Work Better Together How To Cultivate Strong Relationships To Maximize Well Being And Boost Bottom Lines

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Work Better Together: How to Cultivate Strong Relationships to Maximize Well-Being and Boost Bottom Lines

Author : Jen Fisher
Publisher : McGraw Hill Professional
ISBN 13 : 1264268130
Total Pages : 273 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis Work Better Together: How to Cultivate Strong Relationships to Maximize Well-Being and Boost Bottom Lines by : Jen Fisher

Download or read book Work Better Together: How to Cultivate Strong Relationships to Maximize Well-Being and Boost Bottom Lines written by Jen Fisher and published by McGraw Hill Professional. This book was released on 2021-06-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power your business culture with strong workplace relationships—and watch productivity and profitability soar For years, companies have been implementing programs that promote social responsibility and improve employee health, both of which benefit the financial bottom line. Now it’s time to focus on positive social interactions and relationships in the workplace. Why? Research shows that authentic, trust-based relationships increase job satisfaction, engagement, productivity, and retention—and even decreased healthcare costs. In Work Better Together, two experts from Deloitte explain how working remotely, over-relying on digital communication, and always being “on” is fast-increasing feelings of isolation and burnout—and how a work culture driven by quality relationships can reverse these trends. The authors show how to cultivate positive relationships by: Focusing on self-care, such as physical health, quality sleep, and taking time off Tapping into human skills, such as empathy, authenticity, and communication Using technology with intentionality to strengthen relationships, while breaking the negative habits technology fosters Managing workplace relationships, whether you’re in the office every day or telecommuting—or something in between Developing a culture of strong relationships that drive quality collaboration throughout the organization Work Better Together walks you through the process of implementing change and fueling a much-needed corporate movement towards humanity in the workplace. Based on the authors’ 40+ combined years of experience, it helps you meet today’s employees’ most urgent needs, while benefitting your organization in real and measurable ways.

Cultivating Happiness

Author : Karen Guggenheim
Publisher : Random House
ISBN 13 : 1529918200
Total Pages : 130 pages
Book Rating : 4.5/5 (299 download)

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Book Synopsis Cultivating Happiness by : Karen Guggenheim

Download or read book Cultivating Happiness written by Karen Guggenheim and published by Random House. This book was released on 2024-03-14 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible to overcome pain by learning to be happy? This is the question Karen Guggenheim asked herself after the sudden death of her husband in 2013. Overwhelmed by this unexpected loss, Karen decided to use her grief as a motivator to look inwards and embark on a transformative journey of post-traumatic growth, which led her to become the co-founder of the World Happiness Summit, the leading happiness conference in the world. Drawing from her personal experiences and research in psychology and neuroscience, Karen reveals that happiness can be taught and learned, and that, through small daily changes, we can all bring more compassion and positivity into our days to feel better about ourselves and others. Cultivating Happiness is a practical and accessible guide to dealing with adversity, showing us that it is possible to grow from our challenges and lead more fulfilling and purposeful lives.

Work Life Well-Lived

Author : Kelly Mackin
Publisher : Greenleaf Book Group
ISBN 13 : 1632998092
Total Pages : 201 pages
Book Rating : 4.6/5 (329 download)

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Book Synopsis Work Life Well-Lived by : Kelly Mackin

Download or read book Work Life Well-Lived written by Kelly Mackin and published by Greenleaf Book Group. This book was released on 2024-04-02 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will disrupt how you think about creating your best work life and workplace and give you a no-B.S. road map to get you there. What you’ve been taught about how to find health and happiness at work is inaccurate. Yep, it’s wrong. If you are fed up with the overwhelming and conflicting noise around how to create a fulfilling professional life or be a leader people actually want to work for, this book will help you cut through the clutter once and for all. Through years of research and truth-finding, Kelly Mackin and her company, Motives Met, have discovered a completely new mindset and approach around what well-being at work is all about, how to get there, and why it’s so important that we do get there. This book is a transformative personal guide; but it’s also a call to action for a fundamental shift in our approach to work—a manifesto for a human-centered work world. The heart of humanizing work is honoring that we are human beings at work with human needs, and these needs—what Mackin refers to as motives—should be healthy and, ideally, thriving. Ill-being still drastically overshadows well-being at work, but using Mackin’s proven framework and 5-step pathway we can change that. You will become empowered to: • Elevate happiness, mental health, and well-being for yourself, the people you work with, and those you lead. • Learn to be mindful of, evaluate, and communicate motives, to ultimately meet them. • Create a people-first culture where employees thrive and business thrives; • Overcome well-being obstacles by eliminating the “dream killers” that threaten a human way of working. • Ditch surface-level connectionand friction for more meaningful work relationships with psychological safety and trust. And so much more! *EXCLUSIVE HUMAN NEEDS ASSESSMENT CODE* Are your motives met? With your book purchase, you will receive your code to take the Motives Met Human Needs Assessment to uncover your top 5 motives, the psychological, emotional, and social human needs driving your ability to thrive at work today. The assessment reveals the unique truth of well-being for yourself, your team, and organization. This book is a breath of fresh air that isn’t about chasing perfection or some unrealistic ideal; it’s about embracing what is genuinely possible. It’s about the attainable dream of a work life well-lived for all.

Glad We Met

Author : Steven G. Rogelberg
Publisher : Oxford University Press
ISBN 13 : 0197641873
Total Pages : 249 pages
Book Rating : 4.1/5 (976 download)

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Book Synopsis Glad We Met by : Steven G. Rogelberg

Download or read book Glad We Met written by Steven G. Rogelberg and published by Oxford University Press. This book was released on 2024 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this section of the book, I discuss the following: 1. why 1:1s; 2. communicating about 1:1s; 3. 1:1 cadence; 4. scheduling and location of 1:1s; 5. questions making up a 1:1; and 6. what a 1:1 agenda can look like. These topics are designed to get you on the path toward excellent 1:1s. These are the critical foundational topics to understand before you move into actually conducting the 1:1, which is section 2 of the book"--

Designing Personalized Learning Experiences

Author : Helen Fake
Publisher : Taylor & Francis
ISBN 13 : 100090458X
Total Pages : 160 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Designing Personalized Learning Experiences by : Helen Fake

Download or read book Designing Personalized Learning Experiences written by Helen Fake and published by Taylor & Francis. This book was released on 2023-07-18 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Personalized Learning Experiences offers theoretically grounded and pragmatic approaches to designing personalized learning initiatives for higher education and organizational contexts. With current research concluding that a multitude of variables can enable learners to direct their own experiences and achieve their goals, new guidance is needed to hone the range of instructional approaches, activities, and interactions available to support adult learners. This book offers practical strategies on how to design and implement effective personalized learning interventions, advance learning and engagement, encourage ownership over the learning process, and decrease attrition. Professionals in instructional design, learning and development, organizational development, consultancies, and beyond will be emboldened by the work to leverage a mix of technology-enabled social and content interactions.

The Breakthrough Manifesto

Author : Kim Christfort
Publisher : John Wiley & Sons
ISBN 13 : 1394207034
Total Pages : 295 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis The Breakthrough Manifesto by : Kim Christfort

Download or read book The Breakthrough Manifesto written by Kim Christfort and published by John Wiley & Sons. This book was released on 2023-11-07 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a Better Path to Breakthrough, By Design Innovation is a process by which new ideas, services, and sources of value are brought to life. Yet approaches to the pursuit of innovation are often far from novel, relying on stale methodologies applied against well-defined problem sets. Or worse, left to hope or happenstance. Transformative innovation requires something else. Not just methodologies, but mindsets. Not just focusing on known challenges, but on unknown opportunities. Not just hoping for breakthrough by default but realizing breakthrough by design. In The Breakthrough Manifesto, a renowned business innovation leader teams up with a social-personality psychologist to offer that something else—a collection of 10 visionary principles to obliterate barriers to change and ignite a whole new level of creative problem-solving. Drawing upon decades of experience working with the world’s best-known organizations and their teams, the authors provide practical advice that goes beyond “business as usual” for successfully tackling intractable challenges. Bursting with behavioral science, stories from the field, and pragmatic strategies, The Breakthrough Manifesto explores why these principles are critical for the current times and how they can spark breakthrough and unlock potential for you and your teams. Whether you’re an executive or manager, product or service designer, educator or student, this book is a must-read for anyone inspired to change the world or transform their own place in it.

Building Your Career as a Statistician

Author : Craig Mallinckrodt
Publisher : CRC Press
ISBN 13 : 1000918629
Total Pages : 208 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Building Your Career as a Statistician by : Craig Mallinckrodt

Download or read book Building Your Career as a Statistician written by Craig Mallinckrodt and published by CRC Press. This book was released on 2023-08-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for anyone who is considering a career in statistics or a related field, or those at any point in their career with sufficient work time remaining such that investing in additional learning could be beneficial. As such, the book would be suitable for anyone pursing an MS or PhD in statistics or those already working in statistics. The book focuses on the non-statistical aspects of being a statistician that are crucial for success. These factors include 1) productivity and prioritization, 2) innovation and creativity, 3) communication, 4) critical thinking and decisions under uncertainty, 5) influence and leadership, 6) working relationships, and 7) career planning and continued learning. Each of these chapters includes sections on foundational principles and a section on putting those principles into practice. Connections between these individual skills are emphasized such that the reader can appreciate how the skills build upon each other leading to a whole that is greater than the sum of its parts. By including the individual perspectives from other experts on the fundamental principles and their application, readers will have a well-rounded view on how to build upon and fully leverage their technical skills in statistics. The primary audience for the book is large and diverse. It will be useful for self-study by virtually any statistician, but could also be used as a text in a graduate program that includes a course on careers and career development. Key Features: Takes principles proven to be useful in other settings and applies them to statisticians and statistical settings. Focused Concise Accessible to all levels, from grad students to mid-later career statisticians.

The Technology Fallacy

Author : Gerald C. Kane
Publisher : MIT Press
ISBN 13 : 026254511X
Total Pages : 281 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Technology Fallacy by : Gerald C. Kane

Download or read book The Technology Fallacy written by Gerald C. Kane and published by MIT Press. This book was released on 2022-08-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental. The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.” Digital disruption won't end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by The Technology Fallacy will hold true through them all. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

Time Off

Author : John Fitch
Publisher :
ISBN 13 : 9781734794403
Total Pages : 366 pages
Book Rating : 4.7/5 (944 download)

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Book Synopsis Time Off by : John Fitch

Download or read book Time Off written by John Fitch and published by . This book was released on 2020-05-25 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the transformative power of leisure to recapture your calm and creativity.Are your busiest days really the ones that make you feel the most accomplished? It might be time to question whether 'busy' = 'productive'. After reaching breaking points in their careers, business coach John Fitch and AI researcher Max Frenzel learned the critical importance of taking time off. Now these former workaholics will help you revolutionize the way you get things done.History's greatest minds, as well as some of the most successful leaders, thinkers, and creatives of today, found success by practicing a more balanced approach to work and life. Embracing their insights on how constant hustle can be your worst enemy, you will realize that time off means much more than just taking a break. Rediscover a more fulfilled and versatile version of yourself and unlock your true creative potential.Through relatable personal anecdotes, historically sound approaches to downtime, and scientifically backed strategies for increasing your creativity, Time Off will reshape the way you think about work and leisure.In Time Off, you'll discover:- The most effective methods to reclaim leisure, while increasing productivity and creativity- Why having a rest ethic will be a key competitive advantage in the future of work- Tactics for getting away from the work without the dreaded guilt- How to thrive alongside AI and use technology to become more human- The many ways in which time off improves your leadership skills, and much, much more!

Lead with We

Author : Simon Mainwaring
Publisher : BenBella Books
ISBN 13 : 195329569X
Total Pages : 369 pages
Book Rating : 4.9/5 (532 download)

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Book Synopsis Lead with We by : Simon Mainwaring

Download or read book Lead with We written by Simon Mainwaring and published by BenBella Books. This book was released on 2021-11-09 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL BESTSELLER 2022 NATIONAL INDIE EXCELLENCE AWARDS FINALIST — BUSINESS: GENERAL • 2022 AXIOM BUSINESS BOOK AWARD GOLD MEDALIST — LEADERSHIP "Critically important reading as our economy struggles to recover the pandemic's deleterious economic impact that is currently compounded by supply chain issues and the beginnings of an inflationary spiral." —The Midwest Book Review "Provides concrete steps leaders and employees can take to thrive in today’s marketplace, where taking a stand on something important to your customers can become a competitive differentiator." —Forbes Discover an urgent prescription for a new business paradigm—one that better serves humanity and the planet. The global coronavirus pandemic has thrown into stark relief how “business as usual” is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy—for us—to survive, we need nothing less than a seismic shift in the way we do business. Enter Simon Mainwaring, New York Times-bestselling author and founder and CEO of We First. A decade ago, he showed how business leaders and consumers could use social media to build a better world in We First. Now, after decades of research and field experience at the vanguard of the world’s most successful brand revolutions, he provides in Lead With We a blueprint for doing business better in today’s challenged world. By leading with “we”—putting the collective above the individual, holding the sum above the parts, and emphasizing the importance of the role that everyone plays—you can not only help solve the escalating challenges of today but also unlock extraordinary growth for your business, and abundance on our planet. Timely and compelling, this book’s message is simple: The future of profit is people’s purpose, aligned. Lead With We not only examines why we must all conduct business differently in order to grow in today’s market, but provides the how—concrete steps any reader, wherever they find themselves in the business hierarchy, can take toward success.

The Healthy Workplace

Author : Leigh Stringer
Publisher : AMACOM
ISBN 13 : 0814437443
Total Pages : 256 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Healthy Workplace by : Leigh Stringer

Download or read book The Healthy Workplace written by Leigh Stringer and published by AMACOM. This book was released on 2016-07-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies show that unhealthy work habits, like staring at computer screens and rushing through fast-food lunches, are taking their toll in the form of increased absenteeism, lost productivity, and higher insurance costs. But should companies intervene with these individual problems? And if so, how? The Healthy Workplace says yes! Companies that learn how to incorporate healthy habits and practices into the workday for their employees will see such an impressive ROI that they’ll kick themselves for not starting these practices sooner. Packed with real-life examples and the latest research, this all-important resource reveals how to:• Create a healthier, more energizing environment• Reduce stress to enhance concentration• Inspire movement at work• Support better sleep• Heighten productivity without adding hours to the workday• And moreFilled with tips for immediate improvement and guidelines for building a long-term plan, The Healthy Workplace proves that a company cannot afford to miss out on the ROI of investing in their employees’ well-being.

Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership

Author : Susan MacKenty Brady
Publisher : McGraw Hill Professional
ISBN 13 : 1264286368
Total Pages : 241 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership by : Susan MacKenty Brady

Download or read book Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership written by Susan MacKenty Brady and published by McGraw Hill Professional. This book was released on 2022-04-12 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal, USA Today, and Publishers Weekly Bestseller From three of today’s top women leaders in business and academia—seven essential practices for thriving professionally. Women who arrive at the top should be able to thrive at the top. Instead they’re judged lucky to survive—even more so with pandemic-era pressures overwhelming their already busy family and professional lives. What if there was a way you could flourish in a senior leadership role as your best self, inspire excellence in your team channeling your own wellbeing and, at the same time, lead a highly fulfilled life? There is—and Arrive and Thrive shows you how. This timely and practice-driven guide reveals 7 practices you can use to thrive as you rise to positions of greater responsibility, risk, and reward—and empower others along the way. Powered by the latest research, boots-on-the-ground experience, and advice from 24 of the world's most successful leaders, the book captures seven practices that help you understand and leverage your unique personal powers so you can thrive in leadership. Three of today’s top women leaders in business and academia, the authors hail from very different worlds—each brings a different career path, focus of experience and personal point of view to the conversation. From their experiences, you’ll learn to make the best choices for yourself, your team, your industry, and your community.

Confessions of a Recovering Environmentalist and Other Essays

Author : Paul Kingsnorth
Publisher : Graywolf Press
ISBN 13 : 1555979726
Total Pages : 208 pages
Book Rating : 4.5/5 (559 download)

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Book Synopsis Confessions of a Recovering Environmentalist and Other Essays by : Paul Kingsnorth

Download or read book Confessions of a Recovering Environmentalist and Other Essays written by Paul Kingsnorth and published by Graywolf Press. This book was released on 2017-08-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative and urgent essay collection that asks how we can live with hope in “an age of ecocide” Paul Kingsnorth was once an activist—an ardent environmentalist. He fought against rampant development and the depredations of a corporate world that seemed hell-bent on ignoring a looming climate crisis in its relentless pursuit of profit. But as the environmental movement began to focus on “sustainability” rather than the defense of wild places for their own sake and as global conditions worsened, he grew disenchanted with the movement that he once embraced. He gave up what he saw as the false hope that residents of the First World would ever make the kind of sacrifices that might avert the severe consequences of climate change. Full of grief and fury as well as passionate, lyrical evocations of nature and the wild, Confessions of a Recovering Environmentalist gathers the wave-making essays that have charted the change in Kingsnorth’s thinking. In them he articulates a new vision that he calls “dark ecology,” which stands firmly in opposition to the belief that technology can save us, and he argues for a renewed balance between the human and nonhuman worlds. This iconoclastic, fearless, and ultimately hopeful book, which includes the much-discussed “Uncivilization” manifesto, asks hard questions about how we’ve lived and how we should live.

Make Your Contacts Count

Author : Anne Baber
Publisher : AMACOM
ISBN 13 : 0814429769
Total Pages : 273 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Make Your Contacts Count by : Anne Baber

Download or read book Make Your Contacts Count written by Anne Baber and published by AMACOM. This book was released on 2007-03-09 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical, step-by-step guide for creating, cultivating, and capitalizing on networking relationships and opportunities. Updated from its first edition, Make Your Contacts Count now includes expanded advice on building social capital at work and in job hunting, as well as new case studies, examples, checklists, and questionnaires. You will discover how to: draft a networking plan cultivate current contacts make the most of memberships effectively exchange business cards avoid the top ten networking turn-offs share anecdotes that convey character and competence transform your career with a networking makeover Job-seekers, career-changers, entrepreneurs, and others will find all the networking help they need to supercharge their careers and boost their bottom lines. Packed with valuable tools, Make Your Contacts Count offers a field-tested "Hello to Goodbye" system that takes you from entering a room, to making conversations flow, to following up.

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181814
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Power Pricing

Author : Robert J. Doan
Publisher : Simon and Schuster
ISBN 13 : 068483443X
Total Pages : 392 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis Power Pricing by : Robert J. Doan

Download or read book Power Pricing written by Robert J. Doan and published by Simon and Schuster. This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore

Everyone Is an Influencer

Author : Kelly Keenan
Publisher : Ideapress Publishing
ISBN 13 : 9781646870110
Total Pages : 250 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis Everyone Is an Influencer by : Kelly Keenan

Download or read book Everyone Is an Influencer written by Kelly Keenan and published by Ideapress Publishing. This book was released on 2020-09-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning expose into the world of fake influencers and a guide to what it really takes to identify, become and work with real influencers who actually shape opinions and persuade millions through a combination of powerful stories and charismatic authenticity. The right story for your business, is the real story - and it needs to be powered by real people. Brand story expert Kelly Keenan demolishes the failure of fake influencers and flat, lifeless, who-cares brand stories with a proven approach for creating authentic and inspiring brand celebrations that inspire employees, friends, and followers to enthusiastically participate as influencers for your business and brand. For over a decade, Keenan and his team have used these strategies to help companies and nonprofits to transform their business and culture, achieving remarkable results. Now his proprietary strategies are laid out in step by step fashion, packed with real-life examples, tips and takeaways that any leader can put to use immediately.