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Author : Hiram C. Barksdale
Publisher :
ISBN 13 : 9780884062608
Total Pages : 504 pages
Book Rating : 4.0/5 (626 download)
Download or read book Marketing Information written by Hiram C. Barksdale and published by . This book was released on 1995 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1662 pages
Book Rating : 4.F/5 ( download)
Download or read book Books in Print written by and published by . This book was released on 1977 with total page 1662 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 3054 pages
Book Rating : 4.F/5 ( download)
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 2001 with total page 3054 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 1544 pages
Book Rating : 4.3/5 (91 download)
Download or read book Paperbound Books in Print written by and published by . This book was released on 1991 with total page 1544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Webster
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.F/5 ( download)
Download or read book Preface. Bibliography. General introduction. Webster's life. Webster's imitation. The white devil written by John Webster and published by . This book was released on 1927 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Merriam-Webster, Inc
Publisher : Merriam-Webster
ISBN 13 : 9780877790426
Total Pages : 1260 pages
Book Rating : 4.7/5 (94 download)
Download or read book Merriam-Webster's Encyclopedia of Literature written by Merriam-Webster, Inc and published by Merriam-Webster. This book was released on 1995 with total page 1260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes authors, works, and literary terms from all eras and all parts of the world.
Author :
Publisher :
ISBN 13 :
Total Pages : 2576 pages
Book Rating : 4.F/5 ( download)
Download or read book Books in Print Supplement written by and published by . This book was released on 2002 with total page 2576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Merriam-Webster, Inc
Publisher : Merriam-Webster Incorporated
ISBN 13 :
Total Pages : 1192 pages
Book Rating : 4.3/5 (91 download)
Download or read book Merriam-Webster's Biographical Dictionary written by Merriam-Webster, Inc and published by Merriam-Webster Incorporated. This book was released on 1995 with total page 1192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A biographical dictionary which profiles over 30,000 individuals, including birth and death dates, major accomplishments, and historical influence.
Author : Frederick A. Webster
Publisher :
ISBN 13 : 9781555756550
Total Pages : 400 pages
Book Rating : 4.7/5 (565 download)
Download or read book Webster's Marketing Bibliography written by Frederick A. Webster and published by . This book was released on 1986-01-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780547563312
Total Pages : 260 pages
Book Rating : 4.5/5 (633 download)
Download or read book Webster's New Essential Writer's Companion written by and published by Houghton Mifflin Harcourt. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Webster’s New Essential Writer’s Companion is a helpful guide to the mechanics of good writing and effective research including the latest electronic resources. With sections on grammar, punctuation, style, usage, and proofreading, this easy-to-use reference offers invaluable guidance to writers looking to give every piece of writing that polished finish. Additional advice on constructing logical sentences and paragraphs shows how to build a convincing overall argument. Key sections on research explain how to take full advantage of the powerful search tools available over computer networks, both inside and outside a traditional library setting. Compact and to the point, this nifty handbook is an ideal resource for the home, office, or classroom.
Author : Paul Leicester Ford
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (321 download)
Download or read book Bibliography and Reference List of the History and Literature Relating to the Adoption of the Constitution of the United States 1787-8 written by Paul Leicester Ford and published by . This book was released on 1896 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1110 pages
Book Rating : 4.:/5 (41 download)
Download or read book The Publishers Weekly written by and published by . This book was released on 1893 with total page 1110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard M.S. Wilson
Publisher : Routledge
ISBN 13 : 1136362525
Total Pages : 888 pages
Book Rating : 4.1/5 (363 download)
Download or read book Strategic Marketing Management written by Richard M.S. Wilson and published by Routledge. This book was released on 2012-08-06 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
Author : Harold D. Moser
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313068674
Total Pages : 740 pages
Book Rating : 4.3/5 (13 download)
Download or read book Daniel Webster written by Harold D. Moser and published by Bloomsbury Publishing USA. This book was released on 2005-03-30 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daniel Webster captured the hearts and imagination of the American people of the first half of the nineteenth century. This bibliography on Webster brings together for the first time a comprehensive guide to the vast amount of literature written by and about this extraordinary man who dwarfed most of his contemporaries. This bibliography also provides references to materials on slavery, the tariff, banking, Indian affairs, legal and constitutional development, international affairs, western expansion, and economic and political developments in general. This bibliography is divided into fifteen sections and covers every aspect of Webster's distinguished career. Sections I and II deal primarily with Webster's writings and with those of his contemporaries. Sections III through X cover the literature dealing with his family background; childhood and education, his long service in the United States House of Representatives and in the Senate, his two stints as secretary of state, and his career in law. Section X provides guidance in locating materials relating to his associates. Finally, Sections XI through XV provide coverage of his personal life, his death, historiographical materials, and iconography.
Author : Richard M.S. Wilson
Publisher : Routledge
ISBN 13 : 1136435247
Total Pages : 552 pages
Book Rating : 4.1/5 (364 download)
Download or read book Strategic Marketing Planning written by Richard M.S. Wilson and published by Routledge. This book was released on 2010-05-04 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
Author : Peter Leeflang
Publisher : Springer Science & Business Media
ISBN 13 : 9780792378136
Total Pages : 676 pages
Book Rating : 4.3/5 (781 download)
Download or read book Building Models for Marketing Decisions written by Peter Leeflang and published by Springer Science & Business Media. This book was released on 2000-02-29 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author : Richard Weiner
Publisher : MacMillan Reference Library
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.3/5 (91 download)
Download or read book Webster's New World Dictionary of Media and Communications written by Richard Weiner and published by MacMillan Reference Library. This book was released on 1990 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only single source for definitions of the terms used in the media and communications field, this unique reference contains 25,000 definitions from broadcasting, advertising, publishing, and more.
