When Content Goes Viral

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Going Viral

Author : Brent Coker
Publisher : Pearson UK
ISBN 13 : 1292087951
Total Pages : 215 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Going Viral by : Brent Coker

Download or read book Going Viral written by Brent Coker and published by Pearson UK. This book was released on 2016-03-10 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

Buzzmarketing

Author : Mark Hughes
Publisher : Penguin
ISBN 13 : 1101218401
Total Pages : 262 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Buzzmarketing by : Mark Hughes

Download or read book Buzzmarketing written by Mark Hughes and published by Penguin. This book was released on 2005-07-07 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

Social Media Is Bullshit

Author : B. J. Mendelson
Publisher : St. Martin's Press
ISBN 13 : 1250017505
Total Pages : 239 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Social Media Is Bullshit by : B. J. Mendelson

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Going Viral

Author : Karine Nahon
Publisher : Polity
ISBN 13 : 0745671292
Total Pages : 202 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Going Viral by : Karine Nahon

Download or read book Going Viral written by Karine Nahon and published by Polity. This book was released on 2013-11-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.

When Content Goes Viral

Author : Brian White
Publisher : Enslow Publishing, LLC
ISBN 13 : 1978504764
Total Pages : 82 pages
Book Rating : 4.9/5 (785 download)

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Book Synopsis When Content Goes Viral by : Brian White

Download or read book When Content Goes Viral written by Brian White and published by Enslow Publishing, LLC. This book was released on 2018-12-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going viral. It's a phrase that you hear thrown around whenever something is blowing up on the Internet, but what does it really mean? How does something or someone go from a random post on social media to a household name? What does it mean for the person who posted it? There's the dark side, too: hoaxes, illegal content, and Russian trolls. Readers take a deep dive into the world where fame isn't measured in minutes, but in clicks. This book gives readers the tools to sort the real from the fake, as well as resources to explore.

Contagious

Author : Jonah Berger
Publisher : Simon and Schuster
ISBN 13 : 1451686587
Total Pages : 256 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Contagious by : Jonah Berger

Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,

Fast, Cheap and Viral

Author : Aashish Chopra
Publisher : Hachette India
ISBN 13 : 9351952762
Total Pages : 156 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Fast, Cheap and Viral by : Aashish Chopra

Download or read book Fast, Cheap and Viral written by Aashish Chopra and published by Hachette India. This book was released on 2019-09-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success "

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470379286
Total Pages : 285 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

The Art of Going Viral

Author : A. C. Clint
Publisher :
ISBN 13 : 9781549992131
Total Pages : 130 pages
Book Rating : 4.9/5 (921 download)

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Book Synopsis The Art of Going Viral by : A. C. Clint

Download or read book The Art of Going Viral written by A. C. Clint and published by . This book was released on 2017-10-17 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it that some things EXPLODE online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us? Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it. Whether your dream is YouTube stardom, or just creating opportunity with a personal brand, Going Viral is your blueprint for digital success. Stand out, get noticed, and captivate online. Going Viral pairs raw human behavioral data with the emotional intelligence of A.C. Clint, a sought-after digital media coach who has worked with Fortune 500 clients from Disney to Nike. Clint has distilled years of research and practical experience to write this manual for content people are wired to share. Find your die-hard fanbase of thousands (or millions). This Internet psychology guide teaches: * A centuries-old secret to create connection used by Italian Courtiers & cereal boxes * 3 viral emotions that get shared the most * Step-by-step processes to create content audiences can't get enough of, and prime it to spread as quickly as possible * Building a following from zero to thousands * How to leverage top influencers to do word-of-mouth power-lifting for you * Techniques that work across Twitter, Instagram, Pinterest, and even in-person Are you ready to grow your idea? Triple your profits? More SUCCESS and less work? As an entrepreneur, artist, or creative thinker, you know social media can empower you to reach a potential audience of billions, with tools that are essentially free. But who has that kind of time? And where do you even begin? Or worse: have you set up your business, pushed it into the world, but instead of a flood of interest, you are getting...crickets? Learn secret formulas to build connections, and open doors you never thought possible... Including how to: + Make a powerful first impression + Connect effortlessly with followers + Increase exposure, shares, engagement, interest, and traffic for your website Understand what makes people click (even if they don't). Is this book for you? If you have ever posted online then the answer is YES! Whether you write your own blog, or have a basic Facebook profile...whether you like it or not, you have a digital brand. Are you ready to use it? You have something to say. Isn't it about time for people to hear it? DON'T miss your chance at success because of a lackluster Internet presence. Share your vision with the world and finally be heard. If you want to become an overnight success story, there IS a secret to it. All you need is a little inspiration, an internet connection, and the right formula, which this book will teach you. This guide is especially for: * Visionaries ready to reach the masses with their message * Professionals wanting to make a name & propel their career to the next level * Companies seeking to increase profit & customer engagement * Anyone who ever built a website with zero traffic and thought 'what next?' Whether you are a computer novice or a practiced PR pro, there is something in this book for you. Pick up your copy today by clicking the BUY NOW button at the top of this page.

Viral Marketing

Author : Karen Nelson-Field
Publisher : OUP Australia & New Zealand
ISBN 13 : 9780195527988
Total Pages : 0 pages
Book Rating : 4.5/5 (279 download)

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Book Synopsis Viral Marketing by : Karen Nelson-Field

Download or read book Viral Marketing written by Karen Nelson-Field and published by OUP Australia & New Zealand. This book was released on 2013-10-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Girl Gone Viral

Author : Arvin Ahmadi
Publisher : Viking Books for Young Readers
ISBN 13 : 0425289907
Total Pages : 418 pages
Book Rating : 4.4/5 (252 download)

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Book Synopsis Girl Gone Viral by : Arvin Ahmadi

Download or read book Girl Gone Viral written by Arvin Ahmadi and published by Viking Books for Young Readers. This book was released on 2019 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of "Down and Across" pens an inventive and hauntingly timely story of a 17-year-old coder's catapult to stardom, reminiscent of "The Social Network" with a "Ready Player One" twist. "The perfect thriller for the virtual reality era."--Brendan Reichs, "New York Times"bestselling author of "Nemesis."

UnMarketing

Author : Scott Stratten
Publisher : John Wiley & Sons
ISBN 13 : 1119335000
Total Pages : 311 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis UnMarketing by : Scott Stratten

Download or read book UnMarketing written by Scott Stratten and published by John Wiley & Sons. This book was released on 2016-10-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.

Going Viral: A Socially Distant Love Story

Author : Katie Cicatelli-Kuc
Publisher : Scholastic Inc.
ISBN 13 : 1338745204
Total Pages : 243 pages
Book Rating : 4.3/5 (387 download)

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Book Synopsis Going Viral: A Socially Distant Love Story by : Katie Cicatelli-Kuc

Download or read book Going Viral: A Socially Distant Love Story written by Katie Cicatelli-Kuc and published by Scholastic Inc.. This book was released on 2021-11-02 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Claire Draper's fictional love story goes viral in the wake of a pandemic, the line between reality and fiction is blurred. But will she be able to tell the difference? Claire is a junior in high school when a worldwide pandemic strikes, and she's in the epicenter of it all in New York City. Suddenly, Claire is forced to isolate with her family indefinitely, which means she won't be able to see her friends or even her girlfriend, Vanessa, in person for a long time. At first it's not so bad, but the longer the pandemic lasts, the more Claire feels her priorities changing. That's when she looks outside her bedroom window and notices something new: A girl who lives in the building across the street sitting on her fire escape. So Claire starts writing a story online about a girl who falls for the girl across the street. To Claire's surprise, the story goes viral-and it seems people think true. But how true is true? And what if Vanessa finds out? Will Claire be able to manage her newfound internet fame before everything spirals out of control?

Narrative Economics

Author : Robert J. Shiller
Publisher : Princeton University Press
ISBN 13 : 0691212074
Total Pages : 408 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Narrative Economics by : Robert J. Shiller

Download or read book Narrative Economics written by Robert J. Shiller and published by Princeton University Press. This book was released on 2020-09-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events—and why financial panics can spread like epidemic viruses Stories people tell—about financial confidence or panic, housing booms, or Bitcoin—can go viral and powerfully affect economies, but such narratives have traditionally been ignored in economics and finance because they seem anecdotal and unscientific. In this groundbreaking book, Robert Shiller explains why we ignore these stories at our peril—and how we can begin to take them seriously. Using a rich array of examples and data, Shiller argues that studying popular stories that influence individual and collective economic behavior—what he calls "narrative economics"—may vastly improve our ability to predict, prepare for, and lessen the damage of financial crises and other major economic events. The result is nothing less than a new way to think about the economy, economic change, and economics. In a new preface, Shiller reflects on some of the challenges facing narrative economics, discusses the connection between disease epidemics and economic epidemics, and suggests why epidemiology may hold lessons for fighting economic contagions.

Linkedin Riches

Author : John Nemo
Publisher : CreateSpace
ISBN 13 : 9781497384019
Total Pages : 112 pages
Book Rating : 4.3/5 (84 download)

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Book Synopsis Linkedin Riches by : John Nemo

Download or read book Linkedin Riches written by John Nemo and published by CreateSpace. This book was released on 2014-04-02 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if there was a lead generation strategy or platform available online where you could literally wake up each morning to an inbox overflowing with fresh, hot leads? What if around the clock you had a system that brought you qualified prospects looking to buy exactly the type of product or service you were offering? What if all of that happened without you having to leave your desk? What if this system, this new way of generating leads, freed you up to do the things you loved because it took less time, less expense and less effort than everything else you've ever tried? If you're interested in having that vision become a reality, then you need to read this book! Because I'm going to show you EXACTLY how I made more than $135,000 in just 90 days using LinkedIn. I did it all by myself, and I did it all inside a tiny niche. This isn't some get-rich-quick scheme or "push a button and make money" type approach. Rather, it's about understanding how to enhance your personal brand, how to leverage LinkedIn's built-in advantages and how to apply the specific type of selling psychology that generates nonstop leads and customers when done correctly. The simple formula I'll teach you works in any niche, takes just a few minutes a day to apply and drives targeted, ready-to-buy prospects to your virtual front door. It doesn't matter what your experience level is when it comes to LinkedIn - literally anyone can do this! Find out RIGHT NOW just how easy it is! Inside This Book You'll Discover: - How to ensure your LinkedIn profile ranks #1 in your niche or industry. - How to instantly locate your ideal prospects on LinkedIn no matter what industry you're in. - How to engage your ideal prospects on LinkedIn by creating instant likability and trust. - How to create content on LinkedIn that establishes your credibility and attracts your ideal prospects - How to turn LinkedIn Groups into your own personal ATM Machine. - How to move new LinkedIn connections from prospects to paying customers as quickly as possible.

Leadership in the Age of Personalization

Author : Llopis
Publisher :
ISBN 13 : 9781733812511
Total Pages : pages
Book Rating : 4.8/5 (125 download)

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Book Synopsis Leadership in the Age of Personalization by : Llopis

Download or read book Leadership in the Age of Personalization written by Llopis and published by . This book was released on 2019-08-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Society is more diverse than ever. People are more informed than ever. As employees and as consumers, people are aware of and proud of their individuality. They want to influence the workplace and the marketplace in their own way. Welcome to the age of personalization.Most leaders were trained in the age of standardization - an age when the business defined the individual, when bosses told people what to do inside the box they were given, when progress toward the company mission is what mattered and was measured, when it seemed necessary to protect functions and work within silos. Those methods don't work in the age of personalization, an age in which the individual defines the business. To thrive today, leaders must know how to elevate and activate individual capacities. Leaders must know how to measure and amplify individual impact. Leaders must value and seek interdependence across the enterprise. These are new skills for a new age. Corporate and leadership strategies were not designed to handle mass variance in people. The old way is not just ineffective, it is toxic to organizational culture. Leaders know it's time to evolve. They just don't know what they should be evolving to. We still need standardization, but the age of personalization is forcing us to rethink what those standards are so we can better lead our employees and serve our customers. Without this mindset, we can't reclaim sustainable, organic growth.This book shows leaders and organizations how to let go of the elements of standardization that hold back growth and evolve the rest to define new metrics for the standardization of "me." This evolution is essential as personalization forces us to reinvent the ways we think, work and lead.

Gendertrolling

Author : Karla Mantilla
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440833184
Total Pages : 278 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Gendertrolling by : Karla Mantilla

Download or read book Gendertrolling written by Karla Mantilla and published by Bloomsbury Publishing USA. This book was released on 2015-08-31 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gendertrolling arises out of the same misogyny that fuels other "real life" forms of harassment and abuse of women. This book explains this phenomenon, the way it can impact women's lives, and how it can be stopped. Designed to educate the general public on a popular and brutal form of harassment against women, Gendertrolling: How Misogyny Went Viral provides key insight into this Internet phenomenon. The book not only differentiates this violent form of trolling from others but also discusses the legal parameters surrounding the issue, such as privacy, anonymity, and free speech online as well as offering legal and policy recommendations for improving the climate for women online. The analysis of social media and legal aspects of the book make it highly suitable as a reliable source to many modern classes. Additionally, increased awareness among the general and scholarly public of the phenomenon of gendertrolling would help galvanize widespread support for laws, policies, new online content provider protocols, and positive social pressure.