Wait, How Do I Lead My Team?

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Publisher :
ISBN 13 : 9780996349987
Total Pages : pages
Book Rating : 4.3/5 (499 download)

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Book Synopsis Wait, How Do I Lead My Team? by : Danny Rubin

Download or read book Wait, How Do I Lead My Team? written by Danny Rubin and published by . This book was released on 2019-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: With his third book in the Wait, How Do I? series, author Danny Rubin tackles the many challenges leaders face as they compose an email, write a report or stand before a crowd.¿ What are simple ways to strengthen any leader's writing skills(ex: know when to use "then" or "than")?¿ How should leaders compose emails that leave a lasting impact?¿ How can leaders create winning sales decks and give presentations that capture the attention of the room?It's all about communication skills.Rubin has already covered 100+ writing templates for the job search (Wait, How Do I Write This Email?) and entrepreneurship (Wait, How Do I Promote My Business?) to help people look their best.Now, he's back with a collection that will make any leader-new or veteran-a pro with the written word.

HBR's 10 Must Reads on Leadership Lessons from Sports (featuring interviews with Sir Alex Ferguson, Kareem Abdul-Jabbar, Andre Agassi)

Download HBR's 10 Must Reads on Leadership Lessons from Sports (featuring interviews with Sir Alex Ferguson, Kareem Abdul-Jabbar, Andre Agassi) PDF Online Free

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Publisher : Harvard Business Press
ISBN 13 : 1633694356
Total Pages : 158 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR's 10 Must Reads on Leadership Lessons from Sports (featuring interviews with Sir Alex Ferguson, Kareem Abdul-Jabbar, Andre Agassi) by : Harvard Business Review

Download or read book HBR's 10 Must Reads on Leadership Lessons from Sports (featuring interviews with Sir Alex Ferguson, Kareem Abdul-Jabbar, Andre Agassi) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2018-01-16 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership and management lessons from the sports world. The world's elite athletes and coaches achieve high performance through inspiring leadership, mental toughness, and direction-setting strategic choices. Harvard Business Review has talked to many of these high performers throughout the years to learn how their success translates to the world of business. If you read nothing else on management lessons from the world of sports, read these 10 articles by athletes, coaches, and leadership experts. We've combed through our archive and selected the articles that will best help you drive performance. This book will inspire you to: Improve on your weaknesses, not just your strengths Take care of your body for sustained mental performance Increase your confidence and manage your energy before an important event Turn a struggling team around Understand the limits of performance metrics Focus on long-term goals to overcome setbacks Understand where the analogy of sports and business doesn't work This collection of articles includes "Ferguson's Formula," by Anita Elberse with Sir Alex Ferguson; "Life's Work: An Interview with Greg Louganis"; "The Making of a Corporate Athlete," by Jim Loehr and Tony Schwartz; "The Tough Work of Turning a Team Around," by Bill Parcells; "How an Olympic Gold Medalist Learned to Perform Under Pressure: An Interview with Alex Gregory"; "Mental Preparation Secrets of Top Athletes, Entertainers, and Surgeons," an interview with Daniel McGinn by Sarah Green Carmichael; "SoulCycle's CEO on Sustaining Growth in a Faddish Industry," by Melanie Whelan; "Life's Work: An Interview with Kareem Abdul-Jabbar"; "Major League Innovation," by Scott D. Anthony; "Looking Past Performance in Your Star Talent," by Mark de Rond, Adrian Moorhouse, and Matt Rogan; "Life's Work: An Interview with Mikhail Baryshnikov"; "How the Best of the Best Get Better and Better," by Graham Jones; "Life's Work: An Interview with Joe Girardi"; "Why There Is an I in Team," by Mark de Rond; "Life's Work: An Interview with Andre Agassi"; and "Why Sports Are a Terrible Metaphor for Business," by Bill Taylor.

Good Authority

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Publisher :
ISBN 13 : 9781940858777
Total Pages : 0 pages
Book Rating : 4.8/5 (587 download)

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Book Synopsis Good Authority by : Jonathan Raymond

Download or read book Good Authority written by Jonathan Raymond and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Why is it so rare for people to truly own their work? How can the employee engagement numbers be so bad year after year with no sign of getting better? In this book, Jonathan Raymond invites us to reexamine our assumptions about the role of leaders and how culture change and personal growth actually happen. The idea is as simple as it is radical: personal and professional growth are one thing, not two. Through powerful stories from his time as CEO of one of the most influential business coaching brands, along with the work he's doing with clients today. Jonathan Raymond reveals the good, bad and truly ugly of real life as a leader- from the perspective of someone who's made all the mistakes and reinvented a business (and himself) in the process. Good Authority is full of personal stories of leaders making the changes that matter, the real-life dialogue they're having with their teams and how you can change the conversation you're having with yours."--Page 4 of cover.

The at Risk Child

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781540770493
Total Pages : 112 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis The at Risk Child by : David Butler

Download or read book The at Risk Child written by David Butler and published by Createspace Independent Publishing Platform. This book was released on 2016-12-29 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: When his mother died, eight-year-old David Butler's life changed forever. Expectations for his future disappeared along with his mother's warm presence, but the days ahead still held promise. David set his own bar high, and this at risk child never let go of the idea that he would become something greater. Laughed at by his family when he announced his plan to go to college, David received little support for his dreams. But he never stopped asking himself whether he could really have that life, whether it was possible to transcend his current circumstances and reach higher. Do our limits stop us from achieving or just provide opportunities to push past them? Young David used his natural optimism to keep working, and he made it to college. Today he holds a bachelor's degree and an MBA, and he has found a fulfilling career. One important lesson was that he was never really alone; the teachers and mentors who helped him along the way were a constant source of inspiration. This profound story shows how personal strength can overcome adversity. And it shows how the challenges we face in life can be our greatest teachers in the end.

The Law of the Picture

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Publisher : HarperCollins Leadership
ISBN 13 : 1400275725
Total Pages : 22 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Law of the Picture by : John C. Maxwell

Download or read book The Law of the Picture written by John C. Maxwell and published by HarperCollins Leadership. This book was released on 2012-08-27 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easy Company withstood the German Advance at the Battle of the Bulge and dashed Hitler's last hope for stopping the Allies' advance. They were able to do it because their leaders embaraced the Law of the Picture.

Ask a Manager

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Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

The Unstuck Church

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Publisher : Thomas Nelson
ISBN 13 : 0718094476
Total Pages : 225 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis The Unstuck Church by : Tony Morgan

Download or read book The Unstuck Church written by Tony Morgan and published by Thomas Nelson. This book was released on 2017-05-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed church leader, blogger, founder and chief strategic officer of The Unstuck Group, Tony Morgan unpacks the lifecycle of a typical church, identifies characteristics of each phase, and provides practical next steps a church can take to move towards sustained health. Think about your church for a moment. Is it growing? Is it diminishing? Is it somewhere in between? Acclaimed church leader, blogger, and founder and chief strategic officer of The Unstuck Group, Tony Morgan has identified the seven stages of a church's lifecycle that range from the hopeful and optimistic days of launch, to the stagnating last stages of life support. Regardless of the stage in which you find your church, it carries with it the world's greatest mission—to "go and make disciples of all the nations . . ." With eternity at stake the Church should be doing most everything within its power to see lives changed forever. The Church should strive for the pinnacle of the lifecycle, where they are continually making new disciples and experiencing what Morgan refers to as "sustained health." In The Unstuck Church, Morgan unpacks each phase of the church lifecycle, and offers specific and strategic next steps the church leader can take to find it's way to sustained health . . . and finally become unstuck. The Unstuck Church is a call for honest an assessment of where your church sits on the lifecycle, and a challenge to move beyond it.

Becoming a Leader of Character

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Publisher : Morgan James Publishing
ISBN 13 : 1630479381
Total Pages : 219 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Becoming a Leader of Character by : James L. Anderson

Download or read book Becoming a Leader of Character written by James L. Anderson and published by Morgan James Publishing. This book was released on 2016-07-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook for developing six crucial habits “ should be on every modern leader’s desk” (Jeb Blount, bestselling author of People Follow You). While many books focus on developing managerial competencies, most leadership failures are the result of a failure in character, not a failure in competence. But just as you don’t get in shape by reading a fitness magazine, you don’t become a leader of character by reading a book on character. You have to do what you want to be! Becoming a Leader of Character is a workout plan designed to develop six Habits of Character by providing small daily exercises that strengthen your character muscles—for the important tests of character all leaders face.

Notes to a Software Team Leader

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Publisher :
ISBN 13 : 9788299933209
Total Pages : 236 pages
Book Rating : 4.9/5 (332 download)

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Book Synopsis Notes to a Software Team Leader by : Roy Osherove

Download or read book Notes to a Software Team Leader written by Roy Osherove and published by . This book was released on 2013-08 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an architect? Scrum Master? team leader? project manager? If you are any of these, you will find that leadership, done right, is a very tough job. This book deals with the hard parts. Not with tools, but with people. Here is the manifesto that drives this book: For us as team leaders, the goal and the way we measure our work is the overall growth in skills of self-organization and self-maintenance in each member of our team and the team as a whole. To that end: We accept that the team's needs from us change continuously based on their skills for handling the current reality of work, so we embrace a continuously changing leadership style over a one-style-fits-all leadership approach. We believe in challenging ourselves and our teams to always get better, so: * We create slack time for the team to learn and be challenged. * We embrace taking risks for our team over staying safe. * We embrace fear and discomfort while learning new skills over keeping people within their comfort zone. * We embrace experimentation as a constant practice over maintaining the status quo: * With people * With tools * With processes * With the environment * We believe our core practice is leading people, not wielding machines, so: * We embrace spending more time with our team than in meetings. * We embrace treating software problems as people problems. * We learn people skills and communication techniques. About the notes The second part of this book allows a peek into the minds of some of the best leaders, consultants, and managers as they give advice to a new team leader. Hear from Johanna Rothman, Kevlin Henney, Dan North, Uncle Bob Martin, and many others about the one thing they would like to teach you if you ever become a team leader, Scrum Master, project manager, or architect.

Learning to Lead

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Publisher : Greenleaf Book Group
ISBN 13 : 1626346232
Total Pages : 327 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Learning to Lead by : Ron Williams

Download or read book Learning to Lead written by Ron Williams and published by Greenleaf Book Group. This book was released on 2019-05-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This master class on leadership, written by one of America’s most prominent and successful executives, will help you develop the professional leadership qualities that deliver personal, interpersonal, and organizational success. ​In Learning to Lead: The Journey to Leading Yourself, Leading Others, and Leading an Organization, Ron Williams provides you with practical, tested leadership advice, whether you’re searching for a new career, looking for proven management solutions, or seeking to transform your organization. Developed from Williams’s own personal and professional journey, as well as the experiences of America’s leading CEOs, these strategies emerge boldly from engaging stories, outlined with practical steps for you to accomplish goals such as— • Launching your career quest • Avoiding professional pitfalls, wrong turns, and wasted effort • Overcoming interpersonal challenges and conflicts • Building and leading an effective, high-performance team • Prioritizing and solving problems from multiple perspectives • Developing your leadership style and mastering communication • Casting a vision and changing the culture of your organization After finishing Learning to Lead, you will be well equipped to take the next step to success in your personal and professional leadership journey. Williams’s book has the potential to join other leadership development classics on your shelf—to be read repeatedly and consulted throughout the span of your career.

No Bullsh!t Leadership

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Publisher : Simon and Schuster
ISBN 13 : 1948122782
Total Pages : 293 pages
Book Rating : 4.9/5 (481 download)

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Book Synopsis No Bullsh!t Leadership by : Martin G. Moore

Download or read book No Bullsh!t Leadership written by Martin G. Moore and published by Simon and Schuster. This book was released on 2021-09-28 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes a truly exceptional leader? Discover the practical, fail-proof tools that will help you to fine-tune your leadership skills, solidify respect among your workforce, and ensure your company’s lasting success. When Martin G. Moore was asked to rescue a leading energy corporation from ever-increasing debt and a lack of executive accountability, he faced an uphill battle. Not only had he never before stepped into the role of CEO; he also had no experience in the rapidly evolving energy sector. Relying on the practical leadership principles he had honed throughout his thirty-three-year career, he overhauled the company’s culture, redefined its leadership capability, and increased earnings by a compound annual growth rate of 125 percent. In No Bullsh!t Leadership, Moore outlines these proven leadership principles in a clear, direct way. He sweeps away the mystical fog surrounding leadership today and lays out the essential steps for success. Moore combines this tangible advice with honest, real-world examples from his own career to provide a no-nonsense look at the skills a true leader possesses. Moore’s principles for no bullshit leadership focus on: Creating value by focusing only on the things that matter most Facing conflict, adversity, and ambiguity with decisiveness and confidence Setting uncompromising standards for behavior and performance Selecting and developing great people Making those people accountable, and empowering them to do their best Setting simple, value-driven goals and communicating them relentlessly Though the steps aren’t easy, they are guaranteed, if implemented, to lift your leadership–and your organization–to a higher level. Wherever you are in your career, No Bullsh!t Leadership will help you develop the skills and form the habits needed to become a no bullshit leader.

Let Them Lead

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Publisher : HarperCollins
ISBN 13 : 0358540216
Total Pages : 261 pages
Book Rating : 4.3/5 (585 download)

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Book Synopsis Let Them Lead by : John U. Bacon

Download or read book Let Them Lead written by John U. Bacon and published by HarperCollins. This book was released on 2021-09-07 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: An uplifting leadership book about a coach who helped transform the nation’s worst high school hockey team into one of the best. Bacon’s strategy is straightforward: set high expectations, make them accountable to each other, and inspire them all to lead their team. When John U. Bacon played for the Ann Arbor Huron High School River Rats, he never scored a goal. Yet somehow, years later he found himself leading his alma mater’s downtrodden program. How bad? The team hadn’t won a game in over a year, making them the nation’s worst squad—a fact they celebrated. With almost everyone expecting more failure, Bacon made it special to play for Huron by making it hard, which inspired the players to excel. Then he defied conventional wisdom again by putting the players in charge of team discipline, goal-setting, and even decision-making – and it worked. In just three seasons the River Rats bypassed 95-percent of the nation’s teams. A true story filled with unforgettable characters, stories, and lessons that apply to organizations everywhere, Let Them Lead includes the leader’s mistakes and the reactions of the players, who have since achieved great success as leaders themselves. Let Them Lead is a fast-paced, feel-good book that leaders of all kinds can embrace to motivate their teams to work harder, work together, and take responsibility for their own success.

Leaders Eat Last

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Publisher : Penguin
ISBN 13 : 1101623039
Total Pages : 370 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Leaders Eat Last by : Simon Sinek

Download or read book Leaders Eat Last written by Simon Sinek and published by Penguin. This book was released on 2014-01-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

How to Lead When You're Not in Charge

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Publisher : Zondervan
ISBN 13 : 0310531586
Total Pages : 231 pages
Book Rating : 4.3/5 (15 download)

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Book Synopsis How to Lead When You're Not in Charge by : Clay Scroggins

Download or read book How to Lead When You're Not in Charge written by Clay Scroggins and published by Zondervan. This book was released on 2017-08-22 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you hungry to help others through leadership but don't feel like you have the authority? One of the greatest myths of leadership is that you must be in charge in order to lead. Great leaders don't buy it. Great leaders--whether they have the official authority or not--learn how to be an influential presence wherever they are. In How to Lead When You're Not in Charge, author and pastor Clay Scroggins explains the nature of leadership and what's needed to be a great leader--even when you answer to someone else. Drawing from biblical principles and his experience as the lead pastor of Buckhead Church in Atlanta, Georgia, Clay will help you nurture your vision and cultivate influence with integrity and confidence, even when you lack authority in your organization or ministry. In this book, Clay will walk you through the challenge of leadership and the four basic behaviors all great leaders have and how to cultivate them: Leading yourself Choosing positivity Thinking critically Rejecting passivity With practical wisdom and humor, Clay Scroggins will help you free yourself to become the great leader you want to be so you can make a difference. Even when you're not in charge. ---------- "This book will be one of the most, if not the most, pivotal leadership books you'll ever read." - Andy Stanley "If you're ready to lead right where you are, this book can show you how to start." - Dave Ramsey "Read this book! The marketplace is full of leadership messages, but this one is a stand out." - Louie Giglio

Leading Without Authority

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Publisher : Currency
ISBN 13 : 0525575669
Total Pages : 257 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Leading Without Authority by : Keith Ferrazzi

Download or read book Leading Without Authority written by Keith Ferrazzi and published by Currency. This book was released on 2020-05-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestselling author of Never Eat Alone redefines collaboration with a radical new workplace operating system in which leadership no longer demands an office, an official title, or even a physical workplace. “An actionable methodology for any team to thrive during the decade of exponential change ahead.”—Peter H. Diamandis, founder of XPRIZE and Singularity University, bestselling co-author of Abundance, Bold, and The Future Is Faster Than You Think In times of stress, we have a choice: we can retreat further into our isolated silos, or we can commit to “going higher together.” When external pressures are mounting, and employees are working from far-flung locations across the globe, says bestselling author Keith Ferrazzi, we can no longer afford to waste time navigating the complex chains of command or bureaucratic bottlenecks present in most companies. But when we choose the bold new methodology of co-elevation as our operating model, we unlock the potential to boost productivity, deepen commitment and engagement, and create a level of trust, mutual accountability, and purpose that exceeds what could have been accomplished under the status quo. And you don’t need any formal authority to do it. You simply have to marshal a commitment to a shared mission and care about the success and development of others as much as you care about your own. Regardless of your title, position, or where or how you work, the ability to lead without authority is an essential workplace competency. Here, Ferrazzi draws on over a decade of research and over thirty years helping CEOs and senior leaders drive innovation and build high-performing teams to show how we can all turn our colleagues and partners into teammates and truly reboot the way we work together.

How I Learned to Let My Workers Lead

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1633691381
Total Pages : 35 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis How I Learned to Let My Workers Lead by : Ralph Stayer

Download or read book How I Learned to Let My Workers Lead written by Ralph Stayer and published by Harvard Business Review Press. This book was released on 2009-09-10 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are your employees like a synchronized "V" of geese in flight-sharing goals and taking turns leading? Or are they more like a herd of buffalo-blindly following you and standing around awaiting instructions? If they're like buffalo, their passivity and lack of initiative could doom your company. In How I Learned to Let My Workers Lead, you'll discover how to transform buffalo into geese-by reshaping organizational systems and redefining employees' expectations about what it takes to succeed. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

Start with Why

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Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.