Winning Global Markets

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Winning Global Markets

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118893816
Total Pages : 288 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Winning Global Markets by : Philip Kotler

Download or read book Winning Global Markets written by Philip Kotler and published by John Wiley & Sons. This book was released on 2014-08-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.

Winning Global Markets

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118893832
Total Pages : 288 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Winning Global Markets by : Philip Kotler

Download or read book Winning Global Markets written by Philip Kotler and published by John Wiley & Sons. This book was released on 2014-08-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.

Winning Across Global Markets

Author : Dan Steinbock
Publisher : Jossey-Bass
ISBN 13 : 0470604026
Total Pages : 256 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Winning Across Global Markets by : Dan Steinbock

Download or read book Winning Across Global Markets written by Dan Steinbock and published by Jossey-Bass. This book was released on 2010-03-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach. Includes exclusive interviews with Nokia's senior executives and key partners Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.

Winning in Emerging Markets

Author : Tarun Khanna
Publisher : Harvard Business Press
ISBN 13 : 1422157865
Total Pages : 261 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Winning in Emerging Markets by : Tarun Khanna

Download or read book Winning in Emerging Markets written by Tarun Khanna and published by Harvard Business Press. This book was released on 2010-04-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. While such "institutional voids" present challenges, they also provide major opportunities-for multinationals and local contenders. Palepu and Khanna provide a playbook for assessing emerging markets' potential and for crafting strategies for succeeding in those markets. They explain how to: · Spot institutional voids in developing economies, including in product, labor, and capital markets, as well as social and political systems · Identify opportunities to fill those voids; for example, by building or improving market institutions yourself · Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies.

Trading to Win

Author : Ari Kiev
Publisher : John Wiley & Sons
ISBN 13 : 9780471248422
Total Pages : 284 pages
Book Rating : 4.2/5 (484 download)

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Book Synopsis Trading to Win by : Ari Kiev

Download or read book Trading to Win written by Ari Kiev and published by John Wiley & Sons. This book was released on 1998-10-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even the best trading system can prove disastrous if the trader doesn't have the ability to stick to their strategy. Featuring real-life case studies, The Psychology of Trading presents a step-by-step, goal-oriented approach to trading that emphasizes ways to keep emotions in check, overcome self-doubt, and focus clearly on a winning strategy.

Market Your Way to Growth

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 111849640X
Total Pages : 243 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Market Your Way to Growth by : Philip Kotler

Download or read book Market Your Way to Growth written by Philip Kotler and published by John Wiley & Sons. This book was released on 2012-12-26 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

Trading in the Zone

Author : Mark Douglas
Publisher : Penguin
ISBN 13 : 1440625417
Total Pages : 240 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Trading in the Zone by : Mark Douglas

Download or read book Trading in the Zone written by Mark Douglas and published by Penguin. This book was released on 2001-01-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money. He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to understand the true realities of risk, and to be comfortable with the "probabilities" of market movement that governs all market speculation.

Winning Across Global Markets

Author : Dan Steinbock
Publisher : John Wiley & Sons
ISBN 13 : 0470339667
Total Pages : 304 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Winning Across Global Markets by : Dan Steinbock

Download or read book Winning Across Global Markets written by Dan Steinbock and published by John Wiley & Sons. This book was released on 2010-04-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach. Includes exclusive interviews with Nokia's senior executives and key partners Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.

Export and Import

Author : Leif Holmvall
Publisher :
ISBN 13 : 9780968114810
Total Pages : 448 pages
Book Rating : 4.1/5 (148 download)

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Book Synopsis Export and Import by : Leif Holmvall

Download or read book Export and Import written by Leif Holmvall and published by . This book was released on 2010-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Export & Import - Winning in the Global Marketplace is a practical handbook for how to do international business. It suits both the person who is new to the game as well as representatives of business organizations who want to improve their skills for a more advanced professional approach. The book takes the reader step by step through most challenges such as culture, women in international business, researching market information, finding and activating a foreign representative, setting up distribution channels, export pricing, shipping, how to get paid, dealing with different currencies, adapting products/services, sales material and organizations to new markets, legalities, staff training and much more. The text contains hundreds of real-life examples from the author's over 40 years of experience conducting international business in about 100 countries. It also presents case studies from other business people and organizations. Most chapters are divided into two sections. The first delivers basic information and the second, more detailed coverage of the chapter topic. Each chapter has a summary, checklists, and exercises that allow the reader to apply what has been learned as they answer the questions. Also included are links to relevant web sites. At the end of the book is an extensive list of links that readers can consult for more information. The book provides information about international markets in easily understandable language, with step-by-step approaches for every element of business activities, clear descriptions and facts along with hundreds of real-life examples, how to find and activate a foreign business partner and the differences between doing business in a variety of markets. The content and learning concepts have been tested and proven. Hundreds of international companies and more than 5000 students and executives have participated in Export Pro Inc.'s educational and professional development programs and used other books written by Leif Holmvall. For sample pages of the book and a list of the contents, visit www.exportpro.com. A teacher's handbook will be available late 2011.

Emerging Markets Rule: Growth Strategies of the New Global Giants

Author : Mauro F. Guillen
Publisher : McGraw Hill Professional
ISBN 13 : 0071798129
Total Pages : 209 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Emerging Markets Rule: Growth Strategies of the New Global Giants by : Mauro F. Guillen

Download or read book Emerging Markets Rule: Growth Strategies of the New Global Giants written by Mauro F. Guillen and published by McGraw Hill Professional. This book was released on 2012-11-16 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE Winner of the 2013 Small Business Book Award - Top 10 Overall The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world's largest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be taken over by EMMs include personal computers, IT services, mining, wind turbines, and cement. The balance of power in the global economy is shifting. Are you in a position to compete with the most energetic, imaginative companies on the planet? In Emerging Markets Rule, two experts on the global shift in economic hegemony explain what is happening, why it is happening--and how you can prevent it from happening to you. The authors provide an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: Execute, strategize, and execute again Cater to the niches Scale to win Embrace chaos Acquire smart Expand with abandon No sacred cows! Emerging market multinationals are here to stay; they're not going to go away, even when the global economy rights itself. "What began as a necessity--a kind of guerilla-business warfare against the corporate superpowers--has now evolved into best practices and is on its way to becoming what everyone needs to know," the authors write. "Simply put, down is up. The weak have become strong." You need to learn these new "best practices" now because tomorrow will be too late. Emerging Markets Rule is your road map for business success in the increasingly competitive, chaotic global markets. "Emerging-market multinationals have reshaped global competition. Using well-articulated views duly substantiated with facts, this book explains why and how they have become formidable players in both high-technology and traditional industries. This book is a worthy read for businesses and individuals alike seeking to comprehend the phenomenon of the emerging market multinational." -- S. D. Shibulal, CEO and Managing Director , Infosys "This book shows the strength and potential of companies that stand out in emerging markets, reaffirming entrepreneurship, innovation, and sustainability as fundamental factors for the outbreak of global competitors." -- Alessandro Carlucci , CEO, Natura Cosmeticos "The authors have touched on an important idea that emerging market growth can often be tapped by companies located in those markets. This is an essential book leading us to identify the niche markets and strategies for those emerging markets. A must for all international companies with growth ambitions." -- Leonard A. Lauder, Chairman Emeritus, The Estee Lauder Companies "A must-read for any company on its way to becoming a global one. You will learn from companies that have developed unique ways of competing in tough markets such as China and India." -- Jorge Zarate , China General Manager, Grupo Bimbo

Gaming the Market

Author : Ronald B. Shelton
Publisher : John Wiley & Sons
ISBN 13 : 9780471168133
Total Pages : 234 pages
Book Rating : 4.1/5 (681 download)

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Book Synopsis Gaming the Market by : Ronald B. Shelton

Download or read book Gaming the Market written by Ronald B. Shelton and published by John Wiley & Sons. This book was released on 1997-04-25 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Spieltheorie betrachtet Entscheidungen als "Schachzüge" in einem Spiel, dessen Ausgang von den Entscheidungen aller Spieler bestimmt wird. Diese Theorie wird hier erstmals auf Investmentgeschäfte am Finanzmarkt angewendet. Nach der Definition der "Spielregeln" und der "Spieler" wird, basierend auf Formeln der Wahrscheinlichkeitsrechnung, ein Spielmodell entwickelt, das die Rentabilität von beliebigen Finanzaktionen wie Aktienkauf und -verkauf vorhersagt.

Building a Win-Win World

Author : Hazel Henderson
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1576750272
Total Pages : 414 pages
Book Rating : 4.5/5 (767 download)

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Book Synopsis Building a Win-Win World by : Hazel Henderson

Download or read book Building a Win-Win World written by Hazel Henderson and published by Berrett-Koehler Publishers. This book was released on 1997-10-09 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned futurist Hazel Henderson extends her twenty-five years of work in economics to examine the havoc the current economic system is creating at the global level. Building a Win-Win World examines how jobs, education, health care, human rights, democratic participation, socially responsible business, and environmental protection are all sacrificed to "global competitiveness" and outlines a new economic architecture based on positive, sustainable systems.

The Markets Never Sleep

Author : Thomas L. Busby
Publisher : John Wiley & Sons
ISBN 13 : 0470117192
Total Pages : 258 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Markets Never Sleep by : Thomas L. Busby

Download or read book The Markets Never Sleep written by Thomas L. Busby and published by John Wiley & Sons. This book was released on 2007-05-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Markets Never Sleep "An excellent primer for futures and the global financial market, a clear voice of their importance for all traders. Tom also gives an easy-to-understand professional approach to discipline, money management, and the 'numbers' to watch that indicate market direction. Help for all traders to earn bigger, more consistent profits." --Ned W. Bennett, CEO, optionsXpress, Inc. "Well . . . they've done it again! Tom and Patsy have written another insightful and entertaining book on understanding and trading the world's markets. The Markets Never Sleep shows how to analyze all the global markets and use timing and money management to control losses and reap significant rewards without using up all of one's emotional energy. In other words, everything needed to make trading fun and profitable!" --Russ Mothershed, former corporate executive and current DTI student "Trading follows the sun, as Busby points out, and with a click of one's mouse, traders today have the full advantage of global trading. Busby makes a compelling case for opportunistic trading. In an easy-to-follow outline, he shares trading strategies to ensure a high probability of profit. The Markets Never Sleep is a must-read for traders and investors who seek insight navigating the global markets." --Chuck Dukas, President, TRENDadvisor.com

From Global to Metanational

Author : Yves L. Doz
Publisher : Harvard Business Press
ISBN 13 : 9780875848709
Total Pages : 280 pages
Book Rating : 4.8/5 (487 download)

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Book Synopsis From Global to Metanational by : Yves L. Doz

Download or read book From Global to Metanational written by Yves L. Doz and published by Harvard Business Press. This book was released on 2001 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For all interested in what it means to "go global," Doz (global technology and innovation) and his colleagues at INSEAD distinguish metanational from multinational companies and discuss how such companies (e.g., Nokia) innovate by effectively tapping globally dispersed knowledge about technology and consumer trends. They specify capabilities that this new breed of business needs to build and knowledge prospecting strategies. Annotation copyrighted by Book News, Inc., Portland, OR

Designed to Win: Strategies for Building a Thriving Global Business

Author : Hiroaki Yoshihara
Publisher : McGraw Hill Professional
ISBN 13 : 0071467521
Total Pages : 288 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Designed to Win: Strategies for Building a Thriving Global Business by : Hiroaki Yoshihara

Download or read book Designed to Win: Strategies for Building a Thriving Global Business written by Hiroaki Yoshihara and published by McGraw Hill Professional. This book was released on 2006 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring case studies and interviews with top executives at leading companies such as Toyota, Caterpillar, and IBM, this work includes practical advice on leadership, organizational structure, and the strategies necessary to support financial objectives.

Winning in High-Tech Markets

Author : Morone
Publisher :
ISBN 13 : 9780071033862
Total Pages : 280 pages
Book Rating : 4.0/5 (338 download)

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Book Synopsis Winning in High-Tech Markets by : Morone

Download or read book Winning in High-Tech Markets written by Morone and published by . This book was released on 1993-01-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are so many U.S. firms performing poorly in high-technology industries like consumer electronics & semiconductors? Why are they being outperformed in the fast-growing, dynamic, short-cycle-time industries that they themselves pioneered? Why are some firms-foreign & domestic-better than others at competing through technology? And what can governments do to promote industrial competitiveness? Joseph Monroe argues that the answers to these questions can be found in the practices & behavior of general management. Monroe's investigation into the role of general management in building competitive advantage on the basis of technology highlights three U.S. successes in high-tech markets. GE Medical Systems, Motorola Communications, & Corning are among a small number of U.S. businesses that have built global leadership in precisely the kinds of high-tech markets in which many U.S. firms have been outperformed by their Japanese counterparts. Monroe explores the managerial strategies, practices, & philosophies behind their success, & how these influenced, & were influenced by, technology development. His conclusion that successful firms are often those whose corporate strategies are shaped by technology opportunities is striking in its divergence from the conventional wisdom about American managerial practice & the role that government can play in promoting high-technology strength.

Global Markets, Domestic Institutions

Author : Curtis J. Milhaupt
Publisher : Columbia University Press
ISBN 13 : 0231127138
Total Pages : 579 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Global Markets, Domestic Institutions by : Curtis J. Milhaupt

Download or read book Global Markets, Domestic Institutions written by Curtis J. Milhaupt and published by Columbia University Press. This book was released on 2003 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investors and managers now routinely face counterparts who operate within different legal systems and who do not share similar social priorities. This tension between global markets and domestic institutions fuels the debate on corporate-governance reform; it also frames the debate in this volume.