Whats Your Customers Problem

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What's Your Problem?

Author : Thomas Wedell-Wedellsborg
Publisher : Harvard Business Press
ISBN 13 : 1633697231
Total Pages : 327 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis What's Your Problem? by : Thomas Wedell-Wedellsborg

Download or read book What's Your Problem? written by Thomas Wedell-Wedellsborg and published by Harvard Business Press. This book was released on 2020-03-17 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The author makes a compelling case that we often start solving a problem before thinking deeply about whether we are solving the right problem. If you want the superpower of solving better problems, read this book." -- Eric Schmidt, former CEO, Google Are you solving the right problems? Have you or your colleagues ever worked hard on something, only to find out you were focusing on the wrong problem entirely? Most people have. In a survey, 85 percent of companies said they often struggle to solve the right problems. The consequences are severe: Leaders fight the wrong strategic battles. Teams spend their energy on low-impact work. Startups build products that nobody wants. Organizations implement "solutions" that somehow make things worse, not better. Everywhere you look, the waste is staggering. As Peter Drucker pointed out, there's nothing more dangerous than the right answer to the wrong question. There is a way to do better. The key is reframing, a crucial, underutilized skill that you can master with the help of this book. Using real-world stories and unforgettable examples like "the slow elevator problem," author Thomas Wedell-Wedellsborg offers a simple, three-step method - Frame, Reframe, Move Forward - that anyone can use to start solving the right problems. Reframing is not difficult to learn. It can be used on everyday challenges and on the biggest, trickiest problems you face. In this visually engaging, deeply researched book, you’ll learn from leaders at large companies, from entrepreneurs, consultants, nonprofit leaders, and many other breakthrough thinkers. It's time for everyone to stop barking up the wrong trees. Teach yourself and your team to reframe, and growth and success will follow.

What's Your Customer's Problem?

Author : Fred Wiersema
Publisher : Pearson Education
ISBN 13 : 0132138956
Total Pages : 17 pages
Book Rating : 4.1/5 (321 download)

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Book Synopsis What's Your Customer's Problem? by : Fred Wiersema

Download or read book What's Your Customer's Problem? written by Fred Wiersema and published by Pearson Education. This book was released on 2010-02-01 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business strategist and New York Times bestselling author Fred Wiersema presents his latest insights and advice on achieving customer intimacy in a series of new, practical, digital-only guides. This one focuses on the critical importance of identifying your customers' true problem. Changes are, it’s not what you--or they--think. But it’s vital if you want to keep customers coming back, especially in these tough economic times. It was a rotting old fence around my swimming pool that drove home the power of deeply analyzing customer problems. I thought a traditional white picket fence would be perfect to replace it. The first two contractors made their measurements, discussed the materials, calculated, and gave me prices. But the third surprised me. “Why do you want a white fence? Have you ever thought about black?” He explained that a black fence would blend into the background, making the surrounding area more visible, while a white fence would make the pool area more intimate and enclosed. My wife and I had never thought about that. Next, he asked why we were replacing the old fence. I thought it was obvious: It was falling apart and needed to be repainted every few years. “Have you considered an anodized aluminum fence? It would last pretty much forever,” he said. That clinched the deal: He’d offered a better answer for needs we didn’t even realize we had.

Pitch Perfect

Author : Haje Jan Kamps
Publisher : Apress
ISBN 13 : 9781484260647
Total Pages : 103 pages
Book Rating : 4.2/5 (66 download)

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Book Synopsis Pitch Perfect by : Haje Jan Kamps

Download or read book Pitch Perfect written by Haje Jan Kamps and published by Apress. This book was released on 2020-08-25 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help. Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the “problem” isn’t worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it’s already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel. How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup’s future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.

What's Your Problem?

Author : Jon Yates
Publisher : Harper Collins
ISBN 13 : 006209890X
Total Pages : 201 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis What's Your Problem? by : Jon Yates

Download or read book What's Your Problem? written by Jon Yates and published by Harper Collins. This book was released on 2011-12-27 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Watch out, Goliath. Jon Yates has a slingshot and he’s teaching us how to use it.” —Amy Dickinson, New York Times bestselling author and America’s favorite advice columnist “Jon Yates gives consumers a great primer on how to solve their own customer service problems.” —Angie Hicks, Founder of “Angie’s List” Jon Yates, the Chicago Tribune’s popular “Problem Solver,” offers eminently practical, money-saving advice on how to become your own consumer advocate. What’s Your Problem? is a godsend for anyone who has ever had to take on the bureaucracy—from getting through to the cable company to dealing with identity theft to fighting the unfriendly skies. The first book of its kind—a combination of illuminating true stories and essential advice for cutting through the red tape put up by local governments, health insurance companies, and heartless corporations—What’s Your Problem? is an indispensable handbook that can alleviate your frustrations once and for all and help you get the results you need fast!

What's Your Problem? Identifying and Solving the Five Types of Process Problems

Author : Kicab Castaneda-Mendez
Publisher : CRC Press
ISBN 13 : 1040083595
Total Pages : 195 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis What's Your Problem? Identifying and Solving the Five Types of Process Problems by : Kicab Castaneda-Mendez

Download or read book What's Your Problem? Identifying and Solving the Five Types of Process Problems written by Kicab Castaneda-Mendez and published by CRC Press. This book was released on 2017-07-27 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typically, root cause analysis is taught by explaining a variety of tools that require users to gain considerable experience before being able to apply them correctly in the proper settings. What's Your Problem? Identifying and Solving the Five Types of Process Problems simplifies process problem solving and outlines specific techniques to help you identify the various types of process problems and solve them effectively and efficiently. Arguing that there are only five types of process problems, the book explains that the Six Sigma methodology define, measure, analyze, improve, control (DMAIC) can be vastly simplified for learning, applying, teaching, and mentoring. It identifies the five types of process problems and describes how to solve them using a three-step procedure: Identify the type of problem Find the root cause Address the root cause Describing how to maximize ROI for Lean Six Sigma initiatives, the book: Facilitates the application of Lean and Six Sigma principles to both self-learning and teaching others process improvement Presents time-tested methods to help you reduce start-to-finish improvement/project times Identifies techniques that can shorten the time it takes to complete projects, reduce documentation of projects, and increase overall understanding of your projects Outlining proven approaches for seamlessly integrating Lean and Six Sigma methodologies with learning and teaching process improvement, the book will help to improve your courses so that participants acquire essential skills quicker and at lower costs. For the self-initiated, this book will get you identifying and solving the two most common process problems within hours, rather than days or weeks.

What's Your Math Problem!?! Getting to the Heart of Teaching Problem Solving

Author : Linda Gojak
Publisher : Teacher Created Materials
ISBN 13 : 9781425807887
Total Pages : 244 pages
Book Rating : 4.8/5 (78 download)

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Book Synopsis What's Your Math Problem!?! Getting to the Heart of Teaching Problem Solving by : Linda Gojak

Download or read book What's Your Math Problem!?! Getting to the Heart of Teaching Problem Solving written by Linda Gojak and published by Teacher Created Materials. This book was released on 2011-04-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides instructional tools and methods to help teachers understand various problem solving strategies and discusses how to use each strategy with students.

The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof

Author : James Desena
Publisher : McGraw Hill Professional
ISBN 13 : 0071436200
Total Pages : 241 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof by : James Desena

Download or read book The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof written by James Desena and published by McGraw Hill Professional. This book was released on 2003-10-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the secrets behind the phenomenal success of today's top sales professionals In The 10 Immutable Laws of Power Selling, leading sales consultant and trainer James DeSena reveals the secret behind the uncanny success of an elite group of sales professionals who consistently break all records, in every selling environment. DeSena shows how the most exceptional performers in the sales arena are those who act like leaders--they take the lead in meeting new challenges, and they adapt to those challenges with innovative solutions and added value for grateful customers. With the help of stories from American Express, Honeywell, The Gap, and other top companies, DeSena teaches readers: The 10 key imperatives for becoming an exceptional performer in today's selling environment How to apply the principles of leadership to win and keep loyal customers, make more sales, and earn higher commissions-- even in a recession How to identify clients' needs and create solutions to fit those needs How to build strong relationships with customers and manage those relationships for long-term success

They Ask, You Answer

Author : Marcus Sheridan
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis They Ask, You Answer by : Marcus Sheridan

Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Competing Against Luck

Author : Clayton M. Christensen
Publisher : HarperCollins
ISBN 13 : 0062435639
Total Pages : 259 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis Competing Against Luck by : Clayton M. Christensen

Download or read book Competing Against Luck written by Clayton M. Christensen and published by HarperCollins. This book was released on 2016-10-04 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

What's Your Problem?

Author : Stuart Connor
Publisher : Critical Publishing
ISBN 13 : 1909330523
Total Pages : 186 pages
Book Rating : 4.9/5 (93 download)

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Book Synopsis What's Your Problem? by : Stuart Connor

Download or read book What's Your Problem? written by Stuart Connor and published by Critical Publishing. This book was released on 2013-09-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively book provides an essential introduction to the critical analysis of social problems and the policy process. It argues that policy does not just have an impact of people’s lives, but that people can and should have an impact on policy. Rather than assuming that social policies reflect an inevitable response to pre-existing givens, the author adopts a more proactive position to show how a ‘problem’ is fabricated and how a particular response to a ‘problem’ is legitimated. He goes on to demonstrate how the struggle over the meaning and desirable response to a range of social issues continues to take place not only in Parliament, but across broadcast and print media and the numerous internet channels. The book provides students, practitioners and activists with a rationale for and means to read, write and perform policy analysis. Drawing on the notion of policy literacy, readers will be introduced to a range of resources to enable them to further develop the ability to both read (comprehend), write (create, design, produce) and perform (influence and shape) policies. The book is illustrated throughout with examples from historical and contemporary representations of social problems and local, national and global policy making and practice. Each section will make reference to a toolkit that tutors, student and activists can access to help inform their practice. Presented in an accessible format, the book demonstrates that making sense of social issues and the policy process, also means making sense of some of the fundamental questions, values and assumptions of how is / should society be organised and our own role in the shaping of society. In this way the book not only provides practical and critical insights into the policy process, but is also an intellectually challenging and stimulating read.

Lean B2B

Author : Étienne Garbugli
Publisher : Étienne Garbugli
ISBN 13 : 1778074006
Total Pages : 225 pages
Book Rating : 4.7/5 (78 download)

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Book Synopsis Lean B2B by : Étienne Garbugli

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Entrepreneur to Author

Author : Scott A. MacMillan
Publisher : Grammar Factory Publishing
ISBN 13 : 1989737013
Total Pages : 384 pages
Book Rating : 4.9/5 (897 download)

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Book Synopsis Entrepreneur to Author by : Scott A. MacMillan

Download or read book Entrepreneur to Author written by Scott A. MacMillan and published by Grammar Factory Publishing. This book was released on 2020-10-06 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small business owners are struggling to stand out in authority-driven fields. They’re losing deals to the competition, getting ignored by the media, and missing out on partnerships that could change the trajectory of their business. Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business. But most aren’t confident in their ability to become an author…until now. In Entrepreneur to Author, you’ll learn: The secret to a book strategy that’s in lock-step with your business strategy How to efficiently plan, write, test, and refine a high-quality manuscript so you can tend to your business, family, and personal priorities The ins and outs of getting your book published, including publishing models, costs, book formats, and distribution channels The foundational strategy for building authority and the three monetization strategies you can use to grow your business with your book Using analytical, business-minded concepts, you’ll gain confidence in your ability to become an outstanding first-time author, and in your book’s ability to build your authority and grow your business in a way that scales up without burning you out. If you're an ambitious entrepreneur, business leader, or subject-matter expert whose business success depends on your personal authority and professional credibility, then Entrepreneur to Author is your strategy guide to building authority and growing your business through writing and publishing.

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137035
Total Pages : 368 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Amaze Every Customer Every Time

Author : Shep Hyken
Publisher : Greenleaf Book Group
ISBN 13 : 1626340102
Total Pages : 249 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Amaze Every Customer Every Time by : Shep Hyken

Download or read book Amaze Every Customer Every Time written by Shep Hyken and published by Greenleaf Book Group. This book was released on 2013-09-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business—in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community. Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools—like “Ask the extra question” and “Focus on the customer, not the money”—are simple, clear, useful for almost anybody, and supported with compelling research and stories. Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.

Why No One Is Buying Your Product

Author : Sherwette
Publisher : Sherwette
ISBN 13 : 9948194128
Total Pages : 285 pages
Book Rating : 4.9/5 (481 download)

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Book Synopsis Why No One Is Buying Your Product by : Sherwette

Download or read book Why No One Is Buying Your Product written by Sherwette and published by Sherwette. This book was released on 2022-05-04 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wonder WHY your product or service didn’t sell? If you want to sell products, you must understand your market and competition. For over ten years, author Sherwette has been researching, practicing, and deliberately learning one of her favorite subjects, Consumer Behavior and Psychology. In this book, she shares the best methodologies she has found and worked with—just for you! If you truly want to craft a product or service your customers will be raving about, then this book will help you gain a better understanding of your customers and create products that will be so spot-on that once they know about them, they will scream, “Here, take my money!” Inside, you’ll discover how to: Understand your customers' desires, hopes and dreams Identify what stops them from buying Find solutions Nail down your product value proposition Prototype your ideas and test solutions with customers Design your customer experience to build lasting relationships ...and more! Get Why No One Is Buying Your Product today!

The Ultimate Marketing Engine

Author : John Jantsch
Publisher : HarperCollins Leadership
ISBN 13 : 1400224780
Total Pages : 224 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Ultimate Marketing Engine by : John Jantsch

Download or read book The Ultimate Marketing Engine written by John Jantsch and published by HarperCollins Leadership. This book was released on 2021-09-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.

Binocular Vision and Orthoptics

Author : Sandip Doshi
Publisher : Elsevier Health Sciences
ISBN 13 : 0750647132
Total Pages : 272 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Binocular Vision and Orthoptics by : Sandip Doshi

Download or read book Binocular Vision and Orthoptics written by Sandip Doshi and published by Elsevier Health Sciences. This book was released on 2001 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: * This text represents a conventional approach to the diagnosis and management of binocular vision disorders * It is a practical, very modern text with a highly designed layout and with extensive use of full colour illustrations * Containing contributions by relevant experts in the field it is rigorously edited to ensure that a uniform and consistently high standard is maintained throughout