account of the world of human attention—which synthesizes the stories of more than two dozen experts—you will uncover surprising secrets about the workings of your own mind. Did you know that: — You can use your attention to perfect any daily activity—from piano playing to work- related activities to perfecting your golf swing? — In just one-six-hundredth of a second, a random detail you glimpse in the corner of your eye can determine whether you like someone you just met, cause or avoid an accident, make you feel happy or depressed all day, and lead you to succeed or fail at anything you try? — Specifically designed meditation techniques can be used to scan and shift brain waves, altering one’s attention as effectively as electrode-packed biofeedback instruments? — Most importantly, you can train your attention to turn such processes on or off on command? This fresh look at ancient attention skills and new science will transform your thinking about what human attention is as well as offer a guide to incorporating its insights into your daily life. Can I Have Your Attention? even presents a redefinition of attention deficit and reveals a variety of natural, non-medical tools that can significantly amp up anyone’s attention!

May I Have Your Attention, Please?

Author : Chris Hilicki
Publisher : John Wiley & Sons
ISBN 13 : 0471714429
Total Pages : 242 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis May I Have Your Attention, Please? by : Chris Hilicki

Download or read book May I Have Your Attention, Please? written by Chris Hilicki and published by John Wiley & Sons. This book was released on 2005-01-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's a businessperson's biggest hidden asset? His or her own true story and authenticity One's personal identity is the key to one's professional brand. In May I Have Your Attention, Please?, Chris Hilicki illustrates how everyone can be successful by applying their personal experiences to business. Using real-world examples of famous corporations, celebrities, and the guy next door, Hilicki gets readers to use their best-and often most untapped-assets to build a better personal and professional life. Complete with thought-provoking chapter questions and practical exercises that readers can immediately apply to their plans for success, this unique guide offers step-by-step strategies that help readers examine their identity, make a lasting impression, and turn it into a reputation that transforms their businesses. Chris Hilicki (Nashville, TN) is founder and Vice Chair of Dalmatian Press, one of the U.S.'s most successful children's book companies. Formerly a scientist and now a publishing leader, she regularly speaks before industry leaders, live television audiences, and large conventions. Chris has been interviewed for Forbes, Inc., the Wall Street Journal, Southern Living, and Publishers Weekly and has appeared on television shows as an expert on building brands through the use of personal identity.

The Attention Merchants

Author : Tim Wu
Publisher : Vintage
ISBN 13 : 0804170045
Total Pages : 434 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The Attention Merchants by : Tim Wu

Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Now We Have Your Attention

Author : Jack Shenker
Publisher : Random House
ISBN 13 : 1473559189
Total Pages : 310 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Now We Have Your Attention by : Jack Shenker

Download or read book Now We Have Your Attention written by Jack Shenker and published by Random House. This book was released on 2019-09-19 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'One of the most important and compelling books I've ever read...If you want to understand why we are in this crisis, listen to the voices all too often airbrushed from the political conversation' Owen Jones Now We Have Your Attention makes sense of what is happening in British politics by taking a radically different perspective: the people's. From a warehouse in Manchester to a pub in Essex, from the outskirts of Glasgow to a racecourse in Durham, Jack Shenker uncovers the root causes of our current crisis and the future direction of British politics through the lives of ordinary individuals. Taking us deep into communities hollowed out by austerity and decades of economic disadvantage, among a generation crippled by precarious work and unaffordable housing, he shows where the chaos at Westminster ultimately springs from - and how disillusionment with it is fuelling a passionate engagement with politics of a completely different kind: local, personal, effective and utterly fearless. Joining a 'McStrike' protest on a roundabout in Cambridge and a gathering of the London Renters' Union in the aftermath of Grenfell, meeting hard-right bloggers in Newcastle and climate change protesters in Brighton, Shenker draws on exceptional access to campaign groups, activist movements and grassroots gatherings throughout the country - including unique access to Momentum, who have re-radicalised the Labour party from the outside in - to introduce us to the citizens and leaders of tomorrow: people who are changing things for themselves. Inspiring and terrifying in equal measure, Now We Have Your Attention uncovers a revolutionary transformation in attitudes and behaviour, and a future that will shape us all.

How Attention Works

Author : Stefan Van Der Stigchel
Publisher : MIT Press
ISBN 13 : 0262039265
Total Pages : 148 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis How Attention Works by : Stefan Van Der Stigchel

Download or read book How Attention Works written by Stefan Van Der Stigchel and published by MIT Press. This book was released on 2019-03-12 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: How we filter out what is irrelevant so we can focus on what we need to know. We are surrounded by a world rich with visual information, but we pay attention to very little of it, filtering out what is irrelevant so we can focus on what we think we need to know. Advertisers, web designers, and other “attention architects” try hard to get our attention, promoting products with videos on huge outdoor screens, adding flashing banners to websites, and developing computer programs with blinking icons that tempt us to click. Often they succeed in distracting us from what we are supposed to be doing. In How Attention Works, Stefan Van der Stigchel explains the process of attention and what the implications are for our everyday lives. The visual attention system is efficient, Van der Stigchel writes, because it doesn't waste energy processing every scrap of visual data it receives; it gathers only relevant information. We focus on one snippet of information and assume that everything else is stable and consistent with past experience; that's why most people miss even the most glaring continuity errors in films. If an object doesn't meet our expectations, chances are we won't see it. Van der Stigchel makes his case with examples from real life, explaining, among other things, the limitations of color perception (and why fire trucks shouldn't be red); the importance of location (security guards and radiologists, for example, have to know where to look); the attention-getting properties of faces and spiders; what we can learn from someone else's eye movements; why we see what we expect to see (magicians take advantage of this); and visual neglect and unattended information.

May I Have Your Attention Please?

Author : James Corden
Publisher : Random House
ISBN 13 : 144647433X
Total Pages : 327 pages
Book Rating : 4.4/5 (464 download)

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Book Synopsis May I Have Your Attention Please? by : James Corden

Download or read book May I Have Your Attention Please? written by James Corden and published by Random House. This book was released on 2011-09-29 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE SUNDAY TIMES BESTSELLING AUTOBIOGRAPHY So... the story of my life. I've often thought about this moment, about what it would be like to write my memoirs. I always thought it would make me feel important. It doesn't. If anything it makes me feel a little strange. The truth is, I should never have been this famous guy. I wasn't the cool, clever, good-looking boy at school. But I always dreamt of it, hoped for it, longed for it: throughout school when I was disruptive, in my teens when I tried to form my own boy band and through hundreds of auditions for parts which were met with constant rejection. Until finally I co-wrote Gavin and Stacey. And my whole life changed... This is that story. The story of how I found myself here, talking to you.

Attention Management

Author : Maura Thomas
Publisher : Sourcebooks, Inc.
ISBN 13 : 1728217482
Total Pages : 70 pages
Book Rating : 4.7/5 (282 download)

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Book Synopsis Attention Management by : Maura Thomas

Download or read book Attention Management written by Maura Thomas and published by Sourcebooks, Inc.. This book was released on 2019-09-09 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of feeling overwhelmed and scattered? Do you wish you could maximize your productivity and achieve success effortlessly? In Attention Management, productivity expert Maura Thomas unveils the ultimate guide to increasing your focus and harnessing your attention for peak performance. In this game-changing book, Thomas shares her practical mindfulness techniques to help you regain control over your attention and optimize your productivity. With a clear and systematic approach, she empowers you to effectively prioritize tasks, eliminate distractions, and enhance your ability to concentrate on what truly matters. Whether you're a student, professional, or entrepreneur, this book will equip you with the tools and knowledge to: Conquer information overload and regain mental clarity Cultivate laser-like focus amidst digital distractions Overcome procrastination and stay motivated Reduce stress and increase overall well-being Cultivate a healthy work-life balance Boost creativity and unlock your full potential A must-read business book for anyone seeking to transform their productivity and achieve lasting success!

Attention Hijacked

Author : Erica B. Marcus
Publisher : Lerner + ORM
ISBN 13 : 1728456037
Total Pages : 126 pages
Book Rating : 4.7/5 (284 download)

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Book Synopsis Attention Hijacked by : Erica B. Marcus

Download or read book Attention Hijacked written by Erica B. Marcus and published by Lerner + ORM. This book was released on 2022-05-03 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology surrounds us every day: a phone alarm wakes us up, an electronic calendar tracks assignment deadlines, GPS directs us to the new dentist’s office, social media keeps us connected to friends and family, and streaming platforms make sure we’re never without something new to binge-watch. Our devices and apps can make life much more convenient and entertaining. But for years, scientists have warned that too much screen time may have negative effects on our health. With portable devices and remote learning, it is even more difficult to put down electronics. Being intentional about how and when to unplug can help teens and young adults to protect their physical and mental wellbeing in a world where screens and technology are increasingly becoming necessities rather than just conveniences. Attention Hijacked offers a roadmap for those deciding how they want to deal with technology, exploring the ways technology affects the individual, dispelling common misinformation, and using this knowledge to make personalized decisions. Page Plus links in the book lead to mindfulness and meditation audio clips. Using mindfulness techniques, this book gives readers the power to take charge of their technology use.

Indistractable

Author : Nir Eyal
Publisher : BenBella Books
ISBN 13 : 1948836785
Total Pages : 289 pages
Book Rating : 4.9/5 (488 download)

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Book Synopsis Indistractable by : Nir Eyal

Download or read book Indistractable written by Nir Eyal and published by BenBella Books. This book was released on 2019-09-10 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Indistractable provides a framework that will deliver the focus you need to get results." —James Clear, author of Atomic Habits "If you value your time, your focus, or your relationships, this book is essential reading. I'm putting these ideas into practice." —Jonathan Haidt, author of The Righteous Mind National Bestseller Winner of the Outstanding Works of Literature (OWL) Award Included in the Top 5 Best Personal Development Books of the Year by Audible Included in the Top 20 Best Business and Leadership Books of the Year by Amazon Featured in The Amazon Book Review Newsletter, January 2020 Goodreads Best Science & Technology of 2019 Finalist You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you're about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold. What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused? What if you had the power to become "indistractable?" International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley's handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction's Achilles' heel in his groundbreaking new book. In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us. Inside, Eyal overturns conventional wisdom and reveals: • Why distraction at work is a symptom of a dysfunctional company culture—and how to fix it • What really drives human behavior and why "time management is pain management" • Why your relationships (and your sex life) depend on you becoming indistractable • How to raise indistractable children in an increasingly distracting world Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention—helping you live the life you really want.

How to Do Nothing

Author : Jenny Odell
Publisher : Melville House
ISBN 13 : 1612197507
Total Pages : 257 pages
Book Rating : 4.6/5 (121 download)

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Book Synopsis How to Do Nothing by : Jenny Odell

Download or read book How to Do Nothing written by Jenny Odell and published by Melville House. This book was released on 2019-04-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.

The Psychology of Attention

Author : Harold Pashler
Publisher : MIT Press
ISBN 13 : 9780262661560
Total Pages : 516 pages
Book Rating : 4.6/5 (615 download)

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Book Synopsis The Psychology of Attention by : Harold Pashler

Download or read book The Psychology of Attention written by Harold Pashler and published by MIT Press. This book was released on 1999-07-26 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past two decades, attention has been one of the most investigated areas of research in perception and cognition. However, the literature on the field contains a bewildering array of findings, and empirical progress has not been matched by consensus on major theoretical issues. The Psychology of Attention presents a systematic review of the main lines of research on attention; the topics range from perception of threshold stimuli to memory storage and decision making. The book develops empirical generalizations about the major issues and suggests possible underlying theoretical principles. Pashler argues that widely assumed notions of processing resources and automaticity are of limited value in understanding human information processing. He proposes a central bottleneck for decision making and memory retrieval, and describes evidence that distinguishes this limitation from perceptual limitations and limited-capacity short-term memory.

Peak Mind

Author : Amishi P. Jha
Publisher : HarperCollins
ISBN 13 : 0062992163
Total Pages : 389 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Peak Mind by : Amishi P. Jha

Download or read book Peak Mind written by Amishi P. Jha and published by HarperCollins. This book was released on 2021-10-19 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***NATIONAL BESTSELLER*** STOP FOR A MOMENT. Are you here right now? Is your focus on this page? Or is it roaming elsewhere, to the past or future, to a worry, to your to-do list, or to your phone? Whether you’re simply browsing, talking to friends, or trying to stay focused in an important meeting, you can’t seem to manage to hang on to your attention. No matter how hard you try, you’re somewhere else. The consequence is that you miss out on 50 percent of your life—including the most important moments. The good news: There’s nothing wrong with you—your brain isn’t broken. The human brain was built to be distractible. The even better news: You can train your brain to pay attention more effectively. Stay with me a little longer and soon you will be able to: Focus without all the struggle. Take back your attention from the pull of distraction. And function at your peak, for all that truly matters in your life.

The Anthropocene Reviewed

Author : John Green
Publisher : Penguin
ISBN 13 : 0525556532
Total Pages : 305 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Anthropocene Reviewed by : John Green

Download or read book The Anthropocene Reviewed written by John Green and published by Penguin. This book was released on 2021-05-18 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goodreads Choice winner for Nonfiction 2021 and instant #1 bestseller! A deeply moving collection of personal essays from John Green, the author of The Fault in Our Stars and Turtles All the Way Down. “The perfect book for right now.” –People “The Anthropocene Reviewed is essential to the human conversation.” –Library Journal, starred review The Anthropocene is the current geologic age, in which humans have profoundly reshaped the planet and its biodiversity. In this remarkable symphony of essays adapted and expanded from his groundbreaking podcast, bestselling author John Green reviews different facets of the human-centered planet on a five-star scale—from the QWERTY keyboard and sunsets to Canada geese and Penguins of Madagascar. Funny, complex, and rich with detail, the reviews chart the contradictions of contemporary humanity. As a species, we are both far too powerful and not nearly powerful enough, a paradox that came into sharp focus as we faced a global pandemic that both separated us and bound us together. John Green’s gift for storytelling shines throughout this masterful collection. The Anthropocene Reviewed is an open-hearted exploration of the paths we forge and an unironic celebration of falling in love with the world.

Hyperfocus

Author : Chris Bailey
Publisher : Vintage Canada
ISBN 13 : 0735273693
Total Pages : 0 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Hyperfocus by : Chris Bailey

Download or read book Hyperfocus written by Chris Bailey and published by Vintage Canada. This book was released on 2019-08-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of The Productivity Project, a groundbreaking and practical guide to managing your attention--the most powerful resource you have to become more creative, get stuff done, and live a meaningful life. Our attention has never been as overwhelmed as it is today. Many of us recognize that our brains struggle to multitask. Despite this, we feel compelled to fill each moment of our lives to the brim with essential tasks and mindless distraction. Hyperfocus provides profound insights into how you can best take charge of your attention to achieve a greater sense of purpose and productivity throughout the day. The most recent neuroscientific research reveals that the brain has two powerful modes that can be unlocked when we use our attention effectively: a focused mode (hyperfocus), which is the foundation for being highly productive, and a creative mode (scatterfocus), which enables us to connect ideas in novel ways. Hyperfocus helps you access both mental modes so you can concentrate more deeply, think more clearly, and work and live more deliberately every day. Chris Bailey examines topics such as: identifying and dealing with the four key types of distraction and interruption; establishing a clear physical and mental environment in which to work; controlling motivation and working fewer hours to become more productive; taking time-outs with intention; multitasking strategically; and learning when to pay attention and when to let your mind wander wherever it wants to. By transforming how you think about your attention, Hyperfocus reveals that the more effectively you learn to take charge of it, the better you'll be able to manage every aspect of your life.