The Art Of Seduction

Download The Art Of Seduction PDF Online Free

Author :
Publisher : Profile Books
ISBN 13 : 1847651402
Total Pages : 496 pages
Book Rating : 4.8/5 (476 download)

DOWNLOAD NOW!


Book Synopsis The Art Of Seduction by : Robert Greene

Download or read book The Art Of Seduction written by Robert Greene and published by Profile Books. This book was released on 2010-09-03 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.

The 48 Laws of Power

Download The 48 Laws of Power PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0670881465
Total Pages : 481 pages
Book Rating : 4.6/5 (78 download)

DOWNLOAD NOW!


Book Synopsis The 48 Laws of Power by : Robert Greene

Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

Redemption

Download Redemption PDF Online Free

Author :
Publisher : Farrar, Straus and Giroux
ISBN 13 : 142992361X
Total Pages : 274 pages
Book Rating : 4.4/5 (299 download)

DOWNLOAD NOW!


Book Synopsis Redemption by : Nicholas Lemann

Download or read book Redemption written by Nicholas Lemann and published by Farrar, Straus and Giroux. This book was released on 2007-08-21 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A century after Appomattox, the civil rights movement won full citizenship for black Americans in the South. It should not have been necessary: by 1870 those rights were set in the Constitution. This is the story of the terrorist campaign that took them away. Nicholas Lemann opens his extraordinary new book with a riveting account of the horrific events of Easter 1873 in Colfax, Louisiana, where a white militia of Confederate veterans-turned-vigilantes attacked the black community there and massacred hundreds of people in a gruesome killing spree. This was the start of an insurgency that changed the course of American history: for the next few years white Southern Democrats waged a campaign of political terrorism aiming to overturn the Fourteenth and Fifteenth Amendments and challenge President Grant'ssupport for the emergent structures of black political power. The remorseless strategy of well-financed "White Line" organizations was to create chaos and keep blacks from voting out of fear for their lives and livelihoods. Redemption is the first book to describe in uncompromising detail this organized racial violence, which reached its apogee in Mississippi in 1875. Lemann bases his devastating account on a wealth of military records, congressional investigations, memoirs, press reports, and the invaluable papers of Adelbert Ames, the war hero from Maine who was Mississippi's governor at the time. When Ames pleaded with Grant for federal troops who could thwart the white terrorists violently disrupting Republican political activities, Grant wavered, and the result was a bloody, corrupt election in which Mississippi was "redeemed"—that is, returned to white control. Redemption makes clear that this is what led to the death of Reconstruction—and of the rights encoded in the Fourteenth and Fifteenth Amendments. We are still living with the consequences.

The Energy Bus

Download The Energy Bus PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119089131
Total Pages : 112 pages
Book Rating : 4.1/5 (19 download)

DOWNLOAD NOW!


Book Synopsis The Energy Bus by : Jon Gordon

Download or read book The Energy Bus written by Jon Gordon and published by John Wiley & Sons. This book was released on 2015-05-26 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enjoy the ride of your life with the Wall Street Journal bestseller None of us can expect to get through life without any challenges. Life isn’t always a constant daydream of unbridled pleasure and happiness. But that doesn’t mean you can’t approach everything with some zing – a big dose of positive energy is what you need to feel great, be successful and love life! And the international bestselling The Energy Bus can help you live your life in a positive, forward-thinking way. Learn the 10 secrets that will help you overcome adversity and harness the power of positive, infectious energy, so that you can create your own success. International bestselling author Jon Gordon draws on his experience of working with thousands of leaders and teams to provide insights, actionable strategies and positive energy. The Energy Bus: Shows you how to ditch negativity and infuse your life with positive energy Provides tools to build a positive team and culture Contains insights from working with some of the world’s largest companies Foreword by Ken Blanchard, co-author of The One-Minute Manager

The Bar Book

Download The Bar Book PDF Online Free

Author :
Publisher : Chronicle Books
ISBN 13 : 1452130272
Total Pages : 290 pages
Book Rating : 4.4/5 (521 download)

DOWNLOAD NOW!


Book Synopsis The Bar Book by : Jeffrey Morgenthaler

Download or read book The Bar Book written by Jeffrey Morgenthaler and published by Chronicle Books. This book was released on 2014-06-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bar Book — Bartending and mixology for the home cocktail enthusiast Learn the key techniques of bartending and mixology from a master: Written by renowned bartender and cocktail blogger Jeffrey Morgenthaler, The Bar Book is the only technique-driven cocktail handbook out there. This indispensable guide breaks down bartending into essential techniques, and then applies them to building the best drinks. Over 60 of the best drink recipes: The Bar Book contains more than 60 recipes that employ the techniques you will learn in this bartending book. Each technique is illustrated with how-to photography to provide inspiration and guidance. Bartending and mixology techniques include the best practices for: Juicing Garnishing Carbonating Stirring and shaking Choosing the correct ice for proper chilling and dilution of a drink And, much more If you found PTD Cocktail Book, 12 Bottle Bar, The Joy of Mixology, Death and Co., and Liquid Intelligence to be helpful among bartending books, you will find Jeffrey Morgenthaler’s The Bar Book to be an essential bartender book.

The 48 Laws of Power

Download The 48 Laws of Power PDF Online Free

Author :
Publisher :
ISBN 13 : 9781861974884
Total Pages : 192 pages
Book Rating : 4.9/5 (748 download)

DOWNLOAD NOW!


Book Synopsis The 48 Laws of Power by : Robert Greene

Download or read book The 48 Laws of Power written by Robert Greene and published by . This book was released on 1999 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Evaluating Instructional Coaching

Download Evaluating Instructional Coaching PDF Online Free

Author :
Publisher : ASCD
ISBN 13 : 1416630856
Total Pages : 321 pages
Book Rating : 4.4/5 (166 download)

DOWNLOAD NOW!


Book Synopsis Evaluating Instructional Coaching by : Sharon Thomas

Download or read book Evaluating Instructional Coaching written by Sharon Thomas and published by ASCD. This book was released on 2021-10-07 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear and comprehensive guide to evaluating and supporting instructional coaches and coaching programs, including how to recruit, hire, and retain effective coaches. With sound practices in place to evaluate coaching programs, instructional coaches will become better partners, teachers will become better mentors, and students will become better learners. Few evaluation systems are specifically geared toward coaching roles. Ensuring that school districts have accurate information about both coaches and coaching programs is crucial to guide improvement in supporting classrooms, as well as in ensuring accountability. With sound evaluation processes in place, districts can effectively evaluate instructional coaches and coaching programs and use data to set goals. Advance Praise for Evaluating Instructional Coaching: It has arrived! The ICG team has pulled through again with a much-needed guide, providing a thorough process from how to hire, evaluate, support, and retain instructional coaches. This book will empower school leaders to be partners with instructional coaches by providing meaningful evaluation tools and effective coaching programs. Readers will walk away with ideas on how to help coaches grow to best serve students and teachers in their schools. Thank you, ICG. We needed your research, knowledge, and most of all your humble approach on how best to support coaches and coaching programs! —Kelly Jacobs, District Instructional Coaching Coordinator, Lansing (Mich.) School District Instructional coaches devote their time to growing teachers. One way to support instructional coaches in their professional growth is to ensure an effective evaluation system is in place for them. This book gives leaders several things to consider as they define the coach's role, hire candidates, and put an evaluation process in place. —Michelle Lis, Coordinator, Instructional Coaching, Fairfax County (Va.) Public Schools A joint publication of ASCD and One Fine Bird Press.

The 5AM Club

Download The 5AM Club PDF Online Free

Author :
Publisher : HarperCollins
ISBN 13 : 1443456632
Total Pages : 356 pages
Book Rating : 4.4/5 (434 download)

DOWNLOAD NOW!


Book Synopsis The 5AM Club by : Robin Sharma

Download or read book The 5AM Club written by Robin Sharma and published by HarperCollins. This book was released on 2018-12-04 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity. Now, in this life-changing book, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness and feelings of aliveness. Through an enchanting—and often amusing—story about two struggling strangers who meet an eccentric tycoon who becomes their secret mentor, The 5am Club will walk you through: How great geniuses, business titans and the world’s wisest people start their mornings to produce astonishing achievements A little-known formula you can use instantly to wake up early feeling inspired, focused and flooded with a fiery drive to get the most out of each day A step-by-step method to protect the quietest hours of daybreak so you have time for exercise, self-renewal and personal growth A neuroscience-based practice proven to help make it easy to rise while most people are sleeping, giving you precious time for yourself to think, express your creativity and begin the day peacefully instead of being rushed “Insider-only” tactics to defend your gifts, talents and dreams against digital distraction and trivial diversions so you enjoy fortune, influence and a magnificent impact on the world Part manifesto for mastery, part playbook for genius-grade productivity and part companion for a life lived beautifully, The 5am Club is a work that will transform your life. Forever.

Dear Martin

Download Dear Martin PDF Online Free

Author :
Publisher : Ember
ISBN 13 : 1101939524
Total Pages : 242 pages
Book Rating : 4.1/5 (19 download)

DOWNLOAD NOW!


Book Synopsis Dear Martin by : Nic Stone

Download or read book Dear Martin written by Nic Stone and published by Ember. This book was released on 2018-09-04 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Powerful, wrenching.” –JOHN GREEN, #1 New York Times bestselling author of Turtles All the Way Down "Raw and gripping." –JASON REYNOLDS, New York Times bestselling coauthor of All American Boys "A must-read!” –ANGIE THOMAS, #1 New York Times bestselling author of The Hate U Give Raw, captivating, and undeniably real, Nic Stone joins industry giants Jason Reynolds and Walter Dean Myers as she boldly tackles American race relations in this stunning #1 New York Times bestselling debut, a William C. Morris Award Finalist. Justyce McAllister is a good kid, an honor student, and always there to help a friend—but none of that matters to the police officer who just put him in handcuffs. Despite leaving his rough neighborhood behind, he can't escape the scorn of his former peers or the ridicule of his new classmates. Justyce looks to the teachings of Dr. Martin Luther King Jr. for answers. But do they hold up anymore? He starts a journal to Dr. King to find out. Then comes the day Justyce goes driving with his best friend, Manny, windows rolled down, music turned up—way up, sparking the fury of a white off-duty cop beside them. Words fly. Shots are fired. Justyce and Manny are caught in the crosshairs. In the media fallout, it's Justyce who is under attack. "Vivid and powerful." -Booklist, Starred Review "A visceral portrait of a young man reckoning with the ugly, persistent violence of social injustice." -Publishers Weekly

Swimming with the Blowfish

Download Swimming with the Blowfish PDF Online Free

Author :
Publisher : Diversion Books
ISBN 13 : 1635767687
Total Pages : 343 pages
Book Rating : 4.6/5 (357 download)

DOWNLOAD NOW!


Book Synopsis Swimming with the Blowfish by : Jim Sonefeld

Download or read book Swimming with the Blowfish written by Jim Sonefeld and published by Diversion Books. This book was released on 2022-06-28 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hootie & the Blowfish’s drummer chronicles the band’s rise, fall, and rebirth, as well as his path from addiction to recovery and a more fruitful life. For a time, there was no bigger band in the world than Hootie & the Blowfish—rock & roll’s unexpected foil to the grunge music that dominated the early ’90s airwaves.?In Swimming with the Blowfish, Jim?Sonefeld, drummer and one of the band’s principal songwriters, reveals the inside story of the band’s humble beginnings, meteoric rise, sudden fall, and ultimate rebirth—and in the telling he opens his heart to readers about addiction, recovery, and faith. Hootie became ubiquitous in the ‘90s—their debut album Cracked Rear View was one of the best-selling in the history of rock music; they won two Grammy Awards; their live performances were played alongside the Dave Matthews Band, R.E.M., and even Willie Nelson and Neil Young; and they appeared at the biggest venues in the world. Though Jim enjoyed the perks that came with fame—the parties, the relationships, the money, the drugs and alcohol—eventually it all became a camouflage that hid a deeper spiritual malady. As his life was careening toward disaster, he reached out his hands to seek relief in twelve-step recovery, eventually settling into a loving, but by no means uncomplicated, homelife. A book that encapsulates a band still beloved by legions of fans, Swimming with the Blowfish is much more—an unpretentious, emotional story of one man’s spiritual path to a more fruitful life. Jim’s journey is shattering, redeeming, and ultimately as comforting as your favorite flannel shirt. Praise for Swimming with the Blowfish “I’ve truly relished hanging out with the fun-loving, mischievous ‘Soni’ through the years, but this book exposes a more deeply-rooted, impassioned side he didn’t always show. He captures the spirit of the surreal and sometimes unsettling life behind the scenes of one of my favorite bands, sincerely revealing that he is as fragile as the rest of us. It’s an eloquent yet humbling example of a lesson we can all learn from—that no degree of fame or fortune leaves us immune to experiencing pain, powerlessness, and regret.” —Dan Patrick, sports broadcaster and host of?The Dan Patrick Show? “Jim Sonefeld details his rollercoaster ride through rock and roll, addiction and sobriety with searing honesty and grace.” —Radney Foster, singer-songwriter of Foster & Lloyd and author of?For You?to?See?the?Stars

Republicans Buy Sneakers Too

Download Republicans Buy Sneakers Too PDF Online Free

Author :
Publisher : HarperCollins
ISBN 13 : 0062878557
Total Pages : 301 pages
Book Rating : 4.0/5 (628 download)

DOWNLOAD NOW!


Book Synopsis Republicans Buy Sneakers Too by : Clay Travis

Download or read book Republicans Buy Sneakers Too written by Clay Travis and published by HarperCollins. This book was released on 2018-09-25 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Bestseller! Sports media superstar Clay Travis wants to save sports from the social justice warriors seeking to turn them into another political battleground. Have you ever tuned into your favorite sports highlights show, only to find the talking heads yammering about the newest Trump tweets or what an athlete thinks about the second amendment? The way Clay Travis sees it, sports are barely about sports anymore. Whether it’s in the stadium or the studio, the conversation isn’t about who’s talented and who stinks. It’s about who said the right or wrong thing from the sidelines or on social media. And we know which side is playing referee in that game. Having ruined journalism and Hollywood, far left-wing activists have now turned to sports. Travis argues it’s time for right-thinking fans everywhere to put down their beers and reclaim their teams and their traditions. In Republicans Buy Sneakers, Too he replays the arguments he’s won and lays out all the battles ahead. His goal is simple: to make sports great again. Travis wants sports to remain the great equalizer and ultimate meritocracy—a passion that unites Americans of all races, genders, and creeds, providing an opportunity to find common ground and an escape from polarizing commentary. He takes readers through the recent politicization of sports, controversy by controversy and untalented-but-celebrated hero by hero, and skewers outlets like ESPN which spend more time mimicking MSNBC than covering sports. Travis hopes that if we can stop sports from being just another political battlefield, and return it to our common ground, we can come together as a country again.

Product-Led Growth

Download Product-Led Growth PDF Online Free

Author :
Publisher :
ISBN 13 : 9781777119317
Total Pages : 276 pages
Book Rating : 4.1/5 (193 download)

DOWNLOAD NOW!


Book Synopsis Product-Led Growth by : Bush Wes

Download or read book Product-Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

Real Love

Download Real Love PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1440626766
Total Pages : 287 pages
Book Rating : 4.4/5 (46 download)

DOWNLOAD NOW!


Book Synopsis Real Love by : Greg Baer

Download or read book Real Love written by Greg Baer and published by Penguin. This book was released on 2004-01-19 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: "He rocked my foundation! Greg Baer touched me deeply. He's got the answer to finding happiness in life."—Tony Trupiano, Talk America Why do most of us search our entire lives for loving and happy relationships but rarely find them? What is the "secret something" that all relationships need in order to thrive? Dr. Greg Baer found the answers to these questions while working with thousands of individuals and couples. In Real Love, he shares his enlightening and practical blueprint for creating successful relationships and reveals the secret to finding and keeping what he calls "Real Love." In Real Love, you'll discover: · The difference between Imitation Love and Real Love · How to eliminate conflicts with spouses, children, parents, friends and colleagues · How to put an end to destructive “Getting” and “Protecting” behaviors · How Real Love can eliminate anger, resentment, and fear · The four steps to finding Real Love With Real Love as your guide you can begin to heal the wounds of your past and create rewarding and fulfilling relationships in every area of your life.

The Knowledge Illusion

Download The Knowledge Illusion PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0399184341
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

DOWNLOAD NOW!


Book Synopsis The Knowledge Illusion by : Steven Sloman

Download or read book The Knowledge Illusion written by Steven Sloman and published by Penguin. This book was released on 2017-03-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The Knowledge Illusion is filled with insights on how we should deal with our individual ignorance and collective wisdom.” —Steven Pinker We all think we know more than we actually do. Humans have built hugely complex societies and technologies, but most of us don’t even know how a pen or a toilet works. How have we achieved so much despite understanding so little? Cognitive scientists Steven Sloman and Philip Fernbach argue that we survive and thrive despite our mental shortcomings because we live in a rich community of knowledge. The key to our intelligence lies in the people and things around us. We’re constantly drawing on information and expertise stored outside our heads: in our bodies, our environment, our possessions, and the community with which we interact—and usually we don’t even realize we’re doing it. The human mind is both brilliant and pathetic. We have mastered fire, created democratic institutions, stood on the moon, and sequenced our genome. And yet each of us is error prone, sometimes irrational, and often ignorant. The fundamentally communal nature of intelligence and knowledge explains why we often assume we know more than we really do, why political opinions and false beliefs are so hard to change, and why individual-oriented approaches to education and management frequently fail. But our collaborative minds also enable us to do amazing things. The Knowledge Illusion contends that true genius can be found in the ways we create intelligence using the community around us.

Mental and Emotional Training for Tennis

Download Mental and Emotional Training for Tennis PDF Online Free

Author :
Publisher :
ISBN 13 : 9781606794470
Total Pages : 184 pages
Book Rating : 4.7/5 (944 download)

DOWNLOAD NOW!


Book Synopsis Mental and Emotional Training for Tennis by : Peter C. Scales (Tennis coach)

Download or read book Mental and Emotional Training for Tennis written by Peter C. Scales (Tennis coach) and published by . This book was released on 2019 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

From Ball Girl to CMO

Download From Ball Girl to CMO PDF Online Free

Author :
Publisher :
ISBN 13 : 9781948145831
Total Pages : pages
Book Rating : 4.1/5 (458 download)

DOWNLOAD NOW!


Book Synopsis From Ball Girl to CMO by : Melissa M. Proctor

Download or read book From Ball Girl to CMO written by Melissa M. Proctor and published by . This book was released on 2020-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Whenever a young child is asked, "What do you want to be when you grow up?" the answer will undoubtedly include childlike wonder, optimism, and unbridled imagination. A future-traveling astronaut, a fashion designing veterinarian, a doctor for stuffed animals, and the list goes on and on. Unfortunately, as we age and settle firmly into adulthood, that wonder dissipates and we swap our childhood dreams for life's demands. Our days feel prescribed and responsibilities rule our minutes and how we prioritize what matters. As adults, we are taught to believe the question is somehow invalid because we are functioning as a "grown-up." Even though Melissa M. Proctor did not play basketball or have extensive knowledge of the game, her dream as a child was to be the first female coach in the NBA. Instead, her unconventional path has taken a number of twists and turns, starting with being the first ball girl for the Miami Heat and ultimately, earning the position of Executive Vice President and Chief Marketing Officer for the NBA's Atlanta Hawks and State Farm Arena. However, some would be surprised to learn that even at this stage of her career, Melissa still doesn't know what she wants to be when she grows up?and she's okay with it. From Ball Girl to CMO includes relevant themes of hope, persistence, empowerment, and courage to help readers navigate everything from the personal to the professional. Throughout the pages, Melissa shares lessons learned, guiding principles, and a means of comfort for those not quite sure what to do next. With her laid-back style and down to earth attitude, she offers acceptance at a time when many are confused and hope when uncertainty distorts the light at the end of the tunnel. From Ball Girl to CMO urges us to consider if we have in fact been asking ourselves the right question, or if perhaps, we've been expecting an answer from the wrong version of ourselves.

The Decisive Moment

Download The Decisive Moment PDF Online Free

Author :
Publisher : Canongate Books
ISBN 13 : 1847673155
Total Pages : 305 pages
Book Rating : 4.8/5 (476 download)

DOWNLOAD NOW!


Book Synopsis The Decisive Moment by : Jonah Lehrer

Download or read book The Decisive Moment written by Jonah Lehrer and published by Canongate Books. This book was released on 2010 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.