Who Says You Cant Sell Ice To Eskimos

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Ice to the Eskimos

Author : Jon Spoelstra
Publisher : Harper Collins
ISBN 13 : 0061745839
Total Pages : 298 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Ice to the Eskimos by : Jon Spoelstra

Download or read book Ice to the Eskimos written by Jon Spoelstra and published by Harper Collins. This book was released on 2009-10-13 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

How to Sell Ice to Eskimos - 175 Selling Skills You Should Know

Author : Graham Watkins
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781545433775
Total Pages : 68 pages
Book Rating : 4.4/5 (337 download)

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Book Synopsis How to Sell Ice to Eskimos - 175 Selling Skills You Should Know by : Graham Watkins

Download or read book How to Sell Ice to Eskimos - 175 Selling Skills You Should Know written by Graham Watkins and published by Createspace Independent Publishing Platform. This book was released on 2014-01-03 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 'How to Sell Ice to Eskimos, ' Graham Watkins shares forty years of selling and marketing experience encapsulated in 175 easy to understand selling tips and sales techniques. Starting as a novice salesman he learned his trade from the bottom up, by making mistakes, but went on to build a multimillion pound business and sell it to a PLC. Here, explained in simple bullet points, are the sales techniques high flying sales people use, broken down into fifteen easy to understand chapters, from opening to closing the sale. It tells you how to read your customers body language and interpret buying signals to boost sales, how to keep control of the sale, deal with objections and take the 'ice' out of price. This book about selling packs a heavyweight punch. If you are a salesman, thinking of going into a career in sales or in sales management you will find lots of valuable selling ideas in 'How to Sell Ice to Eskimos.

The House on Mango Street

Author : Sandra Cisneros
Publisher : Vintage
ISBN 13 : 0345807197
Total Pages : 130 pages
Book Rating : 4.3/5 (458 download)

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Book Synopsis The House on Mango Street by : Sandra Cisneros

Download or read book The House on Mango Street written by Sandra Cisneros and published by Vintage. This book was released on 2013-04-30 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • A coming-of-age classic about a young girl growing up in Chicago • Acclaimed by critics, beloved by readers of all ages, taught in schools and universities alike, and translated around the world—from the winner of the 2019 PEN/Nabokov Award for Achievement in International Literature. “Cisneros draws on her rich [Latino] heritage...and seduces with precise, spare prose, creat[ing] unforgettable characters we want to lift off the page. She is not only a gifted writer, but an absolutely essential one.” —The New York Times Book Review The House on Mango Street is one of the most cherished novels of the last fifty years. Readers from all walks of life have fallen for the voice of Esperanza Cordero, growing up in Chicago and inventing for herself who and what she will become. “In English my name means hope,” she says. “In Spanish it means too many letters. It means sadness, it means waiting." Told in a series of vignettes—sometimes heartbreaking, sometimes joyous—Cisneros’s masterpiece is a classic story of childhood and self-discovery and one of the greatest neighborhood novels of all time. Like Sinclair Lewis’s Main Street or Toni Morrison’s Sula, it makes a world through people and their voices, and it does so in language that is poetic and direct. This gorgeous coming-of-age novel is a celebration of the power of telling one’s story and of being proud of where you're from.

After the Snow

Author : S. D. Crockett
Publisher : Feiwel & Friends
ISBN 13 : 1466816058
Total Pages : 301 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis After the Snow by : S. D. Crockett

Download or read book After the Snow written by S. D. Crockett and published by Feiwel & Friends. This book was released on 2012-03-27 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The oceans stopped working before Willo was born, so the world of ice and snow is all he's ever known. He lives with his family deep in the wilderness, far from the government's controlling grasp. Willo's survival skills are put to the test when he arrives home one day to find his family gone. It could be the government; it could be scavengers--all Willo knows is he has to find refuge and his family. It is a journey that will take him into the city he's always avoided, with a girl who needs his help more than he knows. S.D. Crockett on narrative voice and an especially cold winter: What was your inspiration for After the Snow? Well, apart from the unbelievably cold winter during which I was writing—in an unheated house, chopping logs and digging my car out of the snow; I think much of the inspiration for the settings in After the Snow came from my various travels. In my twenties I worked as a timber buyer in the Caucasus Mountains of southern Russia, and that work led to travels in Eastern Europe and Armenia. As soon as I step off the plane in those places it smells like home. It may sound strange to say, when After the Snow is set in Wales, but really the practical dilemmas in the book come directly from places I've been, people I've lived with, and the hardships I've seen endured with grace and capability. I was in Russia not long after the Soviet Union collapsed and I've seen society in freefall. Without realizing it at the time I think those experiences led me to dive into After the Snow with real passion. What would western civilization look like with a few tumbles under its belt? What would happen if the things we took for granted disappeared? I wanted to write a gripping story about that scenario, but hardly felt that I was straying into fantasy in the detail. What do you want readers to most remember about After the Snow? We all have the capacity to survive, but in what manner? What do we turn to in those times of trouble? Those are the questions I would like people to contemplate after reading After the Snow. How did Willo's unique voice come to you? Willo's voice appeared in those crucial first few paragraphs. After that it just grew along with his world and the terrible situations that arise. I think his voice is in all of us. We don't understand, we try to make good—maybe we find ourselves. How did you stay warm while writing this novel? I banked up the fire—and was warmed by hopes of spring.

The Greatest Salesman in the World

Author : Og Mandino
Publisher : Bantam
ISBN 13 : 0307780902
Total Pages : 130 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis The Greatest Salesman in the World by : Og Mandino

Download or read book The Greatest Salesman in the World written by Og Mandino and published by Bantam. This book was released on 2011-01-05 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The runaway bestseller with more than five million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years. “Every sales manager should read The Greatest Salesman in the World. It is a book to keep at the bedside, or on the living room table—a book to dip into as needed, to browse in now and then, to enjoy in small stimulating portions. It is a book for the hours and for the years, a book to turn to over and over again, as to a friend, a book of moral, spiritual and ethical guidance, an unfailing source of comfort and inspiration.”—Lester J. Bradshaw, Jr., Former Dean, Dale Carnegie Institute of Effective Speaking & Human Relations “I have read almost every book that has ever been written on salesmanship, but I think Og Mandino has captured all of them in The Greatest Salesman in the World. No one who follows these principles will ever fail as a salesman, and no one will ever be truly great without them; but, the author has done more than present the principles—he has woven them into the fabric of one of the most fascinating stories I have ever read.”—Paul J. Meyer, President of Success Motivation Institute, Inc. “I was overwhelmed by The Greatest Salesman in the World. It is, without doubt, the greatest and the most touching story I have ever read. It is so good that there are two musts that I would attach to it: First, you must not lay it down until you have finished it; and secondly, every individual who sells anything, and that includes us all, must read it.”—Robert B. Hensley, President, Life Insurance Co. of Kentucky

How to Sell Anything to Anybody

Author : Joe Girard
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis How to Sell Anything to Anybody by : Joe Girard

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

The Sell

Author : Fredrik Eklund
Publisher : Penguin
ISBN 13 : 0698191609
Total Pages : 251 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Sell by : Fredrik Eklund

Download or read book The Sell written by Fredrik Eklund and published by Penguin. This book was released on 2015-04-14 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life—no matter who you are or what you do. Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York. Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don’t consider yourself a salesperson, you’ve been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you’ve got—whether it’s a luxury home, a great idea at work, or your profile on Match.com—you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about. Blending personal stories, hilarious anecdotes, and the expertise he’s gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don’t have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life’s dealings, you’ll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way.

Field Notes from a Catastrophe

Author : Elizabeth Kolbert
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1620409895
Total Pages : 321 pages
Book Rating : 4.6/5 (24 download)

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Book Synopsis Field Notes from a Catastrophe by : Elizabeth Kolbert

Download or read book Field Notes from a Catastrophe written by Elizabeth Kolbert and published by Bloomsbury Publishing USA. This book was released on 2015-02-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the book that launched Elizabeth Kolbert's career as an environmental writer--updated with three new chapters, making it, yet again, "irreplaceable" (Boston Globe). Elizabeth Kolbert's environmental classic Field Notes from a Catastrophe first developed out of a groundbreaking, National Magazine Award-winning three-part series in The New Yorker. She expanded it into a still-concise yet richly researched and damning book about climate change: a primer on the greatest challenge facing the world today. But in the years since, the story has continued to develop; the situation has become more dire, even as our understanding grows. Now, Kolbert returns to the defining book of her career. She has added a chapter bringing things up-to-date on the existing text, plus three new chapters--on ocean acidification, the tar sands, and a Danish town that's gone carbon neutral--making it, again, a must-read for our moment.

David Hammons

Author : Elena Filipovic
Publisher : MIT Press
ISBN 13 : 184638186X
Total Pages : 161 pages
Book Rating : 4.8/5 (463 download)

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Book Synopsis David Hammons by : Elena Filipovic

Download or read book David Hammons written by Elena Filipovic and published by MIT Press. This book was released on 2017-09-08 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on unpublished documents and oral histories, an illustrated examination of an iconic artwork of an artist who has made a lifework of tactical evasion. One wintry day in 1983, alongside other street sellers in the East Village, David Hammons peddled snowballs of various sizes. He had neatly laid them out in graduated rows and spent the day acting as obliging salesman. He called the evanescent and unannounced street action Bliz-aard Ball Sale, thus inscribing it into a body of work that, from the late 1960s to the present, has used a lexicon of ephemeral actions and self-consciously “black" materials to comment on the nature of the artwork, the art world, and race in America. And although Bliz-aard Ball Sale has been frequently cited and is increasingly influential, it has long been known only through a mix of eyewitness rumors and a handful of photographs. Its details were as elusive as the artist himself; even its exact date was unrecorded. Like so much of the artist's work, it was conceived, it seems, to slip between our fingers—to trouble the grasp of the market, as much as of history and knowability. In this engaging study, Elena Filipovic collects a vast oral history of the ephemeral action, uncovering rare images and documents, and giving us singular insight into an artist who made an art of making himself difficult to find. And through it, she reveals Bliz-aard Ball Sale to be the backbone of a radical artistic oeuvre that transforms such notions as “art,” “commodity,” “performance,” and even “race” into categories that shift and dissolve, much like slowly melting snowballs.

The View from Saturday

Author : E.L. Konigsburg
Publisher : Simon and Schuster
ISBN 13 : 1439132011
Total Pages : 181 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The View from Saturday by : E.L. Konigsburg

Download or read book The View from Saturday written by E.L. Konigsburg and published by Simon and Schuster. This book was released on 2010-12-21 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Newbery Medal–winning author of the beloved classic From the Mixed-Up Files of Mrs. Basil E. Frankweiler comes four jewel-like short stories—one for each of the team members of an Academic Bowl team—that ask questions and demonstrate surprising answers. How had Mrs. Olinski chosen her sixth-grade Academic Bowl team? She had a number of answers. But were any of them true? How had she really chosen Noah and Nadia and Ethan and Julian? And why did they make such a good team? It was a surprise to a lot of people when Mrs. Olinski’s team won the sixth-grade Academic Bowl contest at Epiphany Middle School. It was an even bigger surprise when they beat the seventh grade and the eighth grade, too. And when they went on to even greater victories, everyone began to ask: How did it happen? It happened at least partly because Noah had been the best man (quite by accident) at the wedding of Ethan’s grandmother and Nadia’s grandfather. It happened because Nadia discovered that she could not let a lot of baby turtles die. It happened when Ethan could not let Julian face disaster alone. And it happened because Julian valued something important in himself and saw in the other three something he also valued. Mrs. Olinski, returning to teaching after having been injured in an automobile accident, found that her Academic Bowl team became her answer to finding confidence and success. What she did not know, at least at first, was that her team knew more than she did the answer to why they had been chosen.

Cults and Cons

Author : Kenneth M. Cinnamon
Publisher : Taylor Trade Publications
ISBN 13 : 9780882294568
Total Pages : 132 pages
Book Rating : 4.2/5 (945 download)

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Book Synopsis Cults and Cons by : Kenneth M. Cinnamon

Download or read book Cults and Cons written by Kenneth M. Cinnamon and published by Taylor Trade Publications. This book was released on 1979 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: To find more information about Rowman and Littlefield titles, please visit www.rowmanlittlefield.com.

Agewise

Author : Margaret Morganroth Gullette
Publisher : University of Chicago Press
ISBN 13 : 022610186X
Total Pages : 303 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis Agewise by : Margaret Morganroth Gullette

Download or read book Agewise written by Margaret Morganroth Gullette and published by University of Chicago Press. This book was released on 2013-10-21 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let’s face it: almost everyone fears growing older. We worry about losing our looks, our health, our jobs, our self-esteem—and being supplanted in work and love by younger people. It feels like the natural, inevitable consequence of the passing years, But what if it’s not? What if nearly everything that we think of as the “natural” process of aging is anything but? In Agewise, renowned cultural critic Margaret Morganroth Gullette reveals that much of what we dread about aging is actually the result of ageism—which we can, and should, battle as strongly as we do racism, sexism, and other forms of bigotry. Drawing on provocative and under-reported evidence from biomedicine, literature, economics, and personal stories, Gullette probes the ageism thatdrives discontent with our bodies, our selves, and our accomplishments—and makes us easy prey for marketers who want to sell us an illusory vision of youthful perfection. Even worse, rampant ageism causes society to discount, and at times completely discard, the wisdom and experience acquired by people over the course of adulthood. The costs—both collective and personal—of this culture of decline are almost incalculable, diminishing our workforce, robbing younger people of hope for a decent later life, and eroding the satisfactions and sense of productivity that should animate our later years. Once we open our eyes to the pervasiveness of ageism, however, we can begin to fight it—and Gullette lays out ambitious plans for the whole life course, from teaching children anti-ageism to fortifying the social safety nets, and thus finally making possible the real pleasures and opportunities promised by the new longevity. A bracing, controversial call to arms, Agewise will surprise, enlighten, and, perhaps most important, bring hope to readers of all ages.

Rubies in the Orchard

Author : Lynda Resnick
Publisher : Crown Currency
ISBN 13 : 0385529422
Total Pages : 226 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Rubies in the Orchard by : Lynda Resnick

Download or read book Rubies in the Orchard written by Lynda Resnick and published by Crown Currency. This book was released on 2009-02-17 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.

Death of the Snake Oil Salesman

Author : Bernard J. Jones
Publisher : Faris Digital Solutions
ISBN 13 : 9814645907
Total Pages : 162 pages
Book Rating : 4.8/5 (146 download)

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Book Synopsis Death of the Snake Oil Salesman by : Bernard J. Jones

Download or read book Death of the Snake Oil Salesman written by Bernard J. Jones and published by Faris Digital Solutions. This book was released on 2014-12-16 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people think that Selling is telling. Telling everyone how great the product is. This was the Snake Oil Salesman’s special skill. He could talk for hours. He didn’t even take a breath! It was all about what he wanted. And all he wanted was your money. There is a slight problem with this model. It doesn’t work. The Snake Oil Salesman is a thing of the past. Dead. There is a better way. Long live the Sales Partner! This satirical yet practical account of personal sales encounters offers an array of techniques for: • Rationalising success and failure • Improving your self-confidence • Focusing on your client’s interests • Seeing selling as a problem-solving exercise • Quantifying and reporting client issues • Proposing solutions that have a high chance of success Selling isn’t telling. It’s about partnering with your clients to build trust and help them achieve their objectives.

Selling Is an Away Game

Author : Lance Tyson
Publisher :
ISBN 13 : 9781636984452
Total Pages : 0 pages
Book Rating : 4.9/5 (844 download)

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Book Synopsis Selling Is an Away Game by : Lance Tyson

Download or read book Selling Is an Away Game written by Lance Tyson and published by . This book was released on 2024-06-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Is an Away Game is a comprehensive guide designed to challenge traditional sales methods and transform how salespeople approach sales in today's dog-eat-dog world. There are few professions as competitive and cutthroat as sales. Faced with daily rejections and the pressure of impending quotas, successful salespeople are those who have the proper strength, grit, and knowledgeable strategies to rise above the competition. Lance Tyson's Selling Is an Away Game will immerse sales professionals in the mindset of the buyer and foster new strategies and tactics to help them become stronger and more effective salespeople. With over twenty years of sales experience, Lance knows what it takes to succeed in the industry and has compiled his knowledge into this definitive handbook to help companies and individuals increase sales production, shorten sales cycle time, reduce cost of sale, and develop talent.

Gym Launch Secrets

Author : Alex Hormozi
Publisher :
ISBN 13 : 9781732933002
Total Pages : 424 pages
Book Rating : 4.9/5 (33 download)

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Book Synopsis Gym Launch Secrets by : Alex Hormozi

Download or read book Gym Launch Secrets written by Alex Hormozi and published by . This book was released on 2019-03-26 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Ethics

Author : Alberto Aleo
Publisher : Business Expert Press
ISBN 13 : 1606499270
Total Pages : 289 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Sales Ethics by : Alberto Aleo

Download or read book Sales Ethics written by Alberto Aleo and published by Business Expert Press. This book was released on 2015-05-20 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do ethics pay? In an attempt to answer this question, the authors analyze the economic theories that might rehabilitate ethics in the world of sales and turn them into an effective tool for conducting negotiations. This book proposes a “bottom-up” approach that starts from an analysis of sales activities to build a business style that, if adopted by an entire organization, can make the difference thus enhancing the company’s success. Italian culture provides a backdrop to the book; the authors reinterpret the particular nature of the country’s economic and social fabric and integrate this into an approach to business that can create authentic relationships, shared prosperity and quality of life across other cultures. Sale Ethics stimulates the development of a self-entrepreneurial mind-set that is useful in any field, and provides a simple and effective method of capitalizing on your own talents while respecting others and at the same time garnering the rewards of ethical behavior.