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Wirkung Der Digitalisierung Auf Geschaftsmodelle Am Beispiel Tchibo
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Book Synopsis Wirkung der Digitalisierung auf Geschäftsmodelle am Beispiel Tchibo by :
Download or read book Wirkung der Digitalisierung auf Geschäftsmodelle am Beispiel Tchibo written by and published by GRIN Verlag. This book was released on 2023-05-23 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, SRH Fernhochschule, Sprache: Deutsch, Abstract: Die digitale Revolution bringt kontinuierliche Weiterentwicklungsprozesse mit sich, welche eine Auseinandersetzung mit der Wirkung der Gestaltung und der Produkte eines Unternehmens mit sich bringen. Um die Wirkungen und Gestaltungsräume zu erkennen, wird in dieser Arbeit zunächst eine theoretische Grundlage zu den Themen Geschäftsmodelle und Digitalisierung gelegt, um im Weiteren durch die Hinzunahme eines Praxisbeispiels, ein Geschäftsmodell konzeptionell näher zu betrachten. Dazu wird das sogenannte Business Modell Canvas (BMC) herangezogen, welches die methodische Grundlage der Arbeit bildet. Im Anschluss werden daraufhin mögliche Auswirkungen hinsichtlich der Digitalisierung im Allgemeinen anhand des BMC-Konzeptes betrachtet. Anschließend werden die stärksten Auswirkungen, bezogen auf das vorliegende Praxisbeispiel der Tchibo GmbH, analysiert. Es folgt daraufhin ein kurzer Ausblick, welche Wettbewerbsvorteile hinsichtlich der Digitalisierung für das Geschäftsmodell entstehen können und anschließend wird eine kurze Einschätzung zu möglichen Aspekten, die es für das Praxisbeispiel Tchibo zu berücksichtigen gilt, um innerhalb der Branche zukünftig erfolgreich bestehen zu können, dargelegt.
Book Synopsis Digitalisierung der Distribution im Einzelhandel am Beispiel von der Tchibo GmbH by : Melisa Aras
Download or read book Digitalisierung der Distribution im Einzelhandel am Beispiel von der Tchibo GmbH written by Melisa Aras and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Betriebswirtschaft
Book Synopsis Wirkung der Digitalisierung auf Geschäftsmodelle am Beispiel des Lebensmitteleinzelhandels by : Alexandra Erhard
Download or read book Wirkung der Digitalisierung auf Geschäftsmodelle am Beispiel des Lebensmitteleinzelhandels written by Alexandra Erhard and published by . This book was released on 2021-01-23 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, SRH Fernhochschule, Sprache: Deutsch, Abstract: Der Einfluss der Digitalisierung auf traditionelle Geschäftsmodelle im Lebensmitteleinzelhandel steht im Fokus dieser Hausarbeit. In der vorliegenden Arbeit werden zunächst theoretische Grundlagen zum besseren Verständnis der Ausgangssituation und Zukunftsperspektiven von Geschäftsmodellen in der digitalen Ökonomie erläutert. Hierbei spielt das Business Model Canvas nach Osterwalder und Pigneur eine entscheidende Rolle als Analyseinstrument von Geschäftsmodellen. Diese Grundlagen werden im dritten Kapitel auf den Lebensmitteleinzelhändler ALDI SÜD angewendet. In diesem Abschnitt wird das aktuelle Geschäftsmodell des Discounters analysiert und mögliche Risiken durch die Digitalisierung mittels fünf Hypothesen identifiziert. Im Anschluss werden die Eintrittswahrscheinlichkeiten dieser Risiken erläutert und eine Handlungsempfehlung gegenüber dem Unternehmen ausgesprochen. Zuletzt werden die Gütekriterien der Forschungsmethoden auf ihre Gültigkeit geprüft und die Arbeit kritisch durch die Autorin reflektiert. In Kapitel fünf wird die Hausarbeit und deren Ergebnis kurz zusammengefasst und ein Ausblick auf die Zukunftsentwicklungen im Lebensmitteleinzelhandel erstellt.
Download or read book Organizations written by Danny Miller and published by Englewood Cliffs, N.J. : Prentice-Hall. This book was released on 1984 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reading Retail written by Neil Wrigley and published by Routledge. This book was released on 2014-04-04 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading Retail captures contemporary debates on the geography of retailing and consumption spaces. It is constructed around a series of 'readings' from key works, and is designed to encourage readers to develop a sense of engagement with the rapidly evolving debates in this field. More than 60 edited readings are integrated into the text, providing a guided route map through the literature and into the study of the geographies of retailing and consumption. The volume also introduces readers to the exciting and interdisciplinary developments unfolding in the 'new retail geography', drawing on up-to-the-minute research material from areas ranging from anthropology to business studies, and tackling issues as diverse as retail internationalization and e-commerce. Reading Retail is unique in bringing together a huge range of perspectives on retailing and consumption spaces and will provide a key source text for students in this field.
Book Synopsis Handbook of Marketing Strategy by : Venkatesh Shankar
Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Book Synopsis The Picture of Health by : William H. Helfand
Download or read book The Picture of Health written by William H. Helfand and published by Philadelphia Museum (PA). This book was released on 1991 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Picture of Health presents posters, caricatures, and a printed ephemera that document the public perception of the medical and pharmaceutical professions from the eighteenth century to the present.
Book Synopsis Pricing Strategies by : Robert M. Schindler
Download or read book Pricing Strategies written by Robert M. Schindler and published by SAGE. This book was released on 2011-10-11 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher.
Book Synopsis Cathedrals of Consumption by : Geoffrey Crossick
Download or read book Cathedrals of Consumption written by Geoffrey Crossick and published by Routledge. This book was released on 2019-01-04 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1999, Cathedrals of Consumption examines the history of the department store. After many decades in which it was almost exclusively historians of retailing and company biographers who were interested in the phenomenon, the department store has now come to attract the attention of historians of culture, consumption, gender, urban life and much more. Indeed, the department store in its classic era of expansive growth has often seemed better than anything else to embody the cultural and social modernity of its time. The articles in this book range widely in presenting the breadth of these new approaches to department store history. An introductory essay explores the questions that surround the department store from its appearance in the mid-nineteenth century, through its golden age in the decades before the First World War, to the challenges posed in the more competitive world of inter-war Europe. A dozen contributors - writing about Britain, France, Germany, Belgium and Hungary - then examine themes as varied as the new public space which department stores provided for women, the politics of consumption, the architecture of the new stores, the training of the workforce, the cult of shopping, advertising strategies, shoplifting, employer organisations, and the geographical spread of the new stores, while a comparison with eighteenth-century London raises the question of just how new the department store was.
Book Synopsis Measuring the Information Economy 2002 by : OECD
Download or read book Measuring the Information Economy 2002 written by OECD and published by OECD Publishing. This book was released on 2002-11-12 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 80 indicators based on the most up-to-date official statistics, this study provides a comprehensive international comparison of OECD Member countries' performance in the information economy.
Book Synopsis Economic Impact, U.S. Direct Marketing Today by :
Download or read book Economic Impact, U.S. Direct Marketing Today written by and published by . This book was released on 1996 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
