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Web Words That Work
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Book Synopsis Web Words That Work by : Michael R. Miller
Download or read book Web Words That Work written by Michael R. Miller and published by Que Publishing. This book was released on 2012-12-27 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.
Book Synopsis Words That Work by : Dr. Frank Luntz
Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Book Synopsis Letting Go of the Words by : Janice Redish
Download or read book Letting Go of the Words written by Janice Redish and published by Elsevier. This book was released on 2012-08-14 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
Book Synopsis Writing for the Web by : Lynda Felder
Download or read book Writing for the Web written by Lynda Felder and published by New Riders. This book was released on 2012 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
Author :Katherine Maud Elisabeth Murray Publisher :Yale University Press ISBN 13 :9780300089196 Total Pages :404 pages Book Rating :4.0/5 (891 download)
Book Synopsis Caught in the Web of Words by : Katherine Maud Elisabeth Murray
Download or read book Caught in the Web of Words written by Katherine Maud Elisabeth Murray and published by Yale University Press. This book was released on 2001-01-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique and celebrated biography describes how a largely self-educated boy from a small village in Scotland entered the world of scholarship and became the first editor of the Oxford English Dictionary and a great lexicographer. It also provides an absorbing account of how the dictionary was written, the personalities of the people working on it, and the endless difficulties that nearly led to the whole enterprise being abandoned. "It is a magnificent story of a magnificent man, one of the finest biographies of the twentieth century, as its subject was one of the finest human beings of the nineteenth." --Anthony Burgess "A moving and dramatic story . . . sometimes tragic, often comic, ultimately triumphant." --Times (London) "A biography that possesses many of the virtues of James Murray himself--grace, humor, intelligence, curiosity, and scholarship." --Time "In her vivid biography, Murray's granddaughter brings his remarkable personality to life, and provides an unexpectedly fascinating account of the OED's long and difficult birth." --Times Literary Supplement "A gripping, engaging story; endearing, too. The daily round of a big Victorian family, with its jokes, games, and treasured seaside holidays, is entrancingly evoked." --Sunday Times (London)
Download or read book Charlotte's Web written by E. B. White and published by HarperCollins. This book was released on 2015-03-17 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t miss one of America’s top 100 most-loved novels, selected by PBS’s The Great American Read. This beloved book by E. B. White, author of Stuart Little and The Trumpet of the Swan, is a classic of children's literature that is "just about perfect." Illustrations in this ebook appear in vibrant full color on a full-color device and in rich black-and-white on all other devices. Some Pig. Humble. Radiant. These are the words in Charlotte's Web, high up in Zuckerman's barn. Charlotte's spiderweb tells of her feelings for a little pig named Wilbur, who simply wants a friend. They also express the love of a girl named Fern, who saved Wilbur's life when he was born the runt of his litter. E. B. White's Newbery Honor Book is a tender novel of friendship, love, life, and death that will continue to be enjoyed by generations to come. It contains illustrations by Garth Williams, the acclaimed illustrator of E. B. White's Stuart Little and Laura Ingalls Wilder's Little House series, among many other books. Whether enjoyed in the classroom or for homeschooling or independent reading, Charlotte's Web is a proven favorite.
Book Synopsis Oxford English Dictionary by : John A. Simpson
Download or read book Oxford English Dictionary written by John A. Simpson and published by Oxford University Press. This book was released on 2002-04-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford English Dictionary is the internationally recognized authority on the evolution of the English language from 1150 to the present day. The Dictionary defines over 500,000 words, making it an unsurpassed guide to the meaning, pronunciation, and history of the English language. This new upgrade version of The Oxford English Dictionary Second Edition on CD-ROM offers unparalleled access to the world's most important reference work for the English language. The text of this version has been augmented with the inclusion of the Oxford English Dictionary Additions Series (Volumes 1-3), published in 1993 and 1997, the Bibliography to the Second Edition, and other ancillary material. System requirements: PC with minimum 200 MHz Pentium-class processor; 32 MB RAM (64 MB recommended); 16-speed CD-ROM drive (32-speed recommended); Windows 95, 98, Me, NT, 200, or XP (Local administrator rights are required to install and open the OED for the first time on a PC running Windows NT 4 and to install and run the OED on Windows 2000 and XP); 1.1 GB hard disk space to run the OED from the CD-ROM and 1.7 GB to install the CD-ROM to the hard disk: SVGA monitor: 800 x 600 pixels: 16-bit (64k, high color) setting recommended. Please note: for the upgrade, installation requires the use of the OED CD-ROM v2.0.
Book Synopsis Net Words: Creating High-Impact Online Copy by : Nick Usborne
Download or read book Net Words: Creating High-Impact Online Copy written by Nick Usborne and published by McGraw-Hill Education. This book was released on 2002 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Download or read book The World Book Encyclopedia written by and published by . This book was released on 2002 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: An encyclopedia designed especially to meet the needs of elementary, junior high, and senior high school students.
Book Synopsis Words that Work in Business by : Ike Lasater
Download or read book Words that Work in Business written by Ike Lasater and published by PuddleDancer Press. This book was released on 2010 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.
Book Synopsis Lexical Meaning in Context by : Nicholas Asher
Download or read book Lexical Meaning in Context written by Nicholas Asher and published by Cambridge University Press. This book was released on 2011-03-17 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about the meanings of words and how they can combine to form larger meaningful units, as well as how they can fail to combine when the amalgamation of a predicate and argument would produce what the philosopher Gilbert Ryle called a 'category mistake'. It argues for a theory in which words get assigned both an intension and a type. The book develops a rich system of types and investigates its philosophical and formal implications, for example the abandonment of the classic Church analysis of types that has been used by linguists since Montague. The author integrates fascinating and puzzling observations about lexical meaning into a compositional semantic framework. Adjustments in types are a feature of the compositional process and account for various phenomena including coercion and copredication. This book will be of interest to semanticists, philosophers, logicians and computer scientists alike.
Book Synopsis A Web for Everyone by : Sarah Horton
Download or read book A Web for Everyone written by Sarah Horton and published by Rosenfeld Media. This book was released on 2014-01-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or innovation. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.
Book Synopsis Flip for Word Work by : Emily Cayuso
Download or read book Flip for Word Work written by Emily Cayuso and published by Maupin House Publishing, Inc.. This book was released on 2007 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flip your lid all over again with another comprehensive collection of literacy activities by Emily Cayuso! Flip for Word Work includes fifty phonics, spelling, and vocabulary lessons designed to expand literacy center work and enhance reading comprehension. The free-standing, table-top book design acts as a stand-alone literacy center that's perfect for small-group instruction. From distinguishing the difference between simile and metaphor to recognizing onomatopoeia and homophones, Flip for Word Work will improve students' word knowledge and help them build stronger vocabularies.
Download or read book My One Word written by Mike Ashcraft and published by Zondervan. This book was released on 2012-12-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of My One Word is simple. Lose the long list of resolutions—all your sweeping promises to change—and do something about one thing this year instead of nothing about everything. Choose just one word that represents what you most hope God will do in you, and focus on it for an entire year. This single act will force clarity and concentrate your efforts. As you focus on your word over an extended period of time, you position yourself for God to form your character at a deep, sustainable level. Growth and change will result. Author Mike Ashcraft, who has led his megachurch through this My One Word project for more than five years, and Proverbs 31 Ministries author and speaker Rachel Olsen, who has lived it, are encouraging, insightful, good-humored, yet realistic in this enjoyable read. Their stories of growth and change through My One Word will keep you motivated. Throughout the book you'll also find words and stories of people just like you who have joined the My One Word movement and discovered the power of just one word. Includes discussion questions for use with the small-group video curriculum, My One Word: A DVD Study (sold separately).
Book Synopsis Letting Go of the Words by : Janice Redish
Download or read book Letting Go of the Words written by Janice Redish and published by . This book was released on 2012-08-28 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web site design and development continues to become more sophisticated. An important part of this maturity originates with well laid out and well written content. Ginny Redish is a world renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.New material on content strategy, search engine optimization, and social mediaLots of new and updated examplesMore emphasis on new hardware like tablets, iPads, and iPhones
Book Synopsis Dictionary of Computer and Internet Words by :
Download or read book Dictionary of Computer and Internet Words written by and published by Houghton Mifflin Harcourt. This book was released on 2001 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Precise, easy to understand definitions that are free of unnecessary technical jargon; abbreviations and acronyms defined and explained; informative tables and illustrations and extensive cross-references that connect related concepts.
Download or read book Don't Make Me Think written by Steve Krug and published by Pearson Education. This book was released on 2009-08-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
