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Whats Keeping Your Customers Up At Night Close More Deals By Selling To Your Clients Pain
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Book Synopsis What's Keeping Your Customers Up at Night?: Close More Deals by Selling to Your Client's Pain by : Steven Cody
Download or read book What's Keeping Your Customers Up at Night?: Close More Deals by Selling to Your Client's Pain written by Steven Cody and published by McGraw Hill Professional. This book was released on 2003-03-22 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking approach to selling to your customer's "pain" PR guru Steve Cody and sales consultant Richard Harte team up to bring readers a revolutionary methodology for discovering what customers really need and using that knowledge to build stronger, more profitable relationships with them. The evolutionary next step in the "trusted adviser" approach to selling that has taken the sales world by storm, the system successfully combines public relations strategies with consultative sales techniques in a strategic framework. Among other important lessons, salespeople learn to uncover a client's deepest concerns --"what keeps them up at night"-- and to position their products or services in light of those concerns, using message points and other traditional PR tactics to help them successfully sell to the customer's "pain."
Book Synopsis Whats Keeping Your Customers Up at Night? : Close More Deals by Selling to Your Clients Pain by : Steven Cody
Download or read book Whats Keeping Your Customers Up at Night? : Close More Deals by Selling to Your Clients Pain written by Steven Cody and published by McGraw Hill Professional. This book was released on 2003-02-27 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking approach to selling to your customers "pain" PR guru Steve Cody and sales consultant Richard Harte team up to bring readers a revolutionary methodology for discovering what customers really need and using that knowledge to build stronger, more profitable relationships with them. The evolutionary next step in the "trusted adviser" approach to selling that has taken the sales world by storm, the system successfully combines public relations strategies with consultative sales techniques in a strategic framework. Among other important lessons, salespeople learn to uncover a clients deepest concerns --"what keeps them up at night"-- and to position their products or services in light of those concerns, using message points and other traditional PR tactics to help them successfully sell to the customers "pain."
Book Synopsis Bezalel Gidey Sales 101 by : Bezalel Gidey
Download or read book Bezalel Gidey Sales 101 written by Bezalel Gidey and published by Bezalel Gidey. This book was released on with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bezalel Gidey Born on January 20th, 2003 in Asmara, Eritrea. Parents Kidane Hailemicheal and Semhar Tekeste. Younger brother Lemuel Kidane Gidey. Bezalel moved to Seattle, WA, USA in 2006. He grew up in Seattle going to Stevens Elementary, Washington Middle School, and Garfield Highschool. Attended Seattle University and Seattle Central Colleges. Received secondary schooling at Rainier Scholars. He started BzCapitalConsulting in 2020 at the height of covid to help grow small businesses around the country in hopes that in the event of COVID that family businesses have the tools and awareness to sell online. Bezalel Gidey is the owner of BzCapitalConsulting. A consulting company that helps small businesses grow their branding and revenue. He is an Author of many books including the Secret of Social Media branding, A Dream of a Lifetime, and many more books published on Amazon, Kindle, Google Books and many more Publishers. He is a renowned specialist when it comes to online marketing and branding and has helped many small businesses with growing their revenue and brand on the internet. He is a sales entrepreneur, author, speaker, investor, and coach. He has worked within family businesses, restaurants, trucking, brick-and-mortar and online businesses. Bezalel Gidey is a motivational speaker, Author, Writer, Eritrean-American Entrepreneur, Branding and Marketing Coach, Sales Leader and CEO and Founder of BzCapitalConsulting.
Book Synopsis Bezalel Gidey Branding 101 by : Bezalel Gidey
Download or read book Bezalel Gidey Branding 101 written by Bezalel Gidey and published by Bezalel Gidey. This book was released on with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bezalel Gidey Born on January 20th, 2003 in Asmara, Eritrea. Parents Kidane Hailemicheal and Semhar Tekeste. Younger brother Lemuel Kidane Gidey. Bezalel moved to Seattle, WA, USA in 2006. He grew up in Seattle going to Stevens Elementary, Washington Middle School, and Garfield Highschool. Attended Seattle University and Seattle Central Colleges. Received secondary schooling at Rainier Scholars. He started BzCapitalConsulting in 2020 at the height of covid to help grow small businesses around the country in hopes that in the event of COVID that family businesses have the tools and awareness to sell online. Bezalel Gidey is the owner of BzCapitalConsulting. A consulting company that helps small businesses grow their branding and revenue. He is an Author of many books including the Secret of Social Media branding, A Dream of a Lifetime, and many more books published on Amazon, Kindle, Google Books and many more Publishers. He is a renowned specialist when it comes to online marketing and branding and has helped many small businesses with growing their revenue and brand on the internet. He is a sales entrepreneur, author, speaker, investor, and coach. He has worked within family businesses, restaurants, trucking, brick-and-mortar and online businesses. Bezalel Gidey is a motivational speaker, Author, Writer, Eritrean-American Entrepreneur, Branding and Marketing Coach, Sales Leader and CEO and Founder of BzCapitalConsulting.
Book Synopsis The British National Bibliography by : Arthur James Wells
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2005 with total page 1664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Love-Based Copywriting Books by : Michele PW (Pariza Wacek)
Download or read book Love-Based Copywriting Books written by Michele PW (Pariza Wacek) and published by Love-Based Publishing. This book was released on 2020-06-11 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes "Love-Based Copywriting Method," the book that started a movement, and "Love-Based Copywriting System," voted one of Small Business Forum's top 3 books every entrepreneur should read. The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business. You ABSOLUTELY can sell more with love, and these books shows you how! In Volume 1: "Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites," Michele explains why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead. In Volume 2, "Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites," Michele rolls up her sleeves and walks you through her exact, proven system that she has used over the years to help her clients sell nearly $50 Million worth of products and services using love. You'll discover exercises, examples, templates and more -- in fact, it's designed to be a "copywriting course in a book." You'll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the time you've finished, you've got your copy created. This highly acclaimed series has been featured on numerous media outlets, including Forbes, CBS and NPR. I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients. Christine Kloser, award-winning author If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered! Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy" As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people. Amy Ahlers, Wake-Up Call Coach & Bestselling Author What readers are saying about the Love-Based Copy books: Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end. T.L. Cooper The message is excellent and will be a book I'll recommend to all my clients. Goodreads reader Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy. Jessi Lohman I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series! Goodreads reader Best copy about writing copy I have read. Christopher Sherrod
Book Synopsis New Business: Next Steps by : Ed Goodman
Download or read book New Business: Next Steps written by Ed Goodman and published by Pearson UK. This book was released on 2015-02-02 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business. Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes: Easy-to-apply strategies for business success Insightful case studies from businesses that survived the first five years Helpful exercises and action plans Valuable templates for you to use The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Book Synopsis Elite Sales Strategies by : Anthony Iannarino
Download or read book Elite Sales Strategies written by Anthony Iannarino and published by John Wiley & Sons. This book was released on 2022-04-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerate your sales career with this how-to book from an expert in sales In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise. As Iannarino himself notes, this technique speaks to an ethical obligation towards your client, combining ethics and tactics to help place you in a position where your strengths can be fully utilized. This guidebook suggests putting yourself in a “one-up” position, where you, as the salesperson, come to a client in a position of authority and strength, where you yourself are qualified to offer nuanced and helpful advice to companies that have put themselves in a “one-down” position, whether that be by bad decision-making, poor understanding of the marketplace, or bad luck. At its heart, this book suggests you find the advantages that you can provide that will, in turn, help your client become “one-up” themselves in their own field and ensure they achieve the better results they need. In addition, Elite Sales Strategies provides readers with: A step-by-step approach for how to become “one-up” yourself and what you provide to your clients A healthy analysis of what makes a person or a company “one-down” and tips on how to course correct Strategies, tactics, and talk tracks that will provide you with what you need to become “one-up” Terminology and vocabulary so that you can approach your client with tact and decorum while still addressing the weaknesses of their system As a successful international speaker, author, and sales leader, Anthony Iannarino brings a unique set of skills to bear in this book. Iannarino's tried-and-true methodology is an ideal resource for sales professionals in all fields, as well as for executives and managers looking to improve their sales success and position within the business world.
Download or read book Mash-up! written by Ian Sanders and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web developers did it to bring together multiple sources onto one internet page. Musicians and DJs followed by sampling songs from different genres to create new music. Now everyone is doing it: at work, at the weekends, in business. It's time for you, your business and your career to cash in on the mash-up. The days of being defined by a single job title are vanishing. In the new economy our core competences are increasing; we've gone plural, perfecting multiple skills that reflect the multiple talents we have to offer. Today we are witnessing the rise of the workplace 'mash-up' and the smart guys are creating new revenue streams with each new skill they add. At the same time they're making themselves highly desirable, better paid and carving out more fulfilling and authentic work lives. Mash-up! shows you how you can join in the game.
Book Synopsis Whiteboard Selling by : Corey Sommers
Download or read book Whiteboard Selling written by Corey Sommers and published by John Wiley & Sons. This book was released on 2013-03-20 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on slides and other static sales tools during the sales process. Whiteboard Selling offers practical guidance and skills to enable marketing and sales teams to quickly adopt visual story telling practices that apply to today's fast-moving, competitive selling environment. Explains how to take a sales message inventory Illustrates how to design your visual stories Empowers your sales force to tell the story and extend the reach of visual storytelling Through the power of technology and effective storytelling, you and your team can create and deliver effective presentations that engage your customers, hold their attention, and win their business. Whiteboard Selling shows you how.
Book Synopsis Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling by : Jeffrey Gitomer
Download or read book Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling written by Jeffrey Gitomer and published by Bard Press. This book was released on 2013-09-03 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are universal laws of selling that determine whether you succeed, or don’t succeed — whether you earn enough to enjoy the lifestyle you want or struggle to make ends meet. When you align the wind with your sails, you move effortlessly across the water. When your sails are out of alignment, you flounder and go nowhere. If you align your thinking and actions with these powerful laws of selling, you will be more effective and efficient. You will encounter less friction, require less energy, and get bigger results faster. Here's a sampling of Jeffrey’s 21.5 Laws of Selling: • Deliver Value First • Ask Before Telling • Communicate in Terms of Them • Become Your Own Brand • Earn Referrals and Testimonials without Asking • Create Loyal Customers These 21.5 Laws are the rock foundation of selling. They may be invisible but they are undeniable — and unbreakable. If you're just getting started in selling, you will find the Laws invaluable. Whether or not you learn them and follow them will make or break your career. If you’ve been in sales for a while, you will find yourself saying, "I haven’t been doing that." "I knew that! How did forget?" When we break the Laws we pay the price. Our sales suffer. Our bank account takes a hit. It’s an effort to get out of bed and make a sales call, to do our best work — work that is aligned with the Laws. Use Jeffrey’s Laws of Selling to recharge your enthusiasm and redirect your actions back to what really works.
Book Synopsis Creating and Dominating New Markets by : Peter Meyer
Download or read book Creating and Dominating New Markets written by Peter Meyer and published by AMACOM Div American Mgmt Assn. This book was released on 2002 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating and dominating a brand new market is the Holy Grail for business owners and managers. Having no competition means that you can make and survive mistakes, attract and keep top talent, and price to market rather than to competitive pressure. What's more, when you prove that your're a market visionary, you can expect increased profits and higher stock prices to reward your efforts. And you'll enjoy the excitement and satisfaction -- the sheer fun -- of creating something new. But for every new market success, there are countless enterprises that burn millions of dollars trying and failing to create a viable market. How can companies avoid such failures? Creating and Dominating New Markets gives you a blueprint for doing just that. Packed with specific applications and ideas, this breakthrough book shows you how to emulate the remarkable triumphs of savvy companies like Microsoft, FedEx, and Palm. It recounts the fascinating stories behind market-creating companies like Daimler at the turn of the century and America Online at the dawn of the Internet age. The book explains how to formulate a plan for market domination, first by tackling basics -- like what factors all successful new market ventures have in common -- and then by exploring how to determine the right niche to target.
Book Synopsis How To Make Maximum Money With Minimum Customers by : Craig Garber
Download or read book How To Make Maximum Money With Minimum Customers written by Craig Garber and published by Craig Garber. This book was released on 2011-05 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you are passionate about marketing, selling, or making money in business, then this is the most exciting and important book you will ever read? the strategies inside are easy to use, even if you feel "awkward" when it comes to selling and marketing - and everything is delivered in plain and simple English"--Back cover.
Book Synopsis Kick Your Own Ass by : Robert Johnson
Download or read book Kick Your Own Ass written by Robert Johnson and published by John Wiley and Sons. This book was released on 2010-04-27 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Sales Boot Camp According to research by the American Society American Society for Training & Development, more than 80% of salespeople fail to reach their objectives. With such a high percentage of salespeople missing their mark, something is obviously missing. Kick Your Own Ass empowers you to fill this gap by focusing on, not only your selling process and your skills development, but also your self-confidence, motivation, and your life and career. These three critical elements together are called the “Will, Skill, and Drill” of selling. In Kick Your Own Ass, you’ll find out how to build them up with Innovative ways to take responsibility for your success A simple five-step process for goal-setting and attainment A core-selling and communication methodology based on creating awareness and choice for the client, which results in happier customer relationships As the title suggests, Kick Your Own Ass isn’t for those who like to take the easy way out, leave the job half-done, or otherwise slack off. So if you're ready to really take your selling to the next level, get this book and get kicking!
Book Synopsis Ultimate Guide to Instagram for Business by : Kim Walsh Phillips
Download or read book Ultimate Guide to Instagram for Business written by Kim Walsh Phillips and published by Entrepreneur Press. This book was released on 2017-05-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business. Learn how to: Set up an Instagram marketing funnel that converts followers into customers Run effective, lead-generating campaigns with trending hashtags, exclusive contests, and product launches Grow your Instagram following with The 21-Day Blueprint Leverage your Instagram brand to reach celebrity status and gain a competitive advantage Post Instagram stories and live videos to grow your follower base and drive sales Build content with a Quick-Start Lead Magnet Blueprint that will attract your ideal customers Your followers are ready to take action -- give them a reason! Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge!
Download or read book Pitch Perfect written by Haje Jan Kamps and published by Apress. This book was released on 2020-08-25 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help. Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the “problem” isn’t worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it’s already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel. How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup’s future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.
Book Synopsis Professional Services Marketing by : Mike Schultz
Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2009-07-30 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading." —David Maister, author of Managing the Professional Service Firm "Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!" —Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain "It's no longer sufficient to be a good 'expert for hire'—you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books." —Andrew Sobel, coauthor of Clients for Life "Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box!" —R. Granville Loar, Executive Director, Association for Accounting Marketing "This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well." —Josh Lee, Partner, Monitor Group "Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf." —Kevin McMurdo, Chief Marketing Officer, Perkins Coie "Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm!" —Paul Dunay, Global Director of Integrated Marketing, BearingPoint
