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Mastering the World of Marketing

Author : Eric Taylor
Publisher : John Wiley & Sons
ISBN 13 : 9781118061749
Total Pages : 143 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Mastering the World of Marketing by : Eric Taylor

Download or read book Mastering the World of Marketing written by Eric Taylor and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages

The World's Best-known Marketing Secret

Author : Ivan R. Misner
Publisher : Wildcat Publishing Company
ISBN 13 : 9781885167378
Total Pages : 0 pages
Book Rating : 4.1/5 (673 download)

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Book Synopsis The World's Best-known Marketing Secret by : Ivan R. Misner

Download or read book The World's Best-known Marketing Secret written by Ivan R. Misner and published by Wildcat Publishing Company. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your own business with the oldest, best, and most effective marketing method in the world--word of mouth.

Global Cmo

Author : Greg Paull
Publisher : Mascot Books
ISBN 13 : 9781684018482
Total Pages : 240 pages
Book Rating : 4.0/5 (184 download)

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Book Synopsis Global Cmo by : Greg Paull

Download or read book Global Cmo written by Greg Paull and published by Mascot Books. This book was released on 2018-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Transformation has changed the modern marketing playbook. As the landscape shifts, global marketers have to balance advancing unique organizational initiatives with the transformation of their entire sector. In this new environment, what can a CMO do to stay ahead of the curve? Global CMO features insights from interviews with eighteen leading global CMOs responsible for bringing their brands into the future across drastically different markets. The brands represented in this book span several sectors, from CPG leaders such as Coca-Cola; to financial giants like Mastercard, Bank of America, and Citi; to leading technology companies, including GE and Samsung. Through these detailed discussions with the CMOs, independent marketing consultancy R3 seeks to uncover the common threads, solutions, and best practice to drive effectiveness and efficiency. Any practitioneror observerof marketing globally, regionally, or locally will find this a powerful resource.

Brand Management 101

Author : Mainak Dhar
Publisher : John Wiley & Sons
ISBN 13 : 0470822295
Total Pages : 225 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Brand Management 101 by : Mainak Dhar

Download or read book Brand Management 101 written by Mainak Dhar and published by John Wiley & Sons. This book was released on 2007-05-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace

Global Marketing

Author : Kate Gillespie
Publisher : Routledge
ISBN 13 : 100043866X
Total Pages : 518 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Global Marketing by : Kate Gillespie

Download or read book Global Marketing written by Kate Gillespie and published by Routledge. This book was released on 2021-09-30 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok; Updated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing.

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers

Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9813201983
Total Pages : 303 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers by : Philip Kotler

Download or read book Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2016-11-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.

The Ultimate Postcard Marketing Success Manual

Author : Joy Gendusa
Publisher : Postcard Success Manual
ISBN 13 : 0979963206
Total Pages : 248 pages
Book Rating : 4.9/5 (799 download)

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Book Synopsis The Ultimate Postcard Marketing Success Manual by : Joy Gendusa

Download or read book The Ultimate Postcard Marketing Success Manual written by Joy Gendusa and published by Postcard Success Manual. This book was released on 2011-11-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a business owner, entrepreneur, or marketing manager, and you want to learn how to build a leak-proof marketing machine that hums along with minimal maintenance and optimal results... you really should read this book. Postcard Marketing In An Online World was the trusted guidebook of up-and-coming direct mail marketers when it was released, because the author, Joy Gendusa, was the entrepreneur that brought postcard marketing to the masses by cutting out the middle men (ad agencies), and making it affordable for businesses of all sizes. Now in it s third printing, Postcard Marketing In An Online World has evolved into so much more. With the rise of internet marketing technology, Joy took the time to test how these new technologies worked best with traditional mediums like direct mail. The result is a proven method for integrating direct mail with the latest technological marketing advances, and getting the absolute best results. In this book, you ll learn: How to build an effective direct mail postcard campaign that produces consistent returns How to integrate your postcard campaign with other mediums like email and online marketing The only 4 reasons why a prospect will say NO , and how to overcome them How to buy and manage direct mail marketing lists How to grow your email list Why postcard marketing is so effective (and sometimes misunderstood) How postcards worked for other business owners just like you with full case studies and postcard designs On your search to gain marketing knowledge, Postcard Marketing In An Online World is a book you do not want to miss. Joy is the Founder and CEO of PostcardMania, the leader in postcard marketing innovation, and she has tested and tracked all the strategies in this book with her own business. That s how she knows they work! Buy this book and get the insider knowledge you need to succeed with your marketing!

Proceedings of the 1993 World Marketing Congress

Author : M. Joseph Sirgy
Publisher : Springer
ISBN 13 : 3319173235
Total Pages : 674 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1993 World Marketing Congress by : M. Joseph Sirgy

Download or read book Proceedings of the 1993 World Marketing Congress written by M. Joseph Sirgy and published by Springer. This book was released on 2015-06-20 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1995 World Marketing Congress

Author : K. Grant
Publisher : Springer
ISBN 13 : 3319173111
Total Pages : 559 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1995 World Marketing Congress by : K. Grant

Download or read book Proceedings of the 1995 World Marketing Congress written by K. Grant and published by Springer. This book was released on 2015-06-29 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1997 World Marketing Congress

Author : Samsinar MD Sidin
Publisher : Springer
ISBN 13 : 3319173200
Total Pages : 670 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1997 World Marketing Congress by : Samsinar MD Sidin

Download or read book Proceedings of the 1997 World Marketing Congress written by Samsinar MD Sidin and published by Springer. This book was released on 2015-06-25 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Reimagining Global Marketing: Innovations Focused on the Digitalized World

Author : Dr Sunita Shukla
Publisher : Book Bazooka Publication
ISBN 13 : 9391363423
Total Pages : 153 pages
Book Rating : 4.3/5 (913 download)

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Book Synopsis Reimagining Global Marketing: Innovations Focused on the Digitalized World by : Dr Sunita Shukla

Download or read book Reimagining Global Marketing: Innovations Focused on the Digitalized World written by Dr Sunita Shukla and published by Book Bazooka Publication. This book was released on 2022-01-20 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compendium is a collection of papers that were presented in the second International Conference on Marketing “MarkTech -2022” on the theme “Reimagining Global Marketing: Innovations Focused on the Digitalized World” organized by the Department of MBA, ITS Engineering College, Greater Noida, on January 22, 2022. This compendium aims to collate the ideas generated in the conference and bring them to the readers. The 5 D’s of digital marketing, comprising Digital Devices, Digital Media, Digital Platforms, Digital Data and Digital Technology, can be used along with traditional marketing techniques. Most startups in India have adopted digital marketing with small capital investment and have contributed to the growth of the economy. The ongoing global COVID-19 pandemic has resulted in economic crisis throughout the world. However, despite challenges, the globe has come up with new innovations, like creation of anti-virus drugs in an expediated manner. This has helped companies in moving towards digital opportunities in all business sectors, including healthcare, education, banking etc. In fact, most of the Indian startups have also adopted digital marketing with minimum capital investment to survive and grow amid the changed business environment. Indeed, we have faced the crisis with exceptionally well human abilities and intellect. The success of your business would now be dependent on how well you adopt and implement the digital marketing strategies. The compendium is a collection of ten selected research papers by academicians and industry functionaries. It is compiled for reference of participants and other stake holders. Authors of the compendium have shared their research work from different areas from the field of marketing. A paper titled “A Literature Review on the role of Social Media Marketing in Consumer purchase intention”, provided an insight into the role of social media marketing in consumer purchase intention. A study on “Digitalization Of Education System: A Paradigm Shift Into Service Sector In India”, focused on how the teaching in technological scenario has become only way of reaching to the students at large. Another study, titled “An Exploratory Study on Post Covid Trends and Strategies in the Indian Banking Sector”, discussed the impact of the COVID-19 pandemic on the global and Indian banking and financial services industry. A study on “An Analysis of Motivational Factors in Penetration of Health Insurance” preference of customers towards selection of health insurance plan as well as Health Insurance Company. Research on “Exploring The Reasons of Failure of Startups In India: An Exploratory Analysis”, discussed various reasons behind failures of startups and also recommended ways to improve startups’ performance. A paper on “Recent Trends And Innovations - Banking Sector In India”, analysed emerging trends in banking sector with an emphasis on digitization during COVID-19.A paper titled “An Analytical Study of The Purchase Determinants of Hatchback Car Buyers Of West Delhi – India”, aimed at identifying and ascertaining the brand inclination and predisposition of consumers, regarding hatchback models of cars. A paper titled “Relationship between Customer Satisfaction & Retention based on Service Quality Attributes”, proposed a relationship between customer satisfaction and retention in the service business based on service attribute performance. A study titled “Fueling Digital Entrepreneurship in India”, listed ways to promote digital entrepreneurship in India like the government initiative of ‘startup India’. A paper on the topic “A Literature Review of blockchain Technology Application by Government of India” highlighted current state of blockchain technology and its applications. We express our thanks and appreciate the efforts of the authors who have shared their thoughts to cover the theme of the Conference. The diversity of thoughts of authors have made this compendium a reservoir of knowledge and will make a major reference source for future researchers on the subject. We also express our sincere gratitude to the Management, Faculty, Staff, and Students of Department of MBA, ITS Engineering College for their support in organizing the conference and bringing out this Compendium. With best wishes, Editors

Digital Marketing

Author : Yoram (Jerry) Wind
Publisher : John Wiley & Sons
ISBN 13 : 0471008753
Total Pages : 427 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Digital Marketing by : Yoram (Jerry) Wind

Download or read book Digital Marketing written by Yoram (Jerry) Wind and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.

Conversational Marketing

Author : David Cancel
Publisher : John Wiley & Sons
ISBN 13 : 1119541832
Total Pages : 288 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Conversational Marketing by : David Cancel

Download or read book Conversational Marketing written by David Cancel and published by John Wiley & Sons. This book was released on 2019-01-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.

Global Brand Strategy

Author : Jan-Benedict Steenkamp
Publisher : Springer
ISBN 13 : 1349949949
Total Pages : 331 pages
Book Rating : 4.3/5 (499 download)

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Book Synopsis Global Brand Strategy by : Jan-Benedict Steenkamp

Download or read book Global Brand Strategy written by Jan-Benedict Steenkamp and published by Springer. This book was released on 2017-01-03 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Global Marketing

Author : Carlyle Farrell
Publisher : SAGE
ISBN 13 : 1473910897
Total Pages : 361 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Global Marketing by : Carlyle Farrell

Download or read book Global Marketing written by Carlyle Farrell and published by SAGE. This book was released on 2015-09-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students

Marketing in a Multicultural World

Author : Janeen Arnold Costa
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Marketing in a Multicultural World by : Janeen Arnold Costa

Download or read book Marketing in a Multicultural World written by Janeen Arnold Costa and published by SAGE Publications, Incorporated. This book was released on 1995-04-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volume for scholars, students, and professionals in marketing and race and ethnic studies.

The Virtual World and Marketing

Author : Enes Emre Başar
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527515516
Total Pages : 251 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis The Virtual World and Marketing by : Enes Emre Başar

Download or read book The Virtual World and Marketing written by Enes Emre Başar and published by Cambridge Scholars Publishing. This book was released on 2018-07-27 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.