You Can Still Make It In The Market

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You Can Still Make It in the Market

Author : Nicolas Darvas
Publisher : www.bnpublishing.com
ISBN 13 : 9780982055670
Total Pages : 152 pages
Book Rating : 4.0/5 (556 download)

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Book Synopsis You Can Still Make It in the Market by : Nicolas Darvas

Download or read book You Can Still Make It in the Market written by Nicolas Darvas and published by www.bnpublishing.com. This book was released on 2008 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nicolas Darvas, author of the phenomenal best-seller, How I Made $2,000,000 In The Stock Market, has devised a breakthrough system for charting the stock market. Called the DAR-CARD, it is easy to use end has the all-important ingredient that existing systems lack: DAR-CARD needs no interpretation. The philosopher's stone of the stock market, DAR-CARD converts data into profits. It eliminates confusing fluctuations and indicates the trend and the buy and sell points-the factors that matter if you want to make money. DAR-CARD is a compact, visual representation of Nicolas Darvas's system; a simple device to be carried in the pocket, to be checked against each day's closing prices. No bigger than a postcard, DAR-CARD contains its own built-in instructions and all the information necessary to make a decision on whether to buy, sell or hold. In addition to providing this unique tool for dealing with the stock market, Darvas offers straightforward advice on: when to buy; what shall I watch for; five ways to create favorable odds; how to detect a must sale; how long to hold a stock; pitfalls of switching; what to look for before taking action.

You Can Be a Stock Market Genius

Author : Joel Greenblatt
Publisher : Simon and Schuster
ISBN 13 : 1451628064
Total Pages : 218 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis You Can Be a Stock Market Genius by : Joel Greenblatt

Download or read book You Can Be a Stock Market Genius written by Joel Greenblatt and published by Simon and Schuster. This book was released on 2010-11-02 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful stock fund manager reveals the secrets behind a fifty percent return in this comprehensive, practical guide featuring all the tools you’ll need. Fund manager Joel Greenblatt has been beating the Dow (with returns of fifty percent a year) for more than a decade. And now, in this highly accessible guide, he’s going to show you how to do it, too. You’re about to discover investment opportunities that portfolio managers, business-school professors, and top investment experts regularly miss—uncharted areas where the individual investor has a huge advantage over the Wall Street wizards. Here is your personal treasure map to special situations in which big profits are possible, including: Spin-offs Restructurings Merger Securities Rights Offerings Recapitalizations Bankruptcies Risk Arbitrage This is a practical and easy-to-use investment reference, filled with case studies, important background information, and all the tools you’ll need. All it takes is a little extra time and effort—and you can be a stock market genius.

What Money Can't Buy

Author : Michael J. Sandel
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1429942584
Total Pages : 256 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis What Money Can't Buy by : Michael J. Sandel

Download or read book What Money Can't Buy written by Michael J. Sandel and published by Farrar, Straus and Giroux. This book was released on 2012-04-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should we pay children to read books or to get good grades? Should we allow corporations to pay for the right to pollute the atmosphere? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars? Auctioning admission to elite universities? Selling citizenship to immigrants willing to pay? In What Money Can't Buy, Michael J. Sandel takes on one of the biggest ethical questions of our time: Is there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets? In recent decades, market values have crowded out nonmarket norms in almost every aspect of life—medicine, education, government, law, art, sports, even family life and personal relations. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. Is this where we want to be?In his New York Times bestseller Justice, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes an essential discussion that we, in our market-driven age, need to have: What is the proper role of markets in a democratic society—and how can we protect the moral and civic goods that markets don't honor and that money can't buy?

Yes, You Can Time the Market!

Author : Ben Stein
Publisher : John Wiley and Sons
ISBN 13 : 0471456799
Total Pages : 209 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Yes, You Can Time the Market! by : Ben Stein

Download or read book Yes, You Can Time the Market! written by Ben Stein and published by John Wiley and Sons. This book was released on 2003-05-13 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economist, actor, author, and former quiz show host Ben Stein teamed up with investment psychologist Phil DeMuth to examine a century of stock market data and discovered a profound and original investment truth: Yes, you can time the market! In their instant investment classic Yes, You Can Time the Market!, Stein and DeMuth show investors simple, readily available measurements that tell them when it's time to invest in stocks, bonds, real estate, or cash. Written for the investor who wants to preserve capital and build wealth steadily, this book offers prudent, bedrock advice for anyone who can no longer afford to play games with their money.

Devil Take the Hindmost

Author : Edward Chancellor
Publisher : Penguin
ISBN 13 : 0452281806
Total Pages : 401 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Devil Take the Hindmost by : Edward Chancellor

Download or read book Devil Take the Hindmost written by Edward Chancellor and published by Penguin. This book was released on 2000-06-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively, original, and challenging history of stock market speculation from the 17th century to present day. Is your investment in that new Internet stock a sign of stock market savvy or an act of peculiarly American speculative folly? How has the psychology of investing changed—and not changed—over the last five hundred years? In Devil Take the Hindmost, Edward Chancellor traces the origins of the speculative spirit back to ancient Rome and chronicles its revival in the modern world: from the tulip scandal of 1630s Holland, to “stockjobbing” in London's Exchange Alley, to the infamous South Sea Bubble of 1720, which prompted Sir Isaac Newton to comment, “I can calculate the motion of heavenly bodies, but not the madness of people.” Here are brokers underwriting risks that included highway robbery and the “assurance of female chastity”; credit notes and lottery tickets circulating as money; wise and unwise investors from Alexander Pope and Benjamin Disraeli to Ivan Boesky and Hillary Rodham Clinton. From the Gilded Age to the Roaring Twenties, from the nineteenth century railway mania to the crash of 1929, from junk bonds and the Japanese bubble economy to the day-traders of the Information Era, Devil Take the Hindmost tells a fascinating story of human dreams and folly through the ages.

Making Markets

Author : Ajit Kambil
Publisher : Harvard Business Press
ISBN 13 : 9781578516582
Total Pages : 224 pages
Book Rating : 4.5/5 (165 download)

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Book Synopsis Making Markets by : Ajit Kambil

Download or read book Making Markets written by Ajit Kambil and published by Harvard Business Press. This book was released on 2002 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets are transitioning from place to space-but as the collapse of the initial B2B boom demonstrated, the journey won't be easy. Pioneering market makers from eBay and British Petroleum to the Dutch Flower Auctions and ChemConnect are leading the way to create new value through markets. Their experiences make two things increasingly clear: Success in the marketspace will require new ways of operating, and participation won't be optional. Ajit Kambil and Eric van Heck-respected authorities on electronic markets-argue that online auctions and exchanges will soon be an essential part of business practice. They explain why companies must adopt electronic markets now if they hope to compete in the future. And they prove that success lies not in achieving "first-mover" advantage in new markets, but in creating winning strategies to design and use markets to manage the supply chain, connect with customers, increase efficiency, and make decisions. Based on the authors' decade-long study of nearly one hundred successful and failed electronic markets in the United States, Europe, and Asia, the book reveals how market makers are rewriting the rules of commerce. They offer a strategic blueprint for designing, implementing, and profiting from electronic markets. Making Markets shows how companies can: · Creatively use markets in procurement, resale, and clearance, and in more novel applications such as prediction, risk management, and decision making. · Design, deploy, and stimulate the successful adoption of online auctions and exchanges. · Utilize technology to support-not replace-human interaction. · Leverage information to become more profitable buyers and sellers. · Innovate in trade processes from pricing, payment, and authentication to logistics and product representation. · Grow markets through partnerships, alliances, and mergers. This highly practical guide will help companies create the ultimate market: one that captures the feel and trust of a physical community but leverages the power and efficiency of technology to benefit all participants. AUTHORBIO: Ajit Kambil is Associate Partner and Senior Research Fellow at Accenture's Institute for Strategic Change. Eric van Heck is a Professor at Erasmus University's Rotterdam School of Management, The Netherlands.

If You're Not First, You're Last

Author : Grant Cardone
Publisher : John Wiley and Sons
ISBN 13 : 047064592X
Total Pages : 279 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis If You're Not First, You're Last by : Grant Cardone

Download or read book If You're Not First, You're Last written by Grant Cardone and published by John Wiley and Sons. This book was released on 2010-05-27 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses. If You’re Not First, You’re Last is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include: Converting the Unsold to Sold The Power Schedule to Maximize Sales Your Freedom Financial Plan The Unreasonable Selling Attitude

The Little Book That Still Beats the Market

Author : Joel Greenblatt
Publisher : John Wiley & Sons
ISBN 13 : 0470624159
Total Pages : 218 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Little Book That Still Beats the Market by : Joel Greenblatt

Download or read book The Little Book That Still Beats the Market written by Joel Greenblatt and published by John Wiley & Sons. This book was released on 2010-09-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market—a New York Times bestseller with 300,000 copies in print—Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book that Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author’s time-tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You’ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone “knows” it. While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market. As the Wall Street Journal stated about the original edition, “Mr. Greenblatt…says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His ‘Little Book’ is one of the best, clearest guides to value investing out there.”

How I Made Two Million Dollars in the Stock Market

Author : Nicolas Darvas
Publisher : Lyle Stuart
ISBN 13 : 9780818403965
Total Pages : 214 pages
Book Rating : 4.4/5 (39 download)

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Book Synopsis How I Made Two Million Dollars in the Stock Market by : Nicolas Darvas

Download or read book How I Made Two Million Dollars in the Stock Market written by Nicolas Darvas and published by Lyle Stuart. This book was released on 1986 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: How I Made 2,00,000 In The Stock Market Nicholas Darvas, author of How I Made 2,000,000 in the Stock Market, concluded that Wall Street was nothing more than a huge gambling casino. It bristled with dealers, croupiers and touts--and he explained all of this in a later highly successful book, Wall Street: The Other Las Vegas. How I Made 2,000,000 in the Stock Market is an extraordinary book. It tells one of the most unusual success stories in the history of the stock market. Darvas was not a stock market professional trading on inside information. He was one half of the highest paid dance team in show business. Ye he was able to make himself a millionaire several times over by his unique investment approach. Unlike other so--called systems, it worked regardless of whether the market rose or fell. When news of Darvas' fantastic profits and methods leaked out, he was featured in Time Magazine. He then was persuaded to write a book which became an instant hit, selling nearly 200,00 copies in eight weeks. Many of the companies talked about in this book no longer exist. Many of the stocks are no longer traded. Nevertheless, the basic principles are as sound as ever.

When Free Markets Fail

Author : Scott McCleskey
Publisher : John Wiley & Sons
ISBN 13 : 0470649569
Total Pages : 260 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis When Free Markets Fail by : Scott McCleskey

Download or read book When Free Markets Fail written by Scott McCleskey and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authoritative guidance for navigating inevitable financial market regulation The reform of this country's financial regulation will be one of the most significant legislative programs in a generation. When Free Markets Fail: Saving the Market When It Can’t Save Itself outlines everything you need to know to stay abreast of these changes. Written by Scott McCleskey, a Managing Editor at Complinet, the leading provider of risk and compliance solutions for the global financial services industry Looks at the intended result of these regulations so that institutions and individuals will have a greater understanding of the new regulatory environment Offers a realistic look at how these regulations will affect anyone who has a bank account, a car loan, a mortgage or a credit card Covers the reforms that have been enacted and looks forward to future reforms Both theoretical and practical in approach, When Free Markets Fail provides a strong overview of coming regulation laws with insightful analysis into various aspects not easily understood.

Just Keep Buying

Author : Nick Maggiulli
Publisher : Harriman House Limited
ISBN 13 : 0857199269
Total Pages : 232 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis Just Keep Buying by : Nick Maggiulli

Download or read book Just Keep Buying written by Nick Maggiulli and published by Harriman House Limited. This book was released on 2022-04-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone faces big questions when it comes to money: questions about saving, investing, and whether you’re getting it right with your finances. Unfortunately, many of the answers provided by the financial industry have been based on belief and conjecture rather than data and evidence—until now. In Just Keep Buying, hugely popular finance blogger Nick Maggiulli crunches the numbers to answer the biggest questions in personal finance and investing, while providing you with proven ways to build your wealth right away. You will learn why you need to save less than you think; why saving up cash to buy market dips isn’t a good idea; how to survive (and thrive) during a market crash; and much more. By following the strategies revealed here, you can act smarter and live richer each and every day. It’s time to take the next step in your wealth-building journey. It’s time to Just Keep Buying.

You Can Still Make It In The Market by Nicolas Darvas (the Author of How I Made $2,000,000 In The Stock Market)

Author : Nicolas Darvas
Publisher :
ISBN 13 : 9781638231226
Total Pages : 0 pages
Book Rating : 4.2/5 (312 download)

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Book Synopsis You Can Still Make It In The Market by Nicolas Darvas (the Author of How I Made $2,000,000 In The Stock Market) by : Nicolas Darvas

Download or read book You Can Still Make It In The Market by Nicolas Darvas (the Author of How I Made $2,000,000 In The Stock Market) written by Nicolas Darvas and published by . This book was released on 2008-08-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nicolas Darvas, author of the phenomenal best-seller, How I Made $2,000,000 In The Stock Market, has devised a breakthrough system for charting the stock market. Called the DAR-CARD, it is easy to use end has the all-important ingredient that existing systems lack: DAR-CARD needs no interpretation. The philosopher's stone of the stock market, DAR-CARD converts data into profits. It eliminates confusing fluctuations and indicates the trend and the buy and sell points-the factors that matter if you want to make money. DAR-CARD is a compact, visual representation of Nicolas Darvas's system; a simple device to be carried in the pocket, to be checked against each day's closing prices. No bigger than a postcard, DAR-CARD contains its own built-in instructions and all the information necessary to make a decision on whether to buy, sell or hold. In addition to providing this unique tool for dealing with the stock market, Darvas offers straightforward advice on: when to buy; what shall I watch for; five ways to create favorable odds; how to detect a must sale; how long to hold a stock; pitfalls of switching; what to look for before taking action.

Bringing a Product to Market from Your Home

Author : Gary R Bronga
Publisher : Clipeze Worldwide Inc
ISBN 13 : 0615347215
Total Pages : 235 pages
Book Rating : 4.6/5 (153 download)

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Book Synopsis Bringing a Product to Market from Your Home by : Gary R Bronga

Download or read book Bringing a Product to Market from Your Home written by Gary R Bronga and published by Clipeze Worldwide Inc. This book was released on 2010-02-10 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on my first-hand, been-there-done-that experiences. Many people have many great ideas. They just don't act on them. You can do it differently. I worked in the aerospace industry at Cape Canaveral, Florida, for 21 years. Wearing identification badges had always been a part of my working wardrobe. A large aerospace company handed out a lapel pin for a promotion in the spring of 1995. Just by chance, I pinned my company identification badge to the lapel pin. An idea for a better way to wear my identification badge came to me. For several days, I made many drawings and came up with the idea to place a "bar" at the bottom of a lapel pin to accommodate the common bulldog metal clip on identification badges. This enabled me to make badge holders with custom logos for companies or associations and to create many fun designs that would make wearing badges more personal and enjoyable. This was the start of my journey. This book is intended to streamline your own process of taking a product from an idea to reality. Potentially it will expedite the process of putting money into your pocket. I started with my computer and only $500.00. Originally, I had enough rejection letters to wallpaper my home office. Most of the people and companies that rejected me then call me now. To date, we have sold over 3-million CLIPEZE badge holders. They have been sold in over 1,100 uniform stores and 20 catalogs around the world. I believe that anyone can do what I did with his or her own product. Gary R. Bronga, President Clipeze Worldwide Inc. P.O. Box 373 Mims, Florida 32754 321-264-7599 [email protected]

Market for Liberty

Author : Linda Tannehill
Publisher : Ludwig von Mises Institute
ISBN 13 : 1610163958
Total Pages : 177 pages
Book Rating : 4.6/5 (11 download)

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Book Synopsis Market for Liberty by : Linda Tannehill

Download or read book Market for Liberty written by Linda Tannehill and published by Ludwig von Mises Institute. This book was released on 1970 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Making the Most of Your Money Now

Author : Jane Bryant Quinn
Publisher : Simon and Schuster
ISBN 13 : 1416553525
Total Pages : 1266 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Making the Most of Your Money Now by : Jane Bryant Quinn

Download or read book Making the Most of Your Money Now written by Jane Bryant Quinn and published by Simon and Schuster. This book was released on 2009-12-29 with total page 1266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named the best personal finance book on the market by Consumers Union, Jane Bryant Quinn's bestseller Making the Most of Your Money has been completely revised and updated to provide a guide to financial recovery, independence, and success in the new economy. Getting your financial life on track and keeping it there -- nothing is more important to your family and you. This proven, comprehensive guidebook steers you around the risks and helps you make smart and profitable decisions at every stage of your life. Are you single, married, or divorced? A parent with a paycheck or a parent at home? Getting your first job or well along in your career? Helping your kids in college or your parents in their older age? Planning for retirement? Already retired and worried about how to make your money last? You'll find ideas to help you build your financial security here. Jane Bryant Quinn answers more questions more completely than any other personal-finance author on the market today. You'll reach for this book again and again as your life changes and new financial decisions arise. Here are just a few of the important subjects she examines: • Setting priorities during and after a financial setback, and bouncing back • Getting the most out of a bank while avoiding fees • Credit card and debit card secrets that will save you money • Family matters -- talking money before marriage and mediating claims during divorce • Cutting the cost of student debt, and finding schools that will offer big "merit" scholarships to your child • The simplest ways of pulling yourself out of debt • Why it's so important to jump on the automatic-savings bandwagon • Buying a house, selling one, or trying to rent your home when buyers aren't around • Why credit scores are more important than ever, plus tips on keeping yours in the range most attractive to lenders • Investing made easy -- mutual funds that are tailor-made for your future retirement • What every investor needs to know about building wealth • How an "investment policy" helps you make wise decisions in any market • The essential tax-deferred retirement plans, from 401(k)s to Individual Retirement Accounts -- and how to manage them • How to invest in real estate at a bargain price (and how to spot something that looks like a bargain but isn't) • Eleven ways of keeping a steady income while you're retired, even after a stock market crash • Financial planning -- what it means, how you do it, and where to find good planners Page by page, Quinn leads you through the pros and cons of every decision, to help you make the choice that will suit you best. This is the single personal-finance book that no family should be without.

Can Markets Solve Problems?

Author : Daniel Neyland
Publisher : MIT Press
ISBN 13 : 1912685159
Total Pages : 334 pages
Book Rating : 4.9/5 (126 download)

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Book Synopsis Can Markets Solve Problems? by : Daniel Neyland

Download or read book Can Markets Solve Problems? written by Daniel Neyland and published by MIT Press. This book was released on 2019-11-05 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative analysis of market-based interventions into public problems and the consequences. Market-based interventions have been used in attempts to solve numerous public problems, from education to healthcare and from climate change to privacy. Scholars have responded persuasively through critiques of neoliberalism. In Can Markets Solve Problems? Daniel Neyland, Véra Ehrenstein, and Sveta Milyaeva propose a different route forward. There is no single entity knowable as “the market,” the authors argue. Instead, they examine in detail the devices, relations, and practices that underpin these market-based interventions. Drawing on recent work in science and technology studies (STS), each chapter focuses on a different intervention and critically explores the market sensibility around which it is organized. Trade and exchange, competition, property and ownership, and investment and return all become the focus of a thorough exploration of what it means to intervene in public problems, how problems are composed, and how solutions are continually reworked. Can Markets Solve Problems? offers the first book-length STS enquiry into markets and public problems. Weaving together rich empirical descriptions and conceptual discussions, the book provides in-depth insights into the workings of these markets, their continuous evolution, and the consequences. The result is a new avenue of critical inquiry that moves between the details of specific policies and the always-emerging, collective features of this landscape of intervention.

The Stuff You Can't Bottle

Author : King Adz
Publisher : National Geographic Books
ISBN 13 : 050029075X
Total Pages : 0 pages
Book Rating : 4.5/5 (2 download)

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Book Synopsis The Stuff You Can't Bottle by : King Adz

Download or read book The Stuff You Can't Bottle written by King Adz and published by National Geographic Books. This book was released on 2013-05-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to create great youth advertising campaigns in an environment where the medium is no longer the message You can‘t bottle it, you can‘t Google it. The only way for brands to connect with the Internet-savvy, networked youth of today is to get involved with the cultures and subcultures that make up their world. Through eighty-eight topics, King Adz shares his unique insights into the lives of young people around the globe. From North America, Brazil, and Europe to Russia, China, India, Hong Kong, South Africa, and beyond, his research has taken him to skate parks, clubs, music festivals, and street art events. His focus is on sixteen- to twenty-four-year-olds, but the trends that originate with this age group reverberate through a far wider demographic. Case histories of stand-out campaigns and brands—Vans, Stüssy, Levi‘s, and others—are included as well as interviews with advertising executives who have succeeded in this notoriously tricky market.