What You Need to Know about Starting a Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0857082051
Total Pages : 116 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis What You Need to Know about Starting a Business by : Kevin Duncan

Download or read book What You Need to Know about Starting a Business written by Kevin Duncan and published by John Wiley & Sons. This book was released on 2011-10-20 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else? Now is your chance. Starting up a business has never been more exciting. This book explains what you really need to know to make your business a success: • How you'll know if you've got a good idea • The practicalities of setting up a company • How to manage the money • How to sell what you do • How to make sure you stay soon through it all. This is the book you need to swagger into the Dragon's Den full of confidence.

All You Need to Know about the Music Business

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0743293185
Total Pages : 465 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis All You Need to Know about the Music Business by : Donald S. Passman

Download or read book All You Need to Know about the Music Business written by Donald S. Passman and published by Simon and Schuster. This book was released on 2006 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.

Business Without the Bullsh*t

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Publisher : Grand Central Publishing
ISBN 13 : 1455574570
Total Pages : 248 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Business Without the Bullsh*t by : Geoffrey James

Download or read book Business Without the Bullsh*t written by Geoffrey James and published by Grand Central Publishing. This book was released on 2014-05-13 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this "must-read," readers will learn surprising yet tried-and-true secrets about being an extraordinary boss, about coping with annoying coworkers, and navigating the thorny problems that recur in every workplace (Gerhard Gschwandtner, publisher of Selling Power magazine). Contrary to popular belief, the business world is not that complicated. While every industry and every profession requires specific expertise, the truth is that the "business of business" is relatively simple. For the past seven years, Geoffrey James has written a daily blog that's become one of the most popular business-focused destinations on the web. Tips from Business Without the Bullsh*t: Long work hours mean less work gets done. Multiple studies reveal that working 60 rather than 40 hours a week makes you slightly more productive but only for a little while. After about three weeks, people get burned out, get sick and go absent, and start making avoidable errors. What every boss wants from you. From your boss's perspective your real job is to make the boss successful. There are no exceptions to this rule. Why your resume is your enemy. Only write a resume after you're talking to people inside the hiring firm. Then, customize it to match what you've discovered that they really what.

The Business Book Bible

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Author :
Publisher : Derek Lewis Ink
ISBN 13 : 9780990735601
Total Pages : 192 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis The Business Book Bible by : Derek B Lewis

Download or read book The Business Book Bible written by Derek B Lewis and published by Derek Lewis Ink. This book was released on 2014-12-31 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brian Tracy said, "This book gives you a proven strategy to write and sell an excellent book on any business subject you know and care about." Todd Sattersten, co-author of "The 100 Best Business Books of All Time," said, "No one tells you how hard it is to write a business book. Luckily, Derek's 'Bible' makes it easier-much easier." Literary agents, publishers, Fortune 500 consultants-they've all had rave reviews for "The Business Book Bible," the only full-length, in-depth book on how to put together a great thought leadership book. There are plenty of writing guides out there for memoirs, general business communication, crime thrillers, or romance novels. But until now, there's never been anywhere would-be business authors could turn to for help. That's unfortunate because business books present a completely different set of challenges. For example: - How do you connect with your readers so they trust you and your advice? - How do you artfully point to your products and services without coming off like a late-night infomercial? - How do you keep your reader engaged throughout the book, especially if your material is--shall we say--less than thrilling? No other writing guide can teach you what you need to know...and do you really want to learn the hard way? With writing your book, you want to get it right the first time. Written by a business ghostwriter, "The Business Book Bible" covers everything you need to know, from framing your authority to picking the perfect title, plus: - Figuring out how long your book should be - Winning the battle of writer's block - Nailing down your real reader (and what to do when they're different than your ideal client) - Giving away the secret sauce - The unforgivable sin in writing - Looking like a pro (and not a rank amateur) - Acting like a publisher (even if you have one) ....and much, much more. You'll learn how to follow the same 5-step process the author uses to write and ghostwrite multiple books a year. You'll see how to keep your book focused and how to cut the unnecessary material. You'll discover multiple methods of getting your ideas out of your head--and most of them don't even involve writing! John Spence, voted one of the top 100 business thought leaders in America, said, "As the author of five business books, I sure wish I had read this one earlier in my career. It's would've saved me a lot of time, headache, stress, and money." Here's a startling example of just one of the great tips and tricks contained in the book: you don't start writing a book by actually writing the book. One of the biggest mistakes first-time authors make is sitting down at their computer, expecting to start with the first word of chapter one, and then write all the way through to "The End." If only it were that easy! Amateurs try to get it perfect right from the start. The pros know that writing is a process. You start by getting all your ideas out of head and onto paper first. You'll have a jumbled mess that looks like a new jigsaw puzzle. You have to sift and sort through it to find the material worth using. Then and only then can you start piecing the puzzle together. It's a painstaking, time-consuming process-but one that's well worth it. Peter Economy, "The Management Guy" at Inc. said, "Derek Lewis's 'The Business Book Bible' is by far the most comprehensive book I have ever seen on the nuts and bolts of writing a business book. If you're planning to write a business book, then you would do well to read this book first." Start writing your book by reading this one!"

The Small Business Bible

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111823877X
Total Pages : 599 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Small Business Bible by : Steven D. Strauss

Download or read book The Small Business Bible written by Steven D. Strauss and published by John Wiley & Sons. This book was released on 2012-02-27 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

The Book On...Business from A to Z

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Author :
Publisher : Build It Backwards
ISBN 13 : 9780981977379
Total Pages : 310 pages
Book Rating : 4.9/5 (773 download)

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Book Synopsis The Book On...Business from A to Z by : C. Feiman MBA

Download or read book The Book On...Business from A to Z written by C. Feiman MBA and published by Build It Backwards. This book was released on 2011-10 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Someone had to write it...and that's why we did. THE Book on . . . Business from A to Z; The 260 Most Important Answers You Need to Know is the result of trying to constantly answer clients' questions across a vast range of business topics. After frequent discussions about some of our most challenging engagements, the coauthors realized that we had one thing in common: Clients who were regularly asking questions about many areas beyond our individual areas of expertise. We did our individual best to answer them and/or put the clients in touch with other experts who could. However, we wanted to be able to go beyond this and to provide an ongoing resource for those questions that arise when we are not in front of our clients. We wanted to make a lasting resource for our past, present and future clients. The result is THE Book on . . . Business from A to Z; The 260 Most Important Answers You Need to Know. This book covers 26 of the most important business topics in the world today. Although each chapter is worthy of a complete book of its own, we have condensed each down to the 10 most frequently asked questions and their answers.

Starting a Part-Time Food Business

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Author :
Publisher :
ISBN 13 : 9780615437644
Total Pages : 146 pages
Book Rating : 4.4/5 (376 download)

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Book Synopsis Starting a Part-Time Food Business by : Jennifer Lewis

Download or read book Starting a Part-Time Food Business written by Jennifer Lewis and published by . This book was released on 2011-02-01 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each chapter takes the reader step-by-step through everything needed to get a small food business up and running including: business plans; obtaining licenses and registering the business; understanding costs and pricing; marketing and branding; and developing business tools to track finances.

Start Your Own Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083882
Total Pages : 534 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Business by : The Staff of Entrepreneur Media, Inc.

Download or read book Start Your Own Business written by The Staff of Entrepreneur Media, Inc. and published by Entrepreneur Press. This book was released on 2018-08-14 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media

The Music Business (Explained In Plain English)

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Author :
Publisher : SCB Distributors
ISBN 13 : 1577465784
Total Pages : 134 pages
Book Rating : 4.5/5 (774 download)

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Book Synopsis The Music Business (Explained In Plain English) by : David Naggar

Download or read book The Music Business (Explained In Plain English) written by David Naggar and published by SCB Distributors. This book was released on 2013-05-07 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The title says it all. This revised, updated and expanded edition offers savvy dealmaking techniques, methods to protect musical works, and career-building and money-saving tips for musicians. It is an invaluable primer for artists and songwriters who feel like they are at the mercy of industry pros. Among the topics covered are: choosing agents, managers and attorneys, sending out material, record company deals, distribution, streaming, royalty rates, copyrights, music publishing contracts, creating one's own publishing company, trademarks, music videos, issues between band members, touring, and music for film, television and multimedia.

Start Your Own Business, Sixth Edition

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083009
Total Pages : 507 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Business, Sixth Edition by : The Staff of Entrepreneur Media

Download or read book Start Your Own Business, Sixth Edition written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2015-01-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

The Ultimate Practical Business Manual

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781522919681
Total Pages : 384 pages
Book Rating : 4.9/5 (196 download)

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Book Synopsis The Ultimate Practical Business Manual by : Chris Haroun

Download or read book The Ultimate Practical Business Manual written by Chris Haroun and published by Createspace Independent Publishing Platform. This book was released on 2015-12-27 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author's previous book was reviewed by Forbes as "1 of 6 books that all entrepreneurs need to read right now." The Ultimate Practical Business Manual will teach you everything you need to know about business....from starting a company to taking it public. Most business books are significantly outdated. This book leverages many online resources and makes the general business, accounting and finance process very easy to understand (and enjoyable too)! There are many incredibly engaging and entertaining video links in the book to YouTube and other sources; 'edutainment' works! Although this book is close to 400 pages, I tried to visualize the content of this book as much as possible as this is a more impactful and enjoyable way to learn (think Pinterest versus the tiny words in the Economist)! The contents of this book are all based on my work experience at several firms, including Goldman Sachs, the consulting industry at Accenture, a few companies I have started, the hedge fund industry where I worked at Citadel and most recently, based on my experience at a prominent San Francisco based venture capital firm. I also included many helpful practical business concepts I learned while I did an MBA at Columbia University and a Bachelor of Commerce degree at McGill University. Think of this book as a "greatest hits" business summary from my MBA, undergraduate business degree, work experience in consulting, equities, hedge funds, venture capital and starting my own companies. As the title of this book suggests, this is a practical manual to help you accomplish your business career goals. I have minimized "boring theoretical concepts" in this book in order to keep it as close to reality as possible. I hope you enjoy it! In addition to teaching at 4 universities in the San Francisco Bay Area, you can find other courses that I teach online at www.udemy.com/user/chris-haroun/. About the Author: Chris Haroun is an award winning business school professor, venture capitalist and the author of "101 Crucial Lessons They Don't Teach You In Business School ." Forbes recently called this book 1 of 6 books that all entrepreneurs must read right now. Chris Haroun has had the opportunity in his career to invest in and meet with the top CEOs, entrepreneurs and investors in the world, including Bill Gates, Warren Buffett, Marc Benioff and the CEOs of most large technology companies. Chris is currently a venture capitalist at a prominent San Francisco Bay Area venture capital firm and has previous work experience at Goldman Sachs, hedge fund giant Citadel, consulting firm Accenture and several firms that he has founded. He has successfully raised and has also managed over $1bn in his business/finance career. He has an MBA in Finance from Columbia University and a Bachelor of Commerce Degree with a major in Management Information Systems and International Business from McGill University where he was awarded a McGill University Dobson Fellowship for student venture capital and business model mentoring. Chris is also a frequent guest lecturer at several Bay Area business schools including Berkeley and Stanford. He has written numerous articles and has been interviewed in Forbes, VentureBeat, Entrepreneur Magazine, Wired Magazine, AlleyWatch and Pulse. He has also been interviewed on various business and venture capital topics on several radio stations, podcasts etc., including Radio Television Hong Kong (RTHK) which is Hong Kong's oldest and sole public service broadcaster. He serves on the boards of several Bay Area technology companies and charities and he lives in Hillsborough, California. Chris Haroun's goal is to "make business education impactful and entertaining with no boring theory; edutainment works!"

Harvard Business Review Entrepreneur's Handbook

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633693694
Total Pages : 220 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Harvard Business Review Entrepreneur's Handbook by : Harvard Business Review

Download or read book Harvard Business Review Entrepreneur's Handbook written by Harvard Business Review and published by Harvard Business Press. This book was released on 2018-01-23 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one primer you need to develop your entrepreneurial skills. Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the HBR Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: your actions can make or break your business. You need to know the tried-and-true fundamentals--from writing a business plan to getting your first loan. You also need to know the latest thinking on how to create an irresistible pitch deck, mitigate risk through experimentation, and develop unique opportunities through business model innovation. The HBR Entrepreneur's Handbook addresses these challenges and more with practical advice and wisdom from Harvard Business Review's archive. Keep this comprehensive guide with you throughout your startup's life--and increase your business's odds for success. In the HBR Entrepreneur's Handbook you'll find: Step-by-step guidance through the entrepreneurial process Concise explanations of the latest research and thinking on entrepreneurship from Harvard Business Review contributors such as Marc Andreessen and Reid Hoffman Time-honed best practices Stories of real companies, from Airbnb to eBay You'll learn: Which skills and characteristics make for the best entrepreneurs How to gauge potential opportunities The basics of business models and competitive strategy How to test your assumptions--before you build a whole business How to select the right legal structure for your company How to navigate funding options, from venture capital and angel investors to accelerators and crowdfunding How to develop sales and marketing programs for your venture What entrepreneurial leaders must do to build culture and set direction as the business keeps growing HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, real-life stories, and concise explanations of research published in Harvard Business Review, each comprehensive volume helps you to stand out from the pack--whatever your role.

Common Sense Rules

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Publisher : Random House
ISBN 13 : 1409062031
Total Pages : 227 pages
Book Rating : 4.4/5 (9 download)

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Book Synopsis Common Sense Rules by : Deborah Meaden

Download or read book Common Sense Rules written by Deborah Meaden and published by Random House. This book was released on 2010-07-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deborah Meaden is known to millions for her straight-talking, no-nonsense approach on BBC2's Dragons' Den, and in Common Sense Rules she shares insights and observations gleaned from a life lived in business. Some of them come from witnessing the successes - and the failures - of others. Many more, though, are drawn from her own business ventures. She shows, for example, how an early stint in a holiday park gave her a crash course in customer relations. She frankly and honestly analyses why her first enterprise, which started so promisingly, turned sour. And she explains why turning down a multimillion-pound offer for her chain of holiday parks was the best decision she ever made. As direct and to-the-point on the page as she is in the Den, Deborah Meaden is a superbly clear-sighted and experienced observer of business success, and her book is guaranteed both to inform and inspire.

Data Science for Business

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 144937428X
Total Pages : 506 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Data Science for Business by : Foster Provost

Download or read book Data Science for Business written by Foster Provost and published by "O'Reilly Media, Inc.". This book was released on 2013-07-27 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making. Understand how data science fits in your organization—and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you’re to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates

Business Made Simple

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400203821
Total Pages : 240 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Business Made Simple by : Donald Miller

Download or read book Business Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2021-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

All You Need to Know About the Music Business, Seventh Edition

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Author :
Publisher : RosettaBooks, LLC
ISBN 13 : 9780795309762
Total Pages : 458 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis All You Need to Know About the Music Business, Seventh Edition by : Donald S Passman

Download or read book All You Need to Know About the Music Business, Seventh Edition written by Donald S Passman and published by RosettaBooks, LLC. This book was released on 2009 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one understands the music industry--from the technology, to the legalities, to the new industry practices--better than veteran music lawyer Donald Passman. In this completely revised and updated seventh edition of All You Need To Know About the Music Business, which the Los Angeles Times called “the industry bible” and which has sold hundreds of thousands of copies, Passman offers executives and artists, experts and novices alike the essential information they need not only to survive in these volatile and exciting times, but also to thrive. Drawing on his unique, up-to-the-minute experience as one of the most trusted advisors in the business, Passman offers advice concerning: - The Copyright Royalty Board’s latest decisions regarding online transmissions. - The developing new customs concerning new technologies such as streaming on demand, ringtones, and digital downloads. Passman also gives guidance on other fundamental issues such as how to: - Select and hire a winning team of advisors--personal and business managers, agents, and attorneys--and structure their commissions, percentages, and fees in a way that will protect you and maximize these relationships. - Master the big picture and the finer points of record deals. - Navigate the ins and outs of songwriting, music publishing, and copyright law. - Maximize concert touring and merchandising deals. Almost everyone in the music business, from musicians and songwriters to entertainment lawyers and record company executives, are scrambling to sort out what is going to happen next, and Passman is right in the thick of these changes. Here is a book for anyone interested in a music career: a comprehensive and crucial guide to making it in one of the world’s most dynamic industries.

The Curriculum

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Author :
Publisher : Harper Collins
ISBN 13 : 006227483X
Total Pages : 381 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis The Curriculum by : Stanley Bing

Download or read book The Curriculum written by Stanley Bing and published by Harper Collins. This book was released on 2014-04-15 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the mind of the ultimate corporate gunslinger comes this no-nonsense, real-world curriculum, designed to augment—if not replace—the more traditional path to achieving mastery of the business universe. Conquer this sharp, practical and often amusing course of study and save $250,000 of wasted business school tuition. Unlike those august, Ivy-encrusted factories that churn out masterful business administrators, The Curriculum will teach you the art of business, employing a smart, tactical battle plan that will prove infinitely more awesome as you make your way in the world. We begin, in the Core Curriculum, with the acquisition and maintenance of Power. Included are such essentials as Not Appearing Stupid (an early career requirement), Fabricating A Sustainable Business Personality, and the arts of Management and Selling. The Advanced Curriculum hones the skills that are required to seize Success by the throat and shake it until valuable prizes fall out of its pockets, including fundamentals on Strategic Thinking, Self-Branding, mastering Electronic Communications, and dealing with Crazy People. Tutorials and Electives, which students may pursue as their interest or discretion advises, include lessons on Giving an Effective Presentation, Business Drinking, and the Care and Feeding of Ultra-Senior Officers. Lavishly enhanced with numerous charts, graphs, and other illuminating business illustrations, and backed up by years of study from Mr. Bing’s proprietary research organization (The National Association of Serious Studies), The Curriculum will occupy a place of pride on any bookshelf dedicated to the study of business, how it works, and how it can be used against those who don’t know how it works.