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Volunteerism Marketing
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Book Synopsis Volunteerism Marketing by : Walter W., Jr. Wymer
Download or read book Volunteerism Marketing written by Walter W., Jr. Wymer and published by Routledge. This book was released on 2014-06-03 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the personality traits, values, and characteristics to look for in volunteers! Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers, academic researchers and reference librarians in the disciplines of business, education administration, health care, psychology, public administration, and sociology. This book will give you a better understanding of what kind of people to look for when seeking volunteers in hospitals, hospices, for organ donation, and for public education. Through studies and tests such as the Myers-Briggs Type Indicator, this book explores the personality traits and characteristics of volunteers in various fields. In Volunteerism Marketing, you will discover the characteristics that separate volunteers from non volunteers and the segmented characteristics of volunteers for differing venues. This information will assist you in attracting, training, and retaining the right volunteers for your organization. Some of the areas you will explore include: the differences between hospice volunteers and other types of volunteers the unique characteristics of hospital volunteers, such as these three social-lifestyle variables: the average number of hours served in a volunteer’s primary organization, the number of volunteer organizations in which the volunteer serves, and the volunteer’s frequency of attendance at religious services encouraging human organ donation with financial incentives exploring research that examines volunteerism as a part of social marketing utilizing the concept of market exchange to attract non-parents and the community as a whole as volunteers in public education Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is the single most current and comprehensive guide to the subject of volunteerism. This exceptional reference provides you with decisionmaking support in a wide variety of nonprofit settings and gives guidelines for future research. The segmented and descriptive case studies, charts and graphs found in this valuable book will assist you in understanding the characteristics of volunteers for differing fields, while giving you an edge on recruiting and retaining them!
Book Synopsis Segmentation in Social Marketing by : Timo Dietrich
Download or read book Segmentation in Social Marketing written by Timo Dietrich and published by Springer. This book was released on 2016-10-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
Book Synopsis Innovative Business School Teaching by : Elaine Doyle
Download or read book Innovative Business School Teaching written by Elaine Doyle and published by Routledge. This book was released on 2014-02-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative Business School Teaching showcases the latest pedagogic innovations that actively engage the millennial generation in learning within the business domain. In the context of the contemporary macro issues facing higher education, this book presents the latest teaching practices and tools used in higher education business teaching, clearly illustrating the practical ways in which business teachers can confront current pedagogic challenges. All of the contributors to this edited book have outstanding track records in teaching, having won national and international awards for teaching excellence, as well as publishing widely on pedagogy. Best practice teaching from multiple jurisdictions across a broad spectrum of business schools is represented. Each contributor shares their innovative teaching tools and techniques in a manner that emphasises how these tools can be adapted to other contexts, thus providing readers with an invaluable teaching resource.
Book Synopsis The Future of Charity Marketing by : Sarah-Louise Mitchell
Download or read book The Future of Charity Marketing written by Sarah-Louise Mitchell and published by Taylor & Francis. This book was released on 2024-11-07 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the arts, they are organisations on a mission, underpinned by social purpose. However, charities now face unique challenges in a turbulent global economic climate due to structural changes in society post Covid and pressure on disposable incomes. Charities need to transform and, in some cases, modernise for sustained increasing demand from their service users. They need to engage with a wider range of stakeholders, meet higher public expectations on transparency and governance and compete for resources from existing as well as a continuous range of new competitors. This book brings together leading scholars to think about what is needed to future proof the nonprofit sector in areas such as partnerships, collaborations, branding, communications, income generation and fundraising, stakeholder involvement and meeting the future needs of service users. This edited collection builds upon the research in the editors' first book Charity Marketing: Contemporary Issues, Research and Practice to challenge students, researchers and practitioners in understanding the challenges and opportunities ahead and think about how to future proof nonprofit marketing. Drawing from a diverse group of academics and deep-thinking practitioners, The Future of Charity Marketing focuses on how charities can prepare for the future through sharing big ideas and examples of best practice. Presenting contrasting perspectives and the latest thinking on a range of challenges, this book gives topics for classroom debate, identifies areas for future research and offers practitioners useful insights.
Download or read book Volunteerism written by and published by . This book was released on 1995 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Using Industrial Organizational Psychology for the Greater Good by : Julie Olson-Buchanan
Download or read book Using Industrial Organizational Psychology for the Greater Good written by Julie Olson-Buchanan and published by Routledge. This book was released on 2013 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributions from worldwide experts showcase the power the IO community has to foster, promote and encourage pro social efforts. Also included will be commentary from an eminent group of IO psychologists who give invaluable insights into the history and the future of IO psychology .
Book Synopsis The Palgrave Handbook of Volunteering, Civic Participation, and Nonprofit Associations by : David Horton Smith
Download or read book The Palgrave Handbook of Volunteering, Civic Participation, and Nonprofit Associations written by David Horton Smith and published by Springer. This book was released on 2017-01-18 with total page 1505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by over 200 leading experts from over seventy countries, this handbook provides a comprehensive, state-of-the-art overview of the latest theory and research on volunteering, civic participation and nonprofit membership associations. The first handbook on the subject to be truly multinational and interdisciplinary in its authorship, it represents a major milestone for the discipline. Each chapter follows a rigorous theoretical structure examining definitions, historical background, key analytical issues, usable knowledge, and future trends and required research. The nine parts of the handbook cover the historical and conceptual background of the discipline; special types of volunteering; the major activity areas of volunteering and associations; influences on volunteering and association participation; the internal structures of associations; the internal processes of associations; the external environments of associations; the scope and impacts of volunteering and associations; and conclusions and future prospects. This handbook provides an essential reference work for third-sector research and practice, including a valuable glossary of terms defining over eighty key concepts. Sponsored by the International Council of Voluntarism, Civil Society, and Social Economy Researcher Associations (ICSERA; www.icsera.org), it will appeal to scholars, policymakers and practitioners, and helps to define the emergent academic discipline of voluntaristics.
Book Synopsis Corporate Community Involvement by : Bilge Uyan-Atay
Download or read book Corporate Community Involvement written by Bilge Uyan-Atay and published by Routledge. This book was released on 2016-05-13 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been tremendous growth in Corporate Community Involvement (CCI) projects of all sizes in recent years. This has been encouraged by organisations such as Business in the Community in the UK, which provides information designed to motivate businesses and government to engage in CCI. In fact, the projects incorporated into some companies’ strategy implementation are now so extensive that they are having a profound impact on community development. Corporate Community Involvement examines CCI as a distinct type of corporate social responsibility and the nature of the relationship between business and society. Bilge Uyan-Atay considers that CCI has been poorly described and researched, concentrating mainly on Western Europe and the USA, failing to consider different institutional contexts and to make the best use of available theory to uncover a more holistic perspective. The author’s native Turkey is a secular, developing country with a growing economy. This provides a distinctive environment in which to study CCI. The author explores and analyses economic, strategic, cultural and institutional influences on CCI and its relationships to and differences from corporate social responsibility.
Book Synopsis A Stakeholder Approach to Corporate Social Responsibility by : Philip Kotler
Download or read book A Stakeholder Approach to Corporate Social Responsibility written by Philip Kotler and published by Routledge. This book was released on 2016-03-16 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually everyone and everything. Second, with their unique, often particular characteristics, different stakeholder groups tend to focus only on specific issues that they believe are the most appropriate and relevant in organizations' corporate social responsibility programs. Thus, beliefs about what constitutes a socially responsible and sustainable organization depend on the perspective of the stakeholder. Third, in any organization, the beliefs of organizational members about their organization's social responsibilities vary according to their function and department, as well as their own managerial fields of knowledge. A Stakeholder Approach to Corporate Social Responsibility provides a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms, the pressures and conflicts that result from these different understandings, and some potential solutions for reconciling them.
Download or read book Worldwide Volunteering written by and published by How To Books Ltd. This book was released on 2004 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates the enormous range of opportunites that exist around the world. There is something for everyone. - from the Foreword by Richard Branson
Book Synopsis Volunteering As Leisure/leisure As Volunteering by : Robert A. Stebbins
Download or read book Volunteering As Leisure/leisure As Volunteering written by Robert A. Stebbins and published by CABI. This book was released on 2004-04-07 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volunteerism is a topic of increasing importance in this age of budget cuts, declining employment and amid the threat posed by other competing leisure pursuits. There are both social and economic benefits of volunteering. As we are becoming more reliant on volunteers, there is a need for a better understanding of why people take up volunteering, and how to recruit, manage, motivate, and support volunteers most effectively. In order for organisations that host volunteers to achieve the most from their volunteers, they must understand how to give them the best "leisure" experience. This book examines critical aspects of contemporary volunteerism, from the perspective of a variety of volunteering contexts. It will appeal to academic researchers and students in disciplines such as leisure, recreation, tourism, management and sociology as well as practitioners in the voluntary sector (including volunteers), National and Local Government and those organising special events that depend on voluntary support.
Author :Aldona Glińska-Neweś Publisher :Routledge Studies in Entrepreneurship and Small Business ISBN 13 :9781032048123 Total Pages :0 pages Book Rating :4.0/5 (481 download)
Book Synopsis Corporate Volunteering, Responsibility and Employee Entrepreneurship by : Aldona Glińska-Neweś
Download or read book Corporate Volunteering, Responsibility and Employee Entrepreneurship written by Aldona Glińska-Neweś and published by Routledge Studies in Entrepreneurship and Small Business. This book was released on 2023-09-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supporting employee entrepreneurship is among major challenges contemporary organizations face. Many facets of corporate entrepreneurship are investigated, and the body of knowledge in the field is growing rapidly; nevertheless, there are still knowledge and research gaps to be filled. Notably, while there are studies linking HRM with corporate entrepreneurship, studies on connections between CSR-oriented practices and corporate/employee entrepreneurship are to be developed. The main goal of this book is to explain relationships between corporate volunteering and employee entrepreneurship in organisations. The book combines two extremely vivid fields of research: entrepreneurship and corporate social responsibility. Based on their own research, the authors present how participation in corporate volunteering, as one of the CSR practices in organisations, leads to strengthening employee entrepreneurial behaviour. The book offers a framework showing the role of CSR practices in shaping entrepreneurial and innovative employees' behaviour. This book is aimed mainly at postgraduates, researchers and academics in the fields of entrepreneurship and corporate volunteering. As it touches vital fields of managerial education and management, it will also be of interest to master level students at universities or business schools as well as business practitioners.
Book Synopsis Strategic Marketing for Nonprofit Organizations by : Philip Kotler
Download or read book Strategic Marketing for Nonprofit Organizations written by Philip Kotler and published by . This book was released on 1991 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.
Book Synopsis The Volunteering Journey to Project Leadership by : Mayte Mata Sivera
Download or read book The Volunteering Journey to Project Leadership written by Mayte Mata Sivera and published by CRC Press. This book was released on 2024-09-02 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The project management profession has grown through the hard work of many volunteer groups and organizations. The Volunteering Journey to Project Leadership explains how volunteering can help project management professionals grow their own capabilities and careers. It explains how volunteering in project-oriented organizations, or any organization where projects are delivered, can help project managers develop leadership skills, build strong and diverse networks, and gain experiences in new fields. Any project manager or PMO can get advice and insights from this book, which explains how to: Identify volunteering goals that align with career goals Find the right organization that complements professional aspiration Choose activities for enhancing careers in project leadership Strategically select the right role to advance careers Based on the authors’ own volunteering and professional experiences, as well as interviews and informal discussion with more than 100 volunteers, this book is a hands-on guide to personal and professional growth in the field of project management. It is structured in three parts. Part I describes four ways volunteering can develop project leadership abilities. Part II focuses on leadership and adaptative skills, networking, and new skills gained by experimenting. Part III consolidates the learning and explains how to apply it at work. Each chapter ends with practical case studies, detailed interviews, key takeaways, and questions to reflect on.
Book Synopsis Leadership: Political-economic, Regional Business And Socio-community Contexts by : Tai Wei Lim
Download or read book Leadership: Political-economic, Regional Business And Socio-community Contexts written by Tai Wei Lim and published by World Scientific. This book was released on 2020-03-20 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political leadership styles in East Asian states are shaped and influenced by a number of domestic factors. These factors include the type of political system that an East Asian state adopted from their days of independence and decolonization. There is a diverse array of political systems in the region, ranging from Western-style liberal democracies like Japan and South Korea to autocratic one-party states like North Korea. Most other East Asian countries adopt systems somewhere in between these two polar ends. This volume begins with a macro-political perspective of leadership. It then looks at case studies of political leadership and the factors that influence the shape and outcome of leadership styles in the region.The book also examines the concept of community leadership and its impact on community well-being. Several specific case studies are examined in depth. While examining political leadership from a macro theoretical and empirical perspective, the book also adopts historical-anthropological perspectives to analyse case studies. The case studies also examine policy formulation and implementation to look at the role of government in handling community-level issues.Finally, the book focuses on economic leadership in international political economy and global business.
Book Synopsis Event Volunteering. by : Karen A. Smith
Download or read book Event Volunteering. written by Karen A. Smith and published by Routledge. This book was released on 2014-05-09 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volunteers make important contributions across the spectrum of event settings, most visibly at high profile mega events such as the Olympic Games they are volunteers are lauded as ‘Games makers’, ’unsung heroes’ and the like. Less visibly volunteers are the heart and soul of community events and festivals, often undertaking multi-faceted roles from event leadership through to operations and ensuring that these celebrations are made possible in the absence of big budgets and professional event staff. This book is the first to showcase and advance international research into the volunteering experience at events, drawing on the work of key scholars in this field. Events of all sizes benefit from volunteer support but event volunteering research is frequently case study-based and individually these cases make a limited impact. This text brings together cases from around the world, specifically including those that expand theoretical and methodological boundaries. It features mega events like the 2012 Olympics and the 2011 Rugby World Cup, alongside music festivals and sports events. New areas that are examined include the benefits of event volunteering for students, the role of volunteers in social enterprise events and new methodological approaches to researching this phenomenon, specifically ethnographic and cross-national studies. This innovative book acts as a global source of key information for practitioners and researchers, an important text for students of event management and will provide stimulus for further work in this emerging area.
Book Synopsis The Routledge Handbook of Volunteering in Events, Sport and Tourism by : Kirsten Holmes
Download or read book The Routledge Handbook of Volunteering in Events, Sport and Tourism written by Kirsten Holmes and published by Routledge. This book was released on 2021-11-29 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook examines the most contemporary, controversial and cutting-edge issues related to the involvement of volunteers in the fields of events, sport and tourism. Split into thematic sections, the primary areas covered include: key disciplinary approaches to understanding volunteerism, international contexts, managing volunteers, the impacts and legacies of volunteering and future trends in these sectors including online and digital volunteering. Commonalities and differences of volunteering in these sectors are drawn out throughout the volume. A diverse range of case studies are examined including the 2007 UEFA Under 21 Championship hosted by Poland, the development of the Appalachian National Scenic Trail, the Vancouver, London and Pyeong Chang Olympic Games, Belgium’s National Day in 2019, the Puffing Billy railway in Australia, as well as many other examples looking at destination services organizations, museums, grassroots associations, corporate events, community events and visitor attractions. Drawing on the academic and practical expertise of over 50 authors from across the globe, the handbook provides an invaluable resource for all those with an interest in volunteering in these sectors, encouraging dialogue across disciplinary boundaries and areas of study in order to advance volunteering research and practice in the fields of events, sport and tourism.
