Workouts In Marketing

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The Brand Gym

Author : David Taylor
Publisher : John Wiley & Sons
ISBN 13 : 0470971339
Total Pages : 226 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis The Brand Gym by : David Taylor

Download or read book The Brand Gym written by David Taylor and published by John Wiley & Sons. This book was released on 2010-04-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the "World's 50 most important marketing thinkers".

Fit Business Guide

Author : James Patrick
Publisher :
ISBN 13 : 9780692191958
Total Pages : 132 pages
Book Rating : 4.1/5 (919 download)

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Book Synopsis Fit Business Guide by : James Patrick

Download or read book Fit Business Guide written by James Patrick and published by . This book was released on 2018-09-12 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fit Business Guide is your workout plan to get your brand in shape. This step-by-step book will guide you from the idea phase to launch and beyond as you scale your business in the health and fitness industry. James Patrick, internationally-published fitness photographer, business coach and the founder of the FITposium conference and online education network, shares his insights into success as an entrepreneur in the fitness space. Included in the book are details on how to how to overcome roadblocks, successfully brand your concept, finalize the business formation, develop your client profile, construct a marketing plan that works, use social media to grow your visibility, the art of selling and how to get the attention of the media. It is not enough to just have a great idea, you must take action on it in order to succeed. Fit Business Guide will give you the information you need to move forward confidently as you turn your passion into a profitable profession.

Gym Launch Secrets

Author : Alex Hormozi
Publisher :
ISBN 13 : 9781732933002
Total Pages : 424 pages
Book Rating : 4.9/5 (33 download)

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Book Synopsis Gym Launch Secrets by : Alex Hormozi

Download or read book Gym Launch Secrets written by Alex Hormozi and published by . This book was released on 2019-03-26 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Brand Gym

Author : David Taylor
Publisher : John Wiley & Sons
ISBN 13 : 0470971339
Total Pages : 226 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis The Brand Gym by : David Taylor

Workouts in Marketing

Author : Susan Peterson
Publisher : Scarborough, Ont. : Thomson Nelson
ISBN 13 : 9780176169565
Total Pages : 300 pages
Book Rating : 4.1/5 (695 download)

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Book Synopsis Workouts in Marketing by : Susan Peterson

Download or read book Workouts in Marketing written by Susan Peterson and published by Scarborough, Ont. : Thomson Nelson. This book was released on 2002-01-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Smarter Workouts

Author : McCall, Pete
Publisher : Human Kinetics
ISBN 13 : 1492567884
Total Pages : 312 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Smarter Workouts by : McCall, Pete

Download or read book Smarter Workouts written by McCall, Pete and published by Human Kinetics. This book was released on 2019 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smarter Workouts: The Science of Exercise Made Simple gives you the solution you need with efficient and effective workout programs that use only one piece of equipment. You can work out in a short period of time without spending a lot of money on expensive equipment or gym memberships—all while targeting your personal goals.

Fitness Marketing for Peloton. Opportunities and Challenges for Growth

Author :
Publisher : GRIN Verlag
ISBN 13 : 3346854914
Total Pages : 25 pages
Book Rating : 4.3/5 (468 download)

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Book Synopsis Fitness Marketing for Peloton. Opportunities and Challenges for Growth by :

Download or read book Fitness Marketing for Peloton. Opportunities and Challenges for Growth written by and published by GRIN Verlag. This book was released on 2023-04-14 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2021 in the subject Business economics - Market research, grade: 1,0, Hult International Business School, language: English, abstract: The management report focuses on the fitness industry, specifically analyzing the impact of the COVID-19 pandemic on the industry's profitability and identifying trends and opportunities for future growth. The report is divided into two parts, with the first part exploring the fitness market in general by examining the overall market composition and identifying trends and impacts on profitability using the STEP framework and Porter's 5 forces. The report identifies the rise in health awareness among the population and the upsurge in the popularity of exercising at home during the pandemic as opportunities for the industry's future growth. The second part of the report focuses on Peloton, a brand in the fitness industry that has gained significant market power. The report provides an introduction to the company, defines its business model, and analyzes its strengths and weaknesses. Peloton is the world's largest interactive exercise platform, with more than 3 million active users. The company was the first to provide linked, technology-enabled fitness programs as well as the live streaming of immersive, instructor-led boutique courses that could be viewed from anywhere at any time. The report also examines the resources and capabilities that have enabled Peloton's growth in the fitness market. Despite the COVID-19 pandemic causing a decline in the fitness market, the report highlights that the trend towards home workouts with on-demand content has ensured Peloton's position in the highly competitive market. However, the lifting of COVID-19 restrictions and the return to in-person gyms and training programs have caused Peloton's demand to decrease. As a result, the brand's stock price has decreased by x% within the last year, and it has momentarily paused manufacturing. The report suggests that Peloton needs to implement strong strategies to stay competitive and build resilience in global markets. These strategies have been applied on the Blue Ocean Strategy Model and consist of changing the pricing model of Peloton, creating a new product called the Peloton Watch to train independent of time, location, and equipment, and aiming for geographic expansion in countries with a similar demographic target group. Overall, the report highlights the challenges and opportunities facing the fitness industry and provides recommendations for Peloton to remain competitive and sustain its market position in the future.

Gym Owner's Handbook

Author : Chris Cooper
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.5/5 (664 download)

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Book Synopsis Gym Owner's Handbook by : Chris Cooper

Download or read book Gym Owner's Handbook written by Chris Cooper and published by . This book was released on 2020-12-02 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***The Step-by-Step Guide To Building Your Gym***Tactical, actionable advice from the founder of the world's largest gym mentorship practice.Your business has two parts: your operations and your audience.Each of those two parts can be built according to a recipe. And this is your recipe book.Written by Chris Cooper, founder of Two-Brain Business(TM) (www.twobrainbusiness.com), the largest gym mentorship company on the planet, "Gym Owner's Handbook" is full of actionable tactics that you can use TODAY to grow your gym.

Marketing Challenges

Author :
Publisher :
ISBN 13 : 9780070665040
Total Pages : 665 pages
Book Rating : 4.6/5 (65 download)

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Book Synopsis Marketing Challenges by :

Download or read book Marketing Challenges written by and published by . This book was released on with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Two-brain Business 2.0

Author : Chris Cooper
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781515241171
Total Pages : 256 pages
Book Rating : 4.2/5 (411 download)

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Book Synopsis Two-brain Business 2.0 by : Chris Cooper

Download or read book Two-brain Business 2.0 written by Chris Cooper and published by Createspace Independent Publishing Platform. This book was released on 2015-07-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives.Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts and more interviews than he can recall, Chris shares his best lessons in the second edition of "Two-Brain Business." From Australia to Europe to North America, these are what Chris' clients--some of the best gyms in the world--are doing RIGHT.This is the follow-up to Two-Brain Business, one of the most popular fitness business books of all time. But its content is all new, with fresh stories, smart ideas and proven tactics.www.twobrainbusiness.com

The One-Minute Workout

Author : Martin Gibala
Publisher : Penguin
ISBN 13 : 0399183663
Total Pages : 274 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis The One-Minute Workout by : Martin Gibala

Download or read book The One-Minute Workout written by Martin Gibala and published by Penguin. This book was released on 2017-02-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, the solution to the #1 reason we don’t exercise: time. Everyone has one minute. A decade ago, Martin Gibala was a young researcher in the field of exercise physiology—with little time to exercise. That critical point in his career launched a passion for high-intensity interval training (HIIT), allowing him to stay in shape with just a few minutes of hard effort. It also prompted Gibala to conduct experiments that helped launch the exploding science of ultralow-volume exercise. Now that he’s the worldwide guru of the science of time-efficient workouts, Gibala’s first book answers the ultimate question: How low can you go? Gibala’s fascinating quest for the answer makes exercise experts of us all. His work demonstrates that very short, intense bursts of exercise may be the most potent form of workout available. Gibala busts myths (“it’s only for really fit people”), explains astonishing science (“intensity trumps duration”), lays out time-saving life hacks (“exercise snacking”), and describes the fascinating health-promoting value of HIIT (for preventing and reversing disease). Gibala’s latest study found that sedentary people derived the fitness benefits of 150 minutes of traditional endurance training with an interval protocol that involved 80 percent less time and just three minutes of hard exercise per week. Including the eight best basic interval workouts as well as four microworkouts customized for individual needs and preferences (you may not quite want to go all out every time), The One-Minute Workout solves the number-one reason we don’t exercise: lack of time. Because everyone has one minute.

The Women's Health Big Book of 15-Minute Workouts

Author : Selene Yeager
Publisher : Rodale
ISBN 13 : 1609617371
Total Pages : 418 pages
Book Rating : 4.6/5 (96 download)

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Book Synopsis The Women's Health Big Book of 15-Minute Workouts by : Selene Yeager

Download or read book The Women's Health Big Book of 15-Minute Workouts written by Selene Yeager and published by Rodale. This book was released on 2011-10-25 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an assortment of short exercise routines which take only fifteen minutes per day and includes workouts for different fitness levels, with some moves targeting specific body parts.

The Business of Personal Training

Author : Nutting, Mark A.
Publisher : Human Kinetics
ISBN 13 : 1492517224
Total Pages : 280 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis The Business of Personal Training by : Nutting, Mark A.

Download or read book The Business of Personal Training written by Nutting, Mark A. and published by Human Kinetics. This book was released on 2019 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: From marketing and sales to budgets, staffing, and clientele issues, The Business of Personal Training walks you through the business-based side of personal training while teaching you the valuable skills you’ll need to start, build, and grow your business.

Strategic Marketing Workout

Author : Cyril Levicki
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273630104
Total Pages : pages
Book Rating : 4.6/5 (31 download)

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Book Synopsis Strategic Marketing Workout by : Cyril Levicki

Download or read book Strategic Marketing Workout written by Cyril Levicki and published by Financial Times/Prentice Hall. This book was released on 1999-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Workouts for Working People

Author : Mark Allen
Publisher : Three Rivers Press
ISBN 13 : 9780375752704
Total Pages : 0 pages
Book Rating : 4.7/5 (527 download)

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Book Synopsis Workouts for Working People by : Mark Allen

Download or read book Workouts for Working People written by Mark Allen and published by Three Rivers Press. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Iron Fitness" Mark and his wife Julie, a 3 time Iron Man champion and mother, present a new way of staying in shape while staying employed. This book will help readers define their current fitness, fitness goals and then will provide a plan to help them achieve their goals through maximizing their workouts. Mark and Julie are scientific about the way they work out (as evidenced by their almost perfect anatomies) and in "Iron Fitness" they take the reader through every stage -- from aerobic, anaerobic exercise, stretching, strength and endurance exercises (yes, they're different!) to diet and the use of meditation as a means for motivation and sustenance (especially those bad days at the gym). Filled with inspiring anecdotes from their lives, this is not just a book filled with workout plans and nutritional schedules (although it has them) -- it's a philosophy for living that Mark and Julie practice, have tested on others who have had dramatic results and are providing so that others may subscribe and benefit from.

Marketing Challenges

Author :
Publisher :
ISBN 13 : 9780070388048
Total Pages : 628 pages
Book Rating : 4.3/5 (88 download)

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Book Synopsis Marketing Challenges by :

Download or read book Marketing Challenges written by and published by . This book was released on 1993 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fastest Diet and Workout Ever

Author : Read-Wyndham Lucy
Publisher : New Holland Publishers
ISBN 13 : 9781742577159
Total Pages : 0 pages
Book Rating : 4.5/5 (771 download)

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Book Synopsis Fastest Diet and Workout Ever by : Read-Wyndham Lucy

Download or read book Fastest Diet and Workout Ever written by Read-Wyndham Lucy and published by New Holland Publishers. This book was released on 2015-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weight loss and fitness trainer to the stars, Lucy Wyndham-Read shares her fastest workouts and scrumptious low-calorie meal plans. A simple, fast way to get the body you've always dreamed of - and get healthy at the same time. - Based on the 5:2 diet - Packed with healthy, anti-aging recipes - Fast 4-minute workouts to suit even the most busy lifestyle - Focuses on losing fat and inches It's easy and it works Eat anything you want (within reason) five days a week: watch your calories on two - that's the beauty of the 5:2 diet Do the 4-minute workouts five of every seven days. See amazing results fast.