We Need The Business

Download We Need The Business full books in PDF, epub, and Kindle. Read online We Need The Business ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Everything We Needed to Know about Business, We Learned Playing Music

Author : Craig M. Cortello
Publisher : La Dolce Vita Enterprises LLC
ISBN 13 : 9780978990015
Total Pages : 0 pages
Book Rating : 4.9/5 (9 download)

DOWNLOAD NOW!

Book Synopsis Everything We Needed to Know about Business, We Learned Playing Music by : Craig M. Cortello

Download or read book Everything We Needed to Know about Business, We Learned Playing Music written by Craig M. Cortello and published by La Dolce Vita Enterprises LLC. This book was released on 2009-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a compilation of interviews with thirty-two business leaders who played music as children and view that experience as a defining one in preparing them for success. The nine lessons learned, attributes developed, and insights gained are identified, discussed, and illustrated through the experience and personal accounts of the research participants. Recent clinical research into the benefits of music education focuses on higher math, science, and I.Q. scores as key metrics for justifying the funding of music programs. Yet, business professionals who have achieved even a reasonable level of career success generally attribute only fifteen to twenty-five percent of that success to technical aptitude. Rather than providing a compilation of scientific research and data to illustrate this point, the book illuminates the musical memories of these business leaders and the chronology of their journeys from the band room to the boardroom.

The Business of We

Author : Laura Kriska
Publisher : HarperCollins Leadership
ISBN 13 : 1400216818
Total Pages : 302 pages
Book Rating : 4.4/5 (2 download)

DOWNLOAD NOW!

Book Synopsis The Business of We by : Laura Kriska

Download or read book The Business of We written by Laura Kriska and published by HarperCollins Leadership. This book was released on 2021-01-12 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how this leader-focused approach to understanding, managing, and maximizing organizational diversity and inclusion can increase employee retention and productivity. Workplace misunderstandings lead to lost revenue, lost time, and increased legal risk, thus your success in the marketplace will depend on our ability to collaborate across difference. Yet, inevitably, Us versus Them gaps disrupt workplace efficiency. In The Business of WE, cross-cultural consultant and diversity expert Laura Kriska will: Provide a practical roadmap for creating trust with others who are culturally different from yourself Help you create a WE mindset throughout your organization, bringing teams together into cohesive units. Walk you through the steps in fostering a workplace that is inclusive and respectful of all employees—one of the most critical, yet most widely mismanaged keys to success. Stakeholders are demanding real change, and nothing less than comprehensive solutions that lead to meaningful and lasting solutions will suffice. The Business of WE arrives just in time to help you stop Us versus Them gaps before they start and foster authentic connections across race, ethnicity, religion, age, and any other factor of identity to exponentially strengthen your entire organization.

Lead with We

Author : Simon Mainwaring
Publisher : BenBella Books
ISBN 13 : 195329569X
Total Pages : 369 pages
Book Rating : 4.9/5 (532 download)

DOWNLOAD NOW!

Book Synopsis Lead with We by : Simon Mainwaring

Download or read book Lead with We written by Simon Mainwaring and published by BenBella Books. This book was released on 2021-11-09 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL BESTSELLER 2022 NATIONAL INDIE EXCELLENCE AWARDS FINALIST — BUSINESS: GENERAL • 2022 AXIOM BUSINESS BOOK AWARD GOLD MEDALIST — LEADERSHIP "Critically important reading as our economy struggles to recover the pandemic's deleterious economic impact that is currently compounded by supply chain issues and the beginnings of an inflationary spiral." —The Midwest Book Review "Provides concrete steps leaders and employees can take to thrive in today’s marketplace, where taking a stand on something important to your customers can become a competitive differentiator." —Forbes Discover an urgent prescription for a new business paradigm—one that better serves humanity and the planet. The global coronavirus pandemic has thrown into stark relief how “business as usual” is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy—for us—to survive, we need nothing less than a seismic shift in the way we do business. Enter Simon Mainwaring, New York Times-bestselling author and founder and CEO of We First. A decade ago, he showed how business leaders and consumers could use social media to build a better world in We First. Now, after decades of research and field experience at the vanguard of the world’s most successful brand revolutions, he provides in Lead With We a blueprint for doing business better in today’s challenged world. By leading with “we”—putting the collective above the individual, holding the sum above the parts, and emphasizing the importance of the role that everyone plays—you can not only help solve the escalating challenges of today but also unlock extraordinary growth for your business, and abundance on our planet. Timely and compelling, this book’s message is simple: The future of profit is people’s purpose, aligned. Lead With We not only examines why we must all conduct business differently in order to grow in today’s market, but provides the how—concrete steps any reader, wherever they find themselves in the business hierarchy, can take toward success.

From Me to We

Author : Janine Garner
Publisher : John Wiley & Sons
ISBN 13 : 0730318508
Total Pages : 247 pages
Book Rating : 4.7/5 (33 download)

DOWNLOAD NOW!

Book Synopsis From Me to We by : Janine Garner

Download or read book From Me to We written by Janine Garner and published by John Wiley & Sons. This book was released on 2014-11-17 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steel yourself, your career, and your business against future threats with effective collaboration From Me to We shows business decision makers how the ability to effectively collaborate for mutual commercial benefit is the solution to future-proofing a business. Smashing the myth of the "Me Economy," this insightful guide explains the model of Commercial Collaboration and the mindset and think-space it requires. Expanding upon Sheryl Sandberg's "Lean In" premise, this book emphasizes the need for continuous professional evolution and effort, and describes why women hold an important role in effecting change. Ideas are illustrated with examples, and backed by sector-specific research and interviews with business leaders who have seen real-world results of effective business collaboration. The Seven ReConnect Principles outline methods of realizing change, providing readers a way forward that will future-proof themselves, their careers, and their businesses. Collaboration isn't just a soft skill that's nice to have – it's a vital business practice that affects the bottom line. As the way we do business continues to evolve, collaboration is becoming ever more crucial to steeling an organization against the threats of tomorrow. From Me to We is a practical handbook for more robust business strategy. Learn the key principles at the heart of Commercial Collaboration Discover the value of trusting others in business relationships Become authentically invested in the "We" space Gain the tools to open up to a smarter, savvier way of business thinking Business leaders and entrepreneurs have the complex responsibility of constant strategic thinking. If those finely tuned minds can be brought together for mutual benefit, the possibilities expand and the rewards can be dramatically amplified. From Me to We helps leaders drive better business, armored against future threats.

The Business of Books

Author : Andre Schiffrin
Publisher : Verso
ISBN 13 : 9781859843628
Total Pages : 196 pages
Book Rating : 4.8/5 (436 download)

DOWNLOAD NOW!

Book Synopsis The Business of Books by : Andre Schiffrin

Download or read book The Business of Books written by Andre Schiffrin and published by Verso. This book was released on 2001-11-17 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part-memoir, part-history, The Business of Books is an irascible, acute and often passionate account of the collapsing standards of contemporary book publishing. It has appeared throughout the world in seventeen different editions. Book jacket.

We Need to Talk

Author : Andrea J. Lee
Publisher : Thought Leader International
ISBN 13 : 9780986298400
Total Pages : 194 pages
Book Rating : 4.2/5 (984 download)

DOWNLOAD NOW!

Book Synopsis We Need to Talk by : Andrea J. Lee

Download or read book We Need to Talk written by Andrea J. Lee and published by Thought Leader International. This book was released on 2015-06-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: WE NEED TO TALK. Those four little words have the power to strike fear into the heart of the most experienced business person. That's why too often, the hard things, the words we are afraid to say, the conversations we don't know quite how to handle, remain unsaid. And the stress on our businesses and our lives builds up. Well - not any more. This practical, step-by-step guide will help you break the silence and open the lines of communication in a new, healthy, productive and profitable way. It's packed with tested tools proven in real-life scenarios and designed to navigate a full range of difficult business conversations, including: -How to ask for - and get - more money for your work -How to calm down an angry or disappointed client -How to take control of a meeting that's going nowhere -How to apologize in a way that actually makes you look, and feel, better -... and more Filled with real templates and sample conversations you can actually use, WE NEED TO TALK will help you clear the air, reboot relationships and transition to powerful and productive new beginnings - from a business mentor who's been there, done that and made it work for thousands of happy clients.

Strong Towns

Author : Charles L. Marohn, Jr.
Publisher : John Wiley & Sons
ISBN 13 : 1119564816
Total Pages : 262 pages
Book Rating : 4.1/5 (195 download)

DOWNLOAD NOW!

Book Synopsis Strong Towns by : Charles L. Marohn, Jr.

Download or read book Strong Towns written by Charles L. Marohn, Jr. and published by John Wiley & Sons. This book was released on 2019-10-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new way forward for sustainable quality of life in cities of all sizes Strong Towns: A Bottom-Up Revolution to Build American Prosperity is a book of forward-thinking ideas that breaks with modern wisdom to present a new vision of urban development in the United States. Presenting the foundational ideas of the Strong Towns movement he co-founded, Charles Marohn explains why cities of all sizes continue to struggle to meet their basic needs, and reveals the new paradigm that can solve this longstanding problem. Inside, you’ll learn why inducing growth and development has been the conventional response to urban financial struggles—and why it just doesn’t work. New development and high-risk investing don’t generate enough wealth to support itself, and cities continue to struggle. Read this book to find out how cities large and small can focus on bottom-up investments to minimize risk and maximize their ability to strengthen the community financially and improve citizens’ quality of life. Develop in-depth knowledge of the underlying logic behind the “traditional” search for never-ending urban growth Learn practical solutions for ameliorating financial struggles through low-risk investment and a grassroots focus Gain insights and tools that can stop the vicious cycle of budget shortfalls and unexpected downturns Become a part of the Strong Towns revolution by shifting the focus away from top-down growth toward rebuilding American prosperity Strong Towns acknowledges that there is a problem with the American approach to growth and shows community leaders a new way forward. The Strong Towns response is a revolution in how we assemble the places we live.

The Unfair Advantage

Author : Ash Ali
Publisher : St. Martin's Press
ISBN 13 : 1250280532
Total Pages : 193 pages
Book Rating : 4.2/5 (52 download)

DOWNLOAD NOW!

Book Synopsis The Unfair Advantage by : Ash Ali

Download or read book The Unfair Advantage written by Ash Ali and published by St. Martin's Press. This book was released on 2022-06-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter. What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage. But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.

Shut Down the Business School

Author : Martin Parker
Publisher : Pluto Press (UK)
ISBN 13 : 9780745399171
Total Pages : 0 pages
Book Rating : 4.3/5 (991 download)

DOWNLOAD NOW!

Book Synopsis Shut Down the Business School by : Martin Parker

Download or read book Shut Down the Business School written by Martin Parker and published by Pluto Press (UK). This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clarion call to shut down the business school!

The Business Playbook

Author : Chris Ronzio
Publisher : Lioncrest Publishing
ISBN 13 : 9781544524139
Total Pages : 192 pages
Book Rating : 4.5/5 (241 download)

DOWNLOAD NOW!

Book Synopsis The Business Playbook by : Chris Ronzio

Download or read book The Business Playbook written by Chris Ronzio and published by Lioncrest Publishing. This book was released on 2021-10-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneur, CEO, or business leader: no matter your title, the success of your company is a responsibility-and weight-that lies squarely on your shoulders. In the beginning, increased control was an asset that bought you peace of mind. But now, without the structure your business needs to thrive, you're overworked, overwhelmed, and unsure of the path ahead. Fortunately, everything that makes your company work can be captured and put to work for you. In The Business Playbook, serial entrepreneur Chris Ronzio walks you through his proven framework for building a playbook: the profile of your business, the people who work in it, the policies that guide it, and the processes that operate it. He shows you how to codify your culture and create a living document that allows you to let go of day-to-day responsibilities and empower your team to run the business without you. If you want to build a company that doesn't rely on you putting in more hours, this book will show you the way.

The Business of Less

Author : Roland Geyer
Publisher : Routledge
ISBN 13 : 1000427609
Total Pages : 122 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis The Business of Less by : Roland Geyer

Download or read book The Business of Less written by Roland Geyer and published by Routledge. This book was released on 2021-09-06 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Less rewrites the book on business and the environment. For the last thirty years, corporate sustainability was synonymous with the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities. The notion of ‘eco-efficiency’ gives us the illusion that we can achieve environmental sustainability without having to question the pursuit of never-ending economic growth. The ‘win-win’ paradigm is meant to assure us that companies can be protectors of the environment whilst also being profit maximizers. It is abundantly clear that the state of the natural environment has further degraded instead of improved. This book introduces a new paradigm designed to finally reconcile business and the environment. It is called ‘net green’, which means that in these times of ecological overshoot businesses need to reduce total environmental impact and not just improve the eco-efficiency of their products. The book also introduces and explains the four pollution prevention principles ‘again’, ‘different’, ‘less’, and ‘labor, not materials’. Together, ‘net green’ and the four pollution prevention principles provide a road map, for businesses and for every household, to a world in which human prosperity and a healthy environment are no longer at odds. The Business of Less is full of anecdotes and examples. This brings its material to life and makes the book not only very accessible, but also hugely applicable for everyone who is worried about the fate of our planet and is looking for answers.

Your Strategy Needs a Strategy

Author : Martin Reeves
Publisher : Harvard Business Review Press
ISBN 13 : 1625275870
Total Pages : 281 pages
Book Rating : 4.6/5 (252 download)

DOWNLOAD NOW!

Book Synopsis Your Strategy Needs a Strategy by : Martin Reeves

Download or read book Your Strategy Needs a Strategy written by Martin Reeves and published by Harvard Business Review Press. This book was released on 2015-05-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.

Business Made Simple

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 1400203821
Total Pages : 240 pages
Book Rating : 4.4/5 (2 download)

DOWNLOAD NOW!

Book Synopsis Business Made Simple by : Donald Miller

Download or read book Business Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2021-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

World Changers

Author : John A. Byrne
Publisher : Penguin
ISBN 13 : 1101565640
Total Pages : 303 pages
Book Rating : 4.1/5 (15 download)

DOWNLOAD NOW!

Book Synopsis World Changers by : John A. Byrne

Download or read book World Changers written by John A. Byrne and published by Penguin. This book was released on 2011-12-08 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could sit down with some of the world's most influential entrepreneurs and gain their knowledge and insights on how to create a game changing business? Imagine having the chance to listen to a John Mackey (Whole Foods) or a Fred Smith (FedEx) on the most important things they've learned from their experiences. Or having the benefit of the self-reflection of Howard Schultz of Starbucks, who had to come back to the company he originally built to reinvent it and himself? Of course it's not possible to deliver these rock star entrepreneurs to your dinner table. But John A. Byrne offers the next best thing: he spoke with many who have changed the face of business. In World Changers he captures the most important lessons they've learned, the biggest challenges they've tackled, and the most valuable advice they can offer others who have an entrepreneurial dream. You'll learn the inspiring stories of how these world changers discovered their disruptive ideas, then made them a reality; overcame a variety of obstacles; and created sustainable enterprises. You'll get the firsthand accounts of how: Bernie Marcus and Arthur Blank got the confidence to start The Home Depot after being fired from their jobs. Reed Hastings turned a forty-dollar video late fee into a disruptive upstart called Netflix. Herb Kohler, the "reluctant prince of porcelain," came back to the family business and made it number one in its industry again. Narayana Murthy, after one fateful train ride and wrongful incarceration, converted from communist to capitalist and cofounded one of the most successful entrepreneurial ventures in India. World Changers is an inspiration for those who want to create something meaningful on their own. It serves as both a celebration of entrepreneurial achievement as well as a practical handbook for everyone who dreams of starting his or her own world-changing business.

Measure What Matters

Author : John Doerr
Publisher : Penguin
ISBN 13 : 052553623X
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

DOWNLOAD NOW!

Book Synopsis Measure What Matters by : John Doerr

Download or read book Measure What Matters written by John Doerr and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

The Company We Keep

Author : John Abrams
Publisher : Chelsea Green Publishing Company
ISBN 13 : 9781933392196
Total Pages : 0 pages
Book Rating : 4.3/5 (921 download)

DOWNLOAD NOW!

Book Synopsis The Company We Keep by : John Abrams

Download or read book The Company We Keep written by John Abrams and published by Chelsea Green Publishing Company. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Rejecting the myth that short-term profits are the only indicator of business health and wealth, John Abrams shows how building a company to serve the needs of people (employees and owners), community, and the environment can be a successful business plan as well. Part entrepreneurial business plan, part guide to democratizing the workplace, and part prescription for strong local economies, The Company We Keep marks the debut of an important new voice in the literature of American business."--Publisher's description

Behind the Brand

Author : Elliott Bryan
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858784
Total Pages : pages
Book Rating : 4.8/5 (587 download)

DOWNLOAD NOW!

Book Synopsis Behind the Brand by : Elliott Bryan

Download or read book Behind the Brand written by Elliott Bryan and published by IdeaPress Publishing. This book was released on 2019-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.