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Winning The Battle For Attention
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Book Synopsis Winning the Battle for Attention by : Stuart Atkins
Download or read book Winning the Battle for Attention written by Stuart Atkins and published by Createspace Independent Publishing Platform. This book was released on 2015-01-30 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business winning the online attention war? Is your website traffic increasing monthly? Does your website consistently generate calls, comments, and sales?This practical book will help you:Generate increased, targeted website traffic in 24 to 72 hours – p. 70; Learn and apply the essentials of effective website usability – p. 59; Capture the attention of the leading search engines – p. 73; Decipher the mysteries of SEO and online advertising – p. 33; Create simple, clear and effective page content – p. 23; Attract website visitors that will become your valued customers – p. 16; Turn mobile traffic into money – p. 127; Teach you about the power of blogging - p. 89; Show you the benefits using WordPress for your website - p. 111; Tell your small business story and sell your products – p. 138; How to measure visits, page views, average time on site, and more - p. 138; Learn how to make money online - p. 152; Who should design and build your website - p. 158; Learn how to create a value proposition for your home page - p. 165; Learn what makes a good website home page - p. 173; Learn tips for selling online - p. 180. And much more...
Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Download or read book Content Warfare written by Ryan Hanley and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There is a battle taking place online every day. It's not a fight for the fate of the world... just the future of your business. A battle fought with content. A battle far too many businesses are losing... We're here to win the battle for attention...Connected Generation consumers want to know who the human is behind the corporate logo. Content, in the form of media such as blog posts, video, podcasts and images, allows us to tell our story and connect with our customers in ways that were impossible 15 years ago. We must be authentic, transparent and honest..."--Amazon.com description.
Book Synopsis Battlefield of the Mind by : Joyce Meyer
Download or read book Battlefield of the Mind written by Joyce Meyer and published by FaithWords. This book was released on 2008-03-25 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: !--StartFragment-- In her most popular bestseller ever, the beloved author and minister Joyce Meyer shows readers how to change their lives by changing their minds. Joyce Meyer teaches how to deal with thousands of thoughts that people think every day and how to focus the mind the way God thinks. And she shares the trials, tragedies, and ultimate victories from her own marriage, family, and ministry that led her to wondrous, life-transforming truth--and reveals her thoughts and feelings every step of the way. Download the free Joyce Meyer author app.
Book Synopsis Winning the Battle for the Night by : Faith Blatchford
Download or read book Winning the Battle for the Night written by Faith Blatchford and published by Chosen Books. This book was released on 2017-07-04 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win the Battle for Sleep: God's Plan for Rest, Rejuvenation, and Revelation In our fast-paced world, we see sleep as "wasted time," or else we lie awake as anxiety, fear, or distractions run through our minds. That was never God's intent for the night. Without realizing it, we've handed this sacred time over to the enemy. With warmth, compassion, and keen biblical insight, counselor and speaker Faith Blatchford reveals that it's during this precious time that God imparts everything necessary for us to be equipped for the day. Without peaceful sleep at night, we are robbed mentally, physically, emotionally, and spiritually of the resources we need. God created the night and the dark--and he called it good. He dwells in it. The dark does not belong to the devil, so don't let the enemy steal it from you. Here are the tools you need to take back your night, to encounter the God of rest, and to sleep peacefully the whole night through. Includes a chapter on how to help your children overcome nightmares and fear of the dark.
Book Synopsis Winning the Food Fight by : Steve Willis
Download or read book Winning the Food Fight written by Steve Willis and published by Gospel Light Publications. This book was released on 2011-12-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity chef Jamie Oliver brought his mini-series, Jamie Oliver’s Food Revolution, to Huntington, West Virginia, “the fattest city in America.” But long before the small town was on the chef’s radar, one pastor had already begun to pray for Huntington’s spiritual and physical transformation. Winning the Food Fight is pastor Steve Willis’ insider look at the divine timing of Jamie Oliver’s visit and a backstage pass to the events that are changing the heart and health of an all- American city. Readers will encounter the stories of real people who have made the connection between spiritual wellness and physical health, and be inspired to begin their own journey toward God-honoring transformation using Pastor Steve’s practical, biblical plan.
Download or read book The Face of Battle written by John Keegan and published by Penguin. This book was released on 1983-01-27 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Keegan's groundbreaking portrayal of the common soldier in the heat of battle -- a masterpiece that explores the physical and mental aspects of warfare The Face of Battle is military history from the battlefield: a look at the direct experience of individuals at the "point of maximum danger." Without the myth-making elements of rhetoric and xenophobia, and breaking away from the stylized format of battle descriptions, John Keegan has written what is probably the definitive model for military historians. And in his scrupulous reassessment of three battles representative of three different time periods, he manages to convey what the experience of combat meant for the participants, whether they were facing the arrow cloud at the battle of Agincourt, the musket balls at Waterloo, or the steel rain of the Somme. The Face of Battle is a companion volume to John Keegan's classic study of the individual soldier, The Mask of Command: together they form a masterpiece of military and human history.
Book Synopsis Winning the Battle Within by : Neil T. Anderson
Download or read book Winning the Battle Within written by Neil T. Anderson and published by Harvest House Publishers. This book was released on 2008-07-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: For too many believers, God's wonderful creation of sex has become a source of spiritual slavery rather than a liberating blessing. Neil T. Anderson presents a clarifying, refreshing look at God's plan for sex and how Christians can release a distorted view of physical intimacy and embrace a pure, godly view of this gift. With biblical advice and compassion, Anderson points to the way out of confusion and shame by exposing the guilt, anger, and fear involved in sexual struggles showing how believing the truth breaks the sexual and emotional lies giving practical steps to overcome spiritual entrapment with God's Word As Christians grasp what the Bible says about who they really are—God's loved children and new creations in His Son—they will be able to enjoy and value His marvelous design for their emotions and bodies. A newly updated and expanded version of Finding Freedom In a Sex-Obsessed World.
Book Synopsis Gospel Fluency by : Jeff Vanderstelt
Download or read book Gospel Fluency written by Jeff Vanderstelt and published by Crossway. This book was released on 2017-02-14 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: flu·en·cy / noun :the ability to speak a language easily and effectively Even if they want to, many Christians find it hard to talk to others about Jesus. Is it possible this difficulty is because we're trying to speak a language we haven't actually spent time practicing? To become fluent in a new language, you must immerse yourself in it until you actually start to think about life through it. Becoming fluent in the gospel happens the same way—after believing it, we have to intentionally rehearse it (to ourselves and to others) and immerse ourselves in its truths. Only then will we start to see how everything in our lives, from the mundane to the magnificent, is transformed by the hope of the gospel.
Download or read book Stolen Focus written by Johann Hari and published by Crown. This book was released on 2022-01-25 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Our ability to pay attention is collapsing. From the author of Chasing the Scream and Lost Connections comes a groundbreaking examination of why this is happening—and how to get our attention back. “The book the world needs in order to win the war on distraction.”—Adam Grant, author of Think Again “Read this book to save your mind.”—Susan Cain, author of Quiet WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD • ONE OF THE BEST BOOKS OF THE YEAR: The Wall Street Journal, Financial Times, New York Post, Mashable, Mindful In the United States, teenagers can focus on one task for only sixty-five seconds at a time, and office workers average only three minutes. Like so many of us, Johann Hari was finding that constantly switching from device to device and tab to tab was a diminishing and depressing way to live. He tried all sorts of self-help solutions—even abandoning his phone for three months—but nothing seemed to work. So Hari went on an epic journey across the world to interview the leading experts on human attention—and he discovered that everything we think we know about this crisis is wrong. We think our inability to focus is a personal failure to exert enough willpower over our devices. The truth is even more disturbing: our focus has been stolen by powerful external forces that have left us uniquely vulnerable to corporations determined to raid our attention for profit. Hari found that there are twelve deep causes of this crisis, from the decline of mind-wandering to rising pollution, all of which have robbed some of our attention. In Stolen Focus, he introduces readers to Silicon Valley dissidents who learned to hack human attention, and veterinarians who diagnose dogs with ADHD. He explores a favela in Rio de Janeiro where everyone lost their attention in a particularly surreal way, and an office in New Zealand that discovered a remarkable technique to restore workers’ productivity. Crucially, Hari learned how we can reclaim our focus—as individuals, and as a society—if we are determined to fight for it. Stolen Focus will transform the debate about attention and finally show us how to get it back.
Download or read book The Art of Noticing written by Rob Walker and published by Knopf. This book was released on 2019-05-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thought-provoking, gorgeously illustrated gift book that will spark your creativity and help you rediscover your passion with “simple, low-stakes activities [that] can open up the world.”—The New York Times Welcome to the era of white noise. Our lives are in constant tether to phones, to email, and to social media. In this age of distraction, the ability to experience and be present is often lost: to think and to see and to listen. Enter Rob Walker's The Art of Noticing—an inspiring volume that will help you see the world anew. Through a series of simple and playful exercises—131 of them—Walker maps ways for you to become a clearer thinker, a better listener, a more creative workplace colleague, and finally, to rediscover what really matters to you.
Book Synopsis User Experience Is Brand Experience by : Felix van de Sand
Download or read book User Experience Is Brand Experience written by Felix van de Sand and published by Springer Nature. This book was released on 2019-11-12 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
Book Synopsis Win the Whining War & Other Skirmishes by : Cynthia Whitham
Download or read book Win the Whining War & Other Skirmishes written by Cynthia Whitham and published by Perspective Publishing. This book was released on 1991 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to increasing cooperation and reducing conflict with children two to twelve years old. With entertaining illustrations and anecdotes, this book provides clinically-proven battle plans for dealing with behavior that drives parents crazy. Whitham offers practical solutions to everyday problems; parents will see results quickly. (Perspective Publishing)
Download or read book Military Power written by Stephen Biddle and published by Princeton University Press. This book was released on 2010-12-16 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In war, do mass and materiel matter most? Will states with the largest, best equipped, information-technology-rich militaries invariably win? The prevailing answer today among both scholars and policymakers is yes. But this is to overlook force employment, or the doctrine and tactics by which materiel is actually used. In a landmark reconception of battle and war, this book provides a systematic account of how force employment interacts with materiel to produce real combat outcomes. Stephen Biddle argues that force employment is central to modern war, becoming increasingly important since 1900 as the key to surviving ever more lethal weaponry. Technological change produces opposite effects depending on how forces are employed; to focus only on materiel is thus to risk major error--with serious consequences for both policy and scholarship. In clear, fluent prose, Biddle provides a systematic account of force employment's role and shows how this account holds up under rigorous, multimethod testing. The results challenge a wide variety of standard views, from current expectations for a revolution in military affairs to mainstream scholarship in international relations and orthodox interpretations of modern military history. Military Power will have a resounding impact on both scholarship in the field and on policy debates over the future of warfare, the size of the military, and the makeup of the defense budget.
Book Synopsis Winning the War in Your Mind by : Craig Groeschel
Download or read book Winning the War in Your Mind written by Craig Groeschel and published by Zondervan. This book was released on 2021-02-16 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.
Book Synopsis To Win the Battle by : Robert C. Stevenson
Download or read book To Win the Battle written by Robert C. Stevenson and published by Cambridge University Press. This book was released on 2013 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1915 the 1st Australian Division led the way ashore at Gallipoli. In 1916 it achieved the first Australian victory on the Western Front at Pozières. It was still serving with distinction in the battles that led to the defeat of the German army in 1918. To Win the Battle explains how the division rose from obscurity to forge a reputation as one of the great fighting formations of the British Empire during the First World War, forming a central part of the Anzac legend. Drawing on primary sources as well as recent scholarship, this fresh approach suggests that the early reputation of Australia's premier division was probably higher than its performance warranted. Robert Stevenson shows that the division's later success was founded on the capacity of its commanders to administer, train and adapt to the changing conditions on the battlefield, rather than on the innate qualities of its soldiers.
Book Synopsis Concentration by : Stefan Van Der Stigchel
Download or read book Concentration written by Stefan Van Der Stigchel and published by MIT Press. This book was released on 2020-03-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cognitive psychologist explores how smartphones, pop-up ads, and other distractions are impacting our attention spans—and what we can do to improve concentration. We are in the midst of an attention crisis—caused in large part by our smartphones. The a constant stream of information is making it harder and hard to concentrate. In this book, attention expert and cognitive psychologist Stefan Van der Stigchel explains how concentration works and offers advice on how to stay focused in a world of beeping smartphones, channel surfing, live-tweeting, pop-up ads, and other distractions. The good news is that we now know more about brain and behavior than ever before, and Van der Stigchel draws on the latest scientific findings to explain: • How the battle for our attention began long before the digital era • Why our phones are so addictive • The importance of working memory and how to increase its capacity • Why multitasking is bad for our concentration—as seen in the Best Picture debacle at the 2017 Oscars • The positive effects of taking “tech breaks”, meditation, and daydreaming • And much more! We can win the battle for our attention, Van der Stigchel argues, if we have the knowledge and the tools to do it.
