You Are A Badass Advertising Manager Keep That Shit Up

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Badass: Making Users Awesome

Author : Kathy Sierra
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491919078
Total Pages : 293 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Badass: Making Users Awesome by : Kathy Sierra

Download or read book Badass: Making Users Awesome written by Kathy Sierra and published by "O'Reilly Media, Inc.". This book was released on 2015-01-29 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

You're a Badass Marketing Manager Keep That Shit Up

Author : Black Novelty Books
Publisher :
ISBN 13 : 9781689311991
Total Pages : 122 pages
Book Rating : 4.3/5 (119 download)

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Book Synopsis You're a Badass Marketing Manager Keep That Shit Up by : Black Novelty Books

Download or read book You're a Badass Marketing Manager Keep That Shit Up written by Black Novelty Books and published by . This book was released on 2019-08-29 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're A Badass Marketing Manager Keep That Shit Up: Blank Lined Journal To Write in - Funny Gifts For Marketing Manager Jot down your thoughts and to-do lists in this 6" x 9" lined 120 page soft cover journal. In this journal you can pen your thoughts and ideas that inspire and motivate you. Buy It Now! You'll be glad you did.

Made by James

Author : James Martin
Publisher :
ISBN 13 : 0760371490
Total Pages : 229 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis Made by James by : James Martin

Download or read book Made by James written by James Martin and published by . This book was released on 2022-01-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.

Tiamat's Wrath

Author : James S. A. Corey
Publisher : Orbit
ISBN 13 : 0316332860
Total Pages : 524 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Tiamat's Wrath by : James S. A. Corey

Download or read book Tiamat's Wrath written by James S. A. Corey and published by Orbit. This book was released on 2019-03-26 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth book in the NYT bestselling Expanse series, Tiamat's Wrath finds the crew of the Rocinante fighting an underground war against a nearly invulnerable authoritarian empire, with James Holden a prisoner of the enemy. Now a Prime Original series. HUGO AWARD WINNER FOR BEST SERIES Thirteen hundred gates have opened to solar systems around the galaxy. But as humanity builds its interstellar empire in the alien ruins, the mysteries and threats grow deeper. In the dead systems where gates lead to stranger things than alien planets, Elvi Okoye begins a desperate search to discover the nature of a genocide that happened before the first human beings existed, and to find weapons to fight a war against forces at the edge of the imaginable. But the price of that knowledge may be higher than she can pay. At the heart of the empire, Teresa Duarte prepares to take on the burden of her father's godlike ambition. The sociopathic scientist Paolo Cordozar and the Mephistophelian prisoner James Holden are only two of the dangers in a palace thick with intrigue, but Teresa has a mind of her own and secrets even her father the emperor doesn't guess. And throughout the wide human empire, the scattered crew of the Rocinante fights a brave rear-guard action against Duarte's authoritarian regime. Memory of the old order falls away, and a future under Laconia's eternal rule -- and with it, a battle that humanity can only lose -- seems more and more certain. Because against the terrors that lie between worlds, courage and ambition will not be enough. . . The Expanse Leviathan Wakes Caliban's War Abaddon's Gate Cibola Burn Nemesis Games Babylon's Ashes Persepolis Rising Tiamat's Wrath Leviathan Falls Memory's Legion The Expanse Short Fiction Drive The Butcher of Anderson Station Gods of Risk The Churn The Vital Abyss Strange Dogs Auberon The Sins of Our Fathers

Maybe It's You

Author : Lauren Handel Zander
Publisher : Hachette+ORM
ISBN 13 : 031631868X
Total Pages : 298 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Maybe It's You by : Lauren Handel Zander

Download or read book Maybe It's You written by Lauren Handel Zander and published by Hachette+ORM. This book was released on 2016-11-29 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maybe It's You picks up where You Are a Badass leaves off -- this no-nonsense, practical manual to help readers figure out not just what they want out of life, but how to actually get there. In Maybe It's You, life coach Lauren Handel Zander walks readers through the innovative step-by-step process that has transformed the lives of tens of thousands of her clients, and explains how anyone can achieve amazing things when we stop lying and finally start keeping the promises we make to ourselves. Whether readers want to find love, succeed at work, fix a fractured relationship, or lose weight, Zander's method will offer a road map to finally get there. Filled with practical exercises, inspiring client stories, and Lauren's own hard-won lessons, this book enables readers to identify, articulate, and account for their own setbacks so they can transform them into strengths.

Rising Strong

Author : Brené Brown
Publisher : Random House
ISBN 13 : 081298580X
Total Pages : 353 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Rising Strong by : Brené Brown

Download or read book Rising Strong written by Brené Brown and published by Random House. This book was released on 2017-04-04 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • When we deny our stories, they define us. When we own our stories, we get to write the ending. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability—the willingness to show up and be seen with no guarantee of outcome—is the only path to more love, belonging, creativity, and joy. But living a brave life is not always easy: We are, inevitably, going to stumble and fall. It is the rise from falling that Brown takes as her subject in Rising Strong. As a grounded theory researcher, Brown has listened as a range of people—from leaders in Fortune 500 companies and the military to artists, couples in long-term relationships, teachers, and parents—shared their stories of being brave, falling, and getting back up. She asked herself, What do these people with strong and loving relationships, leaders nurturing creativity, artists pushing innovation, and clergy walking with people through faith and mystery have in common? The answer was clear: They recognize the power of emotion and they’re not afraid to lean in to discomfort. Walking into our stories of hurt can feel dangerous. But the process of regaining our footing in the midst of struggle is where our courage is tested and our values are forged. Our stories of struggle can be big ones, like the loss of a job or the end of a relationship, or smaller ones, like a conflict with a friend or colleague. Regardless of magnitude or circumstance, the rising strong process is the same: We reckon with our emotions and get curious about what we’re feeling; we rumble with our stories until we get to a place of truth; and we live this process, every day, until it becomes a practice and creates nothing short of a revolution in our lives. Rising strong after a fall is how we cultivate wholeheartedness. It’s the process, Brown writes, that teaches us the most about who we are. ONE OF GREATER GOOD’S FAVORITE BOOKS OF THE YEAR “[Brené Brown’s] research and work have given us a new vocabulary, a way to talk with each other about the ideas and feelings and fears we’ve all had but haven’t quite known how to articulate. . . . Brené empowers us each to be a little more courageous.”—The Huffington Post

The Dude Diet

Author : Serena Wolf
Publisher : HarperCollins
ISBN 13 : 0062424394
Total Pages : 320 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis The Dude Diet by : Serena Wolf

Download or read book The Dude Diet written by Serena Wolf and published by HarperCollins. This book was released on 2016-10-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From chef and creator of the popular food blog Domesticate-Me.com, 125 outrageously delicious yet deceptively healthy recipes for dudes (and the people who love them), accompanied by beautiful full-color photography. Dudes. So well intentioned when it comes to healthy eating, even as they fail epically in execution—inhaling a "salad" topped with fried chicken fingers or ordering their Italian hero on a whole wheat wrap (that makes it healthy, right?). There are several issues with men going on diets. First, they seem to be misinformed about basic nutrition. They are also, generally, not excited about eating "health food." You can lead a dude to the salad bar, but you can’t make him choose lettuce. Enter Serena Wolf—chef, food blogger, and caretaker of a dude with some less than ideal eating habits. As a labor of love, Serena began creating healthier versions of her boyfriend’s favorite foods and posting them on her blog, where she received an overwhelming response from men and women alike. Now, in The Dude Diet, Serena shares more than 125 droolworthy recipes that prove that meals made with nutrient-dense whole foods can elicit the same excitement and satisfaction associated with pizza or Chinese take-out. The Dude Diet also demystifies the basics of nutrition, empowering men to make better decisions whether they’re eating out or cooking at home. Better still, each recipe is 100% idiot-proof and requires only easily accessible ingredients and tools. With categories like Game Day Eats, On the Grill, Serious Salads, and Take Out Favorites, The Dude Diet will arm dudes and those who love them with the knowledge they need to lead healthier, happier lives—with flattened beer bellies and fewer meat sweats. The Dude Diet includes 102 full-color photographs.

Let Me Be Frank

Author : Tracy Dawson
Publisher : HarperCollins
ISBN 13 : 0063061074
Total Pages : 269 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis Let Me Be Frank by : Tracy Dawson

Download or read book Let Me Be Frank written by Tracy Dawson and published by HarperCollins. This book was released on 2022-05-10 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this entertaining and eye-opening collection, writer, actor, and feminist Tracy Dawson showcases trailblazers throughout history who disguised themselves as men and continuously broke the rules to gain access and opportunities denied them because they were women. “This book will surprise, astonish, and hopefully anger you on the lengths women have had to go to pursue their dreams. Tracy has such a gift for storytelling and making history leap off the page. Her book has a wit that suggests it was written by a man since everyone knows women aren't this funny.”—Kay Cannon, writer, producer, director (the Pitch Perfect films, Cinderella) “A smart, funny journey through history that introduces us to the rule breakers who made history worth traveling through.”—Patton Oswalt, comedian, actor and author “I came up with Tracy as a fellow sketch comedian on the vomit-soaked stages of the Toronto comedy scene. And like the brilliant, resourceful, rule-breaking, damn-well-stubborn sisters in Let Me Be Frank, Tracy is someone who gets the job done, and gets it done well.”—Samantha Bee, Full Frontal with Samantha Bee Let Me Be Frank illuminates with a wry warmth the incredible stories of a diverse group of women from different ethnicities and cultural backgrounds who have defied the patriarchy, refusing to allow men or the status quo to define their lives or break their spirit. An often sardonic and thoroughly impassioned homage to female ingenuity and tenacity, the women profiled in this inspiring anthology broke the rules to reach their goals and refused to take “no” for an answer. These women took matters into their own hands, dressing—sometimes literally, sometimes figuratively—as men to do what they wanted to do. This includes competing in marathons, publishing books, escaping enslavement, practicing medicine, tunneling deep in the earth as miners, taking to the seas as pirates and serving on the frontlines in the military, among many other pursuits. Not only did these women persist, many unknowingly made history and ultimately inspired later generations in doing so. This compendium is an informative and enthralling celebration of these revolutionary badasses who have changed the world and our lives. Let Me Be Frank is filled with more than two dozen specially commissioned, full-color illustrations and hand-lettering by artist Tina Berning, whose multi-award-winning work has been published in numerous publications and anthologies worldwide, and is designed by Alex Kalman. WOMEN PROFILED INCLUDE: Jeanne Baret * Anne Bonny and Mary Read * Christian Caddell * Ellen Craft * Catalina De Erauso * Louise Augustine Gleizes * Hatshepsut * Annie Hindle and Florence Hines* Pili Hussein * Joan of Arc * Rena “Rusty” Kanokogi * Margaret King * Dorothy Lawrence * Tarpé Mills * Hannah Snell * Kathrine Switzer * Maria Toorpakai * Dr. Mary Edwards Walker * Cathay Williams

Brave Enough

Author : Jessie Diggins
Publisher : U of Minnesota Press
ISBN 13 : 1452962006
Total Pages : 376 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Brave Enough by : Jessie Diggins

Download or read book Brave Enough written by Jessie Diggins and published by U of Minnesota Press. This book was released on 2020-03-10 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel with Olympic gold medalist Jessie Diggins on her compelling journey from America’s heartland to international sports history, navigating challenges and triumphs with rugged grit and a splash of glitter Pyeongchang, February 21, 2018. In the nerve-racking final seconds of the women’s team sprint freestyle race, Jessie Diggins dug deep. Blowing past two of the best sprinters in the world, she stretched her ski boot across the finish line and lunged straight into Olympic immortality: the first ever cross-country skiing gold medal for the United States at the Winter Games. The 26-year-old Diggins, a four-time World Championship medalist, was literally a world away from the small town of Afton, Minnesota, where she first strapped on skis. Yet, for all her history-making achievements, she had never strayed far from the scrappy 12-year-old who had insisted on portaging her own canoe through the wilderness, yelling happily under the unwieldy weight on her shoulders: “Look! I’m doing it!” In Brave Enough, Jessie Diggins reveals the true story of her journey from the American Midwest into sports history. With candid charm and characteristic grit, she connects the dots from her free-spirited upbringing in the woods of Minnesota to racing in the bright spotlights of the Olympics. Going far beyond stories of races and ribbons, she describes the challenges and frustrations of becoming a serious athlete; learning how to push through and beyond physical and psychological limits; and the intense pressure of competing at the highest levels. She openly shares her harrowing struggle with bulimia, recounting both the adversity and how she healed from it in order to bring hope and understanding to others experiencing eating disorders. Between thrilling accounts of moments of triumph, Diggins shows the determination it takes to get there—the struggles and disappointments, the fun and the hard work, and the importance of listening to that small, fierce voice: I can do it. I am brave enough.

Every Other Weekend

Author : Abigail Johnson
Publisher : Harlequin
ISBN 13 : 1488056552
Total Pages : 506 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Every Other Weekend by : Abigail Johnson

Download or read book Every Other Weekend written by Abigail Johnson and published by Harlequin. This book was released on 2020-01-07 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Two teenagers from broken families find solace in one another’s company” in this “heart-wrenching and hopeful” YA romance novel (Kirkus Reviews). When Adam Moynihan’s oldest brother died, his life fell apart around him. Now his mom cries constantly, he and his remaining brother can’t talk without fighting, and the father he always admired moved out when they needed him most. Jolene Timber is used to being a pawn in her divorced parents’ war. But when she develops an unlikely friendship with a boy who spends every other weekend in the same apartment building that she does, suddenly the future seems less bleak. Can the boy who thinks forgiveness makes him weak and the girl who thinks love is for fools find something real together? They’ll find out . . . every other weekend.

Own the Wind

Author : Kristen Ashley
Publisher : Forever
ISBN 13 : 9781455534197
Total Pages : 448 pages
Book Rating : 4.5/5 (341 download)

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Book Synopsis Own the Wind by : Kristen Ashley

Download or read book Own the Wind written by Kristen Ashley and published by Forever. This book was released on 2015-04-28 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too hot to handle . . . Tabitha Allen grew up in the thick of Chaos-the Chaos Motorcycle Club, that is. Her father is Chaos' leader, and the club has always had her back. But one rider was different from the start. When Tabby was running wild, Shy Cage was there. When tragedy tore her life apart, he helped her piece it back together. And now, Tabby's thinking about much more than friendship . . . Tabby is everything Shy's ever wanted, but everything he thinks he can't have. She's beautiful, smart, and as his friend's daughter, untouchable. Shy never expected more than friendship, so when Tabby indicates she wants more-much more-he feels like the luckiest man alive. But even lucky men can crash and burn . . .

The Bar Belle

Author : Sara Havens
Publisher : Lulu.com
ISBN 13 : 1105119130
Total Pages : 179 pages
Book Rating : 4.1/5 (51 download)

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Book Synopsis The Bar Belle by : Sara Havens

Download or read book The Bar Belle written by Sara Havens and published by Lulu.com. This book was released on 2011-10 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sara Havens is The Bar Belle for LEO Weekly and writes about everything from the Louisville, Ky., nightlife and hangover cures to the latest in bars, cocktails and watered-down American swill. A personality-driven column that runs every other week in LEO, The Bar Belle was created in 2006, which is, ironically, the year Sara's mother stopped reading the paper. The Bar Belle was named Best Column (for a circulation under 50,000) at the 2011 AltWeekly Awards. This book features 100 of her best columns from 2006-2010.

Manage Your Money Like a F*cking Grown-Up

Author : Sam Beckbessinger
Publisher : Robinson
ISBN 13 : 1472143434
Total Pages : 186 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Manage Your Money Like a F*cking Grown-Up by : Sam Beckbessinger

Download or read book Manage Your Money Like a F*cking Grown-Up written by Sam Beckbessinger and published by Robinson. This book was released on 2019-04-18 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're going to earn plenty of money over your lifetime. Are you going to waste it on stupid crap that doesn't make you happy, or let it buy your freedom and your most audacious dreams? We never get an instruction manual about how money works. Most of what we learn about money comes from advertising or from other people who know as little as we do. No wonder we make such basic mistakes. No wonder we feel disempowered and scared. No wonder so many of us just decide to stick our heads in the damn sand and never deal with it. In Manage Your Money Like a F*cking Grown Up, Sam Beckbessinger tells it to you straight: how to take control of your money to take control of your life. In this clear and engaging basic guide to managing your finances, you will learn: - How to trick your dumb brain into saving more, without giving up fun - How to make a bona fide grown-up budget - Why you need to forget what you've learned about credit - How to negotiate a raise - Why buying a house (probably) won't make you rich - The one super-simple investment you need With helpful exercises, informative illustrations (also: kittens) and straightforward advice, this book doesn't shy away from the psychology of money, and is empowering, humorous and helpful. The book you wish you'd had at 25, but is never too late to read.

Before Green Gables

Author : Budge Wilson
Publisher : Penguin
ISBN 13 : 9780399154683
Total Pages : 408 pages
Book Rating : 4.1/5 (546 download)

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Book Synopsis Before Green Gables by : Budge Wilson

Download or read book Before Green Gables written by Budge Wilson and published by Penguin. This book was released on 2008 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authorized prequel to L.M. Montgomery's classic series about the irrepressible red-haired orphan follows Anne's early years before her adoption by the Cuthberts.

Something to Talk About

Author : Meryl Wilsner
Publisher : Penguin
ISBN 13 : 0593102525
Total Pages : 338 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Something to Talk About by : Meryl Wilsner

Download or read book Something to Talk About written by Meryl Wilsner and published by Penguin. This book was released on 2020-05-26 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A showrunner and her assistant give the world something to talk about when they accidentally fuel a ridiculous rumor in this debut romance. Hollywood powerhouse Jo is photographed making her assistant Emma laugh on the red carpet, and just like that, the tabloids declare them a couple. The so-called scandal couldn't come at a worse time—threatening Emma's promotion and Jo's new movie. As the gossip spreads, it starts to affect all areas of their lives. Paparazzi are following them outside the office, coworkers are treating them differently, and a “source” is feeding information to the media. But their only comment is “no comment”. With the launch of Jo’s film project fast approaching, the two women begin to spend even more time together, getting along famously. Emma seems to have a sixth sense for knowing what Jo needs. And Jo, known for being aloof and outwardly cold, opens up to Emma in a way neither of them expects. They begin to realize the rumor might not be so off base after all…but is acting on the spark between them worth fanning the gossip flames?

Not Here To Be Liked

Author : Michelle Quach
Publisher : Usborne Publishing Ltd
ISBN 13 : 1801315221
Total Pages : 306 pages
Book Rating : 4.8/5 (13 download)

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Book Synopsis Not Here To Be Liked by : Michelle Quach

Download or read book Not Here To Be Liked written by Michelle Quach and published by Usborne Publishing Ltd. This book was released on 2021-09-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Falling in love wasn't part of the plan.Eliza Quan fully expects to be voted the next editor-in-chief of her school paper. She works hard, she respects the facts, and she has the most experience. Len DiMartile is an injured star baseball player who seems to have joined the paper just to have something to do. Naturally, the staff picks Len to be their next leader. Because while they may respect Eliza, they don't particularly like her - but right now, Eliza is not here to be liked. She's here to win.But someone does like Eliza. A lot.Shame it's the boy standing in the way of her becoming editor-in-chief....