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Web Analytics For Dummies

Author : Pedro Sostre
Publisher : John Wiley & Sons
ISBN 13 : 047016977X
Total Pages : 386 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Web Analytics For Dummies by : Pedro Sostre

Download or read book Web Analytics For Dummies written by Pedro Sostre and published by John Wiley & Sons. This book was released on 2007-04-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

Practical Web Traffic Analysis

Author : Peter Fletcher
Publisher : Apress
ISBN 13 : 1430253665
Total Pages : 195 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Practical Web Traffic Analysis by : Peter Fletcher

Download or read book Practical Web Traffic Analysis written by Peter Fletcher and published by Apress. This book was released on 2013-11-11 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once you've got a web site up and running it is all too easy to sit back and relax. But how do you know you did a good job? How can you improve the site you have based on real user behaviour? Without getting feedback from your users, how will you find out how it's being used? Web traffic analysis allows you to gain some insight into your site users: where they come from, what pages they like, and how often they come back. However, as statistics are prone to being misinterpreted, your insight often has to be taken with a pinch of salt. This book takes you through the process of analyzing your traffic, without taking for granted the statistics that you generate. Assuming you have a web site, reading this book will help you learn: - The techniques for gathering data on your users - Standards and Guidelines you should adhere to when interpreting your data - What other sites are doing to ensure they respect the privacy of their users - Insight into how real sites use web traffic analysis - Major case case studies from BBC News Online, eBay, and ASPToday - Additional material from The Onion, SmartGirl, and The New York Times From the Publisher This book is for any web professional who wants to understand their site traffic. It's also for anyone with an interest in finding out where their site is most used, and how to make comparisons with other sites. To get the most from this book, you'll need access to log files for your web site as they contain the information we'll show you how to analyze. The book discusses the privacy practices of The Onion, SmartGirl, and The New York Times, as well as examining in detail the traffic analysis techniques used by BBC News Online, eBay, and ASPToday.

Web Site Stats

Author : Rick Stout
Publisher : Osborne Publishing
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Web Site Stats by : Rick Stout

Download or read book Web Site Stats written by Rick Stout and published by Osborne Publishing. This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM "contains evaluation copies of some of the best and most popular log analysis software on the market today."

Understanding User-Web Interactions Via Web Analytics

Author : Bernard J. Jansen
Publisher : Morgan & Claypool Publishers
ISBN 13 : 1598298518
Total Pages : 117 pages
Book Rating : 4.5/5 (982 download)

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Book Synopsis Understanding User-Web Interactions Via Web Analytics by : Bernard J. Jansen

Download or read book Understanding User-Web Interactions Via Web Analytics written by Bernard J. Jansen and published by Morgan & Claypool Publishers. This book was released on 2009 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References

Online Statistics Education

Author : David M Lane
Publisher :
ISBN 13 : 9781687894250
Total Pages : 406 pages
Book Rating : 4.8/5 (942 download)

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Book Synopsis Online Statistics Education by : David M Lane

Download or read book Online Statistics Education written by David M Lane and published by . This book was released on 2014-12-02 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Statistics: An Interactive Multimedia Course of Study is a resource for learning and teaching introductory statistics. It contains material presented in textbook format and as video presentations. This resource features interactive demonstrations and simulations, case studies, and an analysis lab.This print edition of the public domain textbook gives the student an opportunity to own a physical copy to help enhance their educational experience. This part I features the book Front Matter, Chapters 1-10, and the full Glossary. Chapters Include:: I. Introduction, II. Graphing Distributions, III. Summarizing Distributions, IV. Describing Bivariate Data, V. Probability, VI. Research Design, VII. Normal Distributions, VIII. Advanced Graphs, IX. Sampling Distributions, and X. Estimation. Online Statistics Education: A Multimedia Course of Study (http: //onlinestatbook.com/). Project Leader: David M. Lane, Rice University.

Million Dollar Website

Author : Lori Culwell
Publisher : Penguin
ISBN 13 : 9780735204416
Total Pages : 292 pages
Book Rating : 4.2/5 (44 download)

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Book Synopsis Million Dollar Website by : Lori Culwell

Download or read book Million Dollar Website written by Lori Culwell and published by Penguin. This book was released on 2009-05-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys." Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and not confused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic and get the word out

Web Analytics

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470175052
Total Pages : 481 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Web Analytics by : Avinash Kaushik

Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Actionable Web Analytics

Author : Jason Burby
Publisher : John Wiley & Sons
ISBN 13 : 0470181133
Total Pages : 290 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Actionable Web Analytics by : Jason Burby

Download or read book Actionable Web Analytics written by Jason Burby and published by John Wiley & Sons. This book was released on 2007-08-27 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

Advanced Web Metrics with Google Analytics

Author : Brian Clifton
Publisher : John Wiley and Sons
ISBN 13 : 9780470634943
Total Pages : 530 pages
Book Rating : 4.6/5 (349 download)

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Book Synopsis Advanced Web Metrics with Google Analytics by : Brian Clifton

Download or read book Advanced Web Metrics with Google Analytics written by Brian Clifton and published by John Wiley and Sons. This book was released on 2010-04-22 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

How to Maximize Traffic to Your Website

Author : Douglas Hayman
Publisher : Expert Software Systems
ISBN 13 : 0980161304
Total Pages : 111 pages
Book Rating : 4.9/5 (81 download)

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Book Synopsis How to Maximize Traffic to Your Website by : Douglas Hayman

Download or read book How to Maximize Traffic to Your Website written by Douglas Hayman and published by Expert Software Systems. This book was released on 2007 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revolutionary 111-page eBook provides easy, powerful, unique, and proven search engine optimization (SEO) techniques and methods that can substantially increase the search engine ranking of your website. Explicit methods and tangible, clear-cut examples are outlined throughout this eBook to illustrate its powerful principles. Additionally, many useful external link references are provided throughout the eBook, to help augment the subject material. Finally, many non-SEO methods are described in detail to further increase web site traffic. Written by an expert in the Computer Science industry, who possesses a Master's Degree in Computer Science from a leading University, this eBook contains chapters on the following topics: Traffic from Search Engines How to get Ranked in the Search Engines Content's effect on Search Engine Rankings Keyword Analysis and Keyword Density Usefulness of Meta Tags Link Popularity Domain age and Recognizable Domain Names Domains, Subdomains and Subdirectories Use of Keywords in Filenames and Subdirectory Names Web Page Headers Things to Avoid Sitemap Usage Submitting your Website Directly to Search Engines Submitting your Website Directly to Directories Internet Paid Advertising (PPC) Capturing Email Addresses and Using Autoresponders Announcement and Press Release Websites Blog Posting Rss Feeds Podcasts Ezine Articles Free Downloads Website Message Forum Posting Free Classified Advertisements Free Viral eBooks/Reports/Newsletters Using an Email Signature to Advertise Your Website Advertising Your Website to an Email Group UsingNewsletters to Generate Traffic Advertising Your Website with an eBay Signature Offline Website Advertising Monetizing Your Website How Long Will it Take to See Results ? What to do if you get Penalized in the SERPs Measuring Traffic to Your Website Helpful SEO Forum Resources and Tools Additional Helpful Resources How to Become an Affiliate for this eBook Glossary of Terms

Web Analytics 2.0

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470596449
Total Pages : 517 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Web Analytics 2.0 by : Avinash Kaushik

Download or read book Web Analytics 2.0 written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Google Analytics

Author : Mary E. Tyler
Publisher : John Wiley & Sons
ISBN 13 : 0470105445
Total Pages : 338 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Google Analytics by : Mary E. Tyler

Download or read book Google Analytics written by Mary E. Tyler and published by John Wiley & Sons. This book was released on 2006-12-18 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head? Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business. Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs. Learn to set up the program, navigate the interface, understand filters, and use goal-setting features. Integrate Google Analytics with Google AdWords. Make the most of reporting dashboards. Find out how to use analytics for marketing and content optimization. Understand what each type of report means and how to interpret it. Explore how other companies have used analytics to improve site performance. Investigate how to use Google Analytics for complete e-commerce analysis. Order your copy today and make your Web site work for you!

Building Web Sites All-in-One Desk Reference For Dummies

Author : Doug Sahlin
Publisher : John Wiley & Sons
ISBN 13 : 0470127201
Total Pages : 794 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Building Web Sites All-in-One Desk Reference For Dummies by : Doug Sahlin

Download or read book Building Web Sites All-in-One Desk Reference For Dummies written by Doug Sahlin and published by John Wiley & Sons. This book was released on 2007-02-03 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt: From idea to online, your key to great-looking Web sites Your one-stop guide to building a user-friendly site with professional flair Whether you're building a site to keep in touch with others, sell products, or promote a cause, you want to make sure yours stands out in the crowd. This handy reference shows you how to design an accessible site, create graphics and navigation menus, build forms, insert sound and video, and keep your visitors coming back for more. Discover how to Plan, maintain, and promote a Web site Design with users in mind Work with HTML and CSS Optimize graphic elements for the Web Build your site with e-commerce functionality

Google Analytics 2.0

Author : Jerri L. Ledford
Publisher : John Wiley & Sons
ISBN 13 : 0470549424
Total Pages : 338 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Google Analytics 2.0 by : Jerri L. Ledford

Download or read book Google Analytics 2.0 written by Jerri L. Ledford and published by John Wiley & Sons. This book was released on 2009-06-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.

Building Web Sites All-in-One For Dummies

Author : Claudia Snell
Publisher : John Wiley & Sons
ISBN 13 : 0470459727
Total Pages : 666 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Building Web Sites All-in-One For Dummies by : Claudia Snell

Download or read book Building Web Sites All-in-One For Dummies written by Claudia Snell and published by John Wiley & Sons. This book was released on 2009-01-23 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to launch a Web site but don’t know where to begin? Information on Web design, page building software, using HTML, site planning, and everything else you need to know can be found easily in Building Web Sites All-in-One For Dummies, 2nd Edition. So you can easily find what you’re looking for, this plain-English guide is divided into nine minibooks: Preparations Site Design Site Construction Web Graphics Multimedia Audience Interaction E-Commerce Site Management Case Studies From deciding what your site should do to working with HTML, using Dreamweaver, incorporating Flash creations, and keeping your site on the cutting edge, this book is your one-stop course in building Web sites. Learn to: Plan your site, decide whether you need a Web team, and create relevant content Develop your site design, work with wire frames, and organize behind-the-scenes files that make your site work Select the right hardware and software and create pages with Dreamweaver Create cool site graphics with Photoshop and Fireworks Add interest with Flash animations, slideshows, video, and sound Make your site interactive with Javascript, PHP, ASP, and MySQL Build an e-commerce site that’s user-friendly, legally sound, and secure Keep your content and design fresh and up to date Ready to begin? Grab Building Web Sites All-in-One For Dummies, 2nd Edition and let’s get started!

Statistics Done Wrong

Author : Alex Reinhart
Publisher : No Starch Press
ISBN 13 : 1593276206
Total Pages : 177 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Statistics Done Wrong by : Alex Reinhart

Download or read book Statistics Done Wrong written by Alex Reinhart and published by No Starch Press. This book was released on 2015-03-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific progress depends on good research, and good research needs good statistics. But statistical analysis is tricky to get right, even for the best and brightest of us. You'd be surprised how many scientists are doing it wrong. Statistics Done Wrong is a pithy, essential guide to statistical blunders in modern science that will show you how to keep your research blunder-free. You'll examine embarrassing errors and omissions in recent research, learn about the misconceptions and scientific politics that allow these mistakes to happen, and begin your quest to reform the way you and your peers do statistics. You'll find advice on: –Asking the right question, designing the right experiment, choosing the right statistical analysis, and sticking to the plan –How to think about p values, significance, insignificance, confidence intervals, and regression –Choosing the right sample size and avoiding false positives –Reporting your analysis and publishing your data and source code –Procedures to follow, precautions to take, and analytical software that can help Scientists: Read this concise, powerful guide to help you produce statistically sound research. Statisticians: Give this book to everyone you know. The first step toward statistics done right is Statistics Done Wrong.

An Introduction to Statistical Learning

Author : Gareth James
Publisher : Springer Nature
ISBN 13 : 3031387473
Total Pages : 617 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis An Introduction to Statistical Learning by : Gareth James

Download or read book An Introduction to Statistical Learning written by Gareth James and published by Springer Nature. This book was released on 2023-08-01 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Statistical Learning provides an accessible overview of the field of statistical learning, an essential toolset for making sense of the vast and complex data sets that have emerged in fields ranging from biology to finance, marketing, and astrophysics in the past twenty years. This book presents some of the most important modeling and prediction techniques, along with relevant applications. Topics include linear regression, classification, resampling methods, shrinkage approaches, tree-based methods, support vector machines, clustering, deep learning, survival analysis, multiple testing, and more. Color graphics and real-world examples are used to illustrate the methods presented. This book is targeted at statisticians and non-statisticians alike, who wish to use cutting-edge statistical learning techniques to analyze their data. Four of the authors co-wrote An Introduction to Statistical Learning, With Applications in R (ISLR), which has become a mainstay of undergraduate and graduate classrooms worldwide, as well as an important reference book for data scientists. One of the keys to its success was that each chapter contains a tutorial on implementing the analyses and methods presented in the R scientific computing environment. However, in recent years Python has become a popular language for data science, and there has been increasing demand for a Python-based alternative to ISLR. Hence, this book (ISLP) covers the same materials as ISLR but with labs implemented in Python. These labs will be useful both for Python novices, as well as experienced users.