What Why How

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Start with Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

What, Why, How

Author : Bhante Gunaratana
Publisher : Simon and Schuster
ISBN 13 : 1614296170
Total Pages : 413 pages
Book Rating : 4.6/5 (142 download)

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Book Synopsis What, Why, How by : Bhante Gunaratana

Download or read book What, Why, How written by Bhante Gunaratana and published by Simon and Schuster. This book was released on 2020-01-21 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you ever wanted to know but never had a chance to ask about meditation and Buddhist spiritual practice, from one of the greatest mindfulness teachers of our time. How can I fit meditation into my busy life? How should I understand karma and rebirth? Is enlightenment even possible for me? Sound familiar? If you’ve ever meditated or studied Buddhism, you may have found yourself asking these questions—and many more! Here’s the good news: there are answers, and you’ll find them all in this book. Imagine that you could sit down with one of Buddhism’s most accomplished and plainspoken teachers—and imagine that he patiently agreed to answer any question you had about meditation, living mindfully, and key Buddhist concepts—even the myriad brilliant questions you’ve never thought to ask! What, Why, How condenses into one volume a half-century of Bhante G.’s wise answers to common questions about the Buddha’s core teachings on meditation and spiritual practice. With his kind and clear guidance, you’ll gain simple yet powerful insights and practices to end unhealthy patterns and habits so that you can transform your experience of the world—from your own mind to your relationships, your job, and beyond.

Find Your Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 0143111728
Total Pages : 258 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Find Your Why by : Simon Sinek

Download or read book Find Your Why written by Simon Sinek and published by Penguin. This book was released on 2017-09-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you. I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including: * What if my WHY sounds just like my competitor’s? * Can I have more than one WHY? * If my work doesn’t match my WHY, what should I do? * What if my team can’t agree on our WHY? Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. Thank you for joining us as we work together to build a world in which more people start with WHY. Inspire on! -- Simon

The What, Why and How of Assessment

Author : Simon Child
Publisher : SAGE
ISBN 13 : 1529764726
Total Pages : 188 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The What, Why and How of Assessment by : Simon Child

Download or read book The What, Why and How of Assessment written by Simon Child and published by SAGE. This book was released on 2021-07-21 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do teachers develop their understanding of the foundation principles of assessment , stay up to date with the latest classroom approaches and have the confidence to evaluate and question the effectiveness of new methods? This professional resource for teachers supports them to understand the what, why and how of assessment. It provides key knowledge on the types and purposes of assessment and explores key themes such as validity, reliability and fairness. It explores assessment in practice offering practical support for busy teachers and takes an in-depth look at how qualifications are designed and developed and how examinations are marked, graded and regulated.

What Management Is

Author : Joan Magretta
Publisher : Profile Books
ISBN 13 : 184765682X
Total Pages : 277 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis What Management Is by : Joan Magretta

Download or read book What Management Is written by Joan Magretta and published by Profile Books. This book was released on 2012-12-06 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book about management, described by guru Peter Drucker as 'a first rate as an introduction for the non-manager and especially for the beginner, but equally excellent as a rounded, complete, and comprehensive `refresher course' for the most experienced executive.' Both a beginner's guide and a bible for one of the greatest social innovations of modern times: the discipline of management. Leading business editor Joan Magretta distils the wisdom of a bewildering sea of books and articles into one simple, clear volume, explaining both the logic of successful organisations and how that logic is embodied in practice by management. Newcomers will find the basics demystified. More experienced managers will recognise a store of useful wisdom and a framework for improving their own performance. In general, the book defines a common standard of managerial literacy that will help all of us to lead more effectively.

Measure What Matters

Author : John Doerr
Publisher : Penguin
ISBN 13 : 052553623X
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Measure What Matters by : John Doerr

Download or read book Measure What Matters written by John Doerr and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

The Art of Asking

Author : Amanda Palmer
Publisher : Grand Central Publishing
ISBN 13 : 1455581070
Total Pages : 349 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis The Art of Asking by : Amanda Palmer

Download or read book The Art of Asking written by Amanda Palmer and published by Grand Central Publishing. This book was released on 2014-11-11 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rock star, crowdfunding pioneer, and TED speaker Amanda Palmer knows all about asking. Performing as a living statue in a wedding dress, she wordlessly asked thousands of passersby for their dollars. When she became a singer, songwriter, and musician, she was not afraid to ask her audience to support her as she surfed the crowd (and slept on their couches while touring). And when she left her record label to strike out on her own, she asked her fans to support her in making an album, leading to the world's most successful music Kickstarter. Even while Amanda is both celebrated and attacked for her fearlessness in asking for help, she finds that there are important things she cannot ask for-as a musician, as a friend, and as a wife. She learns that she isn't alone in this, that so many people are afraid to ask for help, and it paralyzes their lives and relationships. In this groundbreaking book, she explores these barriers in her own life and in the lives of those around her, and discovers the emotional, philosophical, and practical aspects of The Art of Asking. Part manifesto, part revelation, this is the story of an artist struggling with the new rules of exchange in the twenty-first century, both on and off the Internet. The Art of Asking will inspire readers to rethink their own ideas about asking, giving, art, and love.

Tricks of the Trade

Author : Howard S. Becker
Publisher : University of Chicago Press
ISBN 13 : 0226040992
Total Pages : 246 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Tricks of the Trade by : Howard S. Becker

Download or read book Tricks of the Trade written by Howard S. Becker and published by University of Chicago Press. This book was released on 2008-09-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on more than four decades of experience as a researcher and teacher, Howard Becker now brings to students and researchers the many valuable techniques he has learned. Tricks of the Trade will help students learn how to think about research projects. Assisted by Becker's sage advice, students can make better sense of their research and simultaneously generate fresh ideas on where to look next for new data. The tricks cover four broad areas of social science: the creation of the "imagery" to guide research; methods of "sampling" to generate maximum variety in the data; the development of "concepts" to organize findings; and the use of "logical" methods to explore systematically the implications of what is found. Becker's advice ranges from simple tricks such as changing an interview question from "Why?" to "How?" (as a way of getting people to talk without asking for a justification) to more technical tricks such as how to manipulate truth tables. Becker has extracted these tricks from a variety of fields such as art history, anthropology, sociology, literature, and philosophy; and his dazzling variety of references ranges from James Agee to Ludwig Wittgenstein. Becker finds the common principles that lie behind good social science work, principles that apply to both quantitative and qualitative research. He offers practical advice, ideas students can apply to their data with the confidence that they will return with something they hadn't thought of before. Like Writing for Social Scientists, Tricks of the Trade will bring aid and comfort to generations of students. Written in the informal, accessible style for which Becker is known, this book will be an essential resource for students in a wide variety of fields. "An instant classic. . . . Becker's stories and reflections make a great book, one that will find its way into the hands of a great many social scientists, and as with everything he writes, it is lively and accessible, a joy to read."—Charles Ragin, Northwestern University

Case Study Research

Author : Peter Swanborn
Publisher : SAGE
ISBN 13 : 1446247929
Total Pages : 193 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Case Study Research by : Peter Swanborn

Download or read book Case Study Research written by Peter Swanborn and published by SAGE. This book was released on 2010-06-22 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should case studies be selected? Is case study methodology fundamentally different to that of other methods? What, in fact, is a case? Case Study Research: What, Why and How? is an authoritative and nuanced exploration of the many faces of case-based research methods. As well as the what, how and why, the author also examines the when and which - always with an eye on practical applications to the design, collection, analysis and presentation of the research. Case study methodology can prove a confusing and fragmented topic. In bringing diverse notions of case study research together in one volume and sensitising the reader to the many varying definitions and perceptions of 'case study', this book equips researchers at all levels with the knowledge to make an informed choice of research strategy.

Organizational Culture - What Why How

Author : Ajit Mathur
Publisher : Notion Press
ISBN 13 : 1684668670
Total Pages : 161 pages
Book Rating : 4.6/5 (846 download)

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Book Synopsis Organizational Culture - What Why How by : Ajit Mathur

Download or read book Organizational Culture - What Why How written by Ajit Mathur and published by Notion Press. This book was released on 2019-03-14 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you believe culture makes a real difference to an organization’s performance, this book is for you. It unravels organizational culture by answering three key questions: What is culture? Why is it important? How to transform culture? As a practical guide for managers and leaders, it will help you take the right steps toward creating a high-performance culture.

A More Beautiful Question

Author : Warren Berger
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1620401460
Total Pages : 273 pages
Book Rating : 4.6/5 (24 download)

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Book Synopsis A More Beautiful Question by : Warren Berger

Download or read book A More Beautiful Question written by Warren Berger and published by Bloomsbury Publishing USA. This book was released on 2014-03-04 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: To get the best answer-in business, in life-you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science. It may be the most underappreciated tool at our disposal, one we learn to use well in infancy-and then abandon as we grow older. Critical to learning, innovation, success, even to happiness-yet often discouraged in our schools and workplaces-it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question-and to do so deeply, imaginatively, and “beautifully.” In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems-from “How can I adapt my career in a time of constant change?” to “How can I step back from the daily rush and figure out what really makes me happy?” By showing how to approach questioning with an open, curious mind and a willingness to work through a series of “Why,” “What if,” and “How” queries, Berger offers an inspiring framework of how we can all arrive at better solutions, fresh possibilities, and greater success in business and life.

Why I Write

Author : George Orwell
Publisher : Renard Press Ltd
ISBN 13 : 1913724263
Total Pages : 15 pages
Book Rating : 4.9/5 (137 download)

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Book Synopsis Why I Write by : George Orwell

Download or read book Why I Write written by George Orwell and published by Renard Press Ltd. This book was released on 2021-01-01 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times

Drive

Author : Daniel H. Pink
Publisher : Penguin
ISBN 13 : 1101524383
Total Pages : 275 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Drive by : Daniel H. Pink

Download or read book Drive written by Daniel H. Pink and published by Penguin. This book was released on 2011-04-05 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

HR Analytics

Author : Tracey Smith
Publisher : Numerical Insights LLC
ISBN 13 : 1492739162
Total Pages : 120 pages
Book Rating : 4.4/5 (927 download)

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Book Synopsis HR Analytics by : Tracey Smith

Download or read book HR Analytics written by Tracey Smith and published by Numerical Insights LLC. This book was released on 2013-10-22 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can HR show value? With 20+ years of analytical expertise, the author guides you into the land of HR analytics to answer this question. The reader of this book is a business leader, an HR leader, analyst, student or just plain curious about what analytics in the Human Resource function is all about. It is intended for the business-minded individual interested in learning about the strategic advantages which can be obtained from performing analytics on the wealth of data stored in HR systems. The book begins with a brief history of the evolution of HR information and explains some of the differences between the stages of information progression. It also provides an opinion on who needs to know these differences and who doesn’t. The book moves on to provide advice on how to best select metrics for HR and how to approach an analysis is an organized way. A full chapter is dedicated to practical examples in order to assist the reader in generating ideas of how to provide value to the organization. Examples are provided using simple and more advanced techniques. The intent, however, is to show where value can be found in HR data and not to provide instruction on mathematical techniques. For the HR leader, the book will go on to examine the advantages and disadvantages of trying to build these capabilities in-house and will provide a realistic view of the challenges associated with implementing analytics in Human Resources. For the HR analyst, a section is included to discuss the realistic challenges you will face in collecting and analyzing HR data. Those entering this field or thinking about it, can then go in with their eyes wide open. A brief introduction to Strategic Workforce Planning is provided because it overlaps with HR analytics in one of its major steps. Finally, the book provides advice and opinions on data analysis and visualization tools available to the HR professional. What Will This Book Do for Me? Before the reader embarks on his / her journey through the pages of this book, it is important to know the types of questions that will be answered. Only then can the reader determine the true value of this material for his / her business. The list below is not all inclusive, but will provide the reader with an idea on how the information contained herein can be used. 1. How can I show some HR analytics quick wins to my leadership team? 2. What are the evolutionary stages of analytics and in what stage are most businesses? 3. How can I organize my analysis efforts? 4. What can regression analysis do for me? 5. How can I link HR to the business? 6. How can I get strategic value out of an HR survey? 7. Should I have an in-house analytics group? If so, which skill sets should I look for? 8. What challenges can I realistically expect to face if I head into HR analytics? Under the new pressure for Human Resources to provide higher value to the company, answering these and similar questions for the organization will increase the strategic level of Human Resources.

Atomic Habits

Author : James Clear
Publisher : Penguin
ISBN 13 : 0735211299
Total Pages : 321 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Atomic Habits by : James Clear

Download or read book Atomic Habits written by James Clear and published by Penguin. This book was released on 2018-10-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Why We Write

Author : Meredith Maran
Publisher : Penguin
ISBN 13 : 0452298156
Total Pages : 253 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Why We Write by : Meredith Maran

Download or read book Why We Write written by Meredith Maran and published by Penguin. This book was released on 2013-01-29 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty of America's bestselling authors share tricks, tips, and secrets of the successful writing life. Anyone who's ever sat down to write a novel or even a story knows how exhilarating and heartbreaking writing can be. So what makes writers stick with it? In Why We Write, twenty well-known authors candidly share what keeps them going and what they love most—and least—about their vocation. Contributing authors include: Isabel Allende David Baldacci Jennifer Egan James Frey Sue Grafton Sara Gruen Kathryn Harrison Gish Jen Sebastian Junger Mary Karr Michael Lewis Armistead Maupin Terry McMillan Rick Moody Walter Mosley Susan Orlean Ann Patchett Jodi Picoult Jane Smiley Meg Wolitzer

Good to Great

Author : Jim Collins
Publisher : Harper Collins
ISBN 13 : 0066620996
Total Pages : 320 pages
Book Rating : 4.0/5 (666 download)

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Book Synopsis Good to Great by : Jim Collins

Download or read book Good to Great written by Jim Collins and published by Harper Collins. This book was released on 2001-10-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?