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Author : Merle Higley
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.3/5 (91 download)
Download or read book Women in Advertising in New York Agencies written by Merle Higley and published by . This book was released on 1987 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Juliann Sivulka
Publisher : Prometheus Books
ISBN 13 : 1615920684
Total Pages : 415 pages
Book Rating : 4.6/5 (159 download)
Download or read book Ad Women written by Juliann Sivulka and published by Prometheus Books. This book was released on 2012-12-27 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following three key periods in the history of American advertising, which represent eras of major social change, this work describes how the recognition of women as primary consumers has resulted in the hiring of more women to promote products for this target audience.
Author : E. Evalyn Grumbine
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.:/5 (319 download)
Download or read book Patsy Succeeds in Advertising written by E. Evalyn Grumbine and published by . This book was released on 1944 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Judy Davis
Publisher : Taylor & Francis
ISBN 13 : 1317421671
Total Pages : 255 pages
Book Rating : 4.3/5 (174 download)
Download or read book Pioneering African-American Women in the Advertising Business written by Judy Davis and published by Taylor & Francis. This book was released on 2016-12-08 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 1754 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author :
Publisher :
ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.:/5 (319 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1202 pages
Book Rating : 4.:/5 (1 download)
Download or read book Advertising & Selling and the Advertising Agency written by and published by . This book was released on 1928 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simone Weil Davis
Publisher : Duke University Press
ISBN 13 : 9780822324461
Total Pages : 268 pages
Book Rating : 4.3/5 (244 download)
Download or read book Living Up to the Ads written by Simone Weil Davis and published by Duke University Press. This book was released on 2000 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.
Author :
Publisher :
ISBN 13 :
Total Pages : 736 pages
Book Rating : 4.3/5 (243 download)
Download or read book Fourth Estate written by and published by . This book was released on 1927 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1216 pages
Book Rating : 4.3/5 (243 download)
Download or read book Printers' Ink written by and published by . This book was released on 1924 with total page 1216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roland Marchand
Publisher : Univ of California Press
ISBN 13 : 0520403657
Total Pages : 470 pages
Book Rating : 4.5/5 (24 download)
Download or read book Advertising the American Dream written by Roland Marchand and published by Univ of California Press. This book was released on 2023-09-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w
Author :
Publisher :
ISBN 13 :
Total Pages : 1250 pages
Book Rating : 4.3/5 ( download)
Download or read book Editor & Publisher written by and published by . This book was released on 1922 with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921268
Total Pages : 722 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Companion to the Almanac of American Employers: Mid-Size Firms: The Only Guide to America's Hottest, Fastest-Growing Mid-Sized Employers written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2009-03 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains profiles of hundreds of the best, rapidly-growing mid-size employers of 100 to 2,500 employees. These are highly-successful companies, located nationwide, that are of vital importance to job-seekers of all types.
Author : Bruce Lannes Smith
Publisher : Princeton University Press
ISBN 13 : 1400878640
Total Pages : 446 pages
Book Rating : 4.4/5 (8 download)
Download or read book Propaganda, Communication and Public Opinion written by Bruce Lannes Smith and published by Princeton University Press. This book was released on 2015-12-08 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The most comprehensive bibliography yet published in the public opinion field." —Journalism Quarterly. Besides a selection of the most significant titles from earlier years, this book contains a comprehensive listing of books, pamphlets, and articles which appeared between 1934 and 1943. Originally published in 1946. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author :
Publisher :
ISBN 13 :
Total Pages : 1122 pages
Book Rating : 4.3/5 (243 download)
Download or read book Advertising & Selling Magazine written by and published by . This book was released on 1921 with total page 1122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cheris Kramarae
Publisher : Routledge
ISBN 13 : 1135963150
Total Pages : 2050 pages
Book Rating : 4.1/5 (359 download)
Download or read book Routledge International Encyclopedia of Women written by Cheris Kramarae and published by Routledge. This book was released on 2004-04-16 with total page 2050 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, sample entries, and more, visit the Routledge International Encyclopedia of Women website. Featuring comprehensive global coverage of women's issues and concerns, from violence and sexuality to feminist theory, the Routledge International Encyclopedia of Women brings the field into the new millennium. In over 900 signed A-Z entries from US and Europe, Asia, the Americas, Oceania, and the Middle East, the women who pioneered the field from its inception collaborate with the new scholars who are shaping the future of women's studies to create the new standard work for anyone who needs information on women-related subjects.
Author :
Publisher :
ISBN 13 :
Total Pages : 1288 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising and Selling written by and published by . This book was released on 1920 with total page 1288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
