Women Who Seek

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What Women Really Want

Author : Kellyanne Conway
Publisher : Simon and Schuster
ISBN 13 : 0743281764
Total Pages : 340 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis What Women Really Want by : Kellyanne Conway

Download or read book What Women Really Want written by Kellyanne Conway and published by Simon and Schuster. This book was released on 2005-10-12 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invigorating and inspiring take on the new ways American women are changing and improving our culture and the way we live from Kellyanne Conway, counselor to president Donald Trump, and Celinda Lake, a leading political strategist for the Democratic party. Women are the most powerful force reshaping the future of America. There is a newly defined unified power base among women that crosses all the usual lines of division—politics, race, religion, age, and class—heralding the most significant change in American culture in the past century. Kellyanne Conway, counselor to president Donald Trump and president and CEO of The Polling Company, Inc. and Celinda Lake, a leading political strategist for the Democratic party—two of the most prominent trend-spotters and analysts in America—demonstrate how women are rejecting outdated traditions in order to get what they want and need. They are breaking the old rules about when and whether to marry and have children, living fully and equally as singles, and creating flexible, inclusive workplaces that don’t sacrifice family or sanity. They are controlling $5 trillion annually as the primary purchasers of homes, cars, appliances, and electronics. They are making their mark at ages twenty, forty, sixty, and beyond, drawing strength, inspiration, and intellectual stimulation from other women. Using the eye-opening results of interviews, focus groups, and polls (three of which were created especially for this book), Conway and Lake—who often fall on opposite sides of the country’s most polarizing debates—come together to seek out what women buy, what they believe, how they work, how they live, what they care about, what they fear, and what they really want. By delving beneath the hot-button issues, Lake and Conway discovered common causes with which women are inventing a new age of opportunity—doing it their way and, in the process, improving life for all Americans.

Just Ask a Woman

Author : Mary Lou Quinlan
Publisher : John Wiley & Sons
ISBN 13 : 0471446971
Total Pages : 274 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Just Ask a Woman by : Mary Lou Quinlan

Download or read book Just Ask a Woman written by Mary Lou Quinlan and published by John Wiley & Sons. This book was released on 2003-05-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

Why Men Want Sex and Women Need Love

Author : Barbara Pease
Publisher : Harmony
ISBN 13 : 0307591603
Total Pages : 208 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Why Men Want Sex and Women Need Love by : Barbara Pease

Download or read book Why Men Want Sex and Women Need Love written by Barbara Pease and published by Harmony. This book was released on 2010-01-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allan and Barbara Pease, the international bestselling authors of Why Men Don’t Listen & Women Can’t Read Maps, deliver their most exciting book yet. Will men and women ever see eye-to-eye about love and sex? How will relationships ever be rewarding if men only want to rush into bed and women want to rush to the altar? In this practical, witty and down-to-earth guide, couples experts Allan and Barbara Pease reveal the truth about how men and women can really get along. By translating science and cutting edge research into a powerful yet highly entertaining read, you’ll learn how to find true happiness and compatibility with the opposite sex. REVEALED IN THIS BOOK: * The seven types of love * The top five things women want from men * What to do when the chemistry is wrong * What turns men and women on – and off! * The most common “New Relationship” mistakes and how to avoid them * How to decode “manspeak” If you want to get the most satisfaction from your relationship, or are single and looking for the right person, then you must read this book for the answer to Why Men Want Sex and Women Need Love.

The Man's Guide to Women

Author : John Gottman
Publisher : Rodale Books
ISBN 13 : 1623361850
Total Pages : 226 pages
Book Rating : 4.6/5 (233 download)

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Book Synopsis The Man's Guide to Women by : John Gottman

Download or read book The Man's Guide to Women written by John Gottman and published by Rodale Books. This book was released on 2016-02-02 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Results from world-renowned relationship expert John Gottman’s famous Love Lab have proven an incredible truth: Men make or break relationships. Based on 40 years of research, The Man’s Guide to Women unlocks the mystery of how to attract, satisfy, and succeed with a woman for a lifetime. For the first time ever, there is a science-based answer to the age-old question: What do women really want in a man? Dr. Gottman, author of the New York Times bestseller The Seven Principles for Making Marriage Work, and his wife and collaborator, clinical psychologist Julie Schwartz Gottman, PhD, have pored over the research along with bestselling coauthors Douglas Abrams and Rachel Carlton Abrams, MD. Together, they have written this definitive guide for men, providing answers on everything from how to approach a woman and build a connection with her to how to truly satisfy her in bed and know when the relationship is on the right track. The Man’s Guide to Women is a must-have playbook for how to play—and win—the game of love.

The Seven Principles for Making Marriage Work

Author : John Gottman, PhD
Publisher : Harmony
ISBN 13 : 0553447718
Total Pages : 321 pages
Book Rating : 4.5/5 (534 download)

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Book Synopsis The Seven Principles for Making Marriage Work by : John Gottman, PhD

Download or read book The Seven Principles for Making Marriage Work written by John Gottman, PhD and published by Harmony. This book was released on 2015-05-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Over a million copies sold! “An eminently practical guide to an emotionally intelligent—and long-lasting—marriage.”—Daniel Goleman, author of Emotional Intelligence The Seven Principles for Making Marriage Work has revolutionized the way we understand, repair, and strengthen marriages. John Gottman’s unprecedented study of couples over a period of years has allowed him to observe the habits that can make—and break—a marriage. Here is the culmination of that work: the seven principles that guide couples on a path toward a harmonious and long-lasting relationship. Straightforward yet profound, these principles teach partners new approaches for resolving conflicts, creating new common ground, and achieving greater levels of intimacy. Gottman offers strategies and resources to help couples collaborate more effectively to resolve any problem, whether dealing with issues related to sex, money, religion, work, family, or anything else. Packed with new exercises and the latest research out of the esteemed Gottman Institute, this revised edition of The Seven Principles for Making Marriage Work is the definitive guide for anyone who wants their relationship to attain its highest potential.

Pushback

Author : Selena Rezvani
Publisher : John Wiley & Sons
ISBN 13 : 1118104900
Total Pages : 226 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Pushback by : Selena Rezvani

Download or read book Pushback written by Selena Rezvani and published by John Wiley & Sons. This book was released on 2012-04-10 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular leadership blogger gives the low-down on standing up for yourself In Pushback, top leadership consultant Selena Rezvani argues that self-advocacy is critical to success. Yet women initiate negotiations four times less often than men, resulting in getting less of what they want—promotion opportunities, plum assignments, and higher pay. This book shines a light on the real rules of holding your own and pushing back for what is rightfully yours. Drawing on interviews with high-level leaders, Rezvani offers readers in the first half of their career the unedited truth about how women have asked their way to the top and triumphed—and how you can too. Includes interviews with top business leaders such as Marie Chandoha, CEO of Charles Schwab Investment Management; Cindi Bigelow, President of Bigelow Tea Company; Fizzah Jafri, COO at Morgan Stanley; Rosemary Turner, President at UPS; and Irene Chang Britt, Chief Strategy Officer at Campbell's Soup Offers a reliable and methodic approach to negotiating and navigating tough conversations Highlights compelling facts and research from the world of psychology and leadership Insightful and accessible, Pushback is a timely resource for savvy women who want to leverage their skills, promote themselves effectively, and fast track their careers.

Mate

Author : Tucker Max
Publisher : Little, Brown
ISBN 13 : 0316375349
Total Pages : 455 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Mate by : Tucker Max

Download or read book Mate written by Tucker Max and published by Little, Brown. This book was released on 2015-09-15 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 bestselling pioneer of "fratire" and a leading evolutionary psychologist team up to create the dating book for guys. Whether they conducted their research in life or in the lab, experts Tucker Max and Dr. Geoffrey Miller have spent the last 20+ years learning what women really want from their men, why they want it, and how men can deliver those qualities. The short answer: become the best version of yourself possible, then show it off. It sounds simple, but it's not. If it were, Tinder would just be the stuff you use to start a fire. Becoming your best self requires honesty, self-awareness, hard work and a little help. Through their website and podcasts, Max and Miller have already helped over one million guys take their first steps toward Ms. Right. They have collected all of their findings in Mate, an evidence-driven, seriously funny playbook that will teach you to become a more sexually attractive and romantically successful man, the right way: No "seduction techniques," No moralizing, No bullshit. Just honest, straightforward talk about the most ethical, effective way to pursue the win-win relationships you want with the women who are best for you. Much of what they've discovered will surprise you, some of it will not, but all of it is important and often misunderstood. So listen up, and stop being stupid!

Women Don't Ask

Author : Linda Babcock
Publisher : Princeton University Press
ISBN 13 : 0691210535
Total Pages : 248 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Women Don't Ask by : Linda Babcock

Download or read book Women Don't Ask written by Linda Babcock and published by Princeton University Press. This book was released on 2021-01-05 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The groundbreaking classic that explores how women can and should negotiate for parity in their workplaces, homes, and beyond When Linda Babcock wanted to know why male graduate students were teaching their own courses while female students were always assigned as assistants, her dean said: "More men ask. The women just don't ask." Drawing on psychology, sociology, economics, and organizational behavior as well as dozens of interviews with men and women in different fields and at all stages in their careers, Women Don't Ask explores how our institutions, child-rearing practices, and implicit assumptions discourage women from asking for the opportunities and resources that they have earned and deserve—perpetuating inequalities that are fundamentally unfair and economically unsound. Women Don't Ask tells women how to ask, and why they should.

Mean Girls at Work: How to Stay Professional When Things Get Personal

Author : Katherine Crowley
Publisher : McGraw Hill Professional
ISBN 13 : 0071802053
Total Pages : 209 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Mean Girls at Work: How to Stay Professional When Things Get Personal by : Katherine Crowley

Download or read book Mean Girls at Work: How to Stay Professional When Things Get Personal written by Katherine Crowley and published by McGraw Hill Professional. This book was released on 2012-11-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the New York Post's Top 10 Career Books of 2012 and a Booklist Top 10 Business Book DO YOU WORK WITH A MEAN GIRL? A woman’s field guide to the new frontier of professional development—working with other women Women-to-women relationships in the workplace are . . . complicated. When they’re good, they’re great. But when they’re bad, they can ruin your day, your week—even your year. Packed with proven advice from two of today’s leading experts in workplace relationships, this one-of-a-kind guide gives women the tools they need to navigate difficult situations unique to women-to-women relationships—whether with a boss, a colleague, a client, or an employee. Have you dealt with a woman in the workplace who: “Accidentally” excludes you from important meetings? Seems intent on taking you down professionally? Gossips about you with other coworkers? Makes you look bad by missing deadlines? Forms a “pack” of mean girls to make your life miserable? Mean Girls at Work isn’t just about surviving difficult situations. It’s about transforming a toxic relationship into one that benefits and supports both of you. This book is also for women who engage in mean behavior . . . but don’t know it. After all, who hasn’t gossiped about a female coworker? Who hasn’t rolled her eyes in the presence of a woman she doesn’t like? Who hasn’t scanned another woman head to toe—which is just a nonverbal way of saying, “You’ve just been judged”? The authors provide invaluable advice to the more subtle ways of being mean—even if they’re not intended. With a workforce composed of a higher percentage of women than ever, workplace dynamics have changed. Crowley and Elster cover every conceivable scenario, providing critical advice on how to rise above the fray and move forward professionally. Mean Girls at Work is your map to dodging the mines and moving forward in today’s transformed workplace. Praise for Mean Girls at Work “An invaluable suit of armor for surviving nine to five!” —Leil Lowndes, bestselling author of How to Talk to Anyone “If you think the emotional cruelty of comedies like Mean Girls and Heathers doesn’t exist in the real world workplace, think again. In Mean Girls at Work, Katherine Crowley and Kathi Elster valuably chronicle female vs. female predators and offer solid defensive strategies.” —Ann Kreamer, author of It’s Always Personal: Navigating Emotion in the New Workplace “Whether you are in your twenties and just starting your professional career, your midcareer forties, when you are supposed to have figured it out already, or a woman in her fifties or sixties who’s seen it all—this book is a must-read. . . . The authors have finally given women the tools and the sound advice necessary to deal with . . . conflicts that keep us all from succeeding. . . . Carry this book with you to work every day!” —Carolyn Cassin, President, Michigan Women’s Foundation “A must-read for women of all ages in today’s workforce. This book offers what we all need to develop the capacities to endure this ever-changing workplace. We know it is all about relationships and you need the skills outlined in this book to survive and thrive when the Mean Girls attack.” —Kim Harrington, Coordinator, Professional Development and Training, Office of Human Resources, California State University, Sacramento

The Love Gap

Author : Jenna Birch
Publisher : Balance
ISBN 13 : 1478920033
Total Pages : 335 pages
Book Rating : 4.4/5 (789 download)

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Book Synopsis The Love Gap by : Jenna Birch

Download or read book The Love Gap written by Jenna Birch and published by Balance. This book was released on 2018-01-23 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: A research-based guide to navigating the newest dating phenomenon--"the love gap"--and a trailblazing action plan to help smart, confident, career-driven women find (and keep) their match. For a rising generation young women, the sky is the limit. Women can be anything and have everything. They are outpacing their male peers in higher education and earning the corner office at work. Smart, driven, assertive women are succeeding at just about everything they do--except romance. Why are so many men afraid to date smart women? Modern men claim to want smarts, success, and independence in romantic partners. Or so says the data collected by scientists and dating websites. If that's the case, why are so many independent, successful women winning in life, but losing in love? Journalist Jenna Birch has finally named the perplexing reason: "the love gap"--or that confusing rift between who men say they want to date and who they actually commit to. Backed by extensive data, research, in-depth interviews with experts and real-life relationship stories, The Love Gap is the first book to explore the most talked-about dating trend today. The guide also establishes a new framework for navigating modern relationships, and the tricky new gender dynamics that impact them. Women can, and should, have it all without settling.

The Pleasure Gap

Author : Katherine Rowland
Publisher : Seal Press
ISBN 13 : 1580058345
Total Pages : 312 pages
Book Rating : 4.5/5 (8 download)

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Book Synopsis The Pleasure Gap by : Katherine Rowland

Download or read book The Pleasure Gap written by Katherine Rowland and published by Seal Press. This book was released on 2020-02-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: American culture is more sexually liberal than ever. But compared to men, women's sexual pleasure has not grown: Up to 40 percent of American women experience the sexual malaise clinically known as low sexual desire. Between this low desire, muted pleasure, and experiencing sex in terms of labor rather than of lust, women by the millions are dissatisfied with their erotic lives. For too long, this deficit has been explained in terms of women's biology, stress, and age. In The Pleasure Gap, Katherine Rowland rejects the idea that women should settle for diminished pleasure; instead, she argues women should take inequality in the bedroom as seriously as we take it in the workplace and understand its causes and effects. Drawing on extensive research and interviews with more than one hundred women and dozens of sexual health professionals, Rowland shows that the pleasure gap is neither medical malady nor psychological condition but rather a result of our culture's troubled relationship with women's sexual expression. This provocative exploration of modern sexuality makes a case for closing the gap for good.

Women Who Win at Love

Author : Suzanne Venker
Publisher : Post Hill Press
ISBN 13 : 1642931055
Total Pages : 137 pages
Book Rating : 4.6/5 (429 download)

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Book Synopsis Women Who Win at Love by : Suzanne Venker

Download or read book Women Who Win at Love written by Suzanne Venker and published by Post Hill Press. This book was released on 2019-10-08 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you ever ask yourself why dating has become so damn hard? Do you wonder what makes some marriages last and others fall apart? Is your marriage struggling despite your best efforts to keep it together? Women who win at love don’t have a gift you don’t have. What makes them unique, explain author and relationship coach Suzanne Venker and anthropology professor John M. Townsend, Ph.D., is that they aren’t at war with the men in their lives. Women who win at love reject the concept of sexual equality and embrace male and female nature instead. Whether you’re still single and mapping out your life, or you’re divorced or unhappily married, Women Who Win at Love will permanently alter the way you view men and marriage, thus leading to your success in love. But you must be willing to step outside your comfort zone and accept countercultural truths. If you can do that, you’ve found the key. You know how to win at almost everything else. Isn’t it time for you to win at love? In Women Who Win at Love, you will learn: · the eight dating rules that lead to marriage · why super successful women struggle in love · what men want and what women want (hint: they’re not the same) · why love is not a reason to get married · how to avoid the green grass syndrome · why acting like a man lands women in a ditch

Otherhood

Author : Melanie Notkin
Publisher : Seal Press
ISBN 13 : 1580055222
Total Pages : 322 pages
Book Rating : 4.5/5 (8 download)

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Book Synopsis Otherhood by : Melanie Notkin

Download or read book Otherhood written by Melanie Notkin and published by Seal Press. This book was released on 2014-02-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “essential read” (Gretchen Rubin) from the author of Savvy Auntie tells the funny, sexy, and sometimes heartbreaking stories of today's well-educated, successful women who expected love, marriage, and children, but instead find themselves in the “Otherhood” as their fertile years wane. More American women are childless than ever before—nearly half those of childbearing age don’t have children. While our society often assumes these women are “childfree by choice,” that’s not always true. In reality, many of them expected to marry and have children, but it simply hasn’t happened. Wrongly judged as picky or career-obsessed, they make up the “Otherhood,” a growing demographic that has gone without definition or visibility until now. In Otherhood, author Melanie Notkin reveals her own story as well as the honest, poignant, humorous, and occasionally heartbreaking stories of women in her generation—women who expected love, marriage, and parenthood, but instead found themselves facing a different reality. She addresses the reasons for this shift, the social and emotional impact it has on our collective culture, and how the “new normal” will affect our society in the decades to come. Notkin aims to reassure women that they are not alone and encourages them to find happiness and fulfillment no matter what the future holds. A groundbreaking exploration of an essential contemporary issue, Otherhood inspires thought-provoking conversation and gets at the heart of our cultural assumptions about single women and childlessness.

History vs Women

Author : Anita Sarkeesian
Publisher : Macmillan + ORM
ISBN 13 : 1250146720
Total Pages : 217 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis History vs Women by : Anita Sarkeesian

Download or read book History vs Women written by Anita Sarkeesian and published by Macmillan + ORM. This book was released on 2018-10-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rebels, rulers, scientists, artists, warriors and villains Women are, and have always been, all these things and more. Looking through the ages and across the globe, Anita Sarkeesian, founder of Feminist Frequency, along with Ebony Adams PHD, have reclaimed the stories of twenty-five remarkable women who dared to defy history and change the world around them. From Mongolian wrestlers to Chinese pirates, Native American ballerinas to Egyptian scientists, Japanese novelists to British Prime Ministers, History vs Women will reframe the history that you thought you knew. Featuring beautiful full-color illustrations of each woman and a bold graphic design, this standout nonfiction title is the perfect read for teens (or adults!) who want the true stories of phenomenal women from around the world and insight into how their lives and accomplishments impacted both their societies and our own.

What Women Want Next

Author : Susan Maushart
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1596918535
Total Pages : 260 pages
Book Rating : 4.5/5 (969 download)

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Book Synopsis What Women Want Next by : Susan Maushart

Download or read book What Women Want Next written by Susan Maushart and published by Bloomsbury Publishing USA. This book was released on 2008-12-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With all the choices available to today's women, why don't they more feel fulfilled? What Women Want Next is Susan Maushart's meditation-by turns profound and laugh-out-loud funny-on that central dilemma of postfeminist life. At one point she had it all, so why wasn't she happy? With What Women Want Next, Maushart combines research with personal history in a dynamic attempt to answer this question. Feminism may have led women to life's banquet table, but the meal they make of it is up to them. How to balance life and work, sex and sleep, child care and self-care? And why has women's guilt-that glass ceiling of the soul-become the biggest barrier they face? What Women Want Next is the first book to look at the spectrum of a woman's life and attempt to demonstrate how she can shape her own destiny throughout all its stages.

Women Who Love Too Much

Author : Robin Norwood
Publisher : Simon and Schuster
ISBN 13 : 1416550216
Total Pages : 355 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Women Who Love Too Much by : Robin Norwood

Download or read book Women Who Love Too Much written by Robin Norwood and published by Simon and Schuster. This book was released on 2008-04-08 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses "loving too much" as a pattern of thoughts, feelings, and behaviors which certain women develop as a reponse to various problems in their family backgrounds.

The Token Woman

Author : Cheryl Stookes
Publisher : FriesenPress
ISBN 13 : 1525586815
Total Pages : 74 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Token Woman by : Cheryl Stookes

Download or read book The Token Woman written by Cheryl Stookes and published by FriesenPress. This book was released on 2020-10-29 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Token Woman is an entertaining how-to filled with practical, helpful tips on becoming an effective sales leader. If you have ever aspired to be a kick-ass, successful woman in sales leadership – or a person who supports them – buy this book and open these covers, fast. Cheryl Stookes began her career as an inside salesperson and earned her way to senior leadership positions in the North American technology industry. The lessons she shares are applicable to any sales-oriented career. Find out how to become (and spot) a Unicorn, avoid becoming a Super Solver, and how to address The Elephant in the Room. Rise to the top by Hiring Carefully, Firing Respectfully. And by being The Steady Hand on the Wheel. Stookes shares fresh, true experiences – the good, the bad, and the ugly tears (see Chapter 7). This could be the most useful, most entertaining business book you will ever read.