Web Analytics Action Hero

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Publisher : Adobe Press
ISBN 13 : 0132837943
Total Pages : 476 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Web Analytics Action Hero by : Brent Dykes

Download or read book Web Analytics Action Hero written by Brent Dykes and published by Adobe Press. This book was released on 2011-11-12 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association

Web Analytics

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470175052
Total Pages : 481 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Web Analytics by : Avinash Kaushik

Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Effective Data Storytelling

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Publisher : John Wiley & Sons
ISBN 13 : 1119615720
Total Pages : 338 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Effective Data Storytelling by : Brent Dykes

Download or read book Effective Data Storytelling written by Brent Dykes and published by John Wiley & Sons. This book was released on 2019-12-10 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

Enterprise Analytics

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Publisher : Pearson Education
ISBN 13 : 0133039439
Total Pages : 287 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Enterprise Analytics by : Thomas H. Davenport

Download or read book Enterprise Analytics written by Thomas H. Davenport and published by Pearson Education. This book was released on 2013 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: "International Institute for Analytics"--Dust jacket.

The Complete Guide to Business Analytics (Collection)

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Publisher : FT Press
ISBN 13 : 0133091252
Total Pages : 1710 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis The Complete Guide to Business Analytics (Collection) by : Thomas H. Davenport

Download or read book The Complete Guide to Business Analytics (Collection) written by Thomas H. Davenport and published by FT Press. This book was released on 2012-10-14 with total page 1710 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection of business analytics insights and actionable techniques… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative eBooks deliver comprehensive analytics knowledge and tools for optimizing every critical business decision! Use business analytics to drive maximum value from all your business data! This unique 3 eBook package will help you harness your information, discover hidden patterns, and successfully act on what you learn. In Enterprise Analytics, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) bring together the latest techniques, best practices, and research on large-scale analytics strategy, technology, implementation, and management. Using real-world examples, they cover everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. You'll find specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions; plus chapter-length case studies from healthcare, retail, and financial services. Next, in the up-to-the-minute Analysis Without Paralysis, Second Edition, Babette E. Bensoussan and Craig S. Fleisher help you succeed with analysis without getting mired in advanced math or arcane theory. They walk you through the entire business analysis process, and guide you through using 12 core tools for making better decisions about strategy and operations -- including three powerful tools covered for the first time in this new Second Edition. Then, in Business and Competitive Analysis, Fleisher and Bensoussan help you apply 24 leading business analysis models to gain deep clarity about your business environment, answer tough questions, and make tough choices. They first walk you through defining problems, avoiding pitfalls, choosing tools, and communicating results. Next, they systematically address both “classic” techniques and the most promising new approaches from economics, finance, sociology, anthropology, and the intelligence and futurist communities. For the first time, one book covers Nine Forces, Competitive Positioning, Business Model, Supply Chain Analyses, Benchmarking, McKinsey 7S, Shadowing, Product Line, Win/Loss, Strategic Relationships, Corporate Reputation, Critical Success Factors, Driving Forces, Country Risk, Technology Forecasting, War Gaming, Event/Timeline, Indications, Warning Analyses, Competitor Cash Flow, ACH, Linchpin Analyses, and more. Whether you're an executive, strategist, analyst, marketer, or operations professional, this eBook collection will help you make more effective, data-driven, profitable decisions! From world-renowned analytics and competitive/business intelligence experts Thomas H. Davenport, Babette E. Bensoussan, and Craig S. Fleisher

Web Analytics 2.0

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Publisher : John Wiley & Sons
ISBN 13 : 0470596449
Total Pages : 517 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Web Analytics 2.0 by : Avinash Kaushik

Download or read book Web Analytics 2.0 written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Lean Analytics

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1098168151
Total Pages : 403 pages
Book Rating : 4.0/5 (981 download)

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Book Synopsis Lean Analytics by : Alistair Croll

Download or read book Lean Analytics written by Alistair Croll and published by "O'Reilly Media, Inc.". This book was released on 2024-02-23 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products

The Analytics Process

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Publisher : CRC Press
ISBN 13 : 1351975633
Total Pages : 246 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis The Analytics Process by : Eduardo Rodriguez

Download or read book The Analytics Process written by Eduardo Rodriguez and published by CRC Press. This book was released on 2017-02-17 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the process of using analytics and the capabilities of analytics in today’s organizations. Cutting through the buzz surrounding the term analytics and the overloaded expectations about using analytics, the book demystifies analytics with an in-depth examination of concepts grounded in operations research and management science. Analytics as a set of tools and processes is only as effective as: The data with which it is working The human judgment applying the processes and understanding the output of these processes. For this reason, the book focuses on the analytics process. What is intrinsic to analytics’ real organizational impact are the careful application of tools and the thoughtful application of their outcomes. This work emphasizes analytics as part of a process that supports decision-making within organizations. It wants to debunk overblown expectations that somehow analytics outputs or analytics as applied to other concepts, such as Big Data, are the be-all and end-all of the analytics process. They are, instead, only a step within a holistic and critical approach to management thinking that can create real value for an organization. To develop this holistic approach, the book is divided into two sections that examine concepts and applications. The first section makes the case for executive management taking a holistic approach to analytics. It draws on rich research in operations and management science that form the context in which analytics tools are to be applied. There is a strong emphasis on knowledge management concepts and techniques, as well as risk management concepts and techniques. The second section focuses on both the use of the analytics process and organizational issues that are required to make the analytics process relevant and impactful.

ICAS2014-International Conference on Analytics Driven Solutions

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Author :
Publisher : Academic Conferences Limited
ISBN 13 : 1910309486
Total Pages : 203 pages
Book Rating : 4.9/5 (13 download)

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Book Synopsis ICAS2014-International Conference on Analytics Driven Solutions by : Eduardo Rodriguez

Download or read book ICAS2014-International Conference on Analytics Driven Solutions written by Eduardo Rodriguez and published by Academic Conferences Limited. This book was released on 2014-09-10 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Some Kind of Hero

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Publisher : Ballantine Books
ISBN 13 : 034554384X
Total Pages : 402 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Some Kind of Hero by : Suzanne Brockmann

Download or read book Some Kind of Hero written by Suzanne Brockmann and published by Ballantine Books. This book was released on 2018-02-27 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Troubleshooters return in the latest thriller from New York Times bestselling author Suzanne Brockmann! Some Kind of Hero showcases Brockmann’s signature white-knuckle suspense, romantic twists, and sexy Navy SEALs. Navy men don’t come tougher than Lieutenant Peter Greene. Every day he whips hotshot SEAL wannabes into elite fighters. So why can’t he handle one fifteen-year-old girl? His ex’s death left him a single dad overnight, and very unprepared. Though he can’t relate to an angsty teen, he can at least keep Maddie safe—until the day she disappears. Though Pete’s lacking in fatherly intuition, his instinct for detecting danger is razor sharp. Maddie’s in trouble. Now he needs the Troubleshooters team at his back, along with an unconventional ally. Romance writer Shayla Whitman never expected to be drawn into a real-world thriller—or to meet a hero who makes her pulse pound. Action on the page is one thing. Actually living it is another story. Shay’s not as bold as her heroines, but she’s a mother. She sees the panic in her new neighbor’s usually fearless blue eyes—and knows there’s no greater terror for a parent than having a child at risk. It’s an ordeal Shay won’t let Pete face alone. She’s no highly trained operative, but she’s smart, resourceful, and knows what makes teenagers tick. Still, working alongside Pete has its own perils—like letting the heat between them rise out of control. Intimate emotions could mean dangerous, even deadly, consequences for their mission. No matter what, they must be on top of their game, and playing for keeps . . . or else Pete’s daughter may be gone for good. Praise for Some Kind of Hero “With brilliant sexual chemistry, laugh-out-loud humor, riveting action, and flawlessly rendered characters, Brockmann’s latest quickly draws readers back into her high-stakes Troubleshooters world. . . . Beautifully written and as heart-gripping as it is satisfying.”—Library Journal (starred review) “Well worth the wait. Jam-packed with adrenaline-fueled action and sizzling sexual tension, this is grade-A romantic suspense that will delight RITA award–winning Brockmann’s dedicated core of fans as well, and lure new readers.”—Booklist (starred review)

Data Lakehouse in Action

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Publisher : Packt Publishing Ltd
ISBN 13 : 1801815100
Total Pages : 206 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Data Lakehouse in Action by : Pradeep Menon

Download or read book Data Lakehouse in Action written by Pradeep Menon and published by Packt Publishing Ltd. This book was released on 2022-03-17 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Propose a new scalable data architecture paradigm, Data Lakehouse, that addresses the limitations of current data architecture patterns Key FeaturesUnderstand how data is ingested, stored, served, governed, and secured for enabling data analyticsExplore a practical way to implement Data Lakehouse using cloud computing platforms like AzureCombine multiple architectural patterns based on an organization's needs and maturity levelBook Description The Data Lakehouse architecture is a new paradigm that enables large-scale analytics. This book will guide you in developing data architecture in the right way to ensure your organization's success. The first part of the book discusses the different data architectural patterns used in the past and the need for a new architectural paradigm, as well as the drivers that have caused this change. It covers the principles that govern the target architecture, the components that form the Data Lakehouse architecture, and the rationale and need for those components. The second part deep dives into the different layers of Data Lakehouse. It covers various scenarios and components for data ingestion, storage, data processing, data serving, analytics, governance, and data security. The book's third part focuses on the practical implementation of the Data Lakehouse architecture in a cloud computing platform. It focuses on various ways to combine the Data Lakehouse pattern to realize macro-patterns, such as Data Mesh and Data Hub-Spoke, based on the organization's needs and maturity level. The frameworks introduced will be practical and organizations can readily benefit from their application. By the end of this book, you'll clearly understand how to implement the Data Lakehouse architecture pattern in a scalable, agile, and cost-effective manner. What you will learnUnderstand the evolution of the Data Architecture patterns for analyticsBecome well versed in the Data Lakehouse pattern and how it enables data analyticsFocus on methods to ingest, process, store, and govern data in a Data Lakehouse architectureLearn techniques to serve data and perform analytics in a Data Lakehouse architectureCover methods to secure the data in a Data Lakehouse architectureImplement Data Lakehouse in a cloud computing platform such as AzureCombine Data Lakehouse in a macro-architecture pattern such as Data MeshWho this book is for This book is for data architects, big data engineers, data strategists and practitioners, data stewards, and cloud computing practitioners looking to become well-versed with modern data architecture patterns to enable large-scale analytics. Basic knowledge of data architecture and familiarity with data warehousing concepts are required.

Multi-Platform Advertising Strategies in the Global Marketplace

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Author :
Publisher : IGI Global
ISBN 13 : 1522531157
Total Pages : 406 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Multi-Platform Advertising Strategies in the Global Marketplace by : Yang, Kenneth C. C.

Download or read book Multi-Platform Advertising Strategies in the Global Marketplace written by Yang, Kenneth C. C. and published by IGI Global. This book was released on 2017-12-01 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

Storytelling with Data

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Publisher : John Wiley & Sons
ISBN 13 : 1119002265
Total Pages : 284 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

The Unsung Hero

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Publisher : Ballantine Books
ISBN 13 : 0345464273
Total Pages : 453 pages
Book Rating : 4.3/5 (454 download)

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Book Synopsis The Unsung Hero by : Suzanne Brockmann

Download or read book The Unsung Hero written by Suzanne Brockmann and published by Ballantine Books. This book was released on 2003-06-03 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suzanne Brockmann’s wildly popular Troubleshooters series showcases this master storyteller’s rare gift for blending intense adventure with sensuous romance. And it all begins with The Unsung Hero, a heart-pounding tale of love that reveals hidden truths and brings two solitary people together against all odds. BONUS: This edition contains an excerpt from Suzanne Brockmann’s Born to Darkness. After a near-fatal head injury, Navy SEAL lieutenant Tom Paoletti catches a glimpse of an international terrorist in his New England hometown. When he calls for help, the Navy dismisses the sighting as injury-induced imaginings. In a last-ditch effort to prevent disaster, Tom creates his own makeshift counterterrorism team, assembling his most loyal officers, two elderly war veterans, a couple of misfit teenagers, and Dr. Kelly Ashton. As the town’s infamous bad boy, Tom was always in love with Kelly, a sweet “girl next door” who has grown into a remarkable woman. Now he has one final chance for happiness, one last chance to win her heart, and one desperate chance to save the day. “Thanks to Suzanne Brockmann’s glorious pen, we all get to revel in heartstopping adventure and blistering romance.”—RT Book Reviews

The Art of Action

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Author :
Publisher : Nicholas Brealey
ISBN 13 : 1473644968
Total Pages : 324 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis The Art of Action by : Stephen Bungay

Download or read book The Art of Action written by Stephen Bungay and published by Nicholas Brealey. This book was released on 2011-02-16 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do you want me to do? This question is the enduring management issue, a perennial problem that Stephen Bungay shows has an old solution that is counter-intuitive and yet common sense. The Art of Action is a thought-provoking and fresh look at how managers can turn planning into execution, and execution into results. Drawing on his experience as a consultant, senior manager and a highly respected military historian, Stephen Bungay takes a close look at the nineteenth-century Prussian Army, which built its agility on the initiative of its highly empowered junior officers, to show business leaders how they can build more effective, productive organizations. Based on a theoretical framework which has been tested in practice over 150 years, Bungay shows how the approach known as 'mission command' has been applied in businesses as diverse as pharmaceuticals and F1 racing today. The Art of Action is scholarly but engaging, rigorous but pragmatic, and shows how common sense can sometimes be surprising.

The Golden Age of Data

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Author :
Publisher : Routledge
ISBN 13 : 1000721728
Total Pages : 250 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis The Golden Age of Data by : Don Grady

Download or read book The Golden Age of Data written by Don Grady and published by Routledge. This book was released on 2019-11-27 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range of skills including research methods, the necessary tools available, familiarity with statistical procedures, and a mindset to provide insights and apply findings. This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences.

No Ordinary Man

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Author :
Publisher : Harlequin
ISBN 13 : 1488031673
Total Pages : 228 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis No Ordinary Man by : Suzanne Brockmann

Download or read book No Ordinary Man written by Suzanne Brockmann and published by Harlequin. This book was released on 2017-04-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: NO ORDINARY MAN A scorching reader favorite romantic suspense, first published in 1996. Jess Baxter doesn’t know much about her newest tenant, the elusive Rob Carpenter, except that he’s the sexiest guy she's ever met. But then the murders start—all women who look like her. And the killer’s profile matches Rob precisely. Is Rob an innocent victim, or has Jess fallen for a killer? Originally published in 1996.