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What Makes Advertising Tick
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Book Synopsis Social Communication in Advertising by : William Leiss
Download or read book Social Communication in Advertising written by William Leiss and published by Routledge. This book was released on 2013-05-13 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
Book Synopsis What Makes People Tick by : Chris Rose
Download or read book What Makes People Tick written by Chris Rose and published by Matador. This book was released on 2011-09-01 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to communicate effectively with people - especially if you want to persuade them to act - you need to start from where they are, not from where you are. The failure to do this lies at the root of many communications damp squibs, disasters and social conflicts. Knowing about the Three Worlds gives you a head start in getting it right.These invisible ‘Worlds’ can only be truly revealed by large scale detailed surveys which identify the connections and correlations between attitudes and beliefs. These sets of attitudes and beliefs create three different versions of ‘common sense’, three distinct ways of seeing the world and of evaluating any offer or ask, any campaign or political idea, any past-time, hobby, social opportunity, any purchase, product or service.Because our place in one world or another is determined by meeting, or not yet having met, unconscious needs – of safety and security or identity, or for esteem of others or self esteem, or for things beyond that such as new ideas, innovations or ethics – we are not ordinarily aware that these worlds exist. This book details, for the first time, how the values mapping system developed by Cultural Dynamics Strategy and Marketing (CDSM), enables us to look beneath the fog of argument and opinion, and cut through the confusion of behaviours being undertaken for different reasons, to lay bare the ‘social DNA’ which lies beneath and drives much of our individual behaviour, relationships, politics and social dynamics.Based on a hugely detailed model of the UK population, the CDSM model has been statistically calibrated to fit the internationally validated values measurements of Prof Shalom Schwartz at the Hebrew University of Jerusalem. The Three Worlds exist in all countries, and with this book the reader will be able to recognize Settlers, Prospectors and Pioneers wherever they live.Companies and campaigners, from Greenpeace to Shell, from the National Trust to Unilever, from the US Marines to the BBC and from McDonald’s to Arsenal Football Club, have used the Three Worlds insights to build strategies that work, in marketing, in environmental change campaigns, in team building and in communications. This book gives examples, principles and guidelines to enable anyone to do likewise.
Book Synopsis What Makes Us Tick? by : Hugh Mackay
Download or read book What Makes Us Tick? written by Hugh Mackay and published by Hachette Australia. This book was released on 2013-01-08 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Hugh Mackay is one of this country’s most perceptive social commentators' - Sydney Morning Herald Insightful and engaging, What Makes Us Tick? helps to explain what drives us, concerns us and is important to each of us – from Australia's leading social researcher, Hugh Mackay. Dr Mackay has spent a lifetime listening to people talk about their dreams, fears, hopes, disappointments and passions. As well, his bestselling books have documented the impact of the changes that have been radically reshaping our society. In What Makes Us Tick? he reflects on some of the things that don't change, identifies ten desires that drive us all, and asks: 'Why do we talk as if we're rational, but act as if we're not?'; 'Why do some people always want to take control?'; 'Why do we seek change, yet resist it?'; 'Why do we want more of the things that have failed to satisfy us?'. His exploration of these and other issues goes to the heart of some of life's big questions. In this new edition Hugh Mackay offers a postscript that delves into the many concerns that were raised by people around the country when he was first promoting What Makes Us Tick?. They include: 'Why do people become workaholics?'; 'How can religious people hold such irrational beliefs?'; 'Why are so many people hooked on social media?'; 'What about gender and generational differences?'; 'Shouldn't our desire for security be on the list?', as well as many other issues that resonate with modern Australia. He also offers more thoughts on ... the desire to be taken seriously; the desire for 'my place'; the desire for something to believe in; the desire to connect; the desire to be useful. Raising all these ideas, this is a book that will explain us to ourselves. Hugh Mackay is a psychologist, social researcher and novelist, and is the author of the the bestselling Advance Australia... Where?
Book Synopsis Ogilvy on Advertising in the Digital Age by : Miles Young
Download or read book Ogilvy on Advertising in the Digital Age written by Miles Young and published by Bloomsbury Publishing USA. This book was released on 2018-01-16 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.
Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,
Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2007-07-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Book Synopsis Truth, Lies, and Advertising by : Jon Steel
Download or read book Truth, Lies, and Advertising written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Book Synopsis Principles of Advertising by : Philip Ward Burton
Download or read book Principles of Advertising written by Philip Ward Burton and published by . This book was released on 1955 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Choice Factory by : Richard Shotton
Download or read book The Choice Factory written by Richard Shotton and published by Harriman House Limited. This book was released on 2018-02-12 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
Book Synopsis Seminar on Measuring Advertising Effectiveness by :
Download or read book Seminar on Measuring Advertising Effectiveness written by and published by . This book was released on 1965 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Canadian Press Caps and Spelling by : James McCarten
Download or read book The Canadian Press Caps and Spelling written by James McCarten and published by . This book was released on 2015-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Art of Digital Marketing by : Ian Dodson
Download or read book The Art of Digital Marketing written by Ian Dodson and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Book Synopsis The Athenian oracle; an entire collection of all the valuable questions and answers in the old Athenian mercuries, by a member of the Athenian society [J. Dunton, ed. by S. Wesley]. by : Athenian society 1691-1697
Download or read book The Athenian oracle; an entire collection of all the valuable questions and answers in the old Athenian mercuries, by a member of the Athenian society [J. Dunton, ed. by S. Wesley]. written by Athenian society 1691-1697 and published by . This book was released on 1704 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How To Make It In Advertising by : Mark Leigh
Download or read book How To Make It In Advertising written by Mark Leigh and published by Random House. This book was released on 2013-09-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views, it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money, or simply fancy trying your hand at a job in one of the most powerful industries around, then this indispensable guide is all you'll need to get a foot in the door and keep a step ahead of the competition. It's a careers guide with a difference, using the experience and wisdom of some of the industry's top people. You'll find essential advice on how to get started and how to get ahead, as well as the insider's view of the genuine pros and cons of each job, from copywriter to account handler. Your new career starts here.
Book Synopsis Streetwise Restaurant Management by : John James
Download or read book Streetwise Restaurant Management written by John James and published by Simon and Schuster. This book was released on 2003-07-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Owning and operating a restaurant is one of the most challenging endeavors an entrepreneur can take on--the hours are long and grueling, staff turnover averages 130 percent, and many fail within their first year. Streetwise Restaurant Management walks you step by step through each aspect of opening and managing a restaurant. This guide covers the practical issues you'll face on a daily basis and offers tips from an experienced restauranteur about the risks and rewards of restaurant management. Is owning or managing a restaurant right for you? It can be if you have Streetwise Restaurant Management as your ready reference for creating front-of-house ambience and back-of-house efficiencies.
Book Synopsis Salesense in Advertising by : James Davis Woolf
Download or read book Salesense in Advertising written by James Davis Woolf and published by . This book was released on 1955 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Points on the Dial by : Alexander Russo
Download or read book Points on the Dial written by Alexander Russo and published by Duke University Press. This book was released on 2010-02-10 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The golden age of radio is often recalled as a time when the medium unified the nation, when families gathered around the radios in homes across the country to listen to live, commercially sponsored network broadcasts. In Points on the Dial, Alexander Russo revises our understanding of radio’s past by revealing the hidden histories of production, distribution, and reception practices during this era, which extended from the 1920s into the 1950s. Russo brings to light a tiered broadcasting system with intermingling but distinct national, regional, and local programming forms, sponsorship patterns, and methods of program distribution. Examining a wide range of practices, including regional networking, sound-on-disc transcription, the use of station representatives, spot advertising, and programming aimed at homes with several radios, he not only recasts our understanding of the relationship between national networks and local stations but also charts the development of new ways of listening—often distractedly rather than attentively—that set the stage for radio in the second half of the twentieth century.
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