Welcome To The Metaverse

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Welcome to The New Normal: Life After The Chaos

Author : Vincent Jeseo
Publisher : Springer Nature
ISBN 13 : 3031490398
Total Pages : 270 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Welcome to The New Normal: Life After The Chaos by : Vincent Jeseo

Download or read book Welcome to The New Normal: Life After The Chaos written by Vincent Jeseo and published by Springer Nature. This book was released on 2024-01-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

Step into the Metaverse

Author : Mark van Rijmenam
Publisher : John Wiley & Sons
ISBN 13 : 1119887593
Total Pages : 187 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Step into the Metaverse by : Mark van Rijmenam

Download or read book Step into the Metaverse written by Mark van Rijmenam and published by John Wiley & Sons. This book was released on 2022-04-29 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive glimpse into the future of the internet In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet. In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers: Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives. Explorations of the enormous—and largely untapped—potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate. Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law. A fascinating read you won’t be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.

Introduction to Metaverse

Author : Rajan Gupta
Publisher : Springer Nature
ISBN 13 : 981997397X
Total Pages : 184 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Introduction to Metaverse by : Rajan Gupta

Download or read book Introduction to Metaverse written by Rajan Gupta and published by Springer Nature. This book was released on 2023-11-29 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses Metaverse Technology, which is one of the emerging technologies around the world, through its concepts, definitions, architectural layers, economic implications, and presents comparison points with other allied areas like Web 3.0, Digital Twin, Blockchain, Multiverse, Artificial Intelligence, Internet of Everything and Hyperautomation. The book also presents several use-cases and adoption areas of Metaverse technology, along with global outlook of top companies implementing this technology through major platforms and tools. The potential use of this technology for Public Sector is also explored in this book, apart from the suggested business framework for its adoption. Potential misuse and ethical concerns have also been summarised. This introductory book on Metaverse, written with a multidisciplinary approach, will provide readers with a clear understanding of what the Metaverse is, what technologies are involved in its creation, and its current as well as potential future applications, in a very simple manner.

Navigating the Metaverse

Author : Cathy Hackl
Publisher : John Wiley & Sons
ISBN 13 : 1119898994
Total Pages : 279 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Navigating the Metaverse by : Cathy Hackl

Download or read book Navigating the Metaverse written by Cathy Hackl and published by John Wiley & Sons. This book was released on 2022-05-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jump into the metaverse to connect with consumers and explore endless opportunities Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture. In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find: Data and market analysis to erase any doubt that the metaverse is the next big thing. Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more. The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful. A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets. Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse. An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.

Unlocking the Metaverse

Author : Paul Doherty
Publisher : John Wiley & Sons
ISBN 13 : 1394198787
Total Pages : 148 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Unlocking the Metaverse by : Paul Doherty

Download or read book Unlocking the Metaverse written by Paul Doherty and published by John Wiley & Sons. This book was released on 2023-11-10 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlocking the Metaverse Highly comprehensive resource providing insight into how the “Metaverse,” and digital worlds in general, can be leveraged for business success Unlocking the Metaverse focuses on the strategic implementation of processes and the execution of Metaverse strategies, technologies, and innovations and provides readers with real world tools and strategies to succeed with market demands. The text provides a clear and concise description of what the Metaverse is and what its value means to readers and their companies. A continuous interaction with readers inside the book’s virtual world in the Metaverse provides both structured and unstructured interactions with the highly qualified author and his guests in periodic and ongoing public events, serving as a repository of continuous learning and a sandbox for continuous innovations to be explored, analyzed, and reported. Unlocking the Metaverse covers sample topics such as: Construction documents and drawings, covering building information modeling (BIM), digital twins, virtual worlds, the metaverse, and level of experience/engagement measures Specifications changing role, covering specification manuals, lifecycle, 3D geolocation specs, and 3D search Smart contracts and tokenomics, DLT/blockchain, smart contracts, NFTs/FTs (digital building/digital asset), fractionalized ownership and digital real estate, and CBDCs, stablecoins, and crypto Future outlooks, covering machine learning and artificial intelligence (AI) as a whole, and its probable applications in gaming and robotics Providing authoritative coverage of an important and fast-evolving industry, Unlocking the Metaverse is an essential resource for architects, engineers, and contractors, facility managers and operators, and property owners who want to stay on the cutting edge of new forms of technology and leverage them to increase business success.

Shaping the Future of Online Learning: Education in the Metaverse

Author : Durak, Gürhan
Publisher : IGI Global
ISBN 13 : 1668465140
Total Pages : 368 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Shaping the Future of Online Learning: Education in the Metaverse by : Durak, Gürhan

Download or read book Shaping the Future of Online Learning: Education in the Metaverse written by Durak, Gürhan and published by IGI Global. This book was released on 2022-12-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each new technological innovation creates new opportunities in the field of education and affects the learning preferences of individuals. In this respect, it is important to investigate the ways to use these technologies in education to ensure learners receive the best possible education. Shaping the Future of Online Learning: Education in the Metaverse discusses up-to-date knowledge and experience regarding emerging technologies, processes, and applications for online learning. The book also provides a guide for technology enthusiasts, online course designers, and institutions that facilitate the innovative technologies in online learning. Covering critical topics such as augmented reality, virtual reality, immersive learning, and gamification, this reference work is ideal for instructional designers, educational software developers, programmers, teachers, policymakers, administrators, principals, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Interconnected Realities

Author : Leslie Shannon
Publisher : John Wiley & Sons
ISBN 13 : 1394160852
Total Pages : 233 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Interconnected Realities by : Leslie Shannon

Download or read book Interconnected Realities written by Leslie Shannon and published by John Wiley & Sons. This book was released on 2023-05-31 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore how the metaverse is changing our lives In Interconnected Realities, Leslie Shannon, Head of Trend and Innovation Scouting at Nokia, delivers an energizing and optimistic new take on the Metaverse. Starting with metaverse realms already in existence today, the book explores the purpose that each independent platform serves, as well as how all these disparate realms will ultimately be stitched together to permanently transform our personal and business lives. A singularly insightful and informed exploration of a fascinating subject at the intersection of technology, business, and society, Interconnected Realities is an essential resource for executives, managers, board members, and other business leaders at companies in a wide range of industries, as well as tech enthusiasts, futurists, and anyone with an interest in the future of social interaction, business, or technology.

Your Life In The Metaverse

Author : Gideon Burrows
Publisher : Gideon Burrows
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4./5 ( download)

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Book Synopsis Your Life In The Metaverse by : Gideon Burrows

Download or read book Your Life In The Metaverse written by Gideon Burrows and published by Gideon Burrows. This book was released on 2022-01-31 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a world where you pull on a headset, and everything you need to do, buy, communicate and enjoy is online, available and easy to access right there and then. This is The Metaverse! In October 2021, the founder of Facebook Mark Zuckerberg announced the platform would change its name to Meta - reflecting a new direction for the company, where almost every human function could be carried out online, mostly through virtual reality experience. Imagine a cross between Minecraft, Fortnite, Amazon and BitCoin. That is The Metaverse. Plug in to meet a partner. To carry out a business meeting. To learn at school and college. To access your news and opinions. To share ideas and hobbies. To sell, make money, buy, and lose money. The Metaverse is likely to mark an enormous change in the lives of every person in the Western World, in how we shop, work, learn, earn and communicate. But it is not without controversy: questions about privacy, data protection, human rights, online bullying. In this easy to understand, readable guide, you will learn everything you need to know about the emerging Metaverse, and how it will affect you and your family. - What is The Metaverse? - How will you access The Metaverse? - Work and The Metaverse - Education and The Metaverse - Shopping and earning on The Metaverse - Governance, democracy, and freedom on The Metaverse - Social media, communications, and sharing on The Metaverse - Leisure, fun and gaming on The Metaverse - Ethics, privacy, and policing The Metaverse - Can I escape The Metaverse? - What comes after The Metaverse? These are amazing times. The Metaverse will offer opportunities and challenges for every one of us. Find out where your place will be in the Future of the Internet.

Application of the Metaverse in Education

Author : Dejian Liu
Publisher : Springer Nature
ISBN 13 : 981971298X
Total Pages : 171 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Application of the Metaverse in Education by : Dejian Liu

Download or read book Application of the Metaverse in Education written by Dejian Liu and published by Springer Nature. This book was released on with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Journey to the Metaverse

Author : Antonio Flores-Galea
Publisher : Business Expert Press
ISBN 13 : 1637424396
Total Pages : 223 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Journey to the Metaverse by : Antonio Flores-Galea

Download or read book Journey to the Metaverse written by Antonio Flores-Galea and published by Business Expert Press. This book was released on 2023-03-23 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Metaverse will be the next technological revolution. This book helps business executives to understand its foundations and reveals the new opportunities it will bring. The accessible language used to explain the complex technologies involved is key to understanding the business opportunities that the Metaverse will bring. The book follows a smooth but thorough journey along all aspects associated with the Metaverse, from augmented reality, virtual reality, digital currencies, the Internet of things, 3D glasses, and many others. This book contains trustful, actionable, and practical insight from the experience of a person highly involved in technical activities and used to speak to the board of many corporations. Reading this book, you will understand not only the drivers behind the Metaverse but also the following milestones and the roadmap we can expect: an early insight to adapt your business strategy or professional career to get the most out of this new social paradigm.

Own your story. Or someone else will.

Author : ianka fleerackers
Publisher : Lannoo Meulenhoff - Belgium
ISBN 13 : 9401445265
Total Pages : 296 pages
Book Rating : 4.4/5 (14 download)

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Book Synopsis Own your story. Or someone else will. by : ianka fleerackers

Download or read book Own your story. Or someone else will. written by ianka fleerackers and published by Lannoo Meulenhoff - Belgium. This book was released on 2024-10-22 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some people still experience personal branding as a show of ego. Which it can be. Most people see personal branding as a tool for business growth and wealth, which it is. But there are more fulfilling reasons to engage in the process of personal branding like building intellectual legacy and becoming a brave new human. If you want to engage in building a legacy, but not want to be blindsided by aspects like fame and hunt for money, then this is the book on personal branding you need. It offers you the complete range of what it can mean to you, not only the social media aspect. 'With this book, ianka succeeds in describing personal branding on a strategic level. ianka's broad professional background makes this book particularly strong and valuable. She has experienced nearly everything a personal brand can go through in her career. A look behind the scenes and the sharing of that experience adds immense value. I highly recommend this book to everyone!' - Steven Van Belleghem, entrepreneur and author of A Diamond in the Rough and Customers The Day After Tomorrow 'In a world of information overload and AI, developing your own authentic voice is more important than ever. How do you build unique visibility in a world of the Never Normal? ianka has written a wonderful book that makes you reflect on your own journey, your own development, and how you can find and strengthen that unique voice.' - Peter Hinssen, entrepreneur and author of The Phoenix and the Unicorn and The Day After Tomorrow 'ianka has not only dared to breathe new life into an existing concept, but she has also ventured to create a book tailored to each individual reader. I sincerely wish I had been able to read this book much earlier because it helps me as a person, but also because it helps me make companies and their leaders better.' - Rik Vera, business philosopher and author of The Guide To The Ecosystem Economy and Managers The Day After Tomorrow

Regulating the Metaverse

Author : Ignas Kalpokas
Publisher : Taylor & Francis
ISBN 13 : 1000859347
Total Pages : 83 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Regulating the Metaverse by : Ignas Kalpokas

Download or read book Regulating the Metaverse written by Ignas Kalpokas and published by Taylor & Francis. This book was released on 2023-01-26 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse seems to be on everybody’s lips – and yet, very few people can actually explain what it means or why it is important. This book aims to fill the gap from an interdisciplinary perspective informed by law and media and communications studies. Going beyond the optimism emanating from technology companies and venture capitalists, the authors critically evaluate the antecedents and the building blocks of the metaverse, the design and regulatory challenges that need to be solved, and commercial opportunities that are yet to be fully realised. While the metaverse is poised to open new possibilities and perspectives, it will also be a dangerous place – one ripe with threats ranging from disinformation to intellectual property theft to sexual harassment. Hence, the book offers a useful guide to the legal and political governance issues ahead while also contextualising them within the broader domain of governance and regulation of digital technologies.

A Research Agenda for Tourism, Hospitality and the Metaverse

Author : Haywantee Ramkissoon
Publisher : Edward Elgar Publishing
ISBN 13 : 1035328224
Total Pages : 181 pages
Book Rating : 4.0/5 (353 download)

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Book Synopsis A Research Agenda for Tourism, Hospitality and the Metaverse by : Haywantee Ramkissoon

Download or read book A Research Agenda for Tourism, Hospitality and the Metaverse written by Haywantee Ramkissoon and published by Edward Elgar Publishing. This book was released on 2024-11-08 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative Research Agenda explores how the metaverse is reshaping the tourism and hospitality industry. Highlighting both the opportunities and challenges created, it outlines how tourism and hospitality professionals can integrate metaverse technologies into their operations and planning.

Virtual Social Identity and Consumer Behavior

Author : Natalie T. Wood
Publisher : Routledge
ISBN 13 : 1317452569
Total Pages : 387 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Virtual Social Identity and Consumer Behavior by : Natalie T. Wood

Download or read book Virtual Social Identity and Consumer Behavior written by Natalie T. Wood and published by Routledge. This book was released on 2014-12-18 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

The Metaverse: And How It Will Revolutionize Everything

Author : Matthew Ball
Publisher : Liveright Publishing
ISBN 13 : 1324092041
Total Pages : 293 pages
Book Rating : 4.3/5 (24 download)

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Book Synopsis The Metaverse: And How It Will Revolutionize Everything by : Matthew Ball

Download or read book The Metaverse: And How It Will Revolutionize Everything written by Matthew Ball and published by Liveright Publishing. This book was released on 2022-07-19 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNATIONAL BESTSELLER — United States, Canada, United Kingdom, and China (Wall Street Journal, Associated Press, Nielsen Bookscan, Publishers Weekly, USA Today, Toronto Star, Globe & Mail, BookNet Canada, Bookseller.com, Bookdao/Nielsen, JD, DangDang) Tim Sweeney (CEO of Fortnite-maker Epic Games): “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.” Derek Thompson (Atlantic staff writer and national best-selling author of Hit Makers): “This book feels like a rare achievement: a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.” From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us. The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party. But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond. Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it—and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications. The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value—and the radical reshaping of society.

Transformative Marketing

Author : V. Kumar
Publisher : Springer Nature
ISBN 13 : 3031596374
Total Pages : 398 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Transformative Marketing by : V. Kumar

Download or read book Transformative Marketing written by V. Kumar and published by Springer Nature. This book was released on with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Metaverse Applications for New Business Models and Disruptive Innovation

Author : Anshari, Muhammad
Publisher : IGI Global
ISBN 13 : 1668460998
Total Pages : 284 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Metaverse Applications for New Business Models and Disruptive Innovation by : Anshari, Muhammad

Download or read book Metaverse Applications for New Business Models and Disruptive Innovation written by Anshari, Muhammad and published by IGI Global. This book was released on 2023-01-16 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is expected that the metaverse will be the next generation of the internet and its online activities and will serve as the foundation for a massive online business platform. Furthermore, it will alter people's behavior, which will have an impact on businesses' decisions to choose the metaverse as their primary business platform. Metaverse Applications for New Business Models and Disruptive Innovation showcases the most recent developments in the metaverse and their implications for business and considers the challenges and best practices of implementing this technology in business. Covering topics such as augmented reality, economics, security, and business models, this reference work is ideal for business owners, managers, computer scientists, researchers, scholars, academicians, practitioners, educators, and students.