Working Identity, Updated Edition, With a New Preface

Download Working Identity, Updated Edition, With a New Preface PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1647825571
Total Pages : 125 pages
Book Rating : 4.6/5 (478 download)

DOWNLOAD NOW!


Book Synopsis Working Identity, Updated Edition, With a New Preface by : Herminia Ibarra

Download or read book Working Identity, Updated Edition, With a New Preface written by Herminia Ibarra and published by Harvard Business Press. This book was released on 2023-10-17 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies that successful career changers use—and how to make them work for you. Nearly all of us have entertained the notion of changing careers. Feeling burned out at work, unfulfilled, or just plain unhappy with whatever we're doing, we long to reinvent ourselves on a new and different career path. But how do we make this transition successfully? In this update of the much-loved classic, bestselling author Herminia Ibarra presents a model for career reinvention that flies in the face of everything we've learned from "career experts"—and is tailor-made for changing careers in today's uncertain world. Career transition is not a linear path toward some predetermined identity, according to Ibarra, but a crooked journey along which we try on a host of "possible selves" we might become. Successful reinvention comes not from deciphering and analyzing our past, but from inventing and testing our possible futures. Using new examples of people in different stages of a career transition, Ibarra identifies the three critical strategies—experiment with new professional activities and identities, interact in new networks of people, and make sense of what is happening to us in light of emerging possibilities—that all successful career changers use. She shows how you can use these strategies to: Explore your possible selves Craft and execute "identity experiments" Create "small wins" that keep momentum going Connect with role models and mentors who can ease the transition Arrange new learnings into a coherent story Now with action-oriented exercises to help you work successfully through your own career transition, this updated edition gives you the tools to discover a new path and find success in your new career.

Working Identity

Download Working Identity PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1422160653
Total Pages : 141 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!


Book Synopsis Working Identity by : Herminia Ibarra

Download or read book Working Identity written by Herminia Ibarra and published by Harvard Business Press. This book was released on 2004-01-05 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Successful Career Changers Turn Fantasy into RealityWhether as a daydream or a spoken desire, nearly all of us have entertained the notion of reinventing ourselves. Feeling unfulfilled, burned out, or just plain unhappy with what we’re doing, we long to make that leap into the unknown. But we also hold on, white-knuckled, to the years of time and effort we’ve invested in our current profession.In this powerful book, Herminia Ibarra presents a new model for career reinvention that flies in the face of everything we’ve learned from "career experts." While common wisdom holds that we must first know what we want to do before we can act, Ibarra argues that this advice is backward. Knowing, she says, is the result of doing and experimenting. Career transition is not a straight path toward some predetermined identity, but a crooked journey along which we try on a host of "possible selves" we might become.Based on her in-depth research on professionals and managers in transition, Ibarra outlines an active process of career reinvention that leverages three ways of "working identity": experimenting with new professional activities, interacting in new networks of people, and making sense of what is happening to us in light of emerging possibilities.Through engrossing stories—from a literature professor turned stockbroker to an investment banker turned novelist—Ibarra reveals a set of guidelines that all successful reinventions share. She explores specific ways that hopeful career changers of any background can: Explore possible selves Craft and execute "identity experiments" Create "small wins" that keep momentum going Survive the rocky period between career identities Connect with role models and mentors who can ease the transition Make time for reflection—without missing out on windows of opportunity Decide when to abandon the old path in order to follow the new Arrange new events into a coherent story of who we are becoming A call to the dreamer in each of us, Working Identity explores the process for crafting a more fulfilling future. Where we end up may surprise us.

Act Like a Leader, Think Like a Leader, Updated Edition of the Global Bestseller, With a New Preface

Download Act Like a Leader, Think Like a Leader, Updated Edition of the Global Bestseller, With a New Preface PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1647825555
Total Pages : 127 pages
Book Rating : 4.6/5 (478 download)

DOWNLOAD NOW!


Book Synopsis Act Like a Leader, Think Like a Leader, Updated Edition of the Global Bestseller, With a New Preface by : Herminia Ibarra

Download or read book Act Like a Leader, Think Like a Leader, Updated Edition of the Global Bestseller, With a New Preface written by Herminia Ibarra and published by Harvard Business Press. This book was released on 2023-10-17 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the bestseller that has helped aspiring leaders worldwide advance their careers and step up to larger leadership roles. You aspire to lead with greater impact. The problem is you're busy executing on today's demands. You know you have to carve out time from your "day job" to build your leadership skills, but it’s easy to let immediate problems and old mindsets get in the way. Herminia Ibarra—one of the world's foremost experts on leadership—shows how individuals at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves. In Act Like a Leader, Think Like a Leader, Ibarra offers advice to: Redefine your job in order to make more strategic contributions Diversify your network so that you connect to, and learn from, a wider range of stakeholders Become more playful with your self-concept, allowing your familiar—and possibly outdated—leadership style to evolve Ibarra turns the usual leadership advice—generate insight about yourself through reflection and analysis of your strengths and weaknesses—on its head by arguing that you must first act and experiment your way into trying new things. The valuable external perspective you gain from direct experiences and experimentation—which Ibarra calls outsight—provides new and critical information on what kind of work is important to you, how you should invest your time, why and which relationships matter, and, ultimately, who you want to become. Updated with new examples and self-assessments, this book gives you the tools to start acting like a leader and advancing your career to the next level.

New Job, New You

Download New Job, New You PDF Online Free

Author :
Publisher : Ballantine Books
ISBN 13 : 0345508807
Total Pages : 194 pages
Book Rating : 4.3/5 (455 download)

DOWNLOAD NOW!


Book Synopsis New Job, New You by : Alexandra Levit

Download or read book New Job, New You written by Alexandra Levit and published by Ballantine Books. This book was released on 2009 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draws on dozens of interviews to counsel young workers on how to navigate today's challenging employment arenas to reinvent their careers, providing anecdotal coverage of such topics as selecting compatible work, maintaining income and transitioning smoothly. Original.

Managing Your Legal Career

Download Managing Your Legal Career PDF Online Free

Author :
Publisher : American Bar Association
ISBN 13 : 9781604429008
Total Pages : 432 pages
Book Rating : 4.4/5 (29 download)

DOWNLOAD NOW!


Book Synopsis Managing Your Legal Career by : Richard Lee Hermann

Download or read book Managing Your Legal Career written by Richard Lee Hermann and published by American Bar Association. This book was released on 2010 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: To compete in today's tight job market, you need up-to-date, reliable information on how to manage this phase of your legal career. This thorough guide--divided into short, specific sections that touch on what you'll need to do before your new job hunt, while you're looking, as you're sitting in the interview, once you've gotten an offer, and everything in between--covers everything you need to know.

Career Leap

Download Career Leap PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0730352196
Total Pages : 208 pages
Book Rating : 4.7/5 (33 download)

DOWNLOAD NOW!


Book Synopsis Career Leap by : Michelle Gibbings

Download or read book Career Leap written by Michelle Gibbings and published by John Wiley & Sons. This book was released on 2018-01-23 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adapt you career to the shifting paradigm of work, employment and success The word “career” doesn’t mean what it used to. People entering the workforce today will have an estimated 17 employers and five careers in their lifetimes — and already many existing roles are being automated away, with many more to follow. No profession, industry or geography is immune, and employees need to change their idea of what it means to be employed. The rise of freelancing and the gig economy means flexibility and independence, but also less security — with trends showing it is the way of the future. You cannot future-proof your job, but you can future-proof your career. Career Leap shows you what you need to know, how you need to change and how you can prepare for the inevitable tides of change. This book sheds light on the choices you make, and the steps you can take to reignite, reshape and liberate your career. You’ll develop the confidence you need to take decisive action, sharpen your skills and become the agile, adaptive professional we will all need to be. The 10-step Career Reinvention Cycle helps you assess the status quo and determine where you need to go, and then gives you a solid framework for making a move when the time is right. Future-proof your career with the new laws for success Undertake a health check of your career and make deliberate career choices Design, build, and execute your influence and career strategy Be equipped to take control and leap ahead with your career. No matter your role, it is imperative that you make every day in your career count. Make the critical decisions, take clear actions and, above all, stay ahead of the pack. Career Leap gives you the insight, confidence and knowledge you need to move up as you leap forward.

Why Should Anyone Be Led by You?

Download Why Should Anyone Be Led by You? PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 142216358X
Total Pages : 250 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!


Book Synopsis Why Should Anyone Be Led by You? by : Robert Goffee

Download or read book Why Should Anyone Be Led by You? written by Robert Goffee and published by Harvard Business Press. This book was released on 2006-02-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too many companies are managed not by leaders, but by mere role players and faceless bureaucrats. What does it take to be a real leader—one who is confident in who she is and what she stands for, and who truly inspires people to achieve extraordinary results? Rob Goffee and Gareth Jones argue that leaders don’t become great by aspiring to a list of universal character traits. Rather, effective leaders are authentic: they deploy individual strengths to engage followers’ hearts, minds, and souls. They are skillful at consistently being themselves, even as they alter their behaviors to respond effectively in changing contexts. In this lively and practical book, Goffee and Jones draw from extensive research to reveal how to hone and deploy one’s unique leadership assets while managing the inherent tensions at the heart of successful leadership: showing emotion and withholding it, getting close to followers while keeping distance, and maintaining individuality while “conforming enough.” Underscoring the social nature of leadership, the book also explores how leaders can remain attuned to the needs and expectations of followers. Why Should Anyone Be Led By You? will forever change how we view, develop, and practice the art of leadership, wherever we live and work.

Competing in the New World of Work

Download Competing in the New World of Work PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1647821967
Total Pages : 149 pages
Book Rating : 4.6/5 (478 download)

DOWNLOAD NOW!


Book Synopsis Competing in the New World of Work by : Keith Ferrazzi

Download or read book Competing in the New World of Work written by Keith Ferrazzi and published by Harvard Business Press. This book was released on 2022-02-15 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal bestseller The #1 New York Times bestselling author on how to use radical adaptability to win in a world of unprecedented change. You've shed antiquated systems and processes. You went all-in on digital. Your teams settled into new, often better, ways of doing things. But did your organization change enough to stay competitive in the post-pandemic world? Did you fully leverage the once-in-a-lifetime opportunity to leap forward and grow stronger? Are you shaping the new environment to your advantage? If not, it's not too late to learn from the best. New York Times #1 bestselling author Keith Ferrazzi, along with coauthors Kian Gohar and Noel Weyrich, shows leaders how to shape their organizations and practices to remain competitive in a new, post-pandemic context. Based on an ambitious global research initiative involving thousands of executives, innovators, and changemakers who redefined their strategies, business models, organizational systems, and even their cultures, Competing in the New World of Work: Offers a bold new vision for the organization of the future Reveals the workplace innovations that emerged during the pandemic Defines the new model of leadership—radical adaptability—for sustaining continuous change throughout the coming years of opportunity and transformation Competing in the New World of Work is both your inspiration and your road map to embracing new realities, motivating talent, and winning bold frontiers.

Women without Class

Download Women without Class PDF Online Free

Author :
Publisher : Univ of California Press
ISBN 13 : 0520957245
Total Pages : 295 pages
Book Rating : 4.5/5 (29 download)

DOWNLOAD NOW!


Book Synopsis Women without Class by : Julie Bettie

Download or read book Women without Class written by Julie Bettie and published by Univ of California Press. This book was released on 2014-09-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this ethnographic examination of Mexican-American and white girls coming of age in California’s Central Valley, Julie Bettie turns class theory on its head, asking what cultural gestures are involved in the performance of class, and how class subjectivity is constructed in relationship to color, ethnicity, gender, and sexuality. A new introduction contextualizes the book for the contemporary moment and situates it within current directions in cultural theory. Investigating the cultural politics of how inequalities are both reproduced and challenged, Bettie examines the discursive formations that provide a context for the complex identity performances of contemporary girls. The book’s title refers at once to young working-class women who have little cultural capital to enable class mobility; to the fact that analyses of class too often remain insufficiently transformed by feminist, ethnic, and queer studies; and to the failure of some feminist theory itself to theorize women as class subjects. Women without Class makes a case for analytical and political attention to class, but not at the expense of attention to other social formations.

Tough Calls from the Corner Office

Download Tough Calls from the Corner Office PDF Online Free

Author :
Publisher : Harper Collins
ISBN 13 : 0062041673
Total Pages : 286 pages
Book Rating : 4.0/5 (62 download)

DOWNLOAD NOW!


Book Synopsis Tough Calls from the Corner Office by : Harlan Steinbaum

Download or read book Tough Calls from the Corner Office written by Harlan Steinbaum and published by Harper Collins. This book was released on 2011-02-08 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Tough Calls from the Corner Office offers invaluable insight into the mind of the CEO.” —Bill Steere, President, Chairman, and CEO of Pfizer “The stories in this book should inspire and give confidence to the many people looking to make their mark in business, or for that matter life.” —General Richard B. Myers, Chairman, Joint Chiefs of Staff Fortune 500 executive Harlan Steinbaum collects the wisdom of America’s most successful business leaders in this powerful and inspiring guide to decision-making for your life and career. Thirty-nine of America’s top executives, from ESPN’s Bill Rasmussen to United Airlines’ Gerald Greenwald, along with many other, relate the most important decisions of their careers, sharing why they struggled, how they decided, and what the lessons are they learned along the way—enabling you to achieve more, today.

Making a Living, Making a Life

Download Making a Living, Making a Life PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317102606
Total Pages : 251 pages
Book Rating : 4.3/5 (171 download)

DOWNLOAD NOW!


Book Synopsis Making a Living, Making a Life by : Sara James

Download or read book Making a Living, Making a Life written by Sara James and published by Routledge. This book was released on 2017-09-22 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world in which individuals will undergo multiple career changes, is it possible any longer to conceive of a job as a meaningful vocation? Against the background of fragmentation and rationalisation of work, this book explores the significance and meaning of work in contemporary life, raising the question of whether people continue to feel motivated to dedicate their lives to their work, or must now look to other areas of life for meaning. Based on rich, in-depth interviews conducted with workers of different ages and across a broad range of occupations in the major city of Melbourne, Making a Living, Making a Life reveals that work continues to be a source of pride, passion and purpose, the author shedding light on the ways in which cultural narratives, collective meanings and structural factors influence people’s feelings about work. An engaging and empirically grounded examination of the meaning and centrality of work to people’s lives in today’s 'liquid' modern world, this book will appeal to sociologists with interests in cultural sociology, social theory, ethics, the sociology of work and questions of identity.

Our Separate Ways, With a New Preface and Epilogue

Download Our Separate Ways, With a New Preface and Epilogue PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 164782138X
Total Pages : 228 pages
Book Rating : 4.6/5 (478 download)

DOWNLOAD NOW!


Book Synopsis Our Separate Ways, With a New Preface and Epilogue by : Ella Bell Smith

Download or read book Our Separate Ways, With a New Preface and Epilogue written by Ella Bell Smith and published by Harvard Business Press. This book was released on 2021-08-10 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named to the shortlist for the 2021 Outstanding Works of Literature (OWL) Award in the Women in Business Category Addressing gender alone won't help women rise to the top. Although women come from widely diverse backgrounds, they share a common assumption upon entering the workforce: "I have a chance." Along the way, however, they discover that people question their authority, challenge their intelligence, and discount their ideas. And while gender is a common denominator among these women, race and class are often wedges between them. In Our Separate Ways, Ella Bell Smith and Stella M. Nkomo take an unflinching look at the surprising differences between Black and White women's trials and triumphs on their way to the top. Based on groundbreaking research, the book compares and contrasts the experiences of 120 Black and White female managers in America. Powerful stories bring to life the women's often difficult journeys from childhood to professional success, highlighting the roles that gender, race, and class played in their development. Now with an updated preface and epilogue, the book provides candid discussions of the continuing challenge of achieving race and gender equality in the midst of deep political and ideological divides. You'll discover how White women have—perhaps unwittingly—aligned themselves more often with White men than with Black women and how systemic racism and biases still exist in organizations. But you’ll also learn what to do to leverage the talents of all women and eliminate systemic racism for good. Whether you lead an organization or simply want to better understand the dynamics at play in business today, you'll discover provocative ideas for creating a better workplace and encouraging equality for everyone.

White Working Class

Download White Working Class PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1633693791
Total Pages : 192 pages
Book Rating : 4.6/5 (336 download)

DOWNLOAD NOW!


Book Synopsis White Working Class by : Joan C. Williams

Download or read book White Working Class written by Joan C. Williams and published by Harvard Business Press. This book was released on 2017-05-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I recommend a book by Professor Williams, it is really worth a read, it's called White Working Class." -- Vice President Joe Biden on Pod Save America An Amazon Best Business and Leadership book of 2017 Around the world, populist movements are gaining traction among the white working class. Meanwhile, members of the professional elite—journalists, managers, and establishment politicians--are on the outside looking in, left to argue over the reasons. In White Working Class, Joan C. Williams, described as having "something approaching rock star status" by the New York Times, explains why so much of the elite's analysis of the white working class is misguided, rooted in class cluelessness. Williams explains that many people have conflated "working class" with "poor"--but the working class is, in fact, the elusive, purportedly disappearing middle class. They often resent the poor and the professionals alike. But they don't resent the truly rich, nor are they particularly bothered by income inequality. Their dream is not to join the upper middle class, with its different culture, but to stay true to their own values in their own communities--just with more money. While white working-class motivations are often dismissed as racist or xenophobic, Williams shows that they have their own class consciousness. White Working Class is a blunt, bracing narrative that sketches a nuanced portrait of millions of people who have proven to be a potent political force. For anyone stunned by the rise of populist, nationalist movements, wondering why so many would seemingly vote against their own economic interests, or simply feeling like a stranger in their own country, White Working Class will be a convincing primer on how to connect with a crucial set of workers--and voters.

The Promise That Changes Everything

Download The Promise That Changes Everything PDF Online Free

Author :
Publisher : Penguin UK
ISBN 13 : 0241988160
Total Pages : 256 pages
Book Rating : 4.2/5 (419 download)

DOWNLOAD NOW!


Book Synopsis The Promise That Changes Everything by : Nancy Kline

Download or read book The Promise That Changes Everything written by Nancy Kline and published by Penguin UK. This book was released on 2020-10-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The lessons and practices here will shift a sense of chaos to one of clarity and a mindset of fear to one of hope' Margaret Heffernan, bestselling author of Wilful Blindness ___________________________________________________________________________________ How often do you interrupt? How often do people interrupt you? Can you remember the last time someone listened to you all the way through your thinking? In a time when communication is more challenging than ever and relationships need to be nurtured, listening to one another could not be more important. In her new book, Nancy Kline, bestselling author of Time To Think, suggests that for us to radically improve our communication we should make the propmise 'I won't interrupt you'. This promise matters because when we interrupt each other, we interrupt our thinking, and that interrupts the quality of everything we do. By making this promise to our colleagues and loved ones we can deepen our relationships, increase our productivity, and enjoy deeper, richer conversations. It may, in fact, be the most important promise we ever make. Nancy has spent the last three decades researching independent thought and the barriers that prevent us from thinking for ourselves. In this book she tells us the truth about the damage that interruption can cause, she shares case studies and stories from her work with clients, as well as simple ways we can improve our communication, and change our lives. ___________________________________________________________________________________ 'This generous, useful and important book is a delight to read and will fundamentally change the way you interact with people' - Mikael Krogerus and Roman Tschäppeler, authors of The Communication Book 'This timely and persuasive book shows us that the foundation for independent thinking is the promise to actually listen, without interruption, to what others have to say' Cal Newport, bestselling author of Digital Minimalism

Identities in Action

Download Identities in Action PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030769666
Total Pages : pages
Book Rating : 4.0/5 (37 download)

DOWNLOAD NOW!


Book Synopsis Identities in Action by : Philip S. Brenner

Download or read book Identities in Action written by Philip S. Brenner and published by Springer Nature. This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents recent developments in identity theory and research. Identities are the basic building blocks of society and hold a central place in every social science discipline. Identity theory provides a systematic conceptualization of identities and their relationship to behavior. The research in this volume demonstrates the usefulness of this theory for understanding identities in action in a variety of areas and settings. The volume is organized into three general areas: ethnicity and race; family, religion, and work; and networks, homophily, and the physical environment. This comprehensive and authoritative volume is of interest to a wide readership in the social and behavioral sciences, including students and researchers of sociology, social psychology, psychology, and other social science disciplines.

Locke on Personal Identity

Download Locke on Personal Identity PDF Online Free

Author :
Publisher : Princeton University Press
ISBN 13 : 0691161003
Total Pages : 279 pages
Book Rating : 4.6/5 (911 download)

DOWNLOAD NOW!


Book Synopsis Locke on Personal Identity by : Galen Strawson

Download or read book Locke on Personal Identity written by Galen Strawson and published by Princeton University Press. This book was released on 2014-07-21 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Locke's theory of personal identity underlies all modern discussion of the nature of persons and selves—yet it is widely thought to be wrong. In this book, Galen Strawson argues that in fact it is Locke’s critics who are wrong, and that the famous objections to his theory are invalid. Indeed, far from refuting Locke, they illustrate his fundamental point. Strawson argues that the root error is to take Locke’s use of the word "person" as merely a term for a standard persisting thing, like "human being." In actuality, Locke uses "person" primarily as a forensic or legal term geared specifically to questions about praise and blame, punishment and reward. This point is familiar to some philosophers, but its full consequences have not been worked out, partly because of a further error about what Locke means by the word "conscious." When Locke claims that your personal identity is a matter of the actions that you are conscious of, he means the actions that you experience as your own in some fundamental and immediate manner. Clearly and vigorously argued, this is an important contribution both to the history of philosophy and to the contemporary philosophy of personal identity.

The New Guide to Identity

Download The New Guide to Identity PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351885103
Total Pages : 178 pages
Book Rating : 4.3/5 (518 download)

DOWNLOAD NOW!


Book Synopsis The New Guide to Identity by : Wolff Olins

Download or read book The New Guide to Identity written by Wolff Olins and published by Routledge. This book was released on 2017-03-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the world’s leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading.