World Wide Rave

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World Wide Rave

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470430451
Total Pages : 224 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis World Wide Rave by : David Meerman Scott

Download or read book World Wide Rave written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009-02-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free. In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.

Rave On

Author : Matthew Collin
Publisher : Serpent's Tail
ISBN 13 : 1782831452
Total Pages : 479 pages
Book Rating : 4.7/5 (828 download)

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Book Synopsis Rave On by : Matthew Collin

Download or read book Rave On written by Matthew Collin and published by Serpent's Tail. This book was released on 2018-01-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic dance music was once the utopian frontier of pop culture. But three decades after the acid house 'summer of love', it has gone from subculture to the global mainstream. Does it still have the same power to inspire? From the pleasure palaces of Ibiza and Las Vegas to 'new frontiers' like Shanghai and Dubai, raving is now a multi-million-dollar business. But there are still hardcore believers upholding its DIY ethos - the techno idealists of Berlin and Detroit and the queer subcults of New York, the post-apartheid party people of South Africa and the outlaw techno travellers of France. In Rave On, Matthew Collin travels the world to experience these unique scenes first-hand, talk to the key players and hear the story of how dance culture went global - and find out if its maverick spirit can survive its own success.

Trance Formation

Author : Robin Sylvan
Publisher : Routledge
ISBN 13 : 1136732055
Total Pages : 221 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Trance Formation by : Robin Sylvan

Download or read book Trance Formation written by Robin Sylvan and published by Routledge. This book was released on 2013-10-08 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robin Sylvan combines colorful firsthand accounts, extensive interviews with ravers, and cutting edge scholarly analysis to paint a compelling portrait of global rave culture as an important new religious and spiritual phenomenon that also serves as a template for mapping the future evolution of new forms of religion and spirituality in the twenty-first century.

The New Rules of Marketing & PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1394282176
Total Pages : 487 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis The New Rules of Marketing & PR by : David Meerman Scott

Download or read book The New Rules of Marketing & PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2024-08-15 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

This is Not a Rave

Author : Tara McCall
Publisher : Running PressBook Pub
ISBN 13 : 9781560253952
Total Pages : 195 pages
Book Rating : 4.2/5 (539 download)

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Book Synopsis This is Not a Rave by : Tara McCall

Download or read book This is Not a Rave written by Tara McCall and published by Running PressBook Pub. This book was released on 2001 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history of raves; discusses the music, the dancing, and the drugs involved; and presents hundreds of personal accounts from rave participants.

Generation Ecstasy

Author : Simon Reynolds
Publisher : Routledge
ISBN 13 : 1136783164
Total Pages : 482 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Generation Ecstasy by : Simon Reynolds

Download or read book Generation Ecstasy written by Simon Reynolds and published by Routledge. This book was released on 2013-06-19 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Generation Ecstasy, Simon Reynolds takes the reader on a guided tour of this end-of-the-millenium phenomenon, telling the story of rave culture and techno music as an insider who has dosed up and blissed out. A celebration of rave's quest for the perfect beat definitive chronicle of rave culture and electronic dance music.

Trance Formation

Author : Robin Sylvan
Publisher : Routledge
ISBN 13 : 1136732128
Total Pages : 198 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Trance Formation by : Robin Sylvan

Download or read book Trance Formation written by Robin Sylvan and published by Routledge. This book was released on 2013-10-08 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robin Sylvan combines colorful firsthand accounts, extensive interviews with ravers, and cutting edge scholarly analysis to paint a compelling portrait of global rave culture as an important new religious and spiritual phenomenon that also serves as a template for mapping the future evolution of new forms of religion and spirituality in the twenty-first century.

The Raver Stories Project

Author : Rosa Costanza
Publisher : 5150 Publishing, Incorporated
ISBN 13 : 9780997107012
Total Pages : 248 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis The Raver Stories Project by : Rosa Costanza

Download or read book The Raver Stories Project written by Rosa Costanza and published by 5150 Publishing, Incorporated. This book was released on 2017-08-15 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stories of the most amazing days and nights in the rave underground, as told by the ravers themselves! From "Electric Daisy Carnival" to Burning Man, THE RAVER STORIES PROJECT tells how electronic music has changed peoples lives in often memorable and profound ways. It pulls back the curtain on DJ culture, and the most important musical era since hip-hop! THE RAVER STORIES PROJECT is music, secrets and controversy, all rolled into one!

Exploring Psychedelic Trance and Electronic Dance Music in Modern Culture

Author : Simão, Emília
Publisher : IGI Global
ISBN 13 : 1466686669
Total Pages : 400 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Exploring Psychedelic Trance and Electronic Dance Music in Modern Culture by : Simão, Emília

Download or read book Exploring Psychedelic Trance and Electronic Dance Music in Modern Culture written by Simão, Emília and published by IGI Global. This book was released on 2015-08-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularization and cult-like following of electronic music has provoked new relations between men and machines, art and technology, and modern shamans and disc jockeys. New technologies and multimedia tools have awakened neo-ritual practices through the emergence of Psychedelic Trance parties, evoking tribal experiences inspired by a new shamanism, mediated by high-tech guide elements. Exploring Psychedelic Trance and Electronic Dance Music in Modern Culture investigates the expansive scope of Electronic Music Dance Culture (EMDC), the rise of Psychedelic Trance culture, and their relationship with new digital platforms. Drawing from perspectives in sociology, anthropology, psychology, aesthetics and the arts, religious studies, information technologies, multimedia communication, shamanism, and ritualism, this book analyzes the impact of new technologies on individual and collective behaviors in cyberspace. This innovative reference source is ideal for use by academicians, researchers, upper-level students, practitioners, and theorists. Focusing on a variety of topics relating to sub-cultures, human behavior, and popular culture, this title features timely research on alternative culture, electronic music festivals, ethnography, music and religion, psychedelic drugs, Psytrance, rave culture, and trance parties.

The Global Rave Phenomenon

Author : Adrian Loeza
Publisher :
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.5/5 (336 download)

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Book Synopsis The Global Rave Phenomenon by : Adrian Loeza

Download or read book The Global Rave Phenomenon written by Adrian Loeza and published by . This book was released on 2021-07-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rave (from the verb: to rave) describes a dance party at a warehouse, public or private property, typically featuring performances by DJs playing electronic dance music. The style is most associated with the early 90s dance music scene when DJs played at illegal events in musical styles dominated by electronic dance music from a wide range of sub-genres, including techno, hardcore, house, dubstep, and alternative dance. Occasionally live musicians have been known to perform at raves, in addition to other types of performance artists such as go-go dancers and fire dancers. The music is amplified with a large, powerful sound reinforcement system, typically with large subwoofers to produce a deep bass sound. The music is often accompanied by laser light shows, projected colored images, visual effects, and fog machines. A primer for the global rave phenomenon, based on hundreds of interviews with promoters, DJs and ravers from over thirty countries, Rave Culture; an insider's overview is a comprehensive guidebook for ravers and non-ravers alike.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 111936244X
Total Pages : 369 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2017-07-10 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

All the Rave

Author : Joseph Menn
Publisher : Crown Business
ISBN 13 : 1400050065
Total Pages : 337 pages
Book Rating : 4.4/5 ( download)

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Book Synopsis All the Rave by : Joseph Menn

Download or read book All the Rave written by Joseph Menn and published by Crown Business. This book was released on 2003-04-08 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: At age seventeen, Shawn Fanning designed a computer program that transformed the Internet into an unlimited library of free music. Tens of millions of young people quickly signed on, Time magazine put Fanning on its cover, and his company, Napster, became a household name. It did not take long for the music industry to declare war, one that has now engulfed the biggest entertainment and technology companies on the planet. For All the Rave, top cyberculture journalist Joseph Menn gained unprecedented access to Fanning, other key Napster and music executives, reams of internal e-mails, unpublished court records, and other resources. The result is the definitive account of the Napster saga, for the first time revealing secret take-over and settlement talks, the unseen role of Shawn’s uncle in controlling Napster, and hidden agendas and infighting from Napster’s trenches to the top ranks of the German media giant Bertelsmann. All the Rave is a riveting account of genius and greed, visionary leaps and disastrous business decisions, and the clash of the hacker and investor cultures with that of the copyright establishment. Napster left a generation of music fans feeling that paying the recording industry close to twenty dollars for a CD was a foolish and unnecessary extravagance, which provoked a still-growing backlash against digital media consumers that might leave them with less control than ever. Here is the inside story of the young visionary and the company that made it happen. From the Hardcover edition.

Technomad

Author : Graham St. John
Publisher : Equinox Publishing (UK)
ISBN 13 :
Total Pages : 338 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Technomad by : Graham St. John

Download or read book Technomad written by Graham St. John and published by Equinox Publishing (UK). This book was released on 2009 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cultural history of global electronic dance music countercultures, Technomad explores the pleasurable and activist trajectories of post-rave culture. The book documents an emerging network of techno-tribes, exploring their pleasure principles and cultural politics. Attending to sound system culture, electro-humanitarianism, secret sonic societies, teknivals and other gatherings, intentional parties, revitalisation movements and counter-colonial interventions, Technomad investigates how the dance party has been harnessed for transgressive and progressive ends - for manifold freedoms. Seeking freedom from moral prohibitions and standards, pleasure in rebellion, refuge from sexual and gender prejudice, exile from oppression, rupturing aesthetic boundaries, re-enchanting the world, reclaiming space, fighting for "the right to party," and responding to a host of critical concerns, electronic dance music cultures are multivalent sites of resistance. Drawing on extensive ethnographic, netographic and documentary research, Technomad details the post-rave trajectory through various local sites and global scenes, with each chapter attending to unique developments in the techno counterculture: e.g. Spiral Tribe, teknivals, psytrance, Burning Man, Reclaim the Streets, Earthdream. The book offers an original, nuanced theory of resistance to assist understanding of these developments. This cultural history of hitherto uncharted territory will be of interest to students of cultural, performance, music, media, and new social movement studies, along with enthusiasts of dance culture and popular politics.

Real-Time Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470930179
Total Pages : 259 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Real-Time Marketing and PR by : David Meerman Scott

Download or read book Real-Time Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-10-05 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

Rave New World

Author : Kirk Field
Publisher : Nine Eight Books
ISBN 13 : 1788707729
Total Pages : 267 pages
Book Rating : 4.7/5 (887 download)

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Book Synopsis Rave New World by : Kirk Field

Download or read book Rave New World written by Kirk Field and published by Nine Eight Books. This book was released on 2023-06-22 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Love this book! It triggers so many memories of the rave era. Thoroughly recommended.' - FATBOY SLIM 'Captures the hedonism and humour of the nineties with a laugh-out-loud honesty. The perfect Ibiza holiday read...if you can get it through customs!' - JUDGE JULES As a humble barman at the M25 Orbital raves, Kirk Field witnessed the moment acid house exploded. Inspired by media lies to start writing the truth about what he saw unfolding, Kirk became a 'raving' reporter for the clubbers' bible Mixmag, covering the historic parties from the inside and sending sweat-soaked dispatches from distant dancefloors as the scene expanded across Europe and beyond. With a cast of characters including Diego Maradona, Timothy Leary, the KLF, Michael Eavis, Genesis P-Orridge, Brigitte Nielsen, Boris Yeltsin, Boy George, Saddam Hussein's wife, the president of Tunisia, the CIA, the KGB, Dave Courtney, Norman Lamont's dominatrix and even Her Majesty the Queen, Kirk's whirlwind account of the golden age of clubbing tells the story of what really happened in the 'naughty '90s', exposing the seedy underbelly of rave culture while also capturing the nostalgic spirit of the era. Told through a mixture of vivid first-person narrative, surreal insider anecdotes and incisive social commentary, this honest, hilarious and uncensored postcard of hedonism will appeal to anyone who's ever put their hands in the air like they just don't care.

Rave Culture

Author : Jimi Fritz
Publisher : Smallfry Publishing
ISBN 13 : 9780968572108
Total Pages : 288 pages
Book Rating : 4.5/5 (721 download)

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Book Synopsis Rave Culture by : Jimi Fritz

Download or read book Rave Culture written by Jimi Fritz and published by Smallfry Publishing. This book was released on 1999 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New Rules of Marketing & PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1118119665
Total Pages : 391 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The New Rules of Marketing & PR by : David Meerman Scott

Download or read book The New Rules of Marketing & PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2011-07-26 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: A new introduction discussing recent changes to the world of marketing and PR A brand new chapter on mobile marketing An additional chapter on real-time marketing and PR Updated information on how to measure the success of your campaigns A range of new tools Fresh case studies