Author : Lindsay Walton
Publisher : Lulu.com
ISBN 13 : 1775327620
Total Pages : 208 pages
Book Rating : 4.7/5 (753 download)
Book Synopsis Why Asking Donors For Money Causes Donors To Give Less by : Lindsay Walton
Download or read book Why Asking Donors For Money Causes Donors To Give Less written by Lindsay Walton and published by Lulu.com. This book was released on 2018-10-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Treating your donors as members of a community rather than as individual units MATTERS! Human beings have limited interest in supporting others by giving money. However, they have an intense interest in supporting others through sharing resources. In fact, there are 6 Key Resource Categories that you can count on donors giving from if you ask. What category they choose to give from will simply depend on who you are and what you are asking for at the time! Traditional fundraising tools and practices focus on leveraging donor PSYCHOLOGY, the inner workings of an individual's mind, and as a result consistently only gain access to 17% of what a donor community is interested in giving. Understanding the power of donor SOCIOLOGY, the dynamic workings of people's minds when they live in community with others changes everything! Knowing more about these principles can help you gather more resources than you ever thought possible!