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Youcan Diy Public Relations
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Book Synopsis Youcan Diy Public Relations by : Ann Revell-Pechar
Download or read book Youcan Diy Public Relations written by Ann Revell-Pechar and published by Balboa Press. This book was released on 2022-12-23 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Youcan DIY is a hands-on workbook series designed to help small businesses, non-profits, and startups create and manage their own in-house subject matter experts. Written by industry leaders with decades of experience, these short, step-by-step training books help organizations save money by managing services that are often outsourced. These booklets can be paired with custom consulting to assure keystones are in place and targets are met, offering a check-in service for additional guidance. Contact FluentPR for more information.
Download or read book DIY PR written by Nikkia McClain and published by Writers Republic LLC. This book was released on 2020-12-02 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIY PR is jam-packed with critical information for beginning publicists, including discovering and developing a brand, identifying a target media audience, creating and nurturing relationships, and identifying how and when to pitch clients. In a friendly, conversational style, McClain provides ideas for combining traditional PR such as press releases and media alerts with out-of-the-box thinking by executing unique events that get noticed. She shares examples of successful communications and provides chapter takeaways that summarize the most important points. Each chapter ends with a series of questions that encourage readers to identify, consider, plan and set goals. You can also take DIY PR to the next level through her online platform via a series of free webinars and virtual courses.
Book Synopsis Marketing in the Round by : Gini Dietrich
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Book Synopsis Practical Marketing and Public Relations for the Small Business by : Moi Ali
Download or read book Practical Marketing and Public Relations for the Small Business written by Moi Ali and published by Kogan Page Publishers. This book was released on 2002 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.
Book Synopsis Reputation Management Techniques in Public Relations by : Erdemir, Ayse
Download or read book Reputation Management Techniques in Public Relations written by Erdemir, Ayse and published by IGI Global. This book was released on 2018-01-26 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
Book Synopsis Music Marketing for the DIY Musician by : Bobby Borg
Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters
Book Synopsis PR Power: Inside Secrets From the World of Spin by : Amanda Barry
Download or read book PR Power: Inside Secrets From the World of Spin written by Amanda Barry and published by Random House. This book was released on 2012-01-31 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case studies from real businesses * priceless advice from leading experts in PR
Book Synopsis The Virtual Assistant's Guide to Publicity Services by : Jane Tabachnick
Download or read book The Virtual Assistant's Guide to Publicity Services written by Jane Tabachnick and published by Simply Good Press. This book was released on 2018-08-30 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is not a single brand – large, small, independent, undefined, author, or coach, who won't benefit from publicity. In every industry, in every country around the globe, everyone could use a little publicity. Despite the need, many entrepreneurs and companies don't have the bandwidth or budget to hire a PR firm or to manage it on their own. The Solution: The PR Support Virtual Assistant This book was created for you, dearest Virtual Assistant. This book is not a how-to meant to teach you to offer PR the way a full-service Public Relations firm would. Instead, this book was written to show you a new realm of possibilities as a PRVA. For any company, entrepreneur, coach, consultant or author looking to implement public relations, this short guide is full of wisdom and practicality. It will help them understand how they can successfully outsource some of their PR tasks. It is my hope that this book will ignite those possibilities for you.
Book Synopsis Start Your Own Coffee and Tea Shop by : Emma Mills
Download or read book Start Your Own Coffee and Tea Shop written by Emma Mills and published by Crimson Publishing. This book was released on 2010-03-05 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever dreamed of opening a coffee or tea shop? If you are an coffee shop entrepreneur in the making, this book will show you how. We cover every aspect of setting up a coffee or tea shop and break the process down step-by-step so you can make your business a success. You might think the market's dominated by corporate coffee house chains - you'd be wrong! Independent coffee and tea shops are still thriving, and you can join them. We guide you through raising finance, testing your idea, analysing your competitors and getting up and running to ensure your business succeeds. Starting Your Own Coffee or Tea Shop is crammed with profiles, tips and real-life advice from the founders of extremely successful coffee and tea shops, including Costa Coffee, Betty's Tea Shop and some award-winning independents around the UK; so you can learn from the best. Written in conjunction with the UK's most popular website for small business, Startups.co.uk, the information is quality, easy to understand and accurate. Startups.co.uk helps over 150,000 people every month to start their businesses. It is the UK's most popular website for small business owners and helps you start up and run your own business.
Download or read book Make It Here written by Matthew Hamilton and published by Bloomsbury Publishing USA. This book was released on 2014-12-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an ideal resource for joining the maker movement, no matter the size of your public library or resource level. Libraries of all sizes and resource levels are finding ways to support community innovation and creativity through maker programming—and successful programs don't require dedicating an entire area of the library to makerspace activities or sophisticated technologies such as 3D printers. Make It Here: Inciting Creativity and Innovation in Your Library provides a complete, step-by-step guide for starting a makerspace program at your library and follows through with instructions for operation and building on your success. This book takes you step-by-step through starting your maker program—from finding the right "makerspace mix," making a plan, and working with staff to establishing funding and support, launching your makerspace, and evaluating and refining your programs. The authors provide guidance based on their personal experiences in creating and developing maker programs in their libraries as well as feedback and lessons learned from library makers across the country. You'll see how easy it can be to bring their ideas to life in ways that will empower your community, and be encouraged to be bold and think outside of the box when imagining the possibilities.
Download or read book Building Material Retailer written by and published by . This book was released on 1992 with total page 1120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Effective Writing Skills for Public Relations by : John Foster
Download or read book Effective Writing Skills for Public Relations written by John Foster and published by Kogan Page Publishers. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'John Foster's book is a 'How To' guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject.'Writing MagazineEffective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.This third edition includes five new chapters covering editing skills, the importance of written tone of voice, what makes a good annual report, the legal issues facing writers and the use of Americanisms. Standard proof correction marks are included together with a glossary of terms.This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Book Synopsis The Public Relations Handbook by : Alison Theaker
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2013-03 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children. The Fourth Edition includes: case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations, internal communications and marketing public relations; strategic overviews of corporate identity, globalisation and evaluation; a thorough examination of ethics and professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk, issues and crisis management.
Book Synopsis The Venture Capital MasterClass by : Graham Segal
Download or read book The Venture Capital MasterClass written by Graham Segal and published by BookRix. This book was released on 2013-06-13 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: DO YOU WANT TO FIND THE SECRET TO SUCCESSFULLY RAISING EQUITY CAPITAL? THE VENTURE CAPITAL MASTERCLASS EBOOK HAS THE ANSWER You want to know the secret to successfully raising equity capital; right? Right! Then you are definitely in the right place! The secret to successfully raising equity capital is right here in this essential eBook that is a ‘must read’ for go-ahead Business Owners who are looking for some financial help to take advantage of evolving marketplace opportunities. Want to hear a secret about secrets? Of course you do, especially when the secret is about successfully raising equity capital. The secret to successfully raising equity capital is that there is no secret. Not one! Zip! Successful equity raising relies almost completely on good planning, good execution and good follow: through. Graham shows you how to do this. That’s what his ebook is all about. You too can use Graham’s methods of successfully raising equity capital. It’s not a secret, it’s just a process that involves a bit of hard yakka at your end, the knowledge provided by Graham from his end and the coordination of you and Graham working together to attract investors. Crooks, cheats, scammers and swindlers Graham has included three actual case studies of crooks, cheats, scammers and swindlers who put the hard word on his clients, hoping to cheat a large dollop of money from them and quietly disappear. Two of the scams failed because Graham was on the ball, but one succeeded. It succeeded because the client would not accept Graham's advice that the deal offered by the scammer sounded dodgy, looked dodgy and, as it turned out, was dodgy. Beware the dark side of equity raising. There is a dark side to equity raising because the venture capital industry, with it’s emphasis on financial deal making and the availability of persons often desperate to raise capital, is like a magnet for crooks, cheats, scammers and swindlers. These crooks, cheats, scammers and swindlers are the reviled cockroaches and rats of the venture capital industry and like their namesakes, they must be eliminated. Graham covers the dark side of equity raising in his eBook. Read it so you don't get cheated! Why should you buy Graham's eBook? There are many reasons for buying Graham's eBook. Here’s a few that you may not have thought about. The eBook: - explains the issues that you must think carefully about before attempting to raise equity capital, - explains the law that covers the act of raising equity capital in Australia, - explains the process of raising equity capital in Australia, - explains some alternatives to the use of equity capital, - draws attention to the dark side of equity raising, where the venture capital industry seems to be a magnet for crooks, cheats, scammers and swindlers, and most importantly, - explains the implications for you when you no longer have the unfettered right to manage your company as you personally see fit, but you have to work with new directors
Download or read book Pimp My Site written by Paula Wynne and published by John Wiley & Sons. This book was released on 2012-03-02 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more
Book Synopsis The Essential Business Guide by : Anna McGrail
Download or read book The Essential Business Guide written by Anna McGrail and published by Essential Business. This book was released on 2008 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
