Watch This, Listen Up, Click Here

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470056436
Total Pages : 239 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Watch This, Listen Up, Click Here by : David Verklin

Download or read book Watch This, Listen Up, Click Here written by David Verklin and published by John Wiley & Sons. This book was released on 2007-04-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.

All Are Welcome (An All Are Welcome Book)

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Publisher : Knopf Books for Young Readers
ISBN 13 : 0525579664
Total Pages : 24 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis All Are Welcome (An All Are Welcome Book) by : Alexandra Penfold

Download or read book All Are Welcome (An All Are Welcome Book) written by Alexandra Penfold and published by Knopf Books for Young Readers. This book was released on 2018-07-10 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join the call for a better world with this New York Times bestselling picture book about a school where diversity and inclusion are celebrated. The perfect back-to-school read for every kid, family and classroom! In our classroom safe and sound. Fears are lost and hope is found. Discover a school where all young children have a place, have a space, and are loved and appreciated. Readers will follow a group of children through a day in their school, where everyone is welcomed with open arms. A school where students from all backgrounds learn from and celebrate each other's traditions. A school that shows the world as we will make it to be. “An important book that celebrates diversity and inclusion in a beautiful, age-appropriate way.” – Trudy Ludwig, author of The Invisible Boy

Your Ad Here

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Publisher : NYU Press
ISBN 13 : 0814724590
Total Pages : 238 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Your Ad Here by : Michael Serazio

Download or read book Your Ad Here written by Michael Serazio and published by NYU Press. This book was released on 2013-04-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.

Basics Marketing 02: Online Marketing

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Publisher : Bloomsbury Publishing
ISBN 13 : 1350034452
Total Pages : 186 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Basics Marketing 02: Online Marketing by : Brian Sheehan

Download or read book Basics Marketing 02: Online Marketing written by Brian Sheehan and published by Bloomsbury Publishing. This book was released on 2017-10-05 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future. Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.

Discourses on Business Education at the College Level

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Publisher : Academic Studies PRess
ISBN 13 : 1644691213
Total Pages : 275 pages
Book Rating : 4.6/5 (446 download)

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Book Synopsis Discourses on Business Education at the College Level by : Sabra E. Brock

Download or read book Discourses on Business Education at the College Level written by Sabra E. Brock and published by Academic Studies PRess. This book was released on 2019-09-24 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from doctoral level research on how best to teach business education to college students, Discourses on Business Education at the College Level illustrates new and proven ideas for engaging students. Sixteen authors from New York University’s Steinhardt School of Culture, Education, and Human Development describe their experiences in upgrading and expanding the quality of the business education experience. Business school instructors can use this edited collection to draw inspiration and learn specific techniques to bring their courses to the cutting edge of curriculum. Topics range from teaching accounting, financial literacy, marketing, and teamwork to gamification, improving international student and intern experience, not-for credit education, and virtual workplace learning.

The Dominant Influence of Marketing in the 21st Century

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Author :
Publisher : Springer
ISBN 13 : 1137322632
Total Pages : 187 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis The Dominant Influence of Marketing in the 21st Century by : P. Kitchen

Download or read book The Dominant Influence of Marketing in the 21st Century written by P. Kitchen and published by Springer. This book was released on 2013-04-16 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

Games of Empire

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Publisher : U of Minnesota Press
ISBN 13 : 1452942706
Total Pages : 425 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Games of Empire by : Nick Dyer-Witheford

Download or read book Games of Empire written by Nick Dyer-Witheford and published by U of Minnesota Press. This book was released on 2013-11-30 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first decade of the twenty-first century, video games are an integral part of global media culture, rivaling Hollywood in revenue and influence. No longer confined to a subculture of adolescent males, video games today are played by adults around the world. At the same time, video games have become major sites of corporate exploitation and military recruitment. In Games of Empire, Nick Dyer-Witheford and Greig de Peuter offer a radical political critique of such video games and virtual environments as Second Life, World of Warcraft, and Grand Theft Auto, analyzing them as the exemplary media of Empire, the twenty-first-century hypercapitalist complex theorized by Michael Hardt and Antonio Negri. The authors trace the ascent of virtual gaming, assess its impact on creators and players alike, and delineate the relationships between games and reality, body and avatar, screen and street. Games of Empire forcefully connects video games to real-world concerns about globalization, militarism, and exploitation, from the horrors of African mines and Indian e-waste sites that underlie the entire industry, the role of labor in commercial game development, and the synergy between military simulation software and the battlefields of Iraq and Afghanistan exemplified by Full Spectrum Warrior to the substantial virtual economies surrounding World of Warcraft, the urban neoliberalism made playable in Grand Theft Auto, and the emergence of an alternative game culture through activist games and open-source game development. Rejecting both moral panic and glib enthusiasm, Games of Empire demonstrates how virtual games crystallize the cultural, political, and economic forces of global capital, while also providing a means of resisting them.

The Approximate Parent

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Author :
Publisher : Fine Optics Press
ISBN 13 : 0985227648
Total Pages : 512 pages
Book Rating : 4.9/5 (852 download)

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Book Synopsis The Approximate Parent by : Michael Y. Simon

Download or read book The Approximate Parent written by Michael Y. Simon and published by Fine Optics Press. This book was released on 2012-08-15 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a smart, funny, and friendly tone, The Approximate Parent: Discovering the Strategies That Work with Your Teenager helps you translate what your teen thinks, feels, and does¿to give you practical ways of supporting your teen, from adolescence into adulthood. Learn to strategize wisely, taking into account both the current American culture of adolescents and your particular teen¿s biology, temperament, and developmental challenges. This highly accessible book is informed by the latest research on adolescent development, effects of digital media on youth and identity formation, relationships/ sexuality and trends in drug and alcohol use, drawing on work in such diverse fields as clinical psychology, cognitive neuroscience, epigenetics, sociology, anthropology, philosophy and religious studies. Michael Simon uses his 25 years of work with teens¿as a psychotherapist, school counselor, and parent¿to help make your job easier as a parent, educator or health professional.

Eightysomethings

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1510743197
Total Pages : 251 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Eightysomethings by : Katharine Esty

Download or read book Eightysomethings written by Katharine Esty and published by Simon and Schuster. This book was released on 2019-09-10 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the American Book Fest Best Book Award in "Health: Aging/50+"** This invaluable guide will help the historical number of eightysomethings live fulfilled, happy lives long into their twilight years. Personal stories illustrate how real people in their eighties are living and how they make sense of their lives. Old age is not what it used to be. For the first time ever, most people in the United States are living into their eighties. The first guide of its kind, Eightysomethings changes our understanding of old age with an upbeat and emotionally savvy view of the uncharted territory of the last stage of life. With insight and humor, Dr. Katharine Esty describes the series of dramatic and difficult transitions that eightysomethings usually experience and how, despite their losses, they so often find themselves unexpectedly happy. Living into one’s eighties doesn’t have to mean declining health and loneliness: Dr. Esty shows readers how to embrace—and thrive during—the later stages of life. Based on her more than 120 interviews around the country, Esty explores the lives of ordinary eightysomethings—their attitudes, activities, secrets, worries, purposes, and joys. Esty adds her wisdom and perspective to this multi-dimensional look at being old as a social psychologist, a practicing psychotherapist, and as an eighty-four-year-old widow living in a retirement community. Eightysomethings is a must-read for people in their eighties, and also for their families. Adult children—often bewildered by their aging parents—need a wise guide like Eightysomethings to help them navigate their parents’ last stage of life with real-world guidelines and conversation starters. Readers, young and old alike, will find this first-of-its-kind book eye-opening, comforting, and filled with practical tips.

Media Effects

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Author :
Publisher : Routledge
ISBN 13 : 0429957017
Total Pages : 529 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Media Effects by : Mary Beth Oliver

Download or read book Media Effects written by Mary Beth Oliver and published by Routledge. This book was released on 2019-06-26 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines. Chapter 16 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Gry Imperium. Globalny kapitalizm i gry wideo

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Author :
Publisher : Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika
ISBN 13 : 8323141797
Total Pages : 65 pages
Book Rating : 4.3/5 (231 download)

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Book Synopsis Gry Imperium. Globalny kapitalizm i gry wideo by : NICK DYER-WITHEFORD

Download or read book Gry Imperium. Globalny kapitalizm i gry wideo written by NICK DYER-WITHEFORD and published by Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika. This book was released on 2019 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: PRZEKŁAD – Krzysztof Abriszewski, Paweł Gąska, Adrian Zabielski REDAKCJA NAUKOWA ORAZ NAUKOWE OPRACOWANIE PRZEKŁADU – Krzysztof Abriszewski i Paweł Gąska Gry wideo są modelowymi mediami zarówno Imperium, jak i niektórych sił, które się mu sprzeciwiają – taka teza przyświeca Grom Imperium, książce czerpiącej garściami z dzieł Micheala Hardta, Antonia Negriego, Michela Foucualta, Gillesa Deleuza i Felixa Guattariego. Jest to pierwsze takie dzieło, w którym autorzy, za pomocą narzędzi współczesnej myśli krytycznej, przyglądają się grom wideo w kontekście krążenia kapitału, kompleksu wojskowo-przemysłowego czy wyzysku pracowników kognitywnych. Krytyka jest tu rzetelna, napisana przystępnym językiem, nie popada nigdy ani w bezpodstawną panikę moralną, ani w przesadny technooptymizm. W tekście utrzymano równowagę między teorią a empirycznymi przykładami (wśród których znajdują się choćby Full Spectrum Warrior, World of Warcraft, seria Grand Theft Auto czy konsola Sony Playstation). Gry Imperium to książka dla szerokiego grona odbiorców. Krytycy neoliberalnego kapitalizmu znajdą kolejne przykłady jego destrukcyjnego wpływu. Kulturoznawcy i groznawcy poznają nową perspektywę, z której można spoglądać na gry wideo. Wreszcie gracze będą mogli w przystępnej formie przeczytać o jasnych i ciemnych stronach ważnego dla nich medium. Prezentowana książka otwiera nową serię wydawniczą Kultura Współczesności, która ma podjąćtrudne zadanie zrozumienia współczesnej kultury w ciekawy sposób. Osoby pracujące nad przekładem łączą własne zaplecze teoretyczne z pracą empiryczną. Istotne jest także, by prace tego rodzaju zawierały element krytyczny, który pomoże wydobyć wielowymiarowość otaczającego nas świata. Obecność tych trzech warunków jest ważna o tyle, że żaden z nich z osobna nie oferuje satysfakcjonujących efektów podczas badania teraźniejszości, razem jednak dają szansę ukazania jej w sposób zaskakujący, nowy i inspirujący. Ufamy, że każda z publikowanych pozycji wniesie swój wkład w rozumienie kultury naszych czasów. Drugą planowaną pracą w serii jest przekład książki A Casual Revolution: Reinventing Video Games and Their Players Jespera Juula.

Transforming Newsrooms

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Author :
Publisher : Routledge
ISBN 13 : 1317554671
Total Pages : 244 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Transforming Newsrooms by : Jonathan Groves

Download or read book Transforming Newsrooms written by Jonathan Groves and published by Routledge. This book was released on 2020-10-27 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transforming Newsrooms offers a practical guide to navigating structural and culture change for news organizations facing economic disruption in today’s rapidly changing media landscape. Even when the need for change is obvious, the best ideas and intentions are often not followed by successful execution. This book offers a road map for understanding the obstacles to change in news organizations and how to overcome them. Providing a detailed overview of the ways in which news processes and routines are being fundamentally altered to meet new demands for multimedia, interactivity, and immediacy, the book offers tips to help news organizations better serve communities by understanding what information people need and how they want to engage and collaborate. The book also features a variety of case studies and examples from news organizations of all kinds, including a 10-year in-depth investigation of the Christian Science Monitor, the first national news organization to stop its daily presses for a digital report. Transforming Newsrooms is an invaluable resource for students and media professionals alike, demonstrating how to make research on organizational change actionable and help build a more equitable journalism model that will survive and thrive when we need it most.

Lucky Strikes and a Three Martini Lunch

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443884227
Total Pages : 415 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Lucky Strikes and a Three Martini Lunch by : Jennifer C. Dunn

Download or read book Lucky Strikes and a Three Martini Lunch written by Jennifer C. Dunn and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Lucky Strikes and a Three Martini Lunch: Thinking About Television’s Mad Men explores the attributes of the AMC series that allow it to be such a popular and vital contribution to contemporary cultural discourse. Set in the 1960s in New York, the Emmy and Peabody-winning series follows the competitive, seductive, and oftentimes ruthless lives of the men and women of Madison Avenue’s advertising agencies. Many alluring and captivating qualities constitute the Mad Men experience: the way it evokes nostalgia, even from those who did not live in the era being portrayed; its interrogations of identities, and how these explorations of the past illuminate viewers’ concepts of the present; the compelling (and often heartbreaking) relationships between characters trying to make their way in an ever-changing and increasingly complex world; and the titillation of the characters’ discovery of the power of mass-mediated communication and its abilities to allow learning, information sharing, manipulation, and connection, not to mention how their journeys reflect our own in contemporary society. The essays collected in this volume speak to both fans of the show who may not typically embrace theory and criticism, as well as those who do. Additionally, this version was designed with educators in mind. It still includes engaging essays that critically analyze the show from a multitude of perspectives, but now they are organized in way to facilitate easy use in the classroom. This structure allows educators to simply construct and conduct a course using this book as a primary textbook and organize the course according to the way it is laid out. Each chapter provides any type of reader with the opportunity to think about and enjoy the show even after it is no longer on the air.

The Art of Client Service

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119227933
Total Pages : 288 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Art of Client Service by : Robert Solomon

Download or read book The Art of Client Service written by Robert Solomon and published by John Wiley & Sons. This book was released on 2016-03-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

The Home Place

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Author :
Publisher : Milkweed Editions
ISBN 13 : 1571318755
Total Pages : 143 pages
Book Rating : 4.5/5 (713 download)

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Book Synopsis The Home Place by : J. Drew Lanham

Download or read book The Home Place written by J. Drew Lanham and published by Milkweed Editions. This book was released on 2016-08-22 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A groundbreaking work about race and the American landscape, and a deep meditation on nature…wise and beautiful.”—Helen Macdonald, author of H is for Hawk A Foreword Reviews Best Book of the Year and Nautilus Silver Award Winner In me, there is the red of miry clay, the brown of spring floods, the gold of ripening tobacco. All of these hues are me; I am, in the deepest sense, colored. Dating back to slavery, Edgefield County, South Carolina—a place “easy to pass by on the way somewhere else”—has been home to generations of Lanhams. In The Home Place, readers meet these extraordinary people, including Drew himself, who over the course of the 1970s falls in love with the natural world around him. As his passion takes flight, however, he begins to ask what it means to be “the rare bird, the oddity.” By turns angry, funny, elegiac, and heartbreaking, The Home Place is a meditation on nature and belonging by an ornithologist and professor of ecology, at once a deeply moving memoir and riveting exploration of the contradictions of black identity in the rural South—and in America today. “When you’re done with The Home Place, it won’t be done with you. Its wonders will linger like everything luminous.”—Star Tribune “A lyrical story about the power of the wild…synthesizes his own family history, geography, nature, and race into a compelling argument for conservation and resilience.”—National Geographic

The Lorax

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Author :
Publisher : RH Childrens Books
ISBN 13 : 0385372027
Total Pages : 36 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis The Lorax by : Dr. Seuss

Download or read book The Lorax written by Dr. Seuss and published by RH Childrens Books. This book was released on 2013-09-24 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate Earth Day with Dr. Seuss and the Lorax in this classic picture book about protecting the environment! I am the Lorax. I speak for the trees. Dr. Seuss’s beloved story teaches kids to speak up and stand up for those who can’t. With a recycling-friendly “Go Green” message, The Lorax allows young readers to experience the beauty of the Truffula Trees and the danger of taking our earth for granted, all in a story that is timely, playful and hopeful. The book’s final pages teach us that just one small seed, or one small child, can make a difference. This book is the perfect gift for Earth Day and for any child—or child at heart—who is interested in recycling, advocacy and the environment, or just loves nature and playing outside. Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.

Admap

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Publisher :
ISBN 13 :
Total Pages : 818 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Admap by :

Download or read book Admap written by and published by . This book was released on 2007 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: