Author : Robert Kretschmer
Publisher :
ISBN 13 : 9781449596132
Total Pages : 130 pages
Book Rating : 4.5/5 (961 download)
Book Synopsis Window and Interior Display: the Principles of Visual Merchandising [Illustrated] by : Robert Kretschmer
Download or read book Window and Interior Display: the Principles of Visual Merchandising [Illustrated] written by Robert Kretschmer and published by . This book was released on 2009-11-21 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprint of the 1952 book on interior and window display in the retail setting, including all the original vintage illustrations. Contents 1. DISPLAY AND SALES, 13 2. DISPLAY DEPARTMENT PERSONNEL, 22 3. MACHINES AND MATERIALS, 26 4. STRUCTURAL EQUIPMENT, 32 5. LIGHTING AND LAYOUT, 38 6. SIGNS AND SHOW CARDS, 43 7. COLOR, 49 8. INTERIOR DISPLAYS, 60 9. THEME IN DISPLAY, 65 10. GETTING THE MOST PROM DISPLAY, 76 11. WINDOWS AS MONEY, 87 12. POINTOESALE DISPLAYS, 96 13. STORE-FRONT AND WINDOW DESIGN, 103 14. EXAMPLES OF WINDOWS SUMMARY, 109