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You And The Media
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Book Synopsis Media Industry Studies by : Daniel Herbert
Download or read book Media Industry Studies written by Daniel Herbert and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks. Media Industry Studies provides the roadmap to this vibrant area of study. Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies. It includes examples from many media industries – film, television, journalism, music, games – and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media. Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.
Book Synopsis Writing on the Wall by : Tom Standage
Download or read book Writing on the Wall written by Tom Standage and published by Bloomsbury Publishing USA. This book was released on 2014-09-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles social media over two millennia, from papyrus letters that Cicero used to exchange news across the Empire to today, reminding us how modern behavior echoes that of prior centuries and encouraging debate and discussion about how we'll communicate in the future.
Download or read book Hate Inc written by Matt Taibbi and published by . This book was released on 2021-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book You Are Here written by Whitney Phillips and published by MIT Press. This book was released on 2021-03-02 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to understand a media environment in crisis, and how to make things better by approaching information ecologically. Our media environment is in crisis. Polarization is rampant. Polluted information floods social media. Even our best efforts to help clean up can backfire, sending toxins roaring across the landscape. In You Are Here, Whitney Phillips and Ryan Milner offer strategies for navigating increasingly treacherous information flows. Using ecological metaphors, they emphasize how our individual me is entwined within a much larger we, and how everyone fits within an ever-shifting network map.
Book Synopsis Everything You Need to Know about Social Media by : Greta Van Susteren
Download or read book Everything You Need to Know about Social Media written by Greta Van Susteren and published by Simon and Schuster. This book was released on 2017-11-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple, step-by-step guide to the major social media platforms—Facebook, Twitter, LinkedIn, Instagram, Snapchat, and more—by former news anchor and media maven Greta Van Susteren.
Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Book Synopsis Break Through the Noise by : Tim Staples
Download or read book Break Through the Noise written by Tim Staples and published by Houghton Mifflin. This book was released on 2019 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nine step-guide to mastering viral content, branding and outwitting social media algorithms for marketers, entrepreneurs and aspiring celebrities from the CEO of Shareability.
Book Synopsis The Language of Trust by : Michael Maslansky
Download or read book The Language of Trust written by Michael Maslansky and published by Penguin. This book was released on 2010-05-04 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
Book Synopsis Social Media Marketing,3 Books in One by : Dave Miller
Download or read book Social Media Marketing,3 Books in One written by Dave Miller and published by . This book was released on 2020-08-10 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to make real money by selling? Do you want to become the next TikTok, Instagram, or Youtube influencer and make money on this such crazy new platform? Are you a brand manager or a business owner looking to expand your market and advertise on Social media? Do you share the content, but it is difficult to go viral? Do you really want many followers and engagement? Are you a manager or business owner and looking to reach the most potential clients?Do you want to learn the skill right now? Social media platforms are like fashion, and now is a turn of TikTok. The Tiktok social media stage has seen touchy development in the course of the most recent two years. TikTok lets users shoot, edit, and share short video recordings. Instagram and YouTube are the pillars of the influencer marketing It presently has more than 500 million clients that are frantic for the sake of entertainment and energizing content, and this is a massive open door for you to advance your business. To be useful on Social, you have to know how the stage functions and how the user interfaces with one another. This guide includes three books and will disclose all you have to know about to make fruitful marketing efforts. I have endeavored to provide you with everything that you have to know to utilize Social Media to showcase your business effectively. You will discover that various organizations and associations have just utilized Social media to get the word out. What they have done isn't advanced science, and you can reproduce their prosperity without any problem. If you're struggling with Social and find a way to get money with this, Inside this book, you will find how to transform your life, make money and go viral! Scroll up, click on "Buy Now with 1-Click", and Get Your Copy Now!
Download or read book Frenemies written by Jaime E. Settle and published by Cambridge University Press. This book was released on 2018-08-30 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is polarizing America: using Facebook causes Americans to negatively judge and stereotype those people with whom they disagree about politics.
Book Synopsis You Are What You Click by : Brian A. Primack
Download or read book You Are What You Click written by Brian A. Primack and published by Chronicle Books. This book was released on 2021-09-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An empowering, forward-thinking solution for creating intentional and healthy social media habits from an expert on media, technology and health. Internationally acclaimed behavioral scientist and social media expert Brian Primack, MD, PhD, believes we do not need to swear off social media, delete all our online accounts, or give up our phones to live healthier, happier lives. In You Are What You Click, he offers a new approach to digital wellness, and a realist's perspective on how what we consume online affects our well-being. In response, he presents a "social media pyramid" that personalizes our tech diet so we can enjoy a fruitful, balanced relationship with social media. While many of us turn to social media looking for a sense of connection and comfort, the data show that it may paradoxically leave us feeling more alone and depressed. Drawing on over twenty years of original research, Dr. Primack explains the fascinating nuances of our relationship with social media, its impact on our mental health, and the dangers of social media using us instead of the other way around. He empowers us to take back control with a simple method: being more selective, positive, and creative with our lives online. Dr. Primack introduces surprising strategies you can use right away to fine-tune your online experience and discover your definition of digital balance. Through short, actionable chapters, you'll learn how to: • Tailor your social media use to your personality. • Select positive relationships over toxic ones. • Overcome comparison syndrome and the fear of missing out. • Fill your feed with meaningful, humorous, and uplifting content. • Optimize your news intake and resist doomscrolling. • Improve your sleep, create "tech holidays," and more. With innovative strategies for managing technology, you'll transform your relationship with tech and discover how to make social media work for you. You Are What You Click offers a science-backed approach from a credentialed doctor: Dr. Brian Primack has an MD and a PhD in Education and Behavioral Science. Primack is the go-to expert on this topic. His work on the intersection of media and health has been cited nearly 6,000 times in peer-reviewed scholarly literature, and he has been featured in major media outlets across the world. FOR WELLNESS READERS, PARENTS, AND ANYONE WHO USES SOCIAL MEDIA: Dropping off the digital map or deleting all our social media accounts isn't the only option—and often isn't something we feel ready to do. Rather than digital abstinence, with Primack's 3-step plan, tech lovers will be able to understand how to regulate their online social platforms in healthier ways. A BALANCED PERSPECTIVE ON TECHNOLOGY AND SOCIAL MEDIA IN A POSITIVE LIGHT: Almost every book in this genre portrays technology in a negative or even scary way. With this book, readers will learn how to adjust and balance their presence online with a personalized plan they can use across all platforms, no matter what new social media app goes public next. Primack offers an empowering solution that is forward-thinking, and will continue to be relevant as technology becomes more immersed into our lives. QUICK, PRACTICAL ADVICE: You Are What You Click is broken into short, actionable chapters that allow readers to understand the research, take action, and see results—perfect for short attention spans whittled down by Facebook and Instagram stories, Twitter, Snapchat, and TikTok! FOR FANS OF PERSONALITY BOOKS: Fans of books like The Road Back to You: An Enneagram Journey to Self-Discovery and The Four Tendencies: The Indispensable Personality Profiles that Reveal How to Make Your Life Better will love the personality quiz and personalized solutions Primack offers for being selective, creative, and healthy with social media use.
Book Synopsis Can You Trust the Media? by : Adrian Monck
Download or read book Can You Trust the Media? written by Adrian Monck and published by . This book was released on 2008 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media dominates our lives. We give more time to viewing, surfing, listening and reading than we do to our families and friends. It's a relationship that's built on trust - and it's a relationship in crisis. This book looks at the forces that have shaped the news, and those that are remaking it.
Book Synopsis Think Before You Engage by : Dave Peck
Download or read book Think Before You Engage written by Dave Peck and published by John Wiley & Sons. This book was released on 2011-08-31 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be sure you've addressed the most important questions before using social media to market your company or brand! From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls. Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign. Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress Features numerous real-world stories that offer unique insight on what to do and what not to do Shares simple tips for developing a web site with no code required Sifts through the enormous amount of social media available and helps you select which is most appropriate for your needs Addresses how to locate and engage people and then keep them coming back Answering a plethora of common questions, this book shows you how to engage your customers with social media in a way that will keep them coming back for more.
Download or read book Michael Jackson written by Shawn Henning and published by AuthorHouse. This book was released on 2009-09-29 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: As fans of entertainers our voice is often overlooked. We are passed off as simple fans who really don't know to much. The media, with all their experts, reports, opinions, and speculations are often times not the truth. For the first time the fans of Michael Jackson will speak out. False reports and rumors are exposed in this book and the Author provides in indepth look at the media theories and speculations. The fans finally have a book that expresses what they know to be the truth about The Icon of Music Michael Jackson. The Author takes you through Michael Jackson life from the viewpoint of a fan. Backed by intense research and interview from noted film-maker and defense witness for Michael Jackson Larry Nimmer who also wrote this about the book. "You've done excellent research and there were some things that I learned that I didn't know. It was interesting what you had to say about the accusers and about his dad, Joe Jackson. I liked your comparison that Americans will sleep with animals in their bed but they are not accused of bestailiaty... good comparison... You've presented a convincing story about people who fabricated stories for personal gain, including the media, at the expense of Michael Jackson... great job and very interesting." Larry Nimmer
Book Synopsis You Are What You Read by : Jodie Jackson
Download or read book You Are What You Read written by Jodie Jackson and published by Unbound Publishing. This book was released on 2019-04-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you ever feel overwhelmed and powerless after watching the news? Does it make you feel sad about the world, without much hope for its future? Take a breath – the world is not as bad as the headlines would have you believe. In You Are What You Read, campaigner and researcher Jodie Jackson helps us understand how our current twenty-four-hour news cycle is produced, who decides what stories are selected, why the news is mostly negative and what effect this has on us as individuals and as a society. Combining the latest research from psychology, sociology and the media, she builds a powerful case for including solutions in our news narrative as an antidote to the negativity bias. You Are What You Read is not just a book, it is a manifesto for a movement: it is not a call for us to ignore the negative but rather a call to not ignore the positive. It asks us to change the way we consume the news and shows us how, through our choices, we have the power to improve our media diet, our mental health and just possibly the world.
Book Synopsis When the Headline Is You by : Jeff Ansell
Download or read book When the Headline Is You written by Jeff Ansell and published by John Wiley & Sons. This book was released on 2010-08-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.
Book Synopsis Reporters Don't Hate You by : Ed Barks
Download or read book Reporters Don't Hate You written by Ed Barks and published by . This book was released on 2020-07-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The AP Style guide for media relations. Yours will be dog-eared in no time!Dealing with the press is a high wire act. Skilled spokespeople realize that they hold their company's future in their hands.Yet even the savviest of media relations pros will admit they could use a reliable, convenient go-to guide. Here it is.Implementing the common sense advice in this book will move you toward achieving your critical business and public policy goals.Reporters Don't Hate You covers it all:?How to build meaningful, beneficial relationships with reporters?Why sustained practice is so essential - and tips for how to do it?What it takes to handle the hottest of hot potato questions?How to avoid falling victim to reporter tricks and traps?Why you should compose your headline before the editors do?Best practices for TV interviewsWhether developing magnetic messaging, granting interviews, or engaging on digital media, you need a ready reference. Reporters Don't Hate You is the resource you've been seeking.It takes a lifetime to prepare to meet the media. It only takes one bad interview to undo all that hard work. Ed Barks can prevent you from stumbling into the bad interview abyss.
