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Why Abm
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Download or read book Why ABM written by Johan J. Holst and published by Elsevier. This book was released on 2013-10-22 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why ABM?: Policy Issues in the Missile Defense Controversy focuses on the problems of invention and deployment of defenses against anti-ballistic missiles (ABM). The book first discusses early, present, and future missile defense systems, including the efficiency of missile defense and the use of missiles in penetration aids and tactics. The deployment of ballistic missile defense (BMD) is explained. The text takes a look at the missile defense systems of the Soviet Union and their participation in the arms race. The reactions of the Soviet Union on the use of BMD and positions of Soviets and Americans on arms race issues are underscored. The selection reviews the implications of missile defense on Europe. Concerns include arms control and the prospects of European settlement; impact on the future of NATO; and attitude toward China. The possible effects of ABM on non-proliferation are also discussed. The text also takes a look at strategic arms control and stability. This topic includes effects on diplomatic relationships and debates on the use and deployment of missiles in defense strategies. The book is a vital source of reference for readers interested in international security, particularly the use of missiles in defense systems.
Download or read book ABM Is B2B written by Sangram Vajre and published by IdeaPress Publishing. This book was released on 2019-09-03 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?
Book Synopsis Johnson, McNamara, and the Birth of SALT and the ABM Treaty 1963-1969 by : John M. Clearwater
Download or read book Johnson, McNamara, and the Birth of SALT and the ABM Treaty 1963-1969 written by John M. Clearwater and published by Universal-Publishers. This book was released on 1996-12 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to examine the birth of bilateral strategic arms control between the United States and the Soviet Union during the Johnson Administration, from 1964 to 1969. It is about the time and the place of the birth of bilateral strategic arms control as it came about in the United States through the efforts of President Lyndon Johnson and Secretary of Defense Robert McNamara in the 1960s. This is the time of the birth of what quickly came to be known as SALT, or the Strategic Arms Limitation Talks. This inquiry firstly considers whether the move towards bilateral strategic arms control was institutional or personal. It then looks for the motivating factors: both theoretical and substantive. As few things have only a single cause, it is likely that we shall find that the birth of strategic arms control was influenced by both nuclear weapons employment theory, and by a substantive incident or reality such as the ever increasing number and sophistication of nuclear weaponry. Lastly, we must look for an immediate precipitating factor, such as the move towards deployment of a potentially destabilizing ABM system by both the USA and USSR. Therefore, it must be borne in mind when examining the people and their theories, the institutions, the prevailing realities, and major precipitating factors, that they all come together to form the basis for the birth of bilateral strategic arms control. This book shall therefore strive to reveal the extent of personal input; the objective basis for that personal commitment; and examine the major precipitating factors, namely Anti-Ballistic Missiles (ABM), and to a lesser extent, Multiple Independently Targeted Re-Entry Vehicles (MIRV). Although barely discussed at the time, the MIRV would turn out to be a major arms control problem: far greater than the hotly contested ABM system which spurred so many debates. The unique aspect of this research is that other writers have concentrated almost totally on the people and events surrounding the Nixon Administration when studying SALT. While it is true that the talks did not get underway during the Johnson years, this study will show that all of the theoretical and preparatory work was done in the Johnson years, and conclude by showing that many of the same people appear in the Nixon years. Without the input of McNamara and his team, there would have been no movement on strategic arms control until possibly the 1970s. To add to the historical value of the work, I have included in the annexes complete texts of the initial arms control proposal which the US team was to present to the Soviet Union in the autumn of 1968. In addition, presented here for the very first time are the full instructions to the negotiating team and the initial presentation paper to be read by the team leader on the opening day of the talks. When this final material is tied in with the history of the push for the talks, the story is indeed exciting and meaningful. For the first time we are presented with the almost complete picture of the formulation of an arms control proposal. There is of course a fluke of history which brought this all to light. As the Johnson material was never directly used in the formal SALT talks, it was not subject to the same stringent security classifications as those of Nixon, Ford, Carter, Reagan, Bush and Clinton materials. Therefore the documents started to be declassified in the late 1980s, with the bulk coming to light in 1991 through 1994. Here then is the story of the origins of strategic arms control.
Book Synopsis Account-Based Marketing For Dummies by : Sangram Vajre
Download or read book Account-Based Marketing For Dummies written by Sangram Vajre and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book." —David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." —Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." —Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." —Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." —Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." —Scott Vaughan, CMO, Integrate
Book Synopsis Peace Studies by : Matthew Evangelista
Download or read book Peace Studies written by Matthew Evangelista and published by Taylor & Francis. This book was released on 2005 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic field of Peace Studies emerged during the Cold War to address the nature and sources of interstate and internal conflict and methods to prevent it and deal with its consequences.
Book Synopsis Total Customer Growth by : Adam Turinas
Download or read book Total Customer Growth written by Adam Turinas and published by Bublish, Inc.. This book was released on 2023-05-18 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Rock Solid ABM Bible,” - Charles Cantu, founder of Rest Digital “TCG Will be the Next Acronym on Every Marketers Lips,” - Bob Abrahamson, chief marketing officer, pCare “This book is very well written and full of actionable insight. I especially appreciate the many free tools offered for download as part of the book purchase,” - Kelly McDermott, chief marketing officer, of Caregility “A fresh take on ABM. It’s the sort of book you can come back to frequently for how-to’s and ideas,” - Drew Neisser, Founder of CMO Huddles and award-winning author If you have read or considered great books like ABM is B2B by Sangram Vajre or A Practitioner’s Guide to Account-based Marketing by Bev Burgess, you will enjoy this fresh and up-to-date take on ABM. Adam and Ben speak with hundreds of sales and marketing leaders every year. Several recurring issues come up: How to get started with ABM, how to win and grow a more profitable customer base and how to turn marketing into a competitive advantage. This book will answer these questions about ABM and propose a new, more holistic model for making your sales and marketing more effective. ABM is part of the answer and is emerging as the way to acquire new and more profitable customers. In addition, a relatively new concept has emerged called “account-based experience” (ABX) that addresses how to cross-sell, upsell, and convert customers into evangelists. This book proposes a new more efficient model that combines ABM, ABX, and other account-based strategies. We call it… Total Customer Growth Total Customer Growth is a system involving sales, marketing, and customer success to find, engage, convert, and grow profitable customers for life. It is a holistic approach to building a sustainable, long-term business model. We wrote this book as a comprehensive practical guide to ABM, ABX, and Total Customer Growth. The book includes how-to guides, strategic rationales, examples, and references to online resources to help in your journey. The book is divided into four parts: Part 1 - Strategic Foundations of Total Customer Growth Chapter 1 Why ABM Is Transforming B2B Sales and Marketing Chapter 2 The Total Customer Growth Framework Chapter 3 Starting with Intent Chapter 4 Targeting Chapter 5 The Buyer Journey Chapter 6 ABM Campaign Strategies and Personalization Chapter 7 Engagement and Content Planning Part 2 - Putting ABM into Action Chapter 8 The ABM Technology Platform Chapter 9 SDRs: ABM’s Secret Weapon Chapter 10 Measurement Matters Part 3 - ABM to ABX Chapter 11 Envisioning ABX and Total Customer Growth Chapter 12 Account Insight-Driven Growth Chapter 13 Turning Customers into Positive Influencers Part 4 - Get Moving. Get Scaling. Chapter 14 Think/Crawl/Walk/Run Chapter 15 Scaling and Evolving Chapter 16 Being Agile Chapter 17 The Total Customer Growth Organization
Book Synopsis Unarmed Forces by : Matthew Evangelista
Download or read book Unarmed Forces written by Matthew Evangelista and published by Cornell University Press. This book was released on 2018-08-06 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the Cold War, people worldwide feared that the U.S. and Soviet governments could not prevent a nuclear showdown. Citizens from both East-bloc and Western countries, among them prominent scientists and physicians, formed networks to promote ideas and policies that would lessen this danger. Two of their organizations—the Pugwash movement and the International Physicians for the Prevention of Nuclear War—won Nobel Peace Prizes. Still, many observers believe that their influence was negligible and that the Reagan administration deserves sole credit for ending the Cold War. The first book to explore the impact these activists had on the Soviet side of the Iron Curtain, Unarmed Forces demonstrates the importance of their efforts on behalf of arms control and disarmament.Matthew Evangelista examines the work of transnational peace movements throughout the Khrushchev, Brezhnev, and Gorbachev eras and into the first years of Boris Yeltsin's leadership. Drawing on extensive research in Russian archives and on interviews with Russian and Western activists and policymakers, he investigates the sources of Soviet policy on nuclear testing, strategic defense, and conventional forces. Evangelista concludes that transnational actors at times played a crucial role in influencing Soviet policy—specifically in encouraging moderate as opposed to hard-line responses—for they supplied both information and ideas to that closed society. Evangelista's findings challenge widely accepted views about the peaceful resolution of the Cold War. By revealing the connection between a state's domestic structure and its susceptibility to the influence of transnational groups, Unarmed Forces will also stimulate thinking about the broader issue of how government policy is shaped.
Book Synopsis A Practitioner's Guide to Account-Based Marketing by : Bev Burgess
Download or read book A Practitioner's Guide to Account-Based Marketing written by Bev Burgess and published by Kogan Page Publishers. This book was released on 2021-06-03 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts. A Practitioner's Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career. This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing.
Book Synopsis Congressional Record by : United States. Congress
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1971 with total page 1328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis World War Iii: Nuclear War by : Gary L. Wilson
Download or read book World War Iii: Nuclear War written by Gary L. Wilson and published by Archway Publishing. This book was released on 2017-02-20 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Gary L. Wilson has studied the Bible extensively for many years with the goal of saving the American people and the people in Europe who will be caught in the famine of the Antichrist. In World War III: Nuclear War, he provides Biblical evidence of how to prevent nine possible nuclear wars between the Pentagon and the Antichrist who will use the nuclear arsenals of Russia, the former Soviet nations, and Europe to threaten the world during World War III. Wilson offers an extensive discussion of the political, social, and spiritual implications of the coming warfareand what changes have already happened in Europe to make it possible for the Antichrist to start World War III in AD 2030. He tells the public how to prepare for the coming end times so they can be strong in their faith and look forward to peace with God. He also explains how to decipher the prophetic words and symbols found in the book of Revelation. Filled with ample scriptural evidence, World War III: Nuclear War outlines the instructions of Christ and the Lord God to avoid the impending nuclear wars. Wilson predicts a nuclear attack on Rome in 2030 as told in Revelation 18:4 and 18:19. He also predicts a major nuclear war and nuclear winter as told in Revelation 8:12.
Book Synopsis The Age of Hiroshima by : Michael D. Gordin
Download or read book The Age of Hiroshima written by Michael D. Gordin and published by Princeton University Press. This book was released on 2020-01-14 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multifaceted portrait of the Hiroshima bombing and its many legacies On August 6, 1945, in the waning days of World War II, the United States dropped an atomic bomb on the Japanese city of Hiroshima. The city's destruction stands as a powerful symbol of nuclear annihilation, but it has also shaped how we think about war and peace, the past and the present, and science and ethics. The Age of Hiroshima traces these complex legacies, exploring how the meanings of Hiroshima have reverberated across the decades and around the world. Michael D. Gordin and G. John Ikenberry bring together leading scholars from disciplines ranging from international relations and political theory to cultural history and science and technology studies, who together provide new perspectives on Hiroshima as both a historical event and a cultural phenomenon. As an event, Hiroshima emerges in the flow of decisions and hard choices surrounding the bombing and its aftermath. As a phenomenon, it marked a revolution in science, politics, and the human imagination—the end of one age and the dawn of another. The Age of Hiroshima reveals how the bombing of Hiroshima gave rise to new conceptions of our world and its precarious interconnectedness, and how we continue to live in its dangerous shadow today.
Book Synopsis March 4, anniversary edition by : Jonathan Allen
Download or read book March 4, anniversary edition written by Jonathan Allen and published by MIT Press. This book was released on 2019-02-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientists debate the role of scientific research in the military-industrial complex and consider the complicity of academic science in American wars. On March 4, 1969, MIT faculty and students joined together for an extraordinary day of protest. Growing out of the MIT community's anguish over the Vietnam War and concern over the perceived complicity of academic science with the American war machine, the events of March 4 and the days following were a “positive protest”—a forum not only for addressing political and moral priorities but also for mapping out a course of action. Soon afterward, some of the participants founded the Union of Concerned Scientists. This book documents the March 4 protest with transcripts of talks and panel discussions. Speakers included Noam Chomsky, Howard Zinn, Lionel Trilling, and Nobel Laureate George Wald, whose memorable speech, “A Generation in Search of a Future,” was widely circulated. Topics of discussion ranged from general considerations of the intellectuals' political responsibility to specific comments on the Vietnam War and nuclear disarmament. This fiftieth anniversary edition adds a foreword by Kurt Gottfried, a physicist, participant in the March 4 protest, and cofounder of the Union of Concerned Scientists. He writes, forcefully and hopefully, “Fifty years ago, a remarkable awakening was occurring among American scientists about their role in society. This volume offers a fascinating snapshot of that moment on March 4, 1969, and the activities and discussions collected here remain relevant and resonant today.” In an era when many politicians routinely devalue science, we can take inspiration from the March 4 protests.
Book Synopsis Justifying Ballistic Missile Defence by : Columba Peoples
Download or read book Justifying Ballistic Missile Defence written by Columba Peoples and published by Cambridge University Press. This book was released on 2009-12-10 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology is championed as the solution to modern security problems, but also blamed as their cause. This book assesses the way in which these two views collide in the debate over ballistic missile defence: a complex, costly and controversial system intended to defend the United States from nuclear missile attacks. Columba Peoples shows how, in the face of strong scientific and strategic critique, advocates of missile defence seek to justify its development by reference to broader culturally embedded perceptions of the promises and perils of technological development. Unpacking the assumptions behind the justification of missile defence initiatives, both past and present, this book illustrates how common-sense understandings of technology are combined and used to legitimate this controversial and costly defence programme. In doing so it engages fundamental debates over understandings of technological development, human agency and the relationship between technology and security.
Book Synopsis The Requirements for Activity Based Management: the value of process by : John Bentien
Download or read book The Requirements for Activity Based Management: the value of process written by John Bentien and published by Lulu.com. This book was released on 2011 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ballistic Missile Defense by : Ashton B. Carter
Download or read book Ballistic Missile Defense written by Ashton B. Carter and published by Brookings Institution Press. This book was released on 2010-12-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defense against nuclear attack—so natural and seemingly so compelling a goal—has provoked debate for at least twenty years. Ballistic missle defense systems, formerly called antiballistic missile systems, offer the prospect of remedying both superpowers' alarming vulnerability to nuclear weapons by technological rather than political means. But whether ballistic missile defenses can be made to work and whether it is wise to build them remain controversial. The U.S.-Soviet Anti-Ballistic Missile Treaty of 1972 restricts testing and deployment of ballistic missile defenses but has not prohibited more than a decade of research and development on both sides. As exotic new proposals are put forward for space-based directed-energy systems, questions about the effectiveness and wisdom of missile defense have again become central to the national debate on defense policy. This study, jointly sponsored by the Brookings Institution and the Massachusetts Institute of Technology, examines the strategic, technological, and political issues raised by ballistic missile defense. Eight contributors take an analytical approach to their areas of expertise, which include the relationship of missile defense to nuclear strategy, the nature and potential applications of current and future technologies, the views on missile defense in the Soviet Union and among the smaller nuclear powers, the meaning of the Anti-Ballistic Missile Treaty for today's technology, and the present role and historical legacy of ballistic missile defense in the context of East-West relations. The volume editors give a comprehensive introduction to this wide range of subjects and an assessment of future prospects. In the final chapter, nine knowledgeable observers offer their varied personal views on the ballistic missile defense question.
Book Synopsis No Forms. No Spam. No Cold Calls by : Latané Conant
Download or read book No Forms. No Spam. No Cold Calls written by Latané Conant and published by . This book was released on 2020-07-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.Every organization wants to predictably grow revenue. The challenge facing sellers and marketers today is that B2B buyers have taken control of the buying journey, making it nearly impossible for business leaders to accurately predict anything, especially revenue growth.Prospects are being bombarded from all sides with forms, emails, and annoying phone calls as they try to research our solutions. So what do they do? They protect themselves by researching anonymously and not revealing themselves to us until their decision is made. That means that as sellers and marketers, we've lost our opportunity to influence the buying journey-that is, if we're still clinging to the traditional lead-based tools and strategies that we're used to. It's time for a new paradigm.Pioneering CMO Latané Conant delivers a step-by-step guide that will transform the way you think about marketing and selling in the modern age. Often challenging but never dull, No Forms. No Spam. No Cold Calls. delivers uncomfortable truths about the status quo-starting with Latané's first breakthrough that our old-school tactics not only treat our future customers like dirt, they also encourage the anonymous buying we're trying to combat. This book challenges sales and marketing leaders to engage customers the right way if you want to achieve predictable revenue growth.Latané lays out exactly how to enable your sales and marketing teams to take pride in the customer experience and finally align on how to put your prospects at the center of everything you do. In doing that, you'll learn to uncover customer demand, prioritize which accounts to work, engage the entire customer buying team, and measure real success. With this customer-first approach, you'll be able to confidently take down the forms, stop sending bulk emails, and quit making cold calls-and achieve breakthrough results.
Download or read book Fixing the Facts written by Joshua Rovner and published by Cornell University Press. This book was released on 2011-07-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the role of intelligence agencies in strategy and policy? How do policymakers use (or misuse) intelligence estimates? When do intelligence-policy relations work best? How do intelligence-policy failures influence threat assessment, military strategy, and foreign policy? These questions are at the heart of recent national security controversies, including the 9/11 attacks and the war in Iraq. In both cases the relationship between intelligence and policy broke down—with disastrous consequences. In Fixing the Facts, Joshua Rovner explores the complex interaction between intelligence and policy and shines a spotlight on the problem of politicization. Major episodes in the history of American foreign policy have been closely tied to the manipulation of intelligence estimates. Rovner describes how the Johnson administration dealt with the intelligence community during the Vietnam War; how President Nixon and President Ford politicized estimates on the Soviet Union; and how pressure from the George W. Bush administration contributed to flawed intelligence on Iraq. He also compares the U.S. case with the British experience between 1998 and 2003, and demonstrates that high-profile government inquiries in both countries were fundamentally wrong about what happened before the war.
