Wired to Eat

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Author :
Publisher : National Geographic Books
ISBN 13 : 1984824791
Total Pages : 0 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Wired to Eat by : Robb Wolf

Download or read book Wired to Eat written by Robb Wolf and published by National Geographic Books. This book was released on 2019-09-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Reset your metabolism for lasting fat loss in one month and discover the carbs that are right for you. The surprising truth is that we are genetically wired to eat more and move less, the exact opposite of the advice we are often given. Now there is a more customized weight loss solution that works with your body, a solution based not on arbitrary restriction of foods but on what works for YOU. Developed by former research biochemist, health expert, and bestselling author Robb Wolf, Wired to Eat offers an eating program, based on groundbreaking research, that will rewire your appetite for weight loss and help you finally determine the optimal foods for your diet and metabolism. With his bestselling book, The Paleo Solution, Robb Wolf helped hundreds of thousands of people lose weight by eating a low-carb Paleo diet, but Paleo is only a starting point, not a destination. Now, he'll share a more customized way of eating that may be the key to permanent weight loss and better health. You'll start with Wolf’s 30-Day Reset to help you restore your body's blood sugar levels, repair your appetite, and reverse insulin resistance. There are more than 70 delicious recipes, detailed meal plans, and shopping lists to aid you on your journey. Wolf also includes meal plans for people who suffer with autoimmune diseases, as well as advice on eating a ketogenic diet. Once you've completed this phase of the plan, the unique 7-Day Carb Test will help you determine what amounts and types of carbs you can tolerate. No more guessing. Now you can find out for yourself which foods you can and cannot eat, instead of relying on a one-size-fits all diet. Transform your diet by discovering your peronalized weight loss blueprint with Wired to Eat.

The Paleo Solution

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Author :
Publisher : Victory Belt Publishing
ISBN 13 : 9780982565841
Total Pages : 0 pages
Book Rating : 4.5/5 (658 download)

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Book Synopsis The Paleo Solution by : Robb Wolf

Download or read book The Paleo Solution written by Robb Wolf and published by Victory Belt Publishing. This book was released on 2010-09-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to lose fat and stay young, all while avoiding cancer, diabetes, heart disease, Parkinson's, Alzheimer's and a host of other illnesses? The Paleo Solution incorporates the latest, cutting edge research from genetics, biochemistry and anthropology to help you look, feel and perform your best. Written by Robb Wolf, a research biochemist who traded in his lab coat and pocket protector for a whistle and a stopwatch to become one of the most sought after strength and conditioning coaches in the world. With Robb's unique perspective as both scientist and coach you will learn how simple nutrition, exercise and lifestyle changes can radically change your appearance and health for the better.

Wired to Eat

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Author :
Publisher : Harmony
ISBN 13 : 1984824791
Total Pages : 402 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Wired to Eat by : Robb Wolf

Download or read book Wired to Eat written by Robb Wolf and published by Harmony. This book was released on 2019-09-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Reset your metabolism for lasting fat loss in one month and discover the carbs that are right for you. The surprising truth is that we are genetically wired to eat more and move less, the exact opposite of the advice we are often given. Now there is a more customized weight loss solution that works with your body, a solution based not on arbitrary restriction of foods but on what works for YOU. Developed by former research biochemist, health expert, and bestselling author Robb Wolf, Wired to Eat offers an eating program, based on groundbreaking research, that will rewire your appetite for weight loss and help you finally determine the optimal foods for your diet and metabolism. With his bestselling book, The Paleo Solution, Robb Wolf helped hundreds of thousands of people lose weight by eating a low-carb Paleo diet, but Paleo is only a starting point, not a destination. Now, he'll share a more customized way of eating that may be the key to permanent weight loss and better health. You'll start with Wolf’s 30-Day Reset to help you restore your body's blood sugar levels, repair your appetite, and reverse insulin resistance. There are more than 70 delicious recipes, detailed meal plans, and shopping lists to aid you on your journey. Wolf also includes meal plans for people who suffer with autoimmune diseases, as well as advice on eating a ketogenic diet. Once you've completed this phase of the plan, the unique 7-Day Carb Test will help you determine what amounts and types of carbs you can tolerate. No more guessing. Now you can find out for yourself which foods you can and cannot eat, instead of relying on a one-size-fits all diet. Transform your diet by discovering your peronalized weight loss blueprint with Wired to Eat.

Paleo Comfort Foods

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Author :
Publisher : Victory Belt Publishing
ISBN 13 : 1628602201
Total Pages : 478 pages
Book Rating : 4.6/5 (286 download)

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Book Synopsis Paleo Comfort Foods by : Julie Sullivan Mayfield

Download or read book Paleo Comfort Foods written by Julie Sullivan Mayfield and published by Victory Belt Publishing. This book was released on 2011-09-12 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could cook fantastic meals similar to the heartwarming comfort dishes your grandma used to make...and have them be good for you? In Paleo Comfort Foods, Charles and Julie Mayfield provide you with an arsenal of recipes that are healthy crowd-pleasers, sure to appeal to those following a Paleo, primal, gluten-free, or "real-food" way of life—as well as those who have not yet started down such a path. Implementing Paleo guidelines and principles in this book (no grains, no gluten, no legumes, no dairy), the Mayfields give you 100+ recipes and full color photos with entertaining stories throughout. The recipes in Paleo Comfort Foods can help individuals and families alike lose weight, eat healthy, and achieve optimum fitness, making this way of eating sustainable, tasty, and fun.

Sacred Cow

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Publisher : BenBella Books
ISBN 13 : 1950665119
Total Pages : 320 pages
Book Rating : 4.9/5 (56 download)

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Book Synopsis Sacred Cow by : Diana Rodgers

Download or read book Sacred Cow written by Diana Rodgers and published by BenBella Books. This book was released on 2020-07-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: We're told that if we care about our health—or our planet—eliminating red meat from our diets is crucial. That beef is bad for us and cattle farming is horrible for the environment. But science says otherwise. Beef is framed as the most environmentally destructive and least healthy of meats. We're often told that the only solution is to reduce or quit red meat entirely. But despite what anti-meat groups, vegan celebrities, and some health experts say, plant-based agriculture is far from a perfect solution. In Sacred Cow, registered dietitian Diana Rodgers and former research biochemist and New York Times bestselling author Robb Wolf explore the quandaries we face in raising and eating animals—focusing on the largest (and most maligned) of farmed animals, the cow. Taking a critical look at the assumptions and misinformation about meat, Sacred Cow points out the flaws in our current food system and in the proposed "solutions." Inside, Rodgers and Wolf reveal contrarian but science-based findings, such as: • Meat and animal fat are essential for our bodies. • A sustainable food system cannot exist without animals. • A vegan diet may destroy more life than sustainable cattle farming. • Regenerative cattle ranching is one of our best tools at mitigating climate change. You'll also find practical guidance on how to support sustainable farms and a 30-day challenge to help you transition to a healthful and conscientious diet. With scientific rigor, deep compassion, and wit, Rodgers and Wolf argue unequivocally that meat (done right) should have a place on the table. It's not the cow, it's the how!

That's Why We Don't Eat Animals

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Author :
Publisher : North Atlantic Books
ISBN 13 : 1556437854
Total Pages : 50 pages
Book Rating : 4.5/5 (564 download)

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Book Synopsis That's Why We Don't Eat Animals by : Ruby Roth

Download or read book That's Why We Don't Eat Animals written by Ruby Roth and published by North Atlantic Books. This book was released on 2009-05-26 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: That’s Why We Don’t Eat Animals uses colorful artwork and lively text to introduce vegetarianism and veganism to early readers (ages six to ten). Written and illustrated by Ruby Roth, the book features an endearing animal cast of pigs, turkeys, cows, quail, turtles, and dolphins. These creatures are shown in both their natural state—rooting around, bonding, nuzzling, cuddling, grooming one another, and charming each other with their family instincts and rituals—and in the terrible conditions of the factory farm. The book also describes the negative effects eating meat has on the environment. A separate section entitled “What Else Can We Do?” suggests ways children can learn more about the vegetarian and vegan lifestyles, such as:“Celebrate Thanksgiving with a vegan feast” or “Buy clothes, shoes, belts, and bags that are not made from leather or other animal skins or fur.” This compassionate, informative book offers both an entertaining read and a resource to inspire parents and children to talk about a timely, increasingly important subject. That's Why We Don't Eat Animals official website: http://wedonteatanimals.com/

Wired to Care: How Companies Prosper When They Create Widespread Empathy

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Author :
Publisher : Pearson Education India
ISBN 13 : 9788131730133
Total Pages : 276 pages
Book Rating : 4.7/5 (31 download)

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Book Synopsis Wired to Care: How Companies Prosper When They Create Widespread Empathy by : Patnaik

Download or read book Wired to Care: How Companies Prosper When They Create Widespread Empathy written by Patnaik and published by Pearson Education India. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them. However, most companies eliminate empathy from their operations. In essence, they proceed as if they have calculating, survival-bent reptile brains. Profits drive everything. This is an odd disconnect because corporate livelihoods depend on people - not lizards - and people's brains are hardwired to be empathetic. Dev Patnaik (writing with Peter Mortensen) shows why firms that connect empathetically with their customers do better financially. He insists today's cold-hearted, bottom-line business world has room for caring companies, and he points to IBM, Nike and Harley-Davidson as examples. The fact that empathy is also a strong business strategy is icing on the cake. getAbstract suggests this fine book to CEOs, marketing officers and other executives who want to build their business by acting on their respect for their customers. As Patnaik explains on his blog, "Empathy isn't about having a visionary leader. It's about making customer information an easy, everyday and experiential part of working at your company."

The Men's Health Big Book of Food & Nutrition

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Author :
Publisher : Rodale
ISBN 13 : 1605293105
Total Pages : 645 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis The Men's Health Big Book of Food & Nutrition by : Joel Weber

Download or read book The Men's Health Big Book of Food & Nutrition written by Joel Weber and published by Rodale. This book was released on 2010-12-21 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-encompassing guide to transforming the body in a minimum of time demystifies contradictory dietary guidelines while making recommendations for informed shopping, eating and cooking. Original.

High Steaks

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Publisher : New Society Publishers
ISBN 13 : 1550924990
Total Pages : 259 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis High Steaks by : Eleanor Boyle

Download or read book High Steaks written by Eleanor Boyle and published by New Society Publishers. This book was released on 2012-10-09 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each year the average North American ingests well over two hundred pounds of animal protein. Meanwhile the global appetite for meat has increased dramatically. But feeding our meat addiction comes at tremendous cost. Maintaining our current level of consumption is ecologically impossible in the longterm and undermines our personal health and community well-being. High Steaks documents the disastrous consequences of modern large-scale industrial meat production and excessive consumption, including: *The loss of vast tracts of arable land and fresh water to intensive livestock production *Increased pollution, loss of biodiversity, deforestation, and accelerating climate change *The environmental and health impacts of too much animal fat, and of antibiotics and other chemicals in our food. Timely and compelling, this powerful book offers a modest, commonsense approach to a serious problem, suggesting strategies for all of us to cut back on our consumption of animal products and ensure that the meat we do consume is produced in a sustainable, ecologically responsible manner. At the same time, High Steaks describes progressive food policy shifts that will discourage factory farming and encourage people to eat in ways that support ecosystems and personal health. Eleanor Boyle has been teaching and writing for twenty-five years, with a focus on food systems and their social, environmental, and health consequences. As well as working with organizations aiming for better food policy, she holds an MSc in food policy and is an instructor at the Centre for Sustainability at the University of British Columbia.

Eat Smarter

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Publisher : Little, Brown Spark
ISBN 13 : 031653790X
Total Pages : 414 pages
Book Rating : 4.3/5 (165 download)

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Book Synopsis Eat Smarter by : Shawn Stevenson

Download or read book Eat Smarter written by Shawn Stevenson and published by Little, Brown Spark. This book was released on 2020-12-29 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lose weight, boost your metabolism, and start living a happier life with this transformative 30-day plan for healthy eating from the host of the hit podcast The Model Health Show. Food is complicated. It's a key controller of our state of health or disease. It's a social centerpiece for the most important moments of our lives. It's the building block that creates our brain, enabling us to have thought, feeling, and emotion. It's the very stuff that makes up our bodies and what we see looking back at us in the mirror. Food isn't just food. It's the thing that makes us who we are. So why does figuring out what to eat feel so overwhelming? In Eat Smarter, nutritionist, bestselling author, and #1-ranked podcast host Shawn Stevenson breaks down the science of food with a 30-day program to help you lose weight, reboot your metabolism and hormones, and improve your brain function. Most importantly, he explains how changing what you eat can transform your life by affecting your ability to make money, sleep better, maintain relationships, and be happier. Eat Smarter will empower you and make you feel inspired about your food choices, not just because of the impact they have on your weight, but because the right foods can help make you the best version of yourself.

Eat Like a Human

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Publisher : Little, Brown Spark
ISBN 13 : 0316249505
Total Pages : 304 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis Eat Like a Human by : Dr. Bill Schindler

Download or read book Eat Like a Human written by Dr. Bill Schindler and published by Little, Brown Spark. This book was released on 2021-11-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: An archaeologist and chef explains how to follow our ancestors' lead when it comes to dietary choices and cooking techniques for optimum health and vitality. "Read this book!" (Mark Hyman, MD, author of Food) Our relationship with food is filled with confusion and insecurity. Vegan or carnivore? Vegetarian or gluten-free? Keto or Mediterranean? Fasting or Paleo? Every day we hear about a new ingredient that is good or bad, a new diet that promises everything. But the secret to becoming healthier, losing weight, living an energetic life, and healing the planet has nothing to do with counting calories or feeling deprived—the key is re‑learning how to eat like a human. This means finding food that is as nutrient-dense as possible, and preparing that food using methods that release those nutrients and make them bioavailable to our bodies, which is exactly what allowed our ancestors to not only live but thrive. In Eat Like a Human, archaeologist and chef Dr. Bill Schindler draws on cutting-edge science and a lifetime of research to explain how nutrient density and bioavailability are the cornerstones of a healthy diet. He shows readers how to live like modern “hunter-gatherers” by using the same strategies our ancestors used—as well as techniques still practiced by many cultures around the world—to make food as safe, nutritious, bioavailable, and delicious as possible. With each chapter dedicated to a specific food group, in‑depth explanations of different foods and cooking techniques, and concrete takeaways, as well as 75+ recipes, Eat Like a Human will permanently change the way you think about food, and help you live a happier, healthier, and more connected life.

First Bite

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Publisher : Basic Books
ISBN 13 : 0465073905
Total Pages : 352 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis First Bite by : Bee Wilson

Download or read book First Bite written by Bee Wilson and published by Basic Books. This book was released on 2015-12-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are not born knowing what to eat; as omnivores it is something we each have to figure out for ourselves. From childhood onward, we learn how big a "portion" is and how sweet is too sweet. We learn to enjoy green vegetables -- or not. But how does this education happen? What are the origins of taste? In First Bite, award-winning food writer Bee Wilson draws on the latest research from food psychologists, neuroscientists, and nutritionists to reveal that our food habits are shaped by a whole host of factors: family and culture, memory and gender, hunger and love. Taking the reader on a journey across the globe, Wilson introduces us to people who can only eat foods of a certain color; prisoners of war whose deepest yearning is for Mom's apple pie; a nine year old anosmia sufferer who has no memory of the flavor of her mother's cooking; toddlers who will eat nothing but hotdogs and grilled cheese sandwiches; and researchers and doctors who have pioneered new and effective ways to persuade children to try new vegetables. Wilson examines why the Japanese eat so healthily, whereas the vast majority of teenage boys in Kuwait have a weight problem -- and what these facts can tell Americans about how to eat better. The way we learn to eat holds the key to why food has gone so disastrously wrong for so many people. But Wilson also shows that both adults and children have immense potential for learning new, healthy eating habits. An exploration of the extraordinary and surprising origins of our tastes and eating habits, First Bite also shows us how we can change our palates to lead healthier, happier lives.

Intermittent Fasting Transformation

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Author :
Publisher : Penguin
ISBN 13 : 0593419324
Total Pages : 337 pages
Book Rating : 4.5/5 (934 download)

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Book Synopsis Intermittent Fasting Transformation by : Cynthia Thurlow

Download or read book Intermittent Fasting Transformation written by Cynthia Thurlow and published by Penguin. This book was released on 2022-03-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the customized nutrition plan that will help you be lean, fit, more youthful, sexier, and full of energy—at every stage of life. Designed specifically for women, this individualized six-week intermittent fasting program is the sustainable solution to help you feel and look your absolute best. Based on the scientifically proven 16:8 fasting model, what makes this program unique is that it is geared toward your hormonal needs at every stage in life–whether you are cycling or in perimenopause, menopause, or beyond. Intermittent Fasting Transformation will help you: • lose weight steadily and burn fat without hunger, cravings, or plateaus–and keep it off • balance your hormones for better metabolic health and wellness, while easing symptoms associated with perimenopause and menopause • experience a huge boost in physical and mental energy all day long • learn what foods best support weight loss, detoxification, and overall health • lift brain fog and help you sleep better • put aging in reverse . . . and so much more. Cynthia Thurlow, a nurse practitioner and an internationally known women’s health expert whose viral TEDx Talk has received more than 10 million views, developed this breakthrough plan after entering perimenopause in her forties. Intermittent fasting didn’t just help her lose weight; she had more energy, fewer cravings, and lower blood glucose levels. Thurlow has now worked with thousands of women in her private practice to make her unique program of intermittent fasting work for them, too. With meal plans and 50 recipes, along with advice for supercharging your fast, this plan will transform your life, slow down the aging process, and help you reclaim your health and well-being.

Eat, Drink, and Weigh Less

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Author :
Publisher : Hachette Books
ISBN 13 : 1401306012
Total Pages : 304 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Eat, Drink, and Weigh Less by : Mollie Katzen

Download or read book Eat, Drink, and Weigh Less written by Mollie Katzen and published by Hachette Books. This book was released on 2013-06-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the dream team of Dr. Walter C. Willett, bestselling author of Eat, Drink and Be Healthy, and Mollie Katzen, author of the four million-copy bestselling Moosewood Cookbook, comes a new approach to weight loss Eat, Drink, and Weigh Less offers a medically sound, extremely effective program that shows people how they can lose weight by adding delicious food to their diet and making simple changes in what they eat throughout the day. It's flexible and adaptable--and it really works. It features a powerful way to chart your progress called the Body Score. The more you raise your Body Score, the more you will lower your weight! A quiz at the beginning of the book helps readers determine their Body Score; the chapters that follow explain easy dietary and behavioral steps readers can take to improve their scores. While the concept is simple, the science behind it is not. It represents years of top research conducted by Dr. Walter C. Willett, the head of Harvard School of Public Health's Department of Nutrition, including the famous Nurses Health Study. This study scored each of its over 84,000 participants on food choices, exercise schedule, and body mass--resulting in a number that accurately determined the nurses risk of heart disease. Now, for the first time, Dr. Willett has teamed up with mega-bestselling cookbook author Mollie Katzen to adapt a similar, much easier scoring system to create a user-friendly diet plan with fail-safe results. If you can raise your score, you will lower your weight--all while eating delicious, easy-to-prepare foods.

The Prime

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Author :
Publisher : Harmony
ISBN 13 : 110190433X
Total Pages : 320 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Prime by : Kulreet Chaudhary

Download or read book The Prime written by Kulreet Chaudhary and published by Harmony. This book was released on 2016-01-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepared to live at your prime? Integrative neurologist Dr. Kulreet Chaudhary discovered a beautiful side effect to the eating and lifestyle tools she gave her brain patients--spontaneously shedding excess pounds. In this, her first book, she shows us how to sharpen the brain, and smarten and heal the gut. Weight gain is not about the food, but about the body’s environment. Excess weight is a result of the body being in a toxic, inflammatory state. If your body is not prepared or ‘primed’ for weight loss, you will fight an uphill biochemical battle. Her program is not about what you can't have or do, it's about adding simple teas and herbs, and succeeding without giving up any foods you love. With The Prime, Dr. Chaudhary has reverse engineered our way of eating, so we can stop dieting backward and start losing weight instead. You'll learn: --The importance of neuroadaptation, food addiction, and the brain (or, why your brain and gut have made it so hard to lose weight in the past!) --Why it’s not about what you eat, but what you digest --How to determine if you have a Leaky Brain—and what The Prime can do about it (hint: everything) --How to easily crush cravings (no willpower required), ignite energy and fat, and biohack your lifestyle habits. Lastly, you’ll learn how to live fully Primed, the secrets of the Super-Primed, and when you’re ready to explore new foods, how to eat according to your unique constitution.

Diet and the Disease of Civilization

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Author :
Publisher : Rutgers University Press
ISBN 13 : 0813589665
Total Pages : 331 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Diet and the Disease of Civilization by : Adrienne Rose Bitar

Download or read book Diet and the Disease of Civilization written by Adrienne Rose Bitar and published by Rutgers University Press. This book was released on 2018-01-26 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diet books contribute to a $60-billion industry as they speak to the 45 million Americans who diet every year. Yet these books don’t just tell readers what to eat: they offer complete philosophies about who Americans are and how we should live. Diet and the Disease of Civilization interrupts the predictable debate about eating right to ask a hard question: what if it’s not calories—but concepts—that should be counted? Cultural critic Adrienne Rose Bitar reveals how four popular diets retell the “Fall of Man” as the narrative backbone for our national consciousness. Intensifying the moral panic of the obesity epidemic, they depict civilization itself as a disease and offer diet as the one true cure. Bitar reads each diet—the Paleo Diet, the Garden of Eden Diet, the Pacific Island Diet, the detoxification or detox diet—as both myth and manual, a story with side effects shaping social movements, driving industry, and constructing fundamental ideas about sickness and health. Diet and the Disease of Civilization unearths the ways in which diet books are actually utopian manifestos not just for better bodies, but also for a healthier society and a more perfect world.

Eat It!

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Author :
Publisher : HarperCollins
ISBN 13 : 0063015013
Total Pages : 240 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis Eat It! by : Jordan Syatt

Download or read book Eat It! written by Jordan Syatt and published by HarperCollins. This book was released on 2022-06-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Gary Vaynerchuk Gary Vaynerchuk's personal trainers explain how you can enjoy your favorite foods without guilt while losing weight, getting stronger, and improving your health. Some “experts” say, Don’t eat carbs because insulin makes you fat. Other “experts” say, Don’t eat fat because fat makes you fat. Others say, Don’t eat protein because protein makes you fat. Some even say, Don't eat fruit because sugar makes you fat. So the logical conclusion would be not to eat anything at all . . . except for the other “experts” who say that makes you fat because it's starvation mode. Who should you believe? Who is right? Who is an ignoramus? And who is just trying to make a quick buck? It’s confusing and difficult to know who to trust, but by the end of this book you’ll realize you don’t need to eliminate anything from your diet. You can enjoy all your favorite foods (in moderation) while losing fat and achieving your goals. The issue is the “in moderation” bit. That’s not a fun or sexy sell. And most people are far less likely to spend their money on “moderation” when a half-naked Instagram influencer is advertising that you can lose 50 pounds in 24 hours while stuffing your face full of cake! That said, considering you’ve got this book in your hands, you must be tired of the lies and deception in fitness marketing and are ready to understand the truth. Let’s dive in.